Siccion Marketing

What Siccion Marketing does

Siccion Marketing Inc. (SMI Group) is a Philippine-based distributor and technical service provider of professional surveying instruments, materials testing equipment, and utility infrastructure solutions. Founded in 1965 by Engineer Cayetano B. Siccion and his wife Belen C. Siccion as Siccion Surveying Equipment Manufacturing — originally producing surveyors' steel tapes, umbrellas, wooden tripods, leveling rods, and steel range poles — the company has evolved over six decades into an authorized multi-brand distributor representing Topcon (its anchor partnership), Controls, DCI, Leica, Klauke, GSSI, PIX4D, GeoMate, Myzox, Transtech, Morehouse, YBM, and Klubb. The legal entity is Siccion Marketing, Inc., a privately held, family-owned Philippine corporation with no disclosed institutional investors or parent company.

The company's product portfolio spans four categories: surveying instruments (Topcon total stations, GNSS receivers, GLS laser scanners, FC field controllers, theodolites, digital levels, UAV lidar, hydrographic USVs, geo-resistivity systems, and 3D machine control); materials testing equipment (Controls automatic compression machines for cement/concrete, bituminous/asphalt testers, soil mechanics, non-destructive testing including Transtech SDG/PQI gauges, and Morehouse calibration systems); utility infrastructure (Leica DSX GPR, Leica Ultra and DCI Falcon locators, Drillto ZT-32 KF horizontal directional drills, Klauke hydraulic cutting/crimping tools, and Klubb aerial work platforms); and specialized equipment (Falling Weight Deflectometers, Heavy Weight Deflectometers, Road Surface Profilometers, and Apollo weigh-in-motion systems). The portfolio also includes Pix4D Mapper, RADAN, and Topcon Tierra software. SMI complements distribution with in-house calibration, repair, installation, and maintenance services covering surveying instruments, materials testing equipment, and batching plants.

SMI serves Philippine construction companies, government agencies (notably DPWH and NAMRIA), engineering and consulting firms, and educational institutions including the University of the Philippines and De La Salle University. The company employs 51-100 people, operates a direct sales motion with a quote-based pricing model (no public price lists), and conducts business through its e-commerce-enabled website (smi-group.com.ph) featuring 181+ products, supported by social media presence on Facebook, LinkedIn, and YouTube. Named enterprise customers include San Miguel Corporation, EEI Corporation, Megawide Construction, DMCI, Republic Cement, First Balfour, Manila Diesel Corporation, and Metro Pacific Tollways Corporation.

Name

Siccion Marketing

Legal name

Siccion Marketing, Inc.

Website

https://smi-group.com.ph

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Siccion Marketing is a Philippine-based distributor and technical service provider of surveying instruments, materials testing equipment, and utility infrastructure solutions, serving construction firms, government agencies, and universities as the longest-running Topcon distributor in the Philippines since 1965.

Ownership category

akta.pro rank

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Equipment Sales: Sale of surveying instruments (total stations, GNSS, levels, theodolites, laser scanners), materials testing equipment (cement, concrete, soil testing), and utility infrastructure products (HDD machines, locators, cutting tools).
2. Parts and Accessories: Sale of replacement parts, accessories, and consumables for the equipment they distribute.
3. Technical Services: Calibration, repair, installation, and maintenance services for surveying instruments, materials testing equipment, and batching plants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Siccion Marketing Inc. (SMI) is a Philippine-based distributor and service provider of professional-grade surveying instruments, materials testing equipment, and utility infrastructure solutions. The company distributes products from major brands including Topcon, Leica, DCI, Klauke, Controls, and Transtech, alongside complementary software such as Pix4D Mapper and RADAN. It also provides in-house technical services including calibration, repair, installation, and preventive maintenance for the equipment it sells.

Product overview

Siccion Marketing Inc. (SMI) is a Philippine-based distributor and service provider of professional-grade surveying, materials testing, and utility infrastructure equipment. The product portfolio spans four main categories: (1) Surveying Instruments including Topcon total stations (GM, GT, OS series), GLS-2200 laser scanners, FC-6000 field controllers, theodolites, digital levels, GNSS receivers (HiPer, SG6), hydrographic equipment (Hydrone, Hydrolite), UAV lidar systems, geo-resistivity systems, and 3D machine control; (2) Materials Testing Equipment covering cement/concrete testing (automatic compression machines, cement curing cabinets), asphalt/bituminous testing (penetrometers, RTFOT ovens, ductilometers), soil testing, non-destructive testing (cross-hole analyzers, SDG 200 density gauges, PQI 380 pavement indicators), and calibration equipment (PCM calibrating machines); (3) Utility Infrastructure products including Leica DSX GPR, Leica Ultra Locators, DCI HDD locating systems, Teratrak terrain mapping, ZT-32 KF directional drills, and Klauke hydraulic cutting/crimping tools; (4) Specialized Equipment including pavement engineering tools (FWD, HWD, RSP, friction testers) and vehicle weighing solutions (Apollo WIM systems). The company also distributes complementary software including Pix4D Mapper, RADAN, and Topcon Tierra, and provides calibration, repair, installation, and maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Topcon Total Stations (GM-100, GM-50, GT-1200/600, OS-200 Series) Precision optical and digital instruments for measuring angles and distances in surveying applications, including entry-level to professional-grade models with integrated Bluetooth and reflectorless measurement.
• GLS-2200 Laser Scanner High-speed 3D laser scanning system with HDR imaging capability and 200m target range for capturing dense wet concrete data in surveying applications.
• FC-6000 Field Controller Rugged handheld field computer with Intel Pentium processor, Windows 10 OS, 7-inch sunlight-readable display, integrated 4G LTE cellular, MIL-STD-810G and IP68 certified for surveying field operations.
• DT-200 Series Theodolite Digital theodolite for precise angle measurement in surveying and construction applications.
• DL-500 Series Digital Level Electronic digital level for elevation measurements with automatic reading and data recording capabilities.
• HiPer HR / HiPer VR GNSS Receivers High-precision GNSS receivers for satellite-based positioning and surveying with real-time kinematic (RTK) capabilities.
• SG6 Pocket Visual GNSS Compact visual GNSS RTK receiver with 1608-channel GNSS SoC, IMU, and dual-camera technology enabling visual stakeout, visual surveying, and 3D modeling.
• NET-G5 Reference Station Self-reliant network reference station with 452 Universal Tracking Channel technology, Bluetooth and Wi-Fi connectivity, and up to 32GB internal memory for continuous GNSS signal tracking.
• Hydrone and Hydrolite Hydrographic Equipment Unmanned surface vessels (USV) for bathymetric surveys and water depth measurements in hydrographic applications.
• VA3 Pocket UAV Lidar System Compact UAV-mounted lidar system for aerial surveying and 3D mapping applications.
• SuperSting Wi-Fi Geo-Resistivity System Electrical resistivity imaging system for geophysical surveys, groundwater exploration, and environmental investigations.
• 3D-MC2 Dozer Machine Control 3D machine control system for dozers enabling automated grading and earthmoving operations.
• ZT-32 KF Horizontal Directional Drill HDD horizontal directional drilling machine with 12,000 N.m max torque, 320 KN pulling/thrust force, and Cummins 153 kW engine for utility installation.
• Leica DSX GPR Utility Detection Ground penetrating radar system for non-destructive detection and mapping of underground utilities.
• Leica Ultra Locator Advanced utility locator for detecting and tracing buried services and infrastructure.
• DCI Falcon Locator HDD System Horizontal directional drilling locating system for tracking drill heads and avoiding underground obstacles.
• DCI Teratrak Terrain Mapping R1 Terrain mapping system with Apple and Android app integration providing ±2 inch elevation accuracy over 500 feet with drill-calc functionality for bore planning.
• Battery Driven Hydraulic Crimping Tool (Klauke) 120 kN working force hydraulic crimping tool with 16-400mm² capacity, C-head design, display, and Klauke Link app connectivity.
• Battery Driven Hydraulic Cutting Tool (Klauke) 120 kN hydraulic cutting tool for armored copper and aluminium cables up to 105mm diameter with Bluetooth connectivity.
• Falling Weight Deflectometer (FWD) Pavement testing equipment for measuring structural capacity and load-bearing properties of road surfaces.
• Heavy Weight Deflectometer (HWD) Heavy-duty pavement deflectometer for airport and heavy-load pavement testing.
• Road Surface Profilometer (RSP) MK-III Vehicle-mounted system for measuring and recording road surface roughness and profile characteristics.
• Apollo Weight in Motion (WIM) Vehicle weighing system for measuring vehicle weights while in motion on roadways.
• Apollo Portable WIM Portable weigh-in-motion system for temporary or mobile vehicle weighing applications.
• Cross-Hole Analyzer Ultrasonic testing system for non-destructive evaluation of foundation piles and deep foundations with wireless technology and tomographic 2D/3D representation capability.
• Non-Nuclear Soil Density Gauge (SDG 200) Non-nuclear soil density gauge with touch screen interface, Windows CE OS, GPS logging, and USB data export, conforming to ASTM D7830.
• Non-Nuclear Pavement Quality Indicator (PQI 380) Non-nuclear asphalt density gauge with touch screen, GPS, USB connectivity, conforming to ASTM D7113 and AASHTO T 343-12.
• Mechanical Calibrating Machines - Model PCM Portable calibration machine for compression and tension calibration of force instruments with max capacity 2,000 lbf (10kN) and CMC 0.02% - 0.03% accuracy.
• Automatic Compression-Flexural Cement Machine Automatic compression and flexural testing machine for cement and concrete specimens with programmable test cycles.
• Penetrometer Fully Automatic Model - Pivot Fully automatic asphalt/bitumen penetrometer with 6-inch touch screen display, stepper motor, and contactless displacement transducer for precision measurement.
• Rolling Thin Film Ovens (RTFOT) Testing ovens for determining bituminous material resistance to hardening under heat and air, available in ASTM/AASHTO and EN standard versions.
• Standard Ductilometer for Ductility Test Automatic ductility testing machine for bituminous materials with closed-loop PID temperature control, adjustable speed 5-100 mm/min, and encoder-based elongation measurement.
• RADAN Software GSSI's advanced GPR data processing software with modular design, 3D capabilities, batch processing, GPS integration, and AutoCAD output.
• Pix4D Mapper Photogrammetry software for transforming aerial and ground images into digital maps and 3D models with automatic point cloud classification.
• Topcon Tierra Software Topcon surveying and mapping software for data processing and management.
• GP Series Boring Machines (GP-5, GP-10 III, GP-30) Construction drilling machines for well drilling, soil mix piling, grouting, and fluid transfer applications featuring duplex/single piston pumps with aluminum alloy construction.
• Myzox Surveying Accessories Range of surveying accessories including prisms, tripods, poles, measuring tapes, and field controller brackets from Japanese manufacturer.
• Calibration, Repair, Installation & Maintenance Services Technical services including calibration of surveying instruments and materials testing equipment, repair services, installation, and preventive maintenance for asphalt and construction batching plants.

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• TopconcoreTechnology or IntegrationTopcon is a major partner providing surveying instruments including total stations, GNSS receivers, levels, theodolites, and field controllers. Siccion Marketing is an authorized distributor of Topcon products in the Philippines with extensive product documentation and brochures available on their website.
• ControlscoreTechnology or IntegrationControls is a partner providing materials testing equipment including compression machines, triaxial systems, and asphalt testing equipment. Products include automatic compression machines and AUTOTRIAX systems.
• TranstechsupportingTechnology or IntegrationPartner providing specialized equipment including SDG200 (Non-Nuclear Soil Density Gauge) and PQI380 (Non-Nuclear Pavement Quality Indicator) for non-destructive testing applications.
• MorehousesupportingTechnology or IntegrationPartner providing mechanical calibrating machines (Model PCM and BCM) for calibration services and force instrument testing.
• MyzoxsupportingTechnology or IntegrationPartner providing surveying accessories including prisms, tripods, measuring tapes, level staffs, and field controller brackets. Japanese-made products for surveying applications.
• KlaukesupportingTechnology or IntegrationPartner providing battery-driven hydraulic cutting and crimping tools for utility infrastructure applications including cable cutting up to 105mm diameter.
• DCI (Digital Control Inc.)supportingTechnology or IntegrationPartner providing HDD (Horizontal Directional Drilling) locating systems including DCI Falcon Locator and TeraTrak terrain mapping systems for underground utility installation.
• Leica GeosystemssupportingTechnology or IntegrationPartner providing utility detection solutions including Leica DSX GPR (Ground Penetrating Radar) and Leica Ultra Locator for underground utility mapping.
• PIX4DsupportingTechnology or IntegrationPartner providing photogrammetry software (PIX4D Mapper) for drone-based surveying and 3D mapping applications.
• GeoMatesupportingTechnology or IntegrationPartner providing SG6 Pocket Visual GNSS receivers - compact RTK GNSS surveying equipment manufactured in Singapore with IMU and dual-camera technology.
• GSSIsupportingTechnology or IntegrationPartner providing RADAN software for GPR (Ground Penetrating Radar) data processing and RoadScan GPR systems for pavement inspection.
• YBMsupportingTechnology or IntegrationPartner providing boring machines (GP series including GP-5, GP-10 III, GP-30) for drilling, foundation, and environmental equipment applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trimble Inc. US-listed manufacturer of GNSS receivers, total stations, machine control and field software that directly compete with Topcon/Sokkia products in SMI's catalog. Comparable as the principal competitive brand sold in the same Philippine end-markets.
• Hexagon AB (Leica Geosystems): Global manufacturer of Leica surveying instruments and a key Siccion principal. Comparable as the upstream OEM whose products Siccion distributes and whose broader portfolio (geospatial, metrology) overlaps with SMI's customer use cases.
• Sokkia (Topcon Positioning): Surveying instrument brand now part of Topcon's portfolio, listed separately because of its legacy dealer networks across Southeast Asia. Comparable as a competing brand sold via regional distributors alongside Siccion's Topcon line.
• Topcon Corporation: Japanese manufacturer and SMI's flagship principal. Comparable as the primary brand whose product line anchors SMI's offering and whose positioning network defines the competitive landscape for surveying distributors in Asia.

Direct peers

• AllTerra (AllTerra Asia Pacific): Authorized Trimble distributor serving Southeast Asia including the Philippines. Direct competitor on the surveying instrument side, offering GNSS, total stations and machine control with similar technical-service overlay.
• PT Berca Hardayaperkasa: Indonesian distributor of surveying, materials testing and construction equipment with similar multi-principal model and service capabilities. Closest geographic peer because it occupies the same authorized-distributor-plus-services niche across ASEAN.
• Estek Instruments (Singapore): Singapore-based distributor of surveying, materials testing and NDT equipment. Comparable as a regional competitor with overlapping Topcon/Sokkia and materials testing principals, serving the same Southeast Asian construction and infrastructure buyers.

Emerging players

• CHC Navigation (CHCNAV): Chinese manufacturer of GNSS receivers, total stations and UAV mapping systems selling directly and via regional dealers in Southeast Asia. Comparable as a low-cost alternative brand competing with Topcon/Leica products SMI carries.

Others

• Geo-matching.com (Geo-matching Group): Global directory and comparison platform for surveying and geospatial equipment. Comparable as an ecosystem participant shaping distributor and end-customer purchasing decisions in the same surveying instrument market SMI addresses.

Regional players

• PT Geomatika Solusindo Indonesia: Indonesian surveying and mapping equipment distributor. Comparable as an ASEAN authorized distributor of global surveying brands, serving the same construction/infrastructure end-customers as SMI but in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCFuhACUQkAkF3hXDG5QN7Ow
• Facebookfacebook.com/SiccionMarketingInc
• LinkedInlinkedin.com/company/smigroupph

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siccion Marketing