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Roelli Cheese Haus

Full company profile

uuid003imi5

Namestring
Roelli Cheese Haus
Websiteurl
roellicheese.com
Company typeenum
Private
Founded yearint
1930
Descriptiontext

Roelli Cheese Haus is a privately held, for-profit artisan cheese manufacturer founded in 1930 and based in Shullsburg, Wisconsin. The firm produces a portfolio of aged specialty cheeses spanning Alpine-style, cheddar, and blue-veined varieties, with long aging times used as the principal lever for flavor development rather than added ingredients or process aids. Its operational footprint is intentionally compact — 1-10 employees — consistent with a craft, single-site cheesemaker rather than an industrial dairy processor.

Short descriptiontext

Roelli Cheese Haus is a small, family-scale artisan cheese producer in Shullsburg, Wisconsin, crafting aged Alpine-style, cheddar, and blue-veined cheeses. It serves specialty food buyers through a compact craft operation of 1-10 employees.

Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersShullsburg, United States
HQ citystring
Shullsburg
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
artisan cheese making, aged cheese varieties, specialty dairy products, Alpine style cheese, blue veined cheese
Industry4 codes
1Cheese Aging/Affineur Services (Maturation & Cave-Aging)
CodeAFAHABAHPrimaryYes
2Cheese Manufacturing
CodeAFAKAKABPrimaryNo
3Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue)
CodeAFAHABABPrimaryNo
4Cheese (Natural & Processed)
CodeCRADACACPrimaryNo
NAICS code2 codes
  • Cheese Manufacturing311513
  • Dairy Product (except Frozen) Manufacturing31151
SIC code2 codes
  • Dairy Products2020
  • Food And Kindred Products2000
Product category
Artisan Cheese
Social media profiles2 records
Cost components3 values
Supply Chain, Personnel, Operations
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Roelli Cheese Haus is an artisan cheesemaker that produces aged specialty cheeses, including Alpine-style, cheddar, and blue-veined varieties. The company focuses on traditional aging processes to develop rich flavors in its handcrafted cheese products.

Differentiator
Functional benefit
Problem solved
Product and service3 records
1Alpine-style cheese
CategoryArtisan cheese
2Aged cheddar cheese
CategoryArtisan cheese
3Blue-veined cheese
CategoryArtisan cheese
Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Peers10 records
1Sartori Cheese
TypeDirect peer
Description

Wisconsin-based artisan cheesemaker producing aged cheddar, Alpine-style, and Italian-style cheeses. Highly comparable to Roelli on geography, aging focus, and specialty positioning.

2Murray's Cheese
TypeOthers
Description

New York specialty cheese retailer and wholesaler carrying many artisan brands including aged cheeses. Comparable as a channel/retailer for premium cheese, not as a producer.

3BelGioioso Cheese
TypeDirect peer
Description

Green Bay, WI specialty cheesemaker with broad portfolio including aged Italian-style and traditional cheeses. Comparable on Wisconsin origin and premium cheese production, though larger scale.

4Hook's Cheese
TypeDirect peer
Description

Small Wisconsin artisan cheesemaker producing aged cheddar and specialty varieties. Closely comparable to Roelli on scale, geography, and craft aging approach.

5Jasper Hill Farm
TypeDirect peer
Description

Vermont affineur and cheesemaker operating cave-aging facilities for premium wheels. Directly comparable to Roelli on the aging/affineur specialty positioning.

6Maytag Dairy Farms
TypeDirect peer
Description

Iowa-based producer specializing in blue-veined cheese with long aging cycles. Comparable on aging expertise and premium specialty positioning, though narrower product line.

7Carr Valley Cheese
TypeDirect peer
Description

Wisconsin artisan cheesemaker with a wide range of aged and specialty cheeses including cheddars and blues. Comparable on craft focus and aging-led product mix.

8Point Reyes Farmstead Cheese
TypeDirect peer
Description

California farmstead cheesemaker producing aged and specialty cheeses. Comparable as a small-scale premium specialty producer with a direct-to-consumer and wholesale mix.

9Tillamook
TypeBroad incumbent
Description

Large Oregon dairy cooperative with broad cheese portfolio including aged cheddar. Comparable on cheese category but operates at vastly larger scale and broader market.

10Roth Cheese
TypeDirect peer
Description

Wisconsin specialty cheesemaker known for aged Alpine-style and Grand Cru varieties. Directly comparable on aging expertise and premium cheese category.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Roelli Cheese Haus

Artisan Cheeseroellicheese.com

Roelli Cheese Haus is a small, family-scale artisan cheese producer in Shullsburg, Wisconsin, crafting aged Alpine-style, cheddar, and blue-veined cheeses. It serves specialty food buyers through a compact craft operation of 1-10 employees.

What Roelli Cheese Haus does

Roelli Cheese Haus is a privately held, for-profit artisan cheese manufacturer founded in 1930 and based in Shullsburg, Wisconsin. The firm produces a portfolio of aged specialty cheeses spanning Alpine-style, cheddar, and blue-veined varieties, with long aging times used as the principal lever for flavor development rather than added ingredients or process aids. Its operational footprint is intentionally compact — 1-10 employees — consistent with a craft, single-site cheesemaker rather than an industrial dairy processor.

Roelli Cheese Haus firmographics

Firmographics
Name
Roelli Cheese Haus
Website
https://roellicheese.com
Company type
Private
Founded year
1930
Headcount range
1–10 employees
Short description
Roelli Cheese Haus is a small, family-scale artisan cheese producer in Shullsburg, Wisconsin, crafting aged Alpine-style, cheddar, and blue-veined cheeses. It serves specialty food buyers through a compact craft operation of 1-10 employees.
Ownership category
akta.pro rank

Roelli Cheese Haus industry classification

Industry
Product category
Artisan Cheese
NAICS
Cheese Manufacturing (311513), Dairy Product (except Frozen) Manufacturing (31151)
SIC
Dairy Products (2020), Food And Kindred Products (2000)
akta.pro primary industry
Cheese Aging/Affineur Services (Maturation & Cave-Aging) (AFAHABAH)
akta.pro secondary industries
Cheese Manufacturing (AFAKAKAB), Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB), Cheese (Natural & Processed) (CRADACAC)

Keywords

  • Artisan cheese making
  • Aged cheese varieties
  • Specialty dairy products
  • Alpine style cheese
  • Blue veined cheese

Where Roelli Cheese Haus is headquartered

Location

Headquarters

HQ city
Shullsburg
HQ country
United States
HQ region
North America

Markets served

Roelli Cheese Haus business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Personnel, Operations

Roelli Cheese Haus product offering

Product offering

Core offering

Roelli Cheese Haus is an artisan cheesemaker that produces aged specialty cheeses, including Alpine-style, cheddar, and blue-veined varieties. The company focuses on traditional aging processes to develop rich flavors in its handcrafted cheese products.

Differentiator

Problem solved

Functional benefit

Products and services

  • Alpine-style cheese
  • Aged cheddar cheese
  • Blue-veined cheese

Companies that use Roelli Cheese Haus

Customer profile

Ideal customer profiles1 record

Roelli Cheese Haus technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Roelli Cheese Haus partnerships and signals

Strategic signal

Recent moves1 record

Roelli Cheese Haus competitors and assessment

Company assessment

Direct peers

  • Sartori Cheese: Wisconsin-based artisan cheesemaker producing aged cheddar, Alpine-style, and Italian-style cheeses. Highly comparable to Roelli on geography, aging focus, and specialty positioning.
  • BelGioioso Cheese: Green Bay, WI specialty cheesemaker with broad portfolio including aged Italian-style and traditional cheeses. Comparable on Wisconsin origin and premium cheese production, though larger scale.
  • Hook's Cheese: Small Wisconsin artisan cheesemaker producing aged cheddar and specialty varieties. Closely comparable to Roelli on scale, geography, and craft aging approach.
  • Jasper Hill Farm: Vermont affineur and cheesemaker operating cave-aging facilities for premium wheels. Directly comparable to Roelli on the aging/affineur specialty positioning.
  • Maytag Dairy Farms: Iowa-based producer specializing in blue-veined cheese with long aging cycles. Comparable on aging expertise and premium specialty positioning, though narrower product line.
  • Carr Valley Cheese: Wisconsin artisan cheesemaker with a wide range of aged and specialty cheeses including cheddars and blues. Comparable on craft focus and aging-led product mix.
  • Point Reyes Farmstead Cheese: California farmstead cheesemaker producing aged and specialty cheeses. Comparable as a small-scale premium specialty producer with a direct-to-consumer and wholesale mix.
  • Roth Cheese: Wisconsin specialty cheesemaker known for aged Alpine-style and Grand Cru varieties. Directly comparable on aging expertise and premium cheese category.

Others

  • Murray's Cheese: New York specialty cheese retailer and wholesaler carrying many artisan brands including aged cheeses. Comparable as a channel/retailer for premium cheese, not as a producer.

Broad incumbents

  • Tillamook: Large Oregon dairy cooperative with broad cheese portfolio including aged cheddar. Comparable on cheese category but operates at vastly larger scale and broader market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Roelli Cheese Haus social profiles

Digital presence

Roelli Cheese Haus financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Roelli Cheese Haus leadership team

Management profile

Number of profiles

Roelli Cheese Haus funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Roelli Cheese Haus M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roelli Cheese Haus

What does Roelli Cheese Haus do?

Roelli Cheese Haus is an artisan cheesemaker that produces aged specialty cheeses, including Alpine-style, cheddar, and blue-veined varieties. The company focuses on traditional aging processes to develop rich flavors in its handcrafted cheese products.

When was Roelli Cheese Haus founded?

Roelli Cheese Haus was founded in 1930. It employs 1 to 10 people.

Where is Roelli Cheese Haus based?

Roelli Cheese Haus is headquartered in Shullsburg, United States, in the North America region.

Who are Roelli Cheese Haus's main competitors?

Direct peers on record are Sartori Cheese, BelGioioso Cheese, Hook's Cheese, Jasper Hill Farm, Maytag Dairy Farms, Carr Valley Cheese, Point Reyes Farmstead Cheese and Roth Cheese. Murray's Cheese is listed as an others. Tillamook is listed as a broad incumbent.

Does Roelli Cheese Haus have an API?

No public API is recorded for Roelli Cheese Haus.

What industry is Roelli Cheese Haus in?

Roelli Cheese Haus's product category is Artisan Cheese. Its primary akta.pro industry code is AFAHABAH, Cheese Aging/Affineur Services (Maturation & Cave-Aging), with a secondary code of AFAKAKAB, Cheese Manufacturing. Its NAICS code is 311513 and its SIC code is 2020.

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