Roelli Cheese Haus
Roelli Cheese Haus is a small, family-scale artisan cheese producer in Shullsburg, Wisconsin, crafting aged Alpine-style, cheddar, and blue-veined cheeses. It serves specialty food buyers through a compact craft operation of 1-10 employees.
- Company typePrivate
- Founded1930
- HeadquartersShullsburg, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Roelli Cheese Haus does
Roelli Cheese Haus is a privately held, for-profit artisan cheese manufacturer founded in 1930 and based in Shullsburg, Wisconsin. The firm produces a portfolio of aged specialty cheeses spanning Alpine-style, cheddar, and blue-veined varieties, with long aging times used as the principal lever for flavor development rather than added ingredients or process aids. Its operational footprint is intentionally compact — 1-10 employees — consistent with a craft, single-site cheesemaker rather than an industrial dairy processor.
Roelli Cheese Haus firmographics
Firmographics- Name
- Roelli Cheese Haus
- Website
- https://roellicheese.com
- Company type
- Private
- Founded year
- 1930
- Headcount range
- 1–10 employees
- Short description
- Roelli Cheese Haus is a small, family-scale artisan cheese producer in Shullsburg, Wisconsin, crafting aged Alpine-style, cheddar, and blue-veined cheeses. It serves specialty food buyers through a compact craft operation of 1-10 employees.
- Ownership category
- akta.pro rank
Roelli Cheese Haus industry classification
Industry- Product category
- Artisan Cheese
- NAICS
- Cheese Manufacturing (311513), Dairy Product (except Frozen) Manufacturing (31151)
- SIC
- Dairy Products (2020), Food And Kindred Products (2000)
- akta.pro primary industry
- Cheese Aging/Affineur Services (Maturation & Cave-Aging) (AFAHABAH)
- akta.pro secondary industries
- Cheese Manufacturing (AFAKAKAB), Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB), Cheese (Natural & Processed) (CRADACAC)
Keywords
Where Roelli Cheese Haus is headquartered
LocationHeadquarters
- HQ city
- Shullsburg
- HQ country
- United States
- HQ region
- North America
Markets served
Roelli Cheese Haus business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations
Roelli Cheese Haus product offering
Product offeringCore offering
Roelli Cheese Haus is an artisan cheesemaker that produces aged specialty cheeses, including Alpine-style, cheddar, and blue-veined varieties. The company focuses on traditional aging processes to develop rich flavors in its handcrafted cheese products.
Differentiator
Problem solved
Functional benefit
Products and services
- Alpine-style cheese
- Aged cheddar cheese
- Blue-veined cheese
Companies that use Roelli Cheese Haus
Customer profileIdeal customer profiles1 record
Roelli Cheese Haus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roelli Cheese Haus partnerships and signals
Strategic signalRecent moves1 record
Roelli Cheese Haus competitors and assessment
Company assessmentDirect peers
- Sartori Cheese: Wisconsin-based artisan cheesemaker producing aged cheddar, Alpine-style, and Italian-style cheeses. Highly comparable to Roelli on geography, aging focus, and specialty positioning.
- BelGioioso Cheese: Green Bay, WI specialty cheesemaker with broad portfolio including aged Italian-style and traditional cheeses. Comparable on Wisconsin origin and premium cheese production, though larger scale.
- Hook's Cheese: Small Wisconsin artisan cheesemaker producing aged cheddar and specialty varieties. Closely comparable to Roelli on scale, geography, and craft aging approach.
- Jasper Hill Farm: Vermont affineur and cheesemaker operating cave-aging facilities for premium wheels. Directly comparable to Roelli on the aging/affineur specialty positioning.
- Maytag Dairy Farms: Iowa-based producer specializing in blue-veined cheese with long aging cycles. Comparable on aging expertise and premium specialty positioning, though narrower product line.
- Carr Valley Cheese: Wisconsin artisan cheesemaker with a wide range of aged and specialty cheeses including cheddars and blues. Comparable on craft focus and aging-led product mix.
- Point Reyes Farmstead Cheese: California farmstead cheesemaker producing aged and specialty cheeses. Comparable as a small-scale premium specialty producer with a direct-to-consumer and wholesale mix.
- Roth Cheese: Wisconsin specialty cheesemaker known for aged Alpine-style and Grand Cru varieties. Directly comparable on aging expertise and premium cheese category.
Others
- Murray's Cheese: New York specialty cheese retailer and wholesaler carrying many artisan brands including aged cheeses. Comparable as a channel/retailer for premium cheese, not as a producer.
Broad incumbents
- Tillamook: Large Oregon dairy cooperative with broad cheese portfolio including aged cheddar. Comparable on cheese category but operates at vastly larger scale and broader market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Roelli Cheese Haus social profiles
Digital presenceRoelli Cheese Haus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roelli Cheese Haus leadership team
Management profileNumber of profiles
Roelli Cheese Haus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roelli Cheese Haus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roelli Cheese Haus
What does Roelli Cheese Haus do?
Roelli Cheese Haus is an artisan cheesemaker that produces aged specialty cheeses, including Alpine-style, cheddar, and blue-veined varieties. The company focuses on traditional aging processes to develop rich flavors in its handcrafted cheese products.
When was Roelli Cheese Haus founded?
Roelli Cheese Haus was founded in 1930. It employs 1 to 10 people.
Where is Roelli Cheese Haus based?
Roelli Cheese Haus is headquartered in Shullsburg, United States, in the North America region.
Who are Roelli Cheese Haus's main competitors?
Direct peers on record are Sartori Cheese, BelGioioso Cheese, Hook's Cheese, Jasper Hill Farm, Maytag Dairy Farms, Carr Valley Cheese, Point Reyes Farmstead Cheese and Roth Cheese. Murray's Cheese is listed as an others. Tillamook is listed as a broad incumbent.
Does Roelli Cheese Haus have an API?
No public API is recorded for Roelli Cheese Haus.
What industry is Roelli Cheese Haus in?
Roelli Cheese Haus's product category is Artisan Cheese. Its primary akta.pro industry code is AFAHABAH, Cheese Aging/Affineur Services (Maturation & Cave-Aging), with a secondary code of AFAKAKAB, Cheese Manufacturing. Its NAICS code is 311513 and its SIC code is 2020.