What Trainers’ House does

Trainers' House Oyj is a Finnish publicly listed professional services company (Nasdaq Helsinki: TRH1V) founded in 1989 by Jari Sarasvuo, headquartered in Helsinki with offices in Oulu, Turku, and Torrevieja, Spain. The firm delivers B2B consulting, coaching, and training services focused on sustainable business growth, with a particular emphasis on helping sales organizations in mid-market and enterprise segments acquire new customers, execute strategy, and develop leadership capability. Its enterprise client roster includes DNA, KONE, Fonecta, Notra, Woikoski, FORCIT Defence, Ponsse, Eficode, and Trimble, with several multi-year relationships (Eficode since 2008). The company operates a wholly-owned subsidiary, Ignis Oy, which runs a dedicated prospecting unit of approximately 120 marketers responsible for scheduling roughly 100 new customer meetings weekly on behalf of clients.

The core intellectual property is the proprietary Kasvusysteemi (Growth System) methodology, built around Kohtaamismarkkinonti (Encounter Marketing), a behavioral approach that combines new customer acquisition, sales training, leadership development, and performance tracking into a unified, repeatable framework. Supporting offerings include Johtoryhmätyöskentely (management team development), Strategian toimeenpano (strategy execution), Myyntijohdon valmennusohjelma (sales leadership program), Vaikuttamisen mestariksi (advanced negotiation/influence training), and Verkkovalmennukset (online training library). Technology infrastructure relies on standard commercial SaaS — HubSpot for marketing automation, Google Analytics for web analytics, and Giosg for live customer interaction — with no proprietary AI/ML stack disclosed.

Revenue is generated through a mix of subscription and project-based engagements: Growth System subscriptions begin at EUR 4,940 per month with weekly sparring sessions, while management team projects start at approximately EUR 17,500, typically structured as multi-year contracts with a three-month pilot phase. Distribution is sales-led and direct, primarily serving Finnish enterprise and mid-market buyers through consultative engagement, with a free 30-minute Teams consultation as the top-of-funnel offer. The company has 101-250 employees per firmographic data, serves more than 200 different clients weekly, and reported a Q2 2026 operating result of EUR 0.1 million, a EUR 0.3 million improvement versus the prior-year period.

Name

Trainers’ House

Legal name

Trainers' House Oyj

Website

https://trainershouse.fi

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Trainers' House Oyj is a Finnish publicly listed consulting firm that delivers B2B sales, leadership, and growth coaching services to mid-market and enterprise clients in Finland and select Nordic markets, operating through its Kasvusysteemi methodology and Ignis Oy prospecting subsidiary.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Professional and Management Development Training (61143), Management, Scientific, and Technical Consulting Services (5416), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Coaching, Mentoring & Facilitation Services (BPACANAI)

akta.pro secondary industry

Coaching, Feedback & Mentoring Skills (EDABAMAM)

Keywords

• Sales coaching services
• Leadership development programs
• Business growth consulting
• Customer acquisition services
• Executive training programs

Headquarters

HQ city

Oulu

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Services and Consulting: Revenue is generated through consulting engagements, coaching programs, training sessions, and ongoing advisory relationships. Services include strategy implementation, leadership development, sales training, and customer acquisition support. Projects typically span several months with management teams and involve bootcamps, workshops, and ongoing sparring sessions.
2. Growth System Subscriptions: Monthly investment for ongoing cooperation in growth system development, with typical engagements starting from €4,940 per month. These include weekly growth sparring sessions, team support for customer acquisition, and project management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Trainers' House is a B2B professional services firm that sells consulting, coaching, and training engagements built around its proprietary Kasvusysteemi (Growth System) methodology. Core deliverables include outsourced B2B customer-acquisition meeting scheduling (operated through subsidiary Ignis Oy), sales leadership coaching programs, management team development, strategy implementation, negotiation/influence training, and structured personal growth coaching for entrepreneurs and leaders via the Polku community and Verkkovalmennukset online library.

Product overview

Trainers' House is a professional services company offering coaching and consulting focused on business growth and leadership development. The core offering is the Kasvusysteemi (Growth System) methodology, which combines encounter marketing and coaching to help B2B companies acquire new customers and build sustainable growth foundations. Supporting services include leadership development programs (Johtoryhmätyöskentely, Myyntijohdon valmennusohjelma, Strategian toimeenpano), sales and customer acquisition services (Asiakastapaamisten sopiminen), and personal growth programs (Polku-valmennus, Vaikuttamisen mestariksi, Verkkovalmennukset). The company serves B2B professional services clients across Finland with over 35 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Kasvusysteemi (Growth System) The flagship proprietary methodology that combines encounter marketing and coaching to ensure salespeople have quality meetings with potential customers, builds brand awareness, standardizes new customer sales practices, and creates a measurable, repeatable growth process. Sold as ongoing monthly cooperation starting from €4,940/month to B2B clients.
• Polku-valmennus Monthly coaching community led by founder Jari Sarasvuo with support from Elina Vähäsalo, providing ongoing coaching, sparring, and peer community for personal and business development of entrepreneurs and leaders.
• Myyntijohdon valmennusohjelma (Sales Leadership Program) Training program that codifies Trainers' House's 35 years of best practices in sales and sales management, helping participants build a winning sales leadership playbook for CEOs, sales managers, and salespeople.
• Vaikuttamisen mestariksi (Mastery of Influence) Advanced black-belt level training in negotiation and influence skills aimed at experienced leaders and professionals.
• Strategian toimeenpano (Strategy Execution) Service that translates strategy into everyday actions and behavior using a storytelling methodology, focusing on what happens on Monday at 8am when strategy meets reality.
• Johtoryhmätyöskentely (Management Team Work) Service helping management teams turn goals into everyday actions, focused on team dynamics, management systems, communication, and a common inspiring purpose.
• Asiakastapaamisten sopiminen / Uusasiakashankinta (Customer Meeting Scheduling / New Customer Acquisition) Customer acquisition service ensuring salespeople have sufficient quality encounters with potential customers in their calendars. Operated through subsidiary Ignis Oy with a team of approximately 120 marketers who schedule roughly 100 new customer meetings weekly for B2B professional services clients.
• Verkkovalmennukset (Online Training Library) Online training library providing inspiration, tools, and peer support for personal and professional development of leaders and professionals.

Quantifiable outcome

• 60% sales growth for Fonecta
• +5 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• HubSpotsupportingTechnology or IntegrationHubSpot is used as the marketing automation and CRM platform for customer relationship management. Enables email marketing, lead tracking, and customer communication optimization.
• Google AnalyticssupportingTechnology or IntegrationGoogle Analytics is used for web analytics and tracking website visitor behavior. Helps optimize website performance and understand traffic patterns.
• GiosgsupportingTechnology or IntegrationGiosg provides customer interaction and live chat functionality on the website, enabling real-time customer engagement and support.
• Ignis OycoreStrategic or Co-development PartnerIgnis Oy is a subsidiary of Trainers' House that handles customer acquisition operations. The subsidiary manages a team of prospectors who schedule customer meetings on behalf of clients. Led by Saku Keskitalo as CFO.

Scale indicators12 records

Recent moves10 records

Expansion highlights5 records

Regional players

• Gofore: Finnish-listed digital transformation consultancy. Comparable as a small-cap publicly-listed Finnish professional services firm competing for similar enterprise clients.
• Siili Solutions: Finnish-listed digital consulting and development firm. Comparable as a small-cap Finnish professional services peer with similar customer base but different end-market focus (digital/IT).

Direct peers

• Sandler Training: Worldwide sales training and coaching franchise offering structured sales methodology and ongoing reinforcement — closely aligned with Trainers' House's Growth System and sales leadership offerings.
• Wilson Learning: Global sales and leadership performance improvement company with content-driven training and consulting. Comparable in delivering measurable sales and leadership outcomes for B2B clients.
• Dale Carnegie & Associates: Global training company focused on sales, leadership, and communication skills with a franchise model. Directly comparable to Trainers' House's coaching and training programs for B2B professionals.
• Mercuri Urval: Nordic executive search, leadership, and sales development consulting firm. Comparable as a regional peer offering talent and growth solutions to Nordic enterprises.
• BTS Group AB: Swedish-listed professional services firm specializing in sales transformation, leadership development, and strategy execution. Highly comparable in business model and Northern European market focus.

Emerging players

• Valamis: Finnish-headquartered learning experience platform offering digital training and coaching tools. Adjacent peer — overlaps in corporate training content delivery but operates as a software platform rather than consulting firm.

Broad incumbents

• Korn Ferry: Global organizational consulting firm (NYSE: KFY) providing leadership development, talent acquisition, and sales effectiveness solutions. Comparable scope to Trainers' House's enterprise offerings but at vastly greater scale.
• FranklinCovey: Global leadership and organizational effectiveness firm (NYSE: FC) selling content-driven training programs to enterprises. Overlaps with Trainers' House's leadership and strategy execution offerings but at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/trainershouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trainers’ House