PT Duta Pertiwi
PT Duta Pertiwi (Sinar Mas Land / PT Bumi Serpong Damai, Tbk) is Indonesia's largest publicly listed diversified property developer, building integrated townships spanning affordable to luxury residential, commercial, and industrial properties. It serves individual homebuyers, commercial investors, and JV partners across 100+ developments on a 10,000+ hectare land bank.
- Company typePublic
- Founded2026
- HeadquartersKalimantan, Indonesia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What PT Duta Pertiwi does
PT Duta Pertiwi operates commercially as Sinar Mas Land and is legally registered as PT Bumi Serpong Damai, Tbk, a publicly listed Indonesian property developer on the Indonesia Stock Exchange and a member of the Sinar Mas Group conglomerate. The company develops and sells integrated townships, residential clusters, commercial properties, offices, retail spaces, hospitality, and industrial land across Indonesia, with a portfolio of 100+ developments and a land bank exceeding 10,000 hectares. Its customer base is split into individual homebuyers, commercial property investors, and joint venture partners (notably Hongkong Land for the NavaPark luxury precinct), with a residential product range spanning affordable apartments (Akasa from Rp 410 million) to ultra-luxury homes (Layton Navapark from Rp 20 billion) across BSD City, Kota Wisata Cibubur, Legenda Wisata, Bogor, and other Greater Jakarta/larger Indonesia locations.
The core technology stack is conventional property development with selective smart-home and smart-door-lock integrations in premium products (The Armont Residences, Freja Suites, Ridge Crystal, ImajiHaus) and conventional e-commerce and digital marketing infrastructure. The business model is predominantly one-time property sales supplemented by commercial property rentals, with multi-tier unit pricing, hard-cash installment plans up to 24 months, and KPR (mortgage) financing through partnerships with 20+ banking institutions. GTM is multi-channel: direct sales by property agents, in-person property expos and at banking partner events (BCA Expoversary, BRI EXPO, BNI Expo), digital channels (corporate website, Instagram, TikTok, YouTube, Facebook, LinkedIn, WhatsApp), and official e-stores on Blibli and Tokopedia. The company is currently operating active 2026 sales programs (Royal Key, Sinar Mas Land Expo events) and has received Asia Property Awards for Best Mega Township Development, Best Smart Building Development, and Best Green Development.
PT Duta Pertiwi firmographics
Firmographics- Name
- PT Duta Pertiwi
- Legal name
- PT Bumi Serpong Damai, Tbk
- Website
- https://sinarmasland.com
- Company type
- Public
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- PT Duta Pertiwi (Sinar Mas Land / PT Bumi Serpong Damai, Tbk) is Indonesia's largest publicly listed diversified property developer, building integrated townships spanning affordable to luxury residential, commercial, and industrial properties. It serves individual homebuyers, commercial investors, and JV partners across 100+ developments on a 10,000+ hectare land bank.
- Ownership category
- akta.pro rank
PT Duta Pertiwi industry classification
Industry- Product category
- Residential and Commercial Property Development
- NAICS
- Land Subdivision (2372), Land Subdivision (23721), Lessors of Residential Buildings and Dwellings (53111)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532), Lessors Of Real Property, Nec (6519)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
- akta.pro secondary industry
- Master-Planned Community & POA Management (BPAJAHAD)
Keywords
Where PT Duta Pertiwi is headquartered
LocationHeadquarters
- HQ city
- Kalimantan
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
PT Duta Pertiwi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Property Sales: Primary revenue from selling residential properties (houses, apartments), commercial properties (shophouses, kiosks, office spaces), land plots (kavling), and hospitality/industrial developments. Revenue is generated through one-time property sales with various payment options including cash, KPR mortgages, and installment plans.
- Commercial Property Rentals: Revenue from commercial spaces including shophouses (ruko), retail spaces, and office buildings that may be leased alongside or separate from sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Affordable Residential - Entry Level |
| Unit Pricing | Pay-as-you-go | Mid-Market Residential |
| Unit Pricing | Pay-as-you-go | Premium/Luxury Residential |
| Unit Pricing | Pay-as-you-go | Commercial Properties |
| Unit Pricing | Pay-as-you-go | Royal Key Promotional Pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
PT Duta Pertiwi product offering
Product offeringCore offering
PT Duta Pertiwi (Sinar Mas Land) is a diversified Indonesian property developer that builds and sells integrated townships, residential clusters, commercial properties, hospitality/industrial developments, and land plots. The company offers a portfolio spanning affordable to luxury segments, delivered through direct sales, property expos, banking partner channels, and digital platforms, with payment options including hard cash, KPR mortgages, and installments.
Product overview
PT Duta Pertiwi (Sinar Mas Land) operates as Indonesia's largest and most diverse property developer with a comprehensive portfolio spanning township, residential, commercial, office, retail, hospitality, and industrial developments. The company offers an extensive range of residential products including premium cluster housing (The Armont Residences, Greenwich Park, NavaPark), affordable homes (Sakura Indica, Sweet Hortensia, Rosaline), luxury residences (Richmond, Amadeus Signature), and apartments (Akasa, Casa de Parco). Commercial offerings include business lofts (Capital Cove) and multipurpose shophouses (Taman Tekno X). The portfolio is distributed across key strategic locations including BSD City, Cibubur (Kota Wisata, Harvest City, Legenda Wisata), Bogor, and Jakarta. Sinar Mas Land also operates e-stores on Blibli and Tokopedia platforms and runs promotional programs like Royal Key and property expo events.
Differentiator
Problem solved
Functional benefit
Brands
- Royal Key: Property sales program offering various discounts and payment facilities for Sinar Mas Land properties
- Sinar Mas Land Expo
- Capital Cove
- The Armont Residences
- NavaPark
- Kota Wisata Cibubur
- Harvest City
- Legenda Wisata
- D-HUB SEZ
- Greenwich Park
Products and services
- The Armont Residences Premium residential development in BSD City with American Classic design featuring smart home systems, gardens, and 24/7 security. Includes unit types such as Splendid VIII, Grandiose IX, and Sovereign X.
- Sakura Indica Affordable first home in Harvest City Cibubur with modern comfort, security, and family-oriented design. Available in Type 30/60 and Type 37/72 configurations starting from Rp 545,500,000.
- Durham Premium residential development in Bogor featuring architectural elegance, club house, outdoor playground, and jogging track facilities.
- Capital Cove Premium business loft in BSD City with elegant design in a strategic location surrounded by elite residential areas, featuring 24/7 security. Starting from Rp 20,182,002,000.
- Taman Tekno X Multipurpose warehouse shophouse in BSD City that can be used as office, warehouse, workshop, showroom, and expedition in one unit. Starting from Rp 4,783,265,000.
- Gladstone Durable residential property in Bogor prioritizing structural integrity and above-average material quality.
- Richmond Luxurious 3-story home with elegant design in Kota Wisata Cibubur premium area near Living World Mall. Features private lift and multiple bedroom configurations up to 4+1 bedrooms. Starting from Rp 8,000,000,000.
- Averon Modern residential development in Kota Wisata Cibubur with easy access to urban amenities and serene living environment surrounded by nature. Starting from Rp 3,605,996,000.
- Elvara Premium living in Legenda Wisata Cibubur with stylish homes, complete amenities, and harmonious balance of comfort and luxury. Starting from Rp 1,568,206,000.
- Sweet Hortensia Modern, functional, and premium homes in Harvest City Cibubur combining comfort, efficiency, and serene urban lifestyle. Starting from Rp 560,000,000.
- Rosaline Modern, comfortable, and functional home surrounded by greenery in Harvest City Cibubur, ideal for urban living.
- Ridge Crystal Modern home inspired by Scandinavian architecture with clean, elegant, and timeless design, featuring canopy and smart door systems. Located in Harvest City Cibubur.
- New Alesha House Boarding house investment opportunity with 3-story homes featuring separate private entrance and external staircase access.
- NavaPark Premium 68-hectare residential township in Serpong with modern and exotic cluster design, located in established suburban area southwest of Central Jakarta. Bermuda in BSD City. Starting from Rp 16,000,000,000.
- Lyndon Premium residential development by Hongkong Land and Sinarmas Land in Navapark BSD area near luxurious clubhouse with master bedroom suite, high ceilings, and luxurious design. Starting from Rp 16,000,000,000.
- Layton Navapark Premium residential with comfort and tranquility in Navapark BSD, featuring CCTV security and luxurious design elements. Starting from Rp 20,000,000,000.
- Laurel Navapark High-end community residential in the heart of NavaPark where Botanic Park and Country Club are steps away.
- Kireina Park Asian Modern Homes with Japanese Living Theme in BSD City, meaning Graceful, Stunning and Lovely Place. Strategically located near toll and educational facilities.
- ImajiHaus Smart home design with resort-like ambiance in BSD City. Winner of Best Millennial Housing Development from Indonesia Property Awards 2020.
- Greenwich Park Premium resort living in BSD City with 8 clusters, 3 clubhouses, and 1.6-hectare vacation club. Starting from Rp 12,549,176,645.
- Freja Chic Full-Furnished homes with Modern Contemporary Style allowing buyers to move in immediately without additional interior design efforts.
- Freja Suites Minimalist, modern residential with functional design in BSD City, equipped with furniture and smart door lock system.
- Foresta Luxury residence with Go Green Concept in BSD featuring 5 bedrooms, Modern Market, Open Office, and Taman Kota facilities surrounded by 4.5 hectares of nature.
- Akasa Apartment in BSD City offering comfortable and affordable residence with 1-BR and 2-BR unit options, strategically located on main street of BSD City. Starting from Rp 410,324,000.
- Morrington Tropical elegant home with premium living concept in Cibubur, offering refined design and exclusive living for comfort and long-term investment value. Starting from Rp 2,582,000,000.
- Quantis Signature Luxurious cluster in the midst of CBD BSD City with post-pandemic lifestyle concept featuring elegant, minimalist, and luxurious design. Includes Supermarket facility.
- Amadeus Signature at Rancamaya Golf Estate Exclusive residential in Bogor near Bocimi Toll Road surrounded by international-standard golf course. Features EV Charging, Green Belt, Golf Course, and International School facilities.
- Casa de Parco Magnolia Apartment in CBD BSD City close to commercial areas, featuring Sky Garden facility. Green, safe, and comfortable living environment.
- Casa de Parco Cassea Apartment in BSD City near commercial areas with green, safe, and comfortable environment. Built on 2.1 Ha land with facilities supporting modern lifestyle.
- BSD City Integrated Township Integrated township in Greater Jakarta combining residential clusters, commercial spaces, hospitality, retail, and industrial developments. Includes Green Office Park (25 hectares) and entertainment/mall area (46 hectares).
Quantifiable outcome
- 670,000+ population living in Sinar Mas Land developments
- +4 more outcomes
Companies that use PT Duta Pertiwi
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
PT Duta Pertiwi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
PT Duta Pertiwi partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major, flagship and minor.
- BCA (Bank Central Asia)corePrimary banking partner for KPR (mortgage) financing with special promotional rates and pre-assessment services at property events. BCA Expoversary events feature exclusive Sinar Mas Land property promotions.
- Bank MandiricoreMajor banking partner providing KPR financing options for property purchases across all Sinar Mas Land developments.
- BNI (Bank Negara Indonesia)coreBanking partner offering KPR financing with special rates. BNI Expo events feature Sinar Mas Land property promotions.
- BRI (Bank Rakyat Indonesia)coreMajor KPR partner providing home loan financing options. BRI EXPO events feature exclusive property promotions.
- BTN (Bank Tabungan Negara)coreState-owned banking partner specializing in mortgage financing for property purchases.
- CIMB NiagamajorBanking partner providing KPR financing options for property purchases.
- MaybankmajorBanking partner for mortgage financing solutions.
- Permata BankmajorBanking partner providing KPR financing options.
- Bank SinarmascoreAffiliate banking partner within Sinarmas Group for integrated financial services.
- Hongkong LandflagshipJoint venture partner for premium residential development NavaPark in BSD City. Hongkong Land contributes international expertise and capital to luxury property developments.
- Kompas-Gramedia GroupmajorPartnership for Indonesia Convention Exhibition (ICE) development - a 22-hectare site with up to 150,000 square meters of exhibition space plus hotels, developed in collaboration with Indonesia's leading media and publishing house.
- OCBCmajorBanking partner for KPR financing options.
- BSI (Bank Syariah Indonesia)majorIslamic banking partner for shariah-compliant mortgage financing.
- DanamonmajorBanking partner for property financing solutions.
- UOBmajorInternational banking partner providing financing options.
- DekorumaminorFurniture partner providing free furnishings for Amadeus Signature property purchases as part of promotional packages.
- ProdiaminorHealthcare partner providing free medical checkups at Sinar Mas Land Expo events.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
PT Duta Pertiwi competitors and assessment
Company assessmentDirect peers
- Ciputra Group: One of Indonesia's largest diversified property developers, with township, residential, commercial, and hospitality projects across the country. Ciputra competes directly with Sinar Mas Land in BSD-adjacent and Cibubur markets.
- Metropolitan Development (Metland): Indonesian property developer focused on integrated townships and residential estates in Greater Jakarta, including Metland Cibubur (adjacent to Sinar Mas Land's Cibubur portfolio). Similar mid-market positioning and customer profile.
- Pakuwon Jati: Indonesian publicly listed property developer with integrated townships, residential, and retail (including Gandaria City and Pakuwon Mall). Comparable model of large-scale integrated developments and recurring income from commercial properties.
- Agung Sedayu Group: Large Indonesian conglomerate with significant property development in Greater Jakarta, including PIK (Pantai Indah Kapuk). Competes for the same premium and integrated township demand as Sinar Mas Land.
- Summarecon Agung: Indonesian township developer known for Summarecon Serpong (adjacent to BSD City) and other integrated residential-commercial projects. Directly comparable business model and customer base.
Broad incumbents
- CapitaLand: Singapore-based diversified real estate group with operations across Asia, including residential, retail, and integrated developments. Comparable in scale, integrated township model, and pan-Asian premium positioning.
- Lippo Group / Lippo Karawaci: Major Indonesian diversified conglomerate with significant property operations including Lippo Karawaci township, retail (Lippo Malls), and hospitals. Overlaps with Sinar Mas Land across residential, commercial, and integrated township development.
- Hongkong Land: Hong Kong-based premium property investment and development group, JV partner with Sinar Mas Land on NavaPark. Comparable in the premium residential segment and shares customer base in Indonesia's luxury market.
Others
- City Developments Limited (CDL): Singapore-based global real estate developer with residential and commercial portfolio. Comparable in premium residential development and JV-driven cross-border expansion, but is primarily a Singapore/UK-listed entity rather than Indonesia-focused.
Regional players
- Ayala Land: Philippines' largest diversified property developer with integrated townships (e.g., Nuvali, Bonifacio Global City). Comparable in township development model, though operating in a different Southeast Asian geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PT Duta Pertiwi social profiles
Digital presencePT Duta Pertiwi financial estimates
Financial estimateRevenue estimate
Valuation estimate
PT Duta Pertiwi leadership team
Management profileNumber of profiles
PT Duta Pertiwi subsidiaries and ownership
Company hierarchySubsidiaries2 records
PT Duta Pertiwi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PT Duta Pertiwi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PT Duta Pertiwi
What does PT Duta Pertiwi do?
PT Duta Pertiwi (Sinar Mas Land) is a diversified Indonesian property developer that builds and sells integrated townships, residential clusters, commercial properties, hospitality/industrial developments, and land plots. The company offers a portfolio spanning affordable to luxury segments, delivered through direct sales, property expos, banking partner channels, and digital platforms, with payment options including hard cash, KPR mortgages, and installments.
Is PT Duta Pertiwi a public or private company?
PT Duta Pertiwi is a public company. It is classified as public and is currently operating.
When was PT Duta Pertiwi founded?
PT Duta Pertiwi was founded in 2026. It employs 5,001 to 10,000 people.
Where is PT Duta Pertiwi based?
PT Duta Pertiwi is headquartered in Kalimantan, Indonesia, in the Asia region.
How does PT Duta Pertiwi make money?
Two revenue lines are on record. Property Sales are the primary driver. The others are commercial Property Rentals.
Who are PT Duta Pertiwi's main competitors?
Direct peers on record are Ciputra Group, Metropolitan Development (Metland), Pakuwon Jati, Agung Sedayu Group and Summarecon Agung. Broad incumbents are CapitaLand, Lippo Group / Lippo Karawaci and Hongkong Land. City Developments Limited (CDL) is listed as an others. Ayala Land is listed as a regional player.
Does PT Duta Pertiwi have an API?
No public API is recorded for PT Duta Pertiwi.
What industry is PT Duta Pertiwi in?
PT Duta Pertiwi's product category is Residential and Commercial Property Development. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders), with a secondary code of BPAJAHAD, Master-Planned Community & POA Management. Its NAICS code is 2372 and its SIC code is 6552.