Banketbakkerij De Maro

What Banketbakkerij De Maro does

Banketbakkerij De Maro B.V. is an 80+ year-old Dutch industrial bakery (founded 1937 by Marinus Roodklif in Tilburg; relocated to Berkel-Enschot in 2010) that produces traditional and innovative sweet and savory pastry products — including eierkoeken, witte koek, meringues, tray-bake cakes, muffins, cookies, brownies, vegan lines, and a 60%-vegetable bake-off batter — for B2B customers only. The company holds a distinctive specialist position as the only professional-scale producer of traditional Brabant witte koeken in the Netherlands and operates fully automated dough-making lines since 2020, supported by a test bakery and flexible production cells that can run both large and small batches.

The business operates an exclusively B2B, sales-led go-to-market model — selling ready-to-eat, bake-off (frozen dough/batter), and custom-developed private-label products to retail chains, foodservice operators, out-of-home venues, and bakery wholesalers in the Netherlands and export markets, with direct sales supported by on-site staff training. Quality and compliance are central to the offering, with IFS Food v8 Higher Level (98.04% in November 2025), Vegan Trademark, RSPO, V-Label, and Rainforest Alliance certifications alongside published sustainability reporting.

On 3 November 2025 the company was acquired by Smilde Bakery, part of internationally operating family business Royal Smilde; De Maro continues to operate independently from Berkel-Enschot with all employees retained, using the parent's resources to accelerate scaling and internationalization. A branded-ingredient partnership with Bonduelle anchors the Baked Greenz vegetable-batter line, and a multi-language website (Dutch/English/French) plus trade-show presence at European hospitality events supports international demand generation.

Name

Banketbakkerij De Maro

Legal name

Banketbakkerij De Maro B.V.

Website

https://demaro.nl

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Banketbakkerij De Maro is a Dutch industrial bakery producing traditional and innovative sweet, savory, and vegan pastry products — including the Netherlands' only professional-scale witte koeken — for B2B retail, foodservice, out-of-home, and bakery-wholesale partners, now operating under Smilde Bakery (Royal Smilde).

Ownership category

akta.pro rank

Product category

Industrial Bakery / B2B Pastry Manufacturing

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industries

Private Label & Contract Bakery Wholesale (AFAIAFAK), Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust) (CRADACAI), Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting) (CRADABAN)

Keywords

• Industrial bakery
• B2B pastry manufacturing
• Bake-off products
• Dutch confectionery
• Private label bakery

Headquarters

HQ city

Berkel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Product Sales: De Maro generates revenue by manufacturing and selling a wide range of sweet and savory pastry products to B2B partners including retail chains, foodservice operators, out-of-home venues, and bakery wholesalers. Products are sold as ready-to-eat, bake-off, or custom-developed private-label solutions.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Banketbakkerij De Maro is an industrial bakery that manufactures and sells sweet and savory pastry products, including traditional Dutch specialties (eierkoeken, witte koek, meringues), tray bake cakes, muffins, cookies, brownies, bake-off doughs and batters, and vegan lines, to B2B customers such as retail chains, foodservice operators, out-of-home venues, and bakery wholesalers. The company also offers custom product development and private label manufacturing for business partners in the Netherlands and international export markets.

Product overview

Banketbakkerij De Maro is an industrial bakery offering a diverse portfolio of artisan pastry products, including core products (egg sponge cakes, witte koek, meringues, tray bake cakes, muffins, cookies, brownies) and bake-off/convenience lines (cookie dough, cookie pucks, cookie rolls, batter and dough under the Bak 'm Beet brand). The company also offers specialty product lines including vegan options (vegan cookies, vegan tray cakes), savory products (savory muffins, Baked Greenz vegetable batter), and seasonal items like kruidnoten and WOW edible cookie dough. Products range from ready-to-eat to frozen bake-off formats, with capabilities for custom product development, private label, and tailored packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Eierkoeken (Egg Sponge Cakes)

Quantifiable outcome

• IFS Food certification score of 98.04% (Higher Level) achieved in November 2025, demonstrating exceptional quality and food safety standards.
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Smilde Bakery (part of Royal Smilde)coreOthers · 3 November 2025On 3 November 2025, Smilde Bakery (an internationally operating family company under Royal Smilde) acquired De Maro from owner Bart Snijders. This is a strategic acquisition that immediately adds production capacity and new possibilities. De Maro continues to operate independently from Berkel-Enschot with all employees retained. The integration is being carried out carefully and in phases, with attention to personal development and collaboration within the Smilde group.
• BonduelleminorOthersBonduelle is a branded ingredient supplier providing processed vegetables used in De Maro's Baked Greenz product line. The Baked Greenz bake-off vegetable batter contains 60% pure processed vegetables from Bonduelle, enabling De Maro to offer vegetable-based waffles and muffins.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vandemoortele: Belgian food group producing bakery products (breads, viennoiserie, frozen bake-off), margarines, and plant-based protein across Europe. Comparable as a Benelux-rooted B2B supplier of frozen, par-baked, and finished baked goods to retail and foodservice.
• Smilde Bakery: Parent acquirer of De Maro and Dutch industrial bakery producing pastry, bread, and convenience products under Royal Smilde. Comparable in industrial bakery operations and Benelux B2B footprint, though broader in scope with multiple production facilities.
• Délifrance: French-origin industrial bakery brand serving foodservice and retail with viennoiserie, breads, and pastries across Europe and international markets (now part of Vion/Greek group investments). Comparable B2B bakery positioning with strong foodservice presence.
• Aryzta: Swiss-listed industrial bakery focused on frozen bakery products (breads, buns, viennoiserie, sweet goods) for retail, foodservice, and quick-service restaurants across Europe and globally. Comparable in industrial-scale B2B bakery operations and frozen/bake-off formats.
• Bimbo Bakeries Europe: European arm of Grupo Bimbo, one of the world's largest bakery companies, producing branded and private-label breads, buns, cakes, and pastries for retail. Much larger scale competitor in European B2B bakery markets.

Emerging players

• Rich Products Corporation: Family-owned U.S./global frozen bakery and foodservice supplier specializing in frozen doughs, par-baked products, and baked desserts. Comparable in frozen and bake-off product formats and foodservice positioning.

Direct peers

• La Lorraine Bakery Group: Belgian industrial bakery group producing frozen, par-baked, and finished bakery products (breads, viennoiserie, pastries) for retail and foodservice across Europe. Highly comparable as a Benelux-rooted B2B industrial bakery with private-label capabilities and large-scale automated production.
• Baker & Baker: European supplier of bakery products (cakes, muffins, cookies, viennoiserie, breads) to retail and foodservice, with strong private-label position. Direct comparable in producing sweet baked goods, private label, and serving European B2B channels.
• Continental Bakeries (Bakkersland): Dutch industrial bakery producing bread, pastries, cookies, and private-label products for European retail and foodservice. Direct comparable in terms of Dutch B2B industrial bakery model, private-label focus, and broad SKU portfolio across sweet and savory categories.

Regional players

• Lotus Bakeries: Belgian specialty cookie and waffle producer (Biscoff, caramelized cookies) serving retail and foodservice globally. Comparable in Benelux-rooted B2B cookie/confectionery manufacturing with strong export focus, though more branded and consumer-direct than De Maro's wholesale model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BanketbakkerijDeMaro
• LinkedInlinkedin.com/company/banketbakkerij-de-maro-b-v-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banketbakkerij De Maro