China Grand Automotive

What China Grand Automotive does

China Grand Automotive (广汇汽车服务集团股份公司) is China's largest automotive dealer group by vehicle sales volume, publicly listed on the Shanghai Stock Exchange (ticker: 600297) and headquartered in Shanghai. Founded in 1999, the company operates a nationwide sales and service network spanning 28 provinces and municipalities with over 700 network points, representing more than 60 automotive brands. Its brand portfolio spans ultra-luxury (Maserati, Porsche, Rolls-Royce), luxury (Mercedes-Benz, BMW, Audi, Volvo, Lexus, Cadillac), and mass-market segments (SAIC, BYD, Geely, Chery, Great Wall), with 10,000+ employees supporting both vehicle distribution and integrated lifecycle services.

The company delivers a one-stop automotive services platform covering new vehicle sales, certified used car sales (广汇二手车), auto leasing (汇通信诚租赁), after-sales maintenance and repair, extended warranty products (广汇延保), and cloud-based dealership management services (广汇云服务). Revenue is generated primarily through transaction fees on vehicle sales, supplemented by after-sales service fees and professional services income from leasing and intermediary commissions. The company is in the midst of an active strategic pivot toward new energy vehicles (NEV), expanding its NEV dealership footprint from 26 stores at the start of 2024 to 55 operational stores by June 2024, with 70 total NEV authorizations and 47 additional applications pending for brands including Xiaomi Auto, Seres (AITO), ZEEKR, Geely Galaxy, Chery Star Era, Dongfeng Voyah, and VW Anhui.

Business model is sales-led and franchise-based, monetizing through new and used vehicle margins, OEM-aligned service operations, and consumer/commercial leasing. The company has been ranked first among China's Top 100 dealer groups for 13 consecutive years and has demonstrated significant NEV growth (46% YoY cumulative, 90% YoY in June 2024) while operating in an industry environment characterized by intense price competition and ongoing EV transition.

Name

China Grand Automotive

Legal name

广汇汽车服务集团股份公司

Website

https://chinagrandauto.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

China Grand Automotive is China's largest automotive dealer group by sales volume, publicly listed on the Shanghai Stock Exchange, operating 700+ dealership and service points across 28 provinces for over 60 vehicle brands spanning ultra-luxury to mass-market, with an accelerating pivot into new energy vehicle retail and after-sales services.

Ownership category

akta.pro rank

Product category

Automotive Retail and After-Sales Services

NAICS

Automobile Dealers (4411), New Car Dealers (441110), Used Car Dealers (441120), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO)

akta.pro secondary industry

Luxury Sedan & Executive Car Rentals (THADAMAB)

Keywords

• Automotive retail services
• Luxury vehicle dealerships
• Automotive leasing services
• Used vehicle sales
• After-sales vehicle service

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Revenue from selling new passenger vehicles across luxury, ultra-luxury, and mass-market brand segments through the company's nationwide dealership network.
2. After-Sales Services: Revenue from maintenance, repairs, and warranty extension services (广汇延保) across the company's service network covering the vehicle lifecycle.
3. Used Vehicle Sales (广汇二手车): Revenue from the sale of pre-owned vehicles through the company's used car platform.
4. Auto Leasing (汇通信诚租赁): Revenue from vehicle leasing and financial services through 汇通信诚租赁 subsidiary.
5. Commission-based Services: Commission-based intermediary services as part of the company's comprehensive one-stop automotive lifecycle services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

China Grand Automotive operates China's largest multi-brand passenger vehicle retail network (700+ outlets across 28 provinces), selling new vehicles, used vehicles, and NEVs across luxury, joint-venture, and mass-market brands. Beyond vehicle sales, the group provides automotive after-sales service (maintenance, repair, spare parts), automotive leasing and rental through Huitong Chengzheng Leasing (汇通信诚租赁), used-car transactions via Guanghui Used Cars (广汇二手车), extended warranty products via Guanghui Extended Warranty (广汇延保), and digital owner-services via Guanghui Cloud Services (广汇云服务).

Product overview

China Grand Automotive Service Group Co., Ltd. (广汇汽车服务集团股份公司) is a leading luxury and ultra-luxury passenger vehicle sales and service group in China. The company operates a comprehensive one-stop automotive service ecosystem covering the full vehicle lifecycle, including new vehicle sales (整车销售), automotive leasing (汇通信诚租赁), certified used cars (广汇二手车), after-sales maintenance (售后服务), extended warranty (广汇延保), and cloud-based digital services (广汇云服务). The company has built an extensive sales network spanning 28 provinces and cities with over 700 service outlets. The portfolio includes ultra-luxury brands (Maserati, Porsche, Rolls-Royce), luxury brands (Mercedes-Benz, BMW, Audi, Volvo), and mid-to-high-end marques, along with a rapidly expanding new energy vehicle division with authorized stores for brands such as Seres, Xiaomi Auto, ZEEKR, and Chery Star Era.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Multi-Brand Luxury, Joint-Venture, and Mass-Market) Retail sale of new passenger vehicles across ultra-luxury (Rolls-Royce, Bentley, Aston Martin, Maserati, Porsche), luxury and near-luxury (BMW, Mercedes-Benz, Audi, Lincoln, Volvo, Cadillac, Acura, Infiniti, Jaguar, Land Rover, Lexus, Toyota Crown), and mass-market / joint-venture (Toyota, Honda, Volkswagen, Buick, Ford, Nissan, Chevrolet) brands through 700+ authorized outlets in 28 provinces across China; targeted at individual Chinese consumers and households.
• New Energy Vehicle (NEV) Dealership Network Dedicated NEV retail outlets operated by the group for NEV brands, including store-within-store co-location arrangements with NEV OEMs inside existing Guanghui dealerships; targets Chinese consumers purchasing new-energy passenger vehicles.
• After-Sales Service (Maintenance, Repair, Spare Parts) Authorized warranty and out-of-warranty maintenance, mechanical and collision repair, and genuine spare parts distribution for the group's multi-brand portfolio of passenger vehicles, delivered through authorized service centers across China; targeted at owners of vehicles purchased from or serviced within the Guanghui network.
• NEV After-Sales Service Network After-sales service network specifically built for new-energy vehicles, described in the input as among the largest NEV service networks in China; provides NEV-specific maintenance, repair, and parts through dedicated NEV service capacity within the Guanghui 700+ outlet footprint.
• Huitong Chengzheng Leasing (汇通信诚租赁) — Automotive Leasing and Rental Wholly-owned automotive leasing and rental subsidiary providing multi-year fleet leasing and short-/long-term rentals to Chinese corporate fleet customers, rental companies, and individual consumers, supported by the group's nationwide 700+ outlet service network.
• Guanghui Used Cars (广汇二手车) — Used Vehicle Sales and Auction Used vehicle transaction platform and physical used-car outlets under the Guanghui Used Cars brand (广汇二手车), handling trade-ins from the group's new-car sales, valuation, reuse, and auction; targets individual consumers and dealers nationwide.
• Guanghui Extended Warranty (广汇延保) — Vehicle Extended Warranty Subscription-based extended warranty product issued by the Guanghui group (广汇延保), covering mechanical breakdown beyond manufacturer warranty for vehicles purchased through the Guanghui network; purchased by individual vehicle owners.
• Guanghui Cloud Services (广汇云服务) — Digital Owner Service Platform Digital service platform under the Guanghui Cloud Services (广汇云服务) brand, including mobile applications such as Tongtu (广汇汇管家), enabling service appointment booking, owner engagement, used-car and aftermarket support integrated with the group's 700+ physical outlets.

Quantifiable outcome

• 713,467 vehicles sold, ranking first among dealer groups in the 2024 China Auto Distribution Industry Top 100 ranking
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and minor.

• Xiaomi Auto (小米汽车)coreChannel Partner/ Reseller/ Distributor · 1 June 2024China Grand Auto is actively pursuing Xiaomi Auto authorized dealership status. As of August 2024, the company had 47 pending authorization applications with Xiaomi Auto among the brands being pursued for NEV dealership expansion.
• Seres (赛力斯/AITO)coreChannel Partner/ Reseller/ Distributor · 1 June 2024China Grand Auto holds authorized Seres/AITO dealership and has achieved top national rankings for Seres sales among authorized dealers. The company expanded NEV stores with multiple Seres locations.
• ZEEKR (极氪)coreChannel Partner/ Reseller/ Distributor · 1 June 2024As of August 2024, China Grand Auto had 47 pending authorization applications for new NEV brands including ZEEKR as part of its new energy vehicle dealership expansion strategy.
• Geely Galaxy (吉利银河)coreChannel Partner/ Reseller/ Distributor · 1 June 2024China Grand Auto holds authorized Geely Galaxy dealership and achieved top national rankings for Geely Galaxy sales among authorized dealers. The company continues to expand this partnership.
• Chery New Energy (奇瑞新能源) / Chery Star Era (奇瑞星途星纪元)coreChannel Partner/ Reseller/ Distributor · 1 June 2024Chery New Energy and Chery Star Era are among the NEV brands with authorized dealerships or pending authorization applications under China Grand Auto's NEV expansion. Chery New Energy stores achieved top national rankings.
• Dongfeng Voyah (东风岚图)minorChannel Partner/ Reseller/ Distributor · 1 June 2024Among the 47 pending NEV brand authorization applications, Dongfeng Voyah is included as a brand being pursued for dealership expansion.
• Great Wall Zhixuan (长城智选)minorChannel Partner/ Reseller/ Distributor · 1 June 2024Great Wall Zhixuan is among the brands included in the 47 pending NEV authorization applications as part of China Grand Auto's new energy vehicle network expansion.
• VW Anhui (安徽大众/大众安徽)minorChannel Partner/ Reseller/ Distributor · 1 June 2024Volkswagen Anhui (cooperation between VW and JAC) is among the NEV brands in the 47 pending authorization applications as China Grand Auto diversifies its NEV brand portfolio.
• Maserati (玛莎拉蒂)coreChannel Partner/ Reseller/ DistributorAs part of its ultra-luxury brand portfolio, China Grand Auto holds Maserati dealership rights, providing comprehensive coverage of the ultra-luxury vehicle segment across its nationwide network.
• Porsche (保时捷)coreChannel Partner/ Reseller/ DistributorPorsche dealership rights are part of the company's ultra-luxury brand portfolio strategy, offering comprehensive sales and service for Porsche vehicles across the nationwide dealership network.
• Rolls-Royce (劳斯莱斯)coreChannel Partner/ Reseller/ DistributorRolls-Royce dealership rights are part of the company's ultra-luxury brand portfolio, fully covering the ultra-luxury vehicle segment across its nationwide network.
• Mercedes-Benz (奔驰)coreChannel Partner/ Reseller/ DistributorMercedes-Benz dealership is part of the company's luxury brand portfolio, representing one of the core premium brands in the nationwide dealership network.
• BMW (宝马)coreChannel Partner/ Reseller/ DistributorBMW dealership is part of the company's luxury brand portfolio, with dedicated showrooms including BMW Yantai Baoxin store, representing the core premium brand segment.
• Audi (奥迪)coreChannel Partner/ Reseller/ DistributorAudi dealership is part of the company's luxury brand portfolio within the nationwide network.
• VolvocoreChannel Partner/ Reseller/ DistributorVolvo dealership including Volvo Yulin Jinding store is part of the company's luxury brand portfolio, providing premium vehicle sales and after-sales service.
• Lexus (雷克萨斯)coreChannel Partner/ Reseller/ DistributorLexus dealership is part of the company's luxury brand portfolio within the nationwide dealership network.
• Cadillac (凯迪拉克)coreChannel Partner/ Reseller/ DistributorCadillac dealership is part of the company's luxury brand portfolio within the nationwide dealership network.
• Geely (吉利)coreChannel Partner/ Reseller/ DistributorGeely brand dealership including Geely UNI series is part of the company's mass-market brand portfolio, with Geely Galaxy NEV dealership achieving top national rankings.
• Chery (奇瑞)coreChannel Partner/ Reseller/ DistributorChery brand dealership is part of the company's mass-market portfolio, including Chery New Energy and Chery Star Era EV brands.
• BYD (比亚迪)coreChannel Partner/ Reseller/ DistributorBYD brand dealership is part of the company's mass-market brand portfolio within the nationwide dealership network.
• Great Wall Motor (长城汽车)coreChannel Partner/ Reseller/ DistributorGreat Wall Motor brands including Haval, WEY, Euler, and Great Wall Zhixuan are represented in the company's mass-market brand portfolio, with Great Wall Zhixuan among NEV expansion targets.
• SAIC Motor (上汽乘用车/荣威/MG/五菱)coreChannel Partner/ Reseller/ DistributorSAIC Motor brands including ROEWE and MG are represented in the company's mass-market brand portfolio within the nationwide dealership network.
• Great Wall Oil (昆仑)minorChannel Partner/ Reseller/ DistributorGreat Wall Oil (昆仑) is represented among the brand portfolio within the nationwide dealership network.
• Infiniti (英菲尼迪)minorChannel Partner/ Reseller/ DistributorInfiniti brand dealership is part of the company's luxury brand portfolio within the nationwide dealership network.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Autohome: Autohome is China's largest online auto marketplace, providing consumer leads and marketing services to dealers. Adjacent to China Grand Auto's distribution business as a key digital channel for customer acquisition and brand visibility across the company's 700+ outlets.
• Bitauto (Yiche): Bitauto is a leading Chinese auto media and leads platform connecting consumers to dealers. Adjacent to China Grand Auto's business as an online channel partner that drives traffic to dealer showrooms, especially relevant as the company builds digital customer acquisition.

Broad incumbents

• Geely Auto Group: Geely is a major Chinese automaker whose Geely Galaxy NEV brand is among the top-ranked partnerships in China Grand Auto's network. Comparable as both an OEM supplier and as a broader Chinese automotive incumbent pursuing vertical integration and direct-sales models.
• SAIC Motor (passenger vehicle division): SAIC Motor is one of China's largest automakers and supplies vehicles (ROEWE, MG) that China Grand Auto distributes. Comparable as the upstream OEM whose brands are part of China Grand Auto's portfolio and as a broader incumbent in the Chinese automotive ecosystem.
• Yixin Group (formerly Yixin Capital): Yixin is a major Chinese automotive financing platform that complements auto dealer operations with consumer and dealer financing. Comparable to China Grand Auto's 汇通信诚租赁 leasing arm in providing automotive financial services, though Yixin's model is broader and tech-enabled.

Direct peers

• Pangda Automobile Trade: Pangda is a Chinese auto dealer group with multi-brand operations including luxury and mass-market vehicles. Directly comparable to China Grand Auto in scale, business model, and exposure to the same OEM brand portfolio across China.
• Yongda Automobile Service Group: Yongda is another major Chinese auto dealer group listed in Hong Kong, with a focus on luxury brands (BMW, Audi, Porsche, Volvo) and a nationwide dealership footprint. Closely comparable to China Grand Auto in business model, luxury brand focus, and full-lifecycle service approach.
• Meidong Auto: Meidong Auto is a Chinese auto dealer group operating luxury and mid-range brand dealerships. Comparable as a publicly listed peer competing for the same OEM franchise rights and luxury consumer demand in overlapping Chinese provinces.
• Zhongsheng Group: Zhongsheng Group is one of China's largest auto dealer groups, operating a multi-brand dealership network across luxury and mass-market brands. Directly comparable to China Grand Auto as a publicly listed Chinese dealer group with similar nationwide scale and brand portfolio diversification.

Regional players

• Car Inc. (CAR Inc.) / CAR Group: CAR Inc. is a leading Chinese car rental company providing short-term and long-term vehicle rental services. Comparable to China Grand Auto's 汇通信诚租赁 leasing subsidiary in providing vehicle leasing/rental services, though focused on short-term rental rather than dealer-anchored leasing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about China Grand Automotive