AlphaGarage

What AlphaGarage does

AlphaGarage is a direct-to-consumer e-commerce retailer, founded in 2008 and headquartered in Sheridan, Wyoming, that operates as the exclusive DIY-channel distributor of Wolverine Coatings Corporation's industrial-grade epoxy floor coating systems. The product portfolio comprises approximately 64 SKUs organized around four primary coating systems—the 3 Layer System (Partial Flake), CFLC 2 Layer (Ceramic System), VCT Solution, and Chip Floor System (Full Flake)—supplemented by modular components including BondTite 1101 primer, LiquaTile 1143/1184 body coats, EnduraShield 2254 hybrid-urethane clear coat, DecoFX 1110 flood coat, DecoFlakes decorative vinyl chips, and SpheriTex 110 traction additive, alongside repair and sealing accessories.

The underlying technology is built on 100% solids epoxy formulations using Advanced Hybrid Cycloaliphatic (AHC) chemistry combined with proprietary Chemically Fused Liquid Ceramic (CFLC) technology in which ceramic structures form within the polymer matrix during cure. Manufacturing is retained by Wolverine Coatings in South Carolina; AlphaGarage's role is distribution, customer support, and educational content (a TechNotes PDF library and article resources targeting surface preparation, application technique, and system selection).

Revenue is generated through one-time product purchases on the company's BigCommerce storefront, with individual SKUs priced on a unit basis (e.g., $50.13 for BondTite 1101 .375 gallon kit; $426.00 for LineGevity 3 gallon kit; $345.80 for Multi-Purpose Epoxy System 3 gallon kit) and complete coating systems quoted based on project square footage. The primary customer segment is DIY homeowners applying epoxy coatings to residential garages, workshops, and basements, with secondary segments in commercial facilities (VCT maintenance elimination) and industrial users (warehouses, manufacturing, aviation hangars).

Name

AlphaGarage

Legal name

AlphaGarage

Website

https://alphagarage.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

AlphaGarage is a Sheridan, Wyoming-based direct-to-consumer e-commerce retailer founded in 2008 that exclusively distributes Wolverine Coatings' industrial-grade 100% solids epoxy floor coating systems to DIY homeowners, commercial facilities, and industrial customers in the United States.

Ownership category

akta.pro rank

Product category

Floor Coatings

NAICS

Floor Covering Retailers (449121)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)

akta.pro industry

PRIMARYCRAIAGAH

Concrete, Epoxy & Specialty Coatings Flooring Retail

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYCRAIAGAJ

Flooring Tools, Adhesives, Grout & Installation Supplies Retail

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYIMADAJAH

Epoxy, Urethane & MMA Resinous Flooring

Industrials, Manufacturing & Construction/Building Materials & Products/Flooring Materials & Systems

SECONDARYIMAIAKAG

Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Industrial & Commercial Painting, Coating & Surface Treatment

SECONDARYHSAGADAJ

Specialty Coatings (Epoxy Floors, Anti-Mold, Fire-Retardant, Elastomeric)

Home & Personal Services/Home Repair, Maintenance & Handyman/Painting, Caulking & Sealing

Keywords

• Epoxy floor coatings
• DIY floor coatings
• Garage floor epoxy
• Concrete floor coatings
• Industrial coatings distribution

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Epoxy Floor Coating Products: AlphaGarage sells industrial-grade epoxy floor coating systems and individual products directly to DIY consumers. Products include complete coating systems (3 Component System, CFLC Ceramic System, Chip Floor System, VCT Solution) and individual components (primers, body coats, clear coats, decorative flakes, sealers, repair products, tools). Revenue is generated through one-time product purchases with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AlphaGarage is the exclusive distributor of Wolverine Coatings' industrial-grade epoxy floor coating systems to the DIY community, selling complete coating systems (3 Layer Partial Flake, CFLC 2 Layer Ceramic, Chip Floor Full Flake, VCT Solution, Multi-Purpose Epoxy) and individual components (primers, body coats, clear coats, decorative flakes, sealers, repair products, and application tools) through its own e-commerce website. The company pairs industrial-quality 100% solids, AHC, and CFLC chemistries with TechNotes application guides, how-to articles, and phone support to enable DIY homeowners and commercial buyers to achieve professional-grade flooring results.

Product overview

AlphaGarage is a DIY epoxy floor coating retailer offering industrial-grade products from Wolverine Coatings to the Do-It-Yourself community since 2008. The product portfolio centers on four main floor coating systems: (1) the 3 Layer System – Partial Flake (high-build 3-layer system with DecoFlakes and EnduraShield clear coat), (2) the CFLC 2 Layer – Ceramic System (2-layer system using proprietary Chemically Fused Liquid Ceramic technology), (3) the VCT Solution (for Vinyl Composite Tile floors), and (4) the Chip Floor System – Full Flake (4-layer system with full-rejection flake broadcast). These systems are built from modular components including BondTite 1101 primer, LiquaTile 1143/1184 body coats, EnduraShield 2254 hybrid-urethane clear coat, DecoFX 1110 clear epoxy, DecoFlakes decorative chips, and SpheriTex 110 traction additive. AlphaGarage also offers supporting products for surface preparation, repair, and sealing including TrowelEase 1162, IntegraFlex 1921, AcryliSeal 3501, and LineGevity floor striping coatings, along with specialized application tools.

Differentiator

Problem solved

Functional benefit

Products and services

• 3 Layer System – Partial Flake High-build 3-layer epoxy floor coating system comprised of BondTite 1101 primer, LiquaTile 1184 pigmented body coat, DecoFlake decorative vinyl chips, and EnduraShield 2254 hybrid-urethane clear coat. Offered with 18 LiquaTile body coat colors and a wide assortment of DecoFlake colors and blends for garage, basement, and workshop floors. Targeted at DIY homeowners seeking professional-grade results.
• CFLC 2 Layer – Ceramic System High-build 2-layer solid color epoxy system using BondTite 1101 primer and LiquaTile 1143 with Chemically Fused Liquid Ceramic (CFLC) chemistry. Provides best-in-class chemical, impact, and abrasion resistance with a porcelain-like finish without requiring additional urethane clear coats, suited for serious working garage or shop environments.
• VCT Solution 2-layer clear epoxy and hybrid-urethane coating system (BondTite 1115 and EnduraShield 2254) designed to protect Vinyl Composite Tile (VCT) flooring, eliminating the need for ongoing strip and wax maintenance and adding impact and abrasion resistance. Targeted at commercial facilities managers in retail, healthcare, education, and light industrial environments.
• Chip Floor System – Full Flake High-build 4-layer epoxy floor coating system featuring BondTite 1101 primer, LiquaTile 1184 body coat, full-rejection DecoFlake broadcast, DecoFX 1110 clear epoxy flood coat, and EnduraShield 2254 clear top coat. Marketed as the most durable non-solid color floor system with customizable flake colors and styles, designed for UV and impact resistance.
• Multi-Purpose Epoxy System 100% solids, two-component coating that can be used as a clear coating, decorative broadcast medium for colored quartz, flakes, or other broadcast materials, or to make slurry or trowel systems. Branded under IntegraCoat Solutions with recommended coverage of up to 250 square feet per 3 gallon kit.
• LiquaTile 1143 Wolverine Coatings' premier epoxy body coat product using Advanced Hybrid Cycloaliphatic (AHC) technology with Chemically Fused Liquid Ceramic (CFLC) content. Offers best-in-class chemical, impact, and abrasion resistance without the need for an additional urethane wear coat, with a minimum recommended thickness of 20 mils.
• LiquaTile 1184 Body coat product based on Advanced Hybrid Cycloaliphatic technology combined with semi-ceramic content. Self-leveling, extremely hard yet flexible, with excellent impact resistance and best-in-class UV and abrasion resistance. Available in 18 colors with a minimum recommended thickness of 12 mils.
• BondTite 1101 100% solids two-component epoxy primer that chemically and mechanically fuses to concrete, establishing a superior bond line for subsequent coatings. Has an extended re-coat window of up to 336 hours (14 days). Minimum recommended thickness is 5-10 mils. Sold in .375 gallon kits and larger.
• EnduraShield 2254 95% solids two-component hybrid-urethane clear coat that cures to a crystal clear, UV and scratch resistant, high gloss finish. Optional SpheriTex 110 traction additive can be combined for slip resistance. Minimum recommended thickness is 4 mils, with a maximum of 7 mils per coat.
• DecoFlakes Decorative vinyl chips broadcast into the LiquaTile body coat to customize floor appearance. Available as blends (Wombat, Gravel, Dakota, Lighthouse, Shoreline, Canyon, Sonoma, Rainstorm, Basil, Briar, Bucky, Orbit) and solids (White, Scone, Cocoa Brown, Chocolate, Hunter Green, Ivory, Medium Gray, Burgundy, Black, Charcoal, Whisper Gray, Graphite, Red, True Blue, Powder Blue, Orange, Yellow, Jasper, Autumn Brown). Can be distributed at light, medium, or full rejection coverage, with volume discounts available.
• DecoFX 1110 Clear epoxy designed for superior adhesion and UV stability, used as a flood coat over DecoFlakes in Chip Floor System applications. Recommended minimum quantity is 10 mils.
• LineGevity 1382 Proprietary 100% solids, internally reinforced, self-leveling AHC Polymer designed specifically for application of demarcations and safety lines on warehouse and factory floors. Exhibits excellent resistance to organic solvents, caustic environments, and dilute acidic exposures with outstanding adhesion and abrasion resistance. Sold in 3 gallon kits ($426) and 3 quart kits ($141).
• TrowelEase 1162 100% solids, two-component AHC epoxy mortar binder for concrete patching and repair. Three-component patching kit using a special blend of engineered quartz silica aggregate. Intended to be combined with kiln dried sand or other aggregates and fillers for high-strength concrete repair.
• IntegraFlex 1921 100% solids, two-component polymer hybrid flexible joint sealant for expansion joints and cracks in concrete or masonry. Provides up to 50% elongation at 70°F and offers self-priming with exceptional adhesion characteristics.
• AcryliSeal 3501 High-performance water-based nano-polymer acrylic sealer that leaves a protective membrane on concrete surfaces, waterproofing and sealing without silicones, waxes, or oils.
• 24" Notched Squeegee for CFLC 15-20mil 24-inch notched squeegee for initial distribution of high build epoxy products such as LiquaTile 1143 (CFLC) and DecoFX at 15-20 mil thickness. Specialized application tool sold alongside coating systems.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Wolverine Coatings CorporationcoreChannel Partner/ Reseller/ Distributor · 1 January 2008AlphaGarage has been the exclusive distributor of Wolverine Coatings' industrial coatings and preparation products to the Do-It-Yourself community since 2008. All products offered through AlphaGarage are the exact formulations utilized in demanding industrial environments. Wolverine Coatings manufactures in South Carolina, USA.
• IntegraCoat SolutionsminorChannel Partner/ Reseller/ DistributorAlphaGarage also offers Multi-Purpose Epoxy System products branded under IntegraCoat Solutions, in addition to the primary Wolverine Coatings product line.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ArmorPoxy: Online retailer of epoxy floor coating kits, primers, flakes and clear coats sold direct to DIY and light-commercial buyers; competes head-to-head with AlphaGarage across the same product categories and customer types.
• Epoxy-Coat: Direct-to-consumer retailer of DIY epoxy floor coating kits and accessories, targeting homeowners with complete coating systems — the closest direct competitor to AlphaGarage's residential DIY garage floor model.
• Leggari Products: DTC seller of decorative epoxy floor and wall coating kits aimed at homeowners and contractors; highly comparable in GTM motion (DIY education-driven e-commerce), product mix and premium positioning.
• Direct Colors Inc. Specialty DTC retailer of decorative concrete coatings, including epoxy floor systems, dyes, sealers and metallic pigments — comparable niche-DTC motion and customer overlap with AlphaGarage.
• Epoxy Flooring Co. Online retailer of residential and commercial epoxy floor kits, primers and topcoats with a comparable DTC, education-supported GTM targeting DIY and small-contractor buyers.

Broad incumbents

• Rust-Oleum: Large DIY coatings brand sold through big-box retailers, offering epoxy floor coating kits at lower price points; competes with AlphaGarage at the value end of the same customer use case.
• Simoniz USA: Specialty coatings and cleaning products manufacturer offering floor finishes, sealers and protective coatings for institutional and consumer markets — relevant adjacent incumbent in floor surface treatments.
• SuperStone (by Bonsal American / Oldcastle APG): Manufacturer and distributor of concrete and floor coatings sold through retail and pro channels; comparable on product chemistry and end-use, broader distribution footprint.
• Behr (Masco): Major architectural coatings brand with floor and concrete coatings sold through Home Depot; represents the mass-market incumbent AlphaGarage differentiates against on performance and education.

Others

• Wolverine Coatings Corporation: AlphaGarage's exclusive supplier and the manufacturer behind all proprietary CFLC and AHC products; included as the upstream peer that supplies AlphaGarage and could in theory bypass it to sell direct.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AlphaGarage
• Facebookfacebook.com/AlphaGarageEpoxy
• LinkedInlinkedin.com/company/alphagarage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AlphaGarage