What Rabold und Co. does

RABOLD UND CO. e.U. is an Austrian sole proprietorship operating as a brand development and design agency headquartered in Oberwart, Burgenland, with a secondary office in Graz, Styria. The firm was founded by Eveline Rabold and employs 9 team members spanning strategic brand consulting, graphic and digital design, UI/UX, project management, and business development. It serves Austrian businesses, cultural institutions, NGOs, and government entities across Burgenland, Styria, and Carinthia, with named clients including E.L.T. Kunststofftechnik, Rotes Kreuz Kärnten, Kulturzentren Burgenland, Pfadfinder Österreich, Landesmuseum Burgenland, Bibliotheken Burgenland, and Domaines Kilger.

The agency's core offering combines strategic brand development, corporate design, employer branding and culture processes, exhibition and trade show design, campaign development, and website design. Its proprietary Markencode (Brandpreneurship) methodology applies archetypal brand profiling to derive positioning and identity systems. The firm has also productized a workshop portfolio — #warmup (entry-level), #sprint (brand positioning, €5,500), #sichtbar (social media half-day, €1,950), #system (full-day social media, €3,500), and Individual workshops — plus a fixed-price communications analysis at €1,200. Distribution is direct and regional: project engagements are acquired via referrals and a free initial consultation, and workshops are enrolled through website inquiries. Marketing relies on owned channels (website, podcast "Gespräche mit Weitblick," newsletter "Markenentwicklung im Postfach"), social media (Instagram, Facebook, LinkedIn), and credibility signals from industry awards (Austriacus, Adebar) and memberships (designaustria, Markencode, TGA).

The business is privately held with no external investors, no parent company, and no disclosed funding history. Revenue mechanics are professional services–based: project fees for bespoke brand and design engagements, plus standalone workshop fees. No proprietary technology platform, AI/ML capability, mobile applications, or external integrations are disclosed; the firm's underlying production relies on standard design and web tools alongside its brand methodology. Multiple Adebar Gold and Austriacus awards in 2022 and 2024 provide third-party validation of creative output.

Name

Rabold und Co.

Legal name

RABOLD UND CO. e.U.

Website

https://rabold.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rabold und Co. is a 9-person Austrian brand development and design agency in Oberwart and Graz, serving SMBs, government, NGOs, and cultural institutions with strategy, design, employer branding, and workshops using its proprietary Markencode methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Oberwart

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Development & Strategy Projects: Project-based fees for strategic brand development, corporate design, website design, exhibition design, and campaign creation. Revenue is earned per project, with scope defined in individual contracts. The agency also offers employer branding and culture process consulting as project engagements.
2. Workshops: Fixed-price workshop offerings: #warmup (entry brand workshop), #sprint (brand positioning, €5,500), #sichtbar (social media half-day, €1,950), #system (full-day social media, €3,500), and Individual workshops (price on request). Workshops are standalone revenue-generating offerings in addition to project work.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Rabold und Co. is an Austrian brand development and design agency that helps companies clarify their brand positioning, develop strategy, and translate it into corporate design, employer branding, campaigns, and exhibition design. The firm delivers project-based services and structured workshops, using its proprietary Markencode (Brandpreneurship Model) methodology based on archetypal profiling to create distinctive brand identities.

Product overview

Rabold und Co. is an advertising and brand development agency based in Oberwart and Graz, Austria, specializing in strategic brand development, communication design, and employer branding. The agency's offering consists of structured workshops (brand entry workshops #warmup and #sprint; social media workshops #sichtbar and #system; plus custom Individual workshops) and core services (strategic brand development, culture process & employer branding, exhibition/trade show design, and campaign development). The agency employs its proprietary Markencode methodology, based on the Brandpreneurship Model using archetypes. The portfolio also includes a podcast ('Gespräche mit Weitblick') as a content/marketing channel. The agency serves clients across diverse sectors including culture, healthcare, manufacturing, hospitality, and non-profit organizations throughout Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• #sprint Workshop

Quantifiable outcome

• E.L.T. reported improved recruitment outcomes and satisfied employees following brand repositioning and employer branding engagement.
• +1 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• designaustriaminorOthersRABOLD UND CO. is a partner and member of designaustria (Design Austria), an Austrian association for design professionals. Membership provides network access and signals professional credibility within the Austrian design community.
• MarkencodecoreOthersRABOLD UND CO. is a certified partner using the Markencode (Brandpreneurship) brand development methodology. Markencode is a brand archetype system that the agency uses as its core service approach for client brand positioning and development. The agency is listed as a member/partner of the Markencode network.
• Typographische Gesellschaft Austria (TGA)minorOthersRABOLD UND CO. is a partner and member of the Typographische Gesellschaft Austria (TGA), the Austrian typographic society, signaling professional expertise in typography and visual communication.
• blueLabminorImplementation/ SI/ Consulting PartnerPartner organization for citizen participation project with Stadtgemeinde Oberwart. blueLab conducted Design Thinking workshops and park inspections alongside RABOLD UND CO., contributing methodological expertise in participatory design processes.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pentagram: Independent global design firm offering brand identity, strategy, and design services. Comparable on design-led brand work, though structured as a partner-led model rather than a regional boutique.
• Interbrand: Global brand consultancy delivering brand strategy, identity, and valuation services. Comparable on strategic brand development, but operates at significantly larger scale with global reach.
• Serviceplan Group: Largest independent agency group in Europe, offering brand strategy, creative, and digital services across the DACH region. Comparable in strategic brand capabilities, but operates at significantly larger scale.
• Jung von Matt: Major German-headquartered creative agency group with Austrian presence, offering brand strategy, advertising, and digital services. Comparable on offering breadth, but operates at network scale with far greater resources.
• Landor & Fitch: Global brand consulting firm specializing in brand strategy, identity, and experience design. Comparable on brand development methodology, but operates globally and at a much larger scale.
• Wolff Olins: Global brand consultancy focused on brand strategy, identity, and experience. Comparable on brand strategy and identity work, but operates globally at much larger scale.
• MetaDesign: German-origin brand design agency with deep expertise in corporate identity, brand strategy, and design systems. Comparable on brand methodology focus and design-led approach, but at considerably larger scale.

Direct peers

• PKP BBDO: Austrian creative agency within the BBDO network delivering brand, advertising, and campaign work to Austrian clients. Comparable in offering mix (strategy + creative + campaign) though larger in scale.
• Kobza and Partners: Austrian creative and brand agency with similar boutique positioning and a comparable mix of corporate design, brand strategy, and campaign work for regional clients. Closely comparable in size, scope, and Austrian market focus.
• Demner, Merlicek & Bergmann (DMB.): Long-standing Austrian advertising and brand agency offering full-service brand development, campaign, and corporate design. Comparable as an Austrian-headquartered full-service creative agency, though significantly larger.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rabold.und.co
• LinkedInlinkedin.com/company/rabold-und-co
• Instagraminstagram.com/raboldundco
• Xx.com/RaboldundCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabold und Co.