Abundance Energy
Abundance Energy is a Texas Retail Electricity Provider (PUCT License #10314) selling transparent fixed-rate, month-to-month, and renewable electricity plans to 30,000+ residential and commercial customers across all five ERCOT territories, with no disclosed funding or revenue.
- Company typePrivate
- Founded2023
- HeadquartersLubbock, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Abundance Energy does
Abundance Energy is a Retail Electricity Provider (REP) licensed by the Public Utility Commission of Texas (PUCT License #10314) that sells electricity to residential and commercial customers across all five ERCOT transmission territories in deregulated Texas. Founded in 2023 and headquartered in Lubbock, Texas, the company reports serving 30,000+ customers as of 2026, with a small operating team of 11-50 employees. The company does not own generation, transmission, or distribution assets; it competes on retail pricing, customer experience, and brand positioning rather than on grid infrastructure. Service is delivered through TDSPs (Oncor, AEP Texas, CenterPoint, TNMP, and LP&L) and ERCOT, with meter data exchanged through the Smart Meter Texas portal.
The company's core technology consists of two customer-facing web platforms: an enrollment portal (join.abundanceenergy.com) that lets prospects enter a ZIP code, compare plans, and self-enroll without a phone call, and a customer portal (my.abundanceenergy.com) for account management, paperless billing, AutoPay, and usage history. These platforms are integrated with TDSP systems for service provisioning, Smart Meter Texas for interval meter data, and PCI-DSS compliant payment processors for billing. Product offerings are organized into three lines: residential plans (fixed-rate, month-to-month, and renewable), commercial plans (fixed-rate and custom for multi-location or high-consumption accounts), and a Builders & Property Managers service for new construction and managed properties. The company's value proposition centers on transparent, 'gimmick-free' pricing with the rate quoted at enrollment holding throughout the contract term, bilingual (English/Spanish) customer support, and absence of teaser rates, hidden fees, or usage thresholds.
Abundance Energy generates revenue primarily through usage-based charges per kWh of electricity consumed, supplemented by recurring commercial subscriptions and custom multi-year commercial contracts. Distribution is direct-to-consumer via online self-serve and phone, with a dedicated commercial sales team for larger accounts and a partnership with Gatby Energy (a Texas electricity comparison platform) as an acquisition channel. The company is a privately held LLC with no disclosed parent company, no venture or private equity backing identified in the source data, and no public revenue or funding disclosures. The regulatory and operating environment is Texas-only, and the company is not pursuing markets outside ERCOT.
Abundance Energy firmographics
Firmographics- Name
- Abundance Energy
- Legal name
- Abundance Energy, LLC
- Website
- https://abundanceenergy.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Abundance Energy is a Texas Retail Electricity Provider (PUCT License #10314) selling transparent fixed-rate, month-to-month, and renewable electricity plans to 30,000+ residential and commercial customers across all five ERCOT territories, with no disclosed funding or revenue.
- Ownership category
- akta.pro rank
Abundance Energy industry classification
Industry- Product category
- Retail Electricity Services
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Competitive Retail Electricity Supply (Residential & SMB) (EUAGABAB)
Keywords
Where Abundance Energy is headquartered
LocationHeadquarters
- HQ city
- Lubbock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Abundance Energy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Electricity Sales — Residential: Abundance Energy sells retail electricity to residential customers (homeowners and renters) in deregulated Texas markets under fixed-rate, month-to-month, and renewable energy plans. Revenue is generated through recurring monthly charges based on electricity consumption (kWh) at the contracted rate, plus delivery charges from the TDSP.
- Retail Electricity Sales — Commercial: Commercial electricity plans for businesses of all sizes, including standard fixed-rate and short-term plans available online, and custom rate plans for high-consumption or multi-location accounts. Revenue is recurring based on usage plus delivery charges.
- Builder & Property Manager Services: Dedicated service offerings for builders and property managers managing electricity service for multiple units or properties, with multi-location coordination and custom commercial pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed-Rate Residential Plans — The rate quoted at enrollment is the rate charged throughout the contract term, with no teaser pricing or conditional discounts. |
| Subscription | Monthly | Month-to-Month Residential Plans — No long-term contract; renews monthly without early termination penalties. |
| Subscription | Monthly | Fixed-Rate Commercial Plans — Predictable pricing for businesses with short-term and long-term contract options. |
| Subscription | Multi-year contract | Custom Commercial Rate Plans — Available for high-consumption or non-standard load profiles and multi-location accounts. |
| Usage-based | Monthly | Default Variable Charge Rates — Rate applied after contract expiration if no new plan is selected. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Abundance Energy product offering
Product offeringCore offering
Abundance Energy is a Retail Electricity Provider (REP) selling fixed-rate, month-to-month, and renewable energy electricity plans to residential and commercial customers across all five ERCOT transmission territories in deregulated Texas markets. The company does not own transmission infrastructure; it handles plan enrollment, billing, and customer service, while relying on TDSPs (Oncor, AEP Texas, CenterPoint, TNMP, LP&L) and ERCOT for grid operations and Smart Meter Texas for meter data.
Product overview
Abundance Energy is a Retail Electricity Provider (REP) serving deregulated Texas markets across all ERCOT transmission territories. The company offers residential and commercial electricity plans including fixed-rate, month-to-month, and renewable energy options, all structured around transparent, gimmick-free pricing. The core product portfolio consists of Residential Electricity Plans and Commercial Electricity Plans, supplemented by a Builders & Property Managers Service. Customer engagement is handled through two web-based platforms: the Customer Portal (my.abundanceenergy.com) for account management, billing, and payments, and the Enrollment Portal (join.abundanceenergy.com) for new customer acquisition. Abundance Energy does not own transmission infrastructure; it handles billing, plan enrollment, and customer service while relying on third-party TDSPs for grid operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Electricity Plans Fixed-rate, month-to-month, and renewable energy electricity plans for Texas homeowners and renters in deregulated markets. Plans feature transparent, gimmick-free pricing with no teaser rates, no hidden fees, no enrollment fees, no cancellation traps, and no usage thresholds required to achieve the advertised rate. No deposit required for most customers, with bilingual English/Spanish support.
- Commercial Electricity Plans Fixed-rate and custom-rate electricity plans for Texas businesses of all sizes. Standard fixed-rate and short-term commercial plans are available online, while custom rate plans for high-consumption or multi-location accounts are handled by a dedicated commercial team by phone. No hidden demand charges, multi-location service across all ERCOT territories, and flexible contract terms.
- Builders & Property Managers Service Electricity service designed for builders and property managers, covering new construction and property management service needs across all ERCOT territories. Includes multi-location coordination, custom commercial pricing, and dedicated support for managing accounts across multiple units or properties.
- Customer Portal (my.abundanceenergy.com) Web-based and mobile-optimized customer portal for self-serve account management. Customers can view account details, see usage and billing history, make payments, manage AutoPay, enroll in paperless billing, update profile information, and contact support. Includes a quick pay option accessible without login using account number and service ZIP code.
- Enrollment Portal (join.abundanceenergy.com) Online enrollment platform where prospective customers enter their ZIP code to view available electricity plans, compare options, and sign up for service without phone calls or lengthy applications. No account or commitment required to check plan availability.
Quantifiable outcome
- 30,000+ customers served statewide across all ERCOT territories as of 2026.
- +2 more outcomes
Companies that use Abundance Energy
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Abundance Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Abundance Energy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gatby EnergycoreAbundance Energy is partnered with Gatby Energy, a Texas electricity comparison platform. Gatby Energy operates at gatby.com/electricity-providers and serves as a referral/acquisition channel for Abundance Energy by enabling consumers to compare electricity providers in deregulated Texas markets. This partnership is listed as a source of customer acquisition on Abundance Energy's official brand facts page.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Abundance Energy competitors and assessment
Company assessmentDirect peers
- Direct Energy: Direct Energy operates as a retail electricity provider in deregulated Texas markets with fixed-rate, month-to-month, and green energy plans for residential and commercial customers. Its product mix, ERCOT-wide service territory, and online enrollment experience make it a head-to-head peer for Abundance.
- Cirro Energy: Cirro Energy is a Texas REP providing residential and small commercial electricity plans with simple, fixed-rate structures. Its straightforward pricing positioning is closely comparable to Abundance's gimmick-free value proposition.
- Frontier Utilities: Frontier Utilities is a Texas REP serving residential and commercial customers with fixed and variable-rate plans across ERCOT. It competes with Abundance for the same price-sensitive, plan-comparison-driven Texas customers.
- Discount Power: Discount Power is a Texas REP marketing low-rate electricity plans to residential customers in deregulated ERCOT markets. It is a direct competitor in the price-conscious segment where Abundance also competes.
- Green Mountain Energy: Green Mountain Energy is a Texas REP specializing in renewable and sustainable energy plans for residential and commercial customers. It is a close peer where plans overlap with Abundance's renewable offering, and competes for the same eco-conscious Texas consumer segment.
- Gexa Energy: Gexa Energy is a Texas-focused REP offering fixed-rate and renewable electricity plans to residential and commercial customers across ERCOT. It competes with Abundance on transparent pricing and renewable options for the same Texas deregulated customer base.
- Reliant Energy: Reliant Energy is a major Texas REP serving residential and commercial customers across ERCOT under fixed-rate, variable, and renewable plans. It is one of the closest direct competitors to Abundance Energy, offering the same plan types through similar direct-to-consumer and online enrollment channels.
Broad incumbents
- TXU Energy: TXU Energy is the largest retail electricity provider in Texas, serving millions of residential and business customers across ERCOT. It competes directly with Abundance Energy in the same deregulated residential and SMB retail supply market, but at vastly greater scale and with a much broader plan portfolio.
Emerging players
- Pulse Power: Pulse Power is a smaller, Texas-based REP competing in deregulated ERCOT markets with simple residential and commercial plans. It is comparable to Abundance as a similarly sized emerging competitor rather than a major incumbent.
Others
- Gatby Energy: Gatby Energy operates a Texas electricity comparison platform at gatby.com/electricity-providers. It is not a competing REP but an adjacent ecosystem participant already partnered with Abundance as a customer acquisition channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Abundance Energy social profiles
Digital presenceAbundance Energy compliance and trust
Trust signalCompliance2 records
Abundance Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abundance Energy leadership team
Management profileNumber of profiles
Abundance Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abundance Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abundance Energy
What does Abundance Energy do?
Abundance Energy is a Retail Electricity Provider (REP) selling fixed-rate, month-to-month, and renewable energy electricity plans to residential and commercial customers across all five ERCOT transmission territories in deregulated Texas markets. The company does not own transmission infrastructure; it handles plan enrollment, billing, and customer service, while relying on TDSPs (Oncor, AEP Texas, CenterPoint, TNMP, LP&L) and ERCOT for grid operations and Smart Meter Texas for meter data.
Is Abundance Energy a public or private company?
Abundance Energy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Abundance Energy founded?
Abundance Energy was founded in 2023. It employs 11 to 50 people.
Where is Abundance Energy based?
Abundance Energy is headquartered in Lubbock, United States, in the North America region.
How does Abundance Energy make money?
Three revenue lines are on record. Retail Electricity Sales — Residential is the primary driver. The others are retail Electricity Sales — Commercial and builder & Property Manager Services.
Who are Abundance Energy's main competitors?
Direct peers on record are Direct Energy, Cirro Energy, Frontier Utilities, Discount Power, Green Mountain Energy, Gexa Energy and Reliant Energy. TXU Energy is listed as a broad incumbent. Pulse Power is listed as an emerging player. Gatby Energy is listed as an others.
Does Abundance Energy have an API?
No public API is recorded for Abundance Energy.
What industry is Abundance Energy in?
Abundance Energy's product category is Retail Electricity Services. Its primary akta.pro industry code is EUAGABAB, Competitive Retail Electricity Supply (Residential & SMB). Its SIC code is 4911.