Xray
- Company typePrivate
- Founded2000
- HeadquartersIrving, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Xray firmographics
Firmographics- Name
- Xray
- Legal name
- XRAY Model Racing Cars
- Website
- https://teamxray.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Xray industry classification
Industry- Product category
- RC Racing Cars
- akta.pro primary industry
- RC Model Kits & Parts (Cars, Drones, Boats, Planes) (CRALAKAI)
Keywords
Where Xray is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Xray business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- RC Racing Car Sales: XRAY sells complete kit RC racing cars at various scales (1/8, 1/10, 1/12) with models like X4, XB2, XB4, XB8, XB8E, NT1, GTXE, XT2, XT4, XT8, XT8E, RX8, RX8E, X1, X10, X12, GTX8, GTXE, X8, and NT1. Each model is released in annual iterations (e.g., '26, '27).
- Option Parts Sales: XRAY sells authentic option (aftermarket) parts for customization and tuning of their RC cars, including aluminum shims, shock components, body mounts, anti-roll bars, gear differentials, wheel hubs, and suspension parts.
- X-SHOP Online Store (USA): Direct online retail sales through X-SHOP to USA consumers with FedEx shipping. Credit card payment only. Backorder fulfillment with free shipping on backorders via FedEx Ground.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Xray product offering
Product offeringCore offering
XRAY designs, develops, and manufactures in-house at its Slovakia factory a full line of premium 1/8, 1/10, and 1/12 scale electric and nitro radio-controlled racing cars for on-road touring, off-road buggy, and truggy racing classes. The company complements complete car kits with an extensive ecosystem of authentic option parts for tuning and customization, plus technical resources such as set-up sheet databases. Distribution is handled through a worldwide tiered distributor and dealer network, with X-SHOP providing direct online sales to US customers operated by RC America.
Product overview
XRAY is a premium manufacturer of professional R/C (radio-controlled) racing cars based in Slovakia, Europe. The product portfolio spans multiple racing formats: 1/10 and 1/8 scale vehicles across electric and nitro power systems for on-road touring and off-road buggy/truggy classes. Core products include the X4 electric touring car, XB4/XB2 buggies, XB8/XB8E off-road buggies, NT1 nitro touring car, GTXE electric GT car, and various truggy models. XRAY also operates X-SHOP for direct USA sales, maintains a global dealer/distributor network, and provides supporting resources including set-up sheet databases and downloadable technical documentation.
Differentiator
Problem solved
Functional benefit
Brands
- X-SHOP: Online shopping platform for XRAY products available to USA customers
- X-FORUM
Products and services
- X4 Electric Touring Car 1/10 luxury electric on-road touring car available in multiple year versions including Graphite Edition variants, flagship on-road racing vehicle for competitive racing
- XB4 4WD Electric Buggy 1/10 4WD electric off-road racing buggy with current '26 model release
- XB2 2WD Electric Buggy 1/10 2WD electric off-road racing buggy available in '26 model with supporting option parts
- XB8 Nitro Buggy 1/8 nitro-powered off-road racing buggy with FX K303 Tuned engine option
- XB8E Electric Buggy 1/8 electric-powered off-road racing buggy, electric version of the XB8 platform
- NT1 Nitro Touring Car 1/10 nitro-powered on-road touring car with extensive adjustment options and Multi-Flex technology, available in '27 model
- GTXE Electric GT Touring Car 1/8 scale electric GT-class racing touring car with downloadable technical resources
- GTX8 GT Touring Car 1/8 GT touring car, electric GT-class racing vehicle available online as new release
- X4F FWD Touring Car 1/10 FWD (front-wheel drive) touring car, front-wheel-drive variant of the X4 platform, available in '27 model
- RX8 Nitro Touring Sedan 1/8 nitro-powered touring/sedan racing vehicle
- RX8E Electric Touring Sedan 1/8 electric-powered touring/sedan racing vehicle, electric version of the RX8 platform
- X1 On-Road Racing Car 1/10 on-road racing touring car used in UK BRCA On-Road Nationals
- X10 Racing Platform 1/10 racing platform available in '26 model year
- X12 1/12 Scale Electric Racing Car 1/12 scale electric racing vehicle available in '26 model year
- XT2 2WD Truggy 1/10 2WD truggy racing vehicle available in '24 model year
- XT4 4WD Truggy 1/10 4WD truggy racing vehicle available in '25 model year
- XT8 Nitro Truggy 1/8 nitro-powered truggy racing vehicle
- XT8E Electric Truggy 1/8 electric-powered truggy racing vehicle
- X8 GT/Nitro Touring Vehicle 1/8 GT/nitro touring vehicle available in '26 model year
- X-SHOP Online Store Direct-to-consumer e-commerce platform for USA customers to purchase XRAY RC racing products, option parts, and accessories online with secure SSL checkout, operated by RC America
- XRAY Authentic Option Parts Authentic XRAY aftermarket option parts including aluminum shims, shock components, body mounts, anti-roll bars, gear differentials, wheel hubs, and suspension parts for customizing and upgrading XRAY racing vehicles
Quantifiable outcome
- Multiple World, European, USA, Asian National, and dozens of National Championship titles
Companies that use Xray
Customer profileSegments1 record
Ideal customer profiles1 record
Xray technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Xray partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Vi Nguyen HobbiesminorVi Nguyen Hobbies is the newly announced XRAY distributor for Vietnam, responsible for distributing XRAY products throughout Vietnam.
- Vi Nguyen Hobbies (Vietnam Distributor)minorNew XRAY distributor for Vietnam announced June 2026.
- RC AmericacoreRC America serves as the X-SHOP operator and primary USA contact for XRAY, handling online sales, customer service (phone: 214-744-2400), and USA-based order fulfillment and shipping.
- RCXauta.czminorRCXauta.cz provides product service and support at Hudy Series events in the Czech Republic.
- Ryeskov RacingminorRyeskov Racing provides product service and support at NXC Grand Prix events in Denmark.
- HEI InternationalminorHEI International provides product service and support at Asian Buggy Championships events in Australia.
- FedExminorFedEx is used exclusively for all USA X-SHOP order shipments with multiple service levels from Ground ($10) to Overnight ($40).
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Xray competitors and assessment
Company assessmentDirect peers
- Team Associated (Associated Electrics): U.S.-based manufacturer of competition-grade RC racing cars across 1/10 and 1/8 scales, with deep championship heritage. Directly comparable to XRAY in target market (serious competitive racers), product format (kit-based race cars), and go-to-market (dealer/distributor network supporting race events).
- Kyosho: Long-established Japanese manufacturer of RC cars across racing and ready-to-run categories with strong heritage at scale. Comparable to XRAY in racing-car manufacturing and global distribution, though Kysosho spans a wider price tier.
- Schumacher Racing Products: UK-based manufacturer of premium RC racing cars with a similar boutique, engineering-led positioning and championship-winning race team. Closely comparable to XRAY in product scope (touring and off-road race kits), European manufacturing identity, and pricing tier.
- Team Losi Racing (TLR): U.S.-based premium RC racing brand focused on 1/10 and 1/8 buggy and stadium truck platforms, owned by Horizon Hobby. Directly comparable to XRAY in target customer, kit-and-option-parts model, and active race-team marketing.
- Tekno RC: U.S.-based boutique manufacturer specializing in premium 1/8 scale RC racing buggies and truggies. Direct competitor to XRAY in the high-end 1/8 off-road segment with similar engineering-led positioning and racing-team-driven marketing.
- Team Yokomo: Japanese manufacturer of premium RC racing cars (especially 1/12 and 1/10 touring) with a strong international racing pedigree. Comparable to XRAY in serving elite competitive racers with high-end kits and in emphasizing race-developed engineering.
- Mugen Seiki: Japanese manufacturer of premium 1/8 and 1/10 RC racing vehicles, well-established in international championships. Direct competitor to XRAY's off-road buggy and nitro product lines with a similar premium boutique positioning.
Emerging players
- HPI Racing: Manufacturer of RC cars spanning entry-level to racing-grade kits with international distribution. Overlaps with XRAY in kit-based race cars and option parts but has historically operated across more varied price tiers and vehicle formats.
Broad incumbents
- Traxxas: U.S.-based mass-market RC vehicle manufacturer focused on ready-to-run off-road and on-road models. Overlaps with XRAY in the RC car category but operates at much larger volume and at a different price point (mass-market hobbyists rather than competition racers).
- Tamiya: Japan's largest and most diversified model and hobby manufacturer, producing RC cars, plastic model kits, and educational models globally. Comparable to XRAY as an RC car maker with global reach, but serves a far broader product portfolio and customer base spanning entry-level through premium.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Xray social profiles
Digital presenceXray financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xray leadership team
Management profileNumber of profiles
Xray funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xray M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xray
What does Xray do?
XRAY designs, develops, and manufactures in-house at its Slovakia factory a full line of premium 1/8, 1/10, and 1/12 scale electric and nitro radio-controlled racing cars for on-road touring, off-road buggy, and truggy racing classes. The company complements complete car kits with an extensive ecosystem of authentic option parts for tuning and customization, plus technical resources such as set-up sheet databases. Distribution is handled through a worldwide tiered distributor and dealer network, with X-SHOP providing direct online sales to US customers operated by RC America.
Is Xray a public or private company?
Xray is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xray founded?
Xray was founded in 2000. It employs 51 to 100 people.
Where is Xray based?
Xray is headquartered in Irving, United States, in the North America region.
How does Xray make money?
Three revenue lines are on record. RC Racing Car Sales are the primary driver. The others are option Parts Sales and X-SHOP Online Store (USA).
Who are Xray's main competitors?
Direct peers on record are Team Associated (Associated Electrics), Kyosho, Schumacher Racing Products, Team Losi Racing (TLR), Tekno RC, Team Yokomo and Mugen Seiki. HPI Racing is listed as an emerging player. Broad incumbents are Traxxas and Tamiya.
Does Xray have an API?
No public API is recorded for Xray.
What industry is Xray in?
Xray's product category is RC Racing Cars. Its primary akta.pro industry code is CRALAKAI, RC Model Kits & Parts (Cars, Drones, Boats, Planes).