Toscana TV

What Toscana TV does

Toscana TV s.r.l. is a private Italian regional television broadcaster founded in November 1976 in Siena and now operationally headquartered in Campi Bisenzio with a legal seat in Prato. The company transmits on digital terrestrial television (DTT) at LCN 11 across nearly all of Tuscany, reaching approximately 3.5 million residents with a 24-hour schedule anchored by 10 hours of daily local news programming, 64 weekly telegiornale editions, and six field crews plus two Live U mobile units for live reporting. Its programming spans news (Toscana TG, including a LIS-signed edition for the deaf community), sport (Casa Viola for ACF Fiorentina, TG Sport), politics (Telegram), economics (Primo Piano Economico), culture (Save the date), gastronomy (Bonappe), environment (Piano Terra), health (Altrimenti ci ammaliamo), and institutional affairs (Rubriche Istituzionali covering the Tuscan Regional Council).

The business is owned by two partners, Lia Cati and Paolo Salvi, and led by President Maurizio Salvi, Vice President Duccio Marraghini, and Editor-in-Chief (Direttore Responsabile) Marco Talluri. Total headcount stands at 28 — 14 journalists and 14 collaborators split across editorial, technical, commercial, administration, and programming functions in three offices (Campi Bisenzio headquarters, Florence newsroom at Viale dei Cadorna, and Prato legal seat). Technology is conventional broadcast infrastructure: a 500 sqm studio, two mobile Live U units for daily live broadcasts, and standard web operations on Aruba Business hosting with Cloudflare CDN, Google Analytics 4, Google Ad Manager, and Iubenda CMP for GDPR. The website integrates YouTube embedding, Google Maps, and ShareThis social-sharing; no mobile application is published.

Revenue is generated almost entirely through television advertising airtime sold to local and regional SMBs targeting the Tuscan audience (advertising rates are quote-based and not publicly disclosed). Supplementing direct ad revenue, Toscana TV operates as a service provider for major national broadcasters — RAI in the Florentine/Prato territory since 2000 and La7 for technical and journalistic services since 2011 — which provides B2B technical-services revenue and supports the in-house crew and Live U infrastructure. Distribution is exclusively free-to-air DTT in-region (plus the website and social channels), with no international footprint, no D2C subscription product, and no marketplace or app distribution.

Name

Toscana TV

Legal name

Toscana TV s.r.l.

Website

https://toscanatv.it

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Toscana TV s.r.l. is a private Italian regional broadcaster founded in 1976, transmitting free-to-air on DTT LCN 11 to 3.5 million Tuscan residents with 24 hours of local news, sport, and cultural programming, monetized through local/regional advertising and technical-service work for RAI and La7.

Ownership category

akta.pro rank

Product category

Regional Television Broadcasting

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Regional television broadcasting
• Local news programming
• Digital terrestrial broadcasting
• Television advertising sales
• Tuscan media broadcasting

Headquarters

HQ city

Campi Bisenzio

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Television Advertising: Revenue generated through advertising airtime sold to local and regional businesses. The channel broadcasts to 3.5 million Tuscan residents on digital terrestrial LCN 11, offering targeted regional advertising reach.

Distribution channels1 record

Marketing channels4 records

Core offering

Toscana TV is a free-to-air regional television broadcaster operating on digital terrestrial television (LCN 11) across Tuscany, reaching 3.5 million residents. It produces 64 weekly telegiornale (news) editions supported by 6 daily news crews, 2 Live U mobile units, and 10 hours per day of local news programming within a 24-hour schedule covering news, sports, culture, politics, economics, gastronomy, environment, health, and institutional affairs. A dedicated LIS Italian Sign Language news edition (TG per sordi) serves the deaf community.

Product overview

Toscana TV is a regional television broadcaster operating on digital terrestrial television (LCN 11) covering the Tuscany region. The station offers a 24-hour programming schedule centered on local news and current affairs content. The core product portfolio includes multiple daily editions of the Toscana TG regional news program (including TG per sordi for the deaf community), sports programming (Casa Viola for ACF Fiorentina coverage and TG Sport), and specialized columns covering politics (Telegram), economics (Primo Piano Economico), culture (Save the date), environment (Piano Terra), health (Altrimenti ci ammaliamo), gastronomy (Bonappe), social issues (Insieme), and institutional affairs (Rubriche Istituzionali). The station produces 64 weekly news bulletins across 10 daily hours of local information, operates 6 field crews and 2 mobile Live U units for live broadcasting.

Differentiator

Problem solved

Functional benefit

Products and services

• Toscana TG Regional news program (telegiornale) providing comprehensive coverage of Tuscan news across multiple daily editions, including a dedicated LIS Italian Sign Language edition (TG per sordi) for the deaf community.
• TG Sport Sports news program covering local and regional sporting events, including dedicated ACF Fiorentina football coverage.
• Casa Viola Daily sports program dedicated to ACF Fiorentina football club, featuring news, match coverage, interviews, and analysis for Fiorentina supporters.
• Giallo Toscana Crime and mystery program covering true crime stories and unsolved cases from the Tuscany region.
• Refresh Press review program providing analysis and commentary on current news stories from newspapers and media outlets.
• Telegram Daily current affairs and political commentary program covering regional and national politics.
• Darsena Europa Interview program featuring conversations with European Parliament members, produced in collaboration with the European Parliament.
• Altrimenti ci ammaliamo Health and medicine column covering medical topics, healthcare news, and wellness information for Tuscan viewers.
• Bonappe Gastronomy and culinary program showcasing Tuscan cuisine, local food products, wine, and regional culinary traditions.
• Piano Terra Ecology and environment program covering environmental issues, sustainability initiatives, and ecological topics relevant to Tuscany.
• Insieme Third-sector column focusing on social issues, volunteer organizations, and community initiatives in the Tuscany region.
• Primo Piano Economico Economics program covering business news, financial updates, economic trends, and analysis of the Tuscan and national economy.
• Rubriche Istituzionali Weekly program covering the activities of the Tuscan Regional Council, including Focus Consiglio and Prato come Provincia segments.
• Save the date Culture and society column featuring upcoming cultural events, exhibitions, and social activities across Tuscany.
• TG per sordi News program broadcast in Italian Sign Language (LIS) providing accessible news coverage for the deaf community, distributed as part of the Toscana TG schedule.

Quantifiable outcome

• 11.7% of Tuscans choose Toscana TV for local news among traditional media sources (AGCOM 2018)
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• La7minorChannel Partner/ Reseller/ Distributor · 1 January 2011Since 2011, La7 selected Toscana TV as technical service provider for news and connections in major productions.
• Its Academy Energia Ambiente e SostenibilitàminorStrategic or Co-development Partner · 1 January 2011Collaboration with Its Academy for training facilities - the Smart Cities Control Room laboratory was realized within Estra's facilities at Prato, providing practical training environment for students.
• RAIminorChannel Partner/ Reseller/ Distributor · 1 January 2000Since 2000, Toscana TV operates as a service provider for RAI in the Florentine and Prato territory, providing technical and journalistic services.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Teletutto: Brescia-based local DTT broadcaster with regional news and sports coverage; comparable in size, GTM, and advertiser profile to Toscana TV.
• Telenorba: Largest regional broadcaster in southern Italy (Puglia), operating on DTT with a local-news and sports focus; the closest analog in terms of regional DTT scale, programming mix, and operating model.
• Telelombardia: Lombardy-based regional DTT broadcaster with a comparable 24-hour local-news and advertising-supported model; comparable in scale, newsroom structure, and SMB advertiser base.
• TRC Telemodena: Emilia-Romagna regional broadcaster on DTT focused on local news, sports, and current affairs; a directly comparable regional-TV business model and audience profile outside Tuscany.
• Teletruria: Tuscan/Umbrian regional free-to-air DTT broadcaster with a similar local-news and advertising-driven model; the most directly comparable peer because it competes for the same Tuscan viewers and local advertisers.

Broad incumbents

• Sky Italia: National pay-TV and connected-TV operator; competes for regional advertising and audience attention and represents a structural competitive threat to free-to-air DTT broadcasters like Toscana TV.
• LA7: National Italian commercial broadcaster; Toscana TV has been a service provider for La7 since 2011, so the relationship is bidirectional peer/partnership — a broader-portfolio incumbent with overlapping news and production capabilities.
• RAI: Italian public national broadcaster; Toscana TV has been a service provider for RAI in the Florentine/Prato territory since 2000 — a national incumbent with far broader reach but an overlapping local-news footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hashtag/toscanatv
• YouTubeyoutube.com/user/ToscanaTV
• Facebookfacebook.com/ToscanaTV
• LinkedInlinkedin.com/company/toscana-tv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toscana TV