Pravex-Bank (Intesa Sanpaolo Group)

What Pravex-Bank (Intesa Sanpaolo Group) does

Pravex-Bank (AT "PRAVEX BANK") is a Kyiv-headquartered universal bank founded in 1992 and wholly owned by Intesa Sanpaolo Group, one of the leading banking groups in the Eurozone. Operating under NBU License No.7, the bank serves four primary customer segments: individual retail customers, sole proprietors (FOP), small and medium enterprises (SME), and large corporate clients. It holds the highest national credit rating (uaAAA) from Standard Rating as of December 2025, placing it in the Top 5 most reliable Ukrainian banks for depositors.

The bank's product platform spans deposits (Standard Deposit and PRAVEX ONLINE Deposit at 13.50% annual), lending (personal loans at 18.99%-35.99% APR, mortgages from 14.49%, and the government-supported 5-7-9% affordable SME loan program), payment cards (Visa and Mastercard with premium tiers), corporate banking (RKO, documentary operations, investment banking, depository services, and agricultural/export financing), and ancillary services (insurance, safe deposit boxes, TAX FREE refunds). Digital delivery is anchored by the PRAVEX ONLINE mobile application and the PRAVEXBANK BIZ business banking platform, with full remote account opening for both individuals and legal entities via the EASY PRAVEX service. Technology integrations include Apple Pay, Google Pay, Garmin Pay, SWIFT, NBU's SEP 4.0 instant payment system, ISO 20022 messaging standards, and Open Banking AIS/PIS APIs.

The revenue model is a traditional bank spread-plus-fee structure: net interest income from personal, mortgage, SME, and corporate lending; interest expense on individual and business deposits generating net interest margin; transaction-based income from card issuing, acquiring, foreign exchange, and international payments; commission income from settlement, cash, documentary, and depository services; and fee income from insurance distribution. The bank operates a hybrid go-to-market combining a domestic branch network (including blackout-resilient Power Banking locations) with digital-first self-serve channels, and dedicated corporate relationship managers for enterprise and investment banking clients. Intesa Sanpaolo increased Pravex-Bank's capital by UAH 1.1 billion in April 2024, supporting asset growth of 12.21% and cash and equivalents growth of 21.86% in the period from January to October 2025.

Name

Pravex-Bank (Intesa Sanpaolo Group)

Legal name

AT "PRAVEX BANK"

Website

https://pravex.com.ua

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pravex-Bank is a Kyiv-based universal bank founded in 1992 and wholly owned by Italy's Intesa Sanpaolo Group, providing retail, SME, and corporate banking services across Ukraine under NBU License No.7. It holds a uaAAA credit rating and operates a hybrid branch-and-digital distribution model.

Ownership category

akta.pro rank

Product category

Retail and Commercial Banking

NAICS

Commercial Banking (522110), Depository Credit Intermediation (5221), Credit Intermediation and Related Activities (522)

SIC

National Commercial Banks (6021), Personal Credit Institutions (6141), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

SME Commercial Real Estate (CRE) Lending (FSABABAG)

akta.pro secondary industries

SME Lending Platforms & Embedded SME Credit (FSAKAGAJ), Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)

Keywords

• Retail banking services
• Corporate banking solutions
• Deposit and loan products
• Payment card services
• SME lending programs

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income from Lending: Traditional banking revenue from personal loans (18.99%-35.99% APR), mortgages (from 14.49%), business loans including government-supported 5-7-9% affordable credit program, and corporate lending
2. Deposit Interest Expenses and Spreads: Interest-bearing deposits for individuals (13.50% via app, 13.00% at branch for standard deposits) and business deposits generating net interest margin
3. Payment Card Services: Card issuance and interchange fees, merchant acquiring services (acquiring), foreign currency exchange, and international payment processing
4. Commission Income: Settlement and cash services (RKO), documentary operations, investment banking services, depository services, and fee-based services
5. Insurance Distribution: Sale of insurance products through PRAVEX ONLINE platform

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Pravex-Bank provides a comprehensive range of banking services to individuals, entrepreneurs, small/medium businesses, and corporate clients in Ukraine. Core offerings include deposit products (including 13.50% promotional PRAVEX ONLINE deposits and Standard Deposits), personal cash loans (18.99%-35.99% APR), mortgages (from 14.49%), Visa and Mastercard payment cards, business accounts with RKO, government-supported 5-7-9% SME loans, merchant acquiring, documentary operations, depository services, and investment banking. Distribution is hybrid through a national branch network and the PRAVEX ONLINE / PRAVEXBANK BIZ digital platforms.

Product overview

PRAVEX BANK operates as a comprehensive banking platform under Intesa Sanpaolo Group, offering both consumer and corporate banking services. The core digital banking experience is delivered through the PRAVEX ONLINE mobile app (for retail customers) and PRAVEXBANK BIZ platform (for business customers), which together provide account management, deposits, loans, and payment services. For retail customers, the bank offers deposit products (including promotional PRAVEX ONLINE Deposits at 13.50% and Standard Deposits), loan products (European Personal Loans from 18.99%, Mortgages from 14.49%), payment cards (Visa and Mastercard with premium tiers), and insurance services. For business customers, services include the government-supported 5-7-9% loan program, acquiring services, QR payments for entrepreneurs, payroll projects, and corporate banking. Premium services include Visa Airport Companion and MEET&GREET for travelers. The bank supports contactless payments via Apple Pay, Google Pay, and Garmin Pay, instant transfers via NBU's SEP 4.0 system, and international SWIFT transfers. Additional services include TAX FREE refunds, safe deposit boxes, investment accounts, depository services, and investment banking for corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• PRAVEX ONLINE mobile and internet banking
• PRAVEXBANK BIZ business digital platform
• PRAVEX ONLINE Deposit
• Standard Deposit
• European Personal Cash Loan
• Mortgage Loan
• Affordable Loans 5-7-9%
• Acquiring Services
• QR Payments for FOP (individual entrepreneurs)
• Visa Payment Cards
• Mastercard Payment Cards
• Package FAMIGLIA
• Package CAPPUCCINO
• IT/Doctor Service Packages
• EASY PRAVEX for Business
• TAX FREE Service
• National Cashback Program Cards
• Visa Airport Companion
• MEET&GREET Premium Service
• Safe Deposit Boxes
• Investment Account
• Depository Services
• Investment Banking
• International Settlements
• Documentary Operations
• Payroll Project
• Electronic VAT Registration
• Corporate Cards
• Open Banking (AIS/PIS)
• Family Banking
• Agricultural Sector Loans
• Currency Loans for Exporters
• Business Account (RKO) with Profit
• International Card-to-Card Transfers Service allowing customers to send money internationally using their PRAVEX BANK Visa or Mastercard cards; launched December 2025.
• Insurance Product Sales via PRAVEX ONLINE

Quantifiable outcome

• 86% client satisfaction rate with Pravex-Bank service
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, strategic and minor.

• Semena Babayeva (New Board Chair)coreOthers · 9 January 2026Leadership appointment - Semena Babayeva appointed as Chair of the Management Board of Pravex-Bank as of January 9, 2026, subject to NBU approval.
• VisacoreGTM or Marketing PartnerLong-term payment network partnership with numerous joint promotional campaigns offering cardholder discounts at retail partners including PROSTOR, Epitsentr, Nova Poshta, WOG, Bolt, OLX, citrus, Arty METRO, Ashan, Fora,goodwine, E-ZOO, MAUDAU, YASNO, SNOWTRAVEL, Gastro Club, BookingBash, Qatar Airways, Kyiv Metro, and others. Co-branded card promotions including iPhone giveaways.
• MastercardcoreGTM or Marketing PartnerPayment network partnership with joint promotions including discounts at Silpo, Fozzy, Fora, Rozetka, AVRORA, McDonald's, Mastercard Surprises wheel, Fast Track, and others. Premium card partnerships including World Elite Mastercard with up to 30% hotel discounts.
• NIBULONstrategicStrategic or Co-development PartnerBilateral agreement signed in June 2024 for restructuring of credit facilities totaling USD 5.5 million. Agricultural sector financing partnership.
• National Bank of Ukraine (NBU)coreOthersRegulatory partnership. Pravex-Bank participates in NBU programs including SEP instant payments, POWER BANKING network for blackout conditions, government affordable lending programs 5-7-9%, and e-Restore (єВідновлення) program.
• Deposit Guarantee Fund of UkrainecoreOthersMandatory participation as member bank. During martial law, all deposits are 100% guaranteed regardless of amount, with standard guarantee up to UAH 600,000 after martial law ends.
• UN Global Compact UkraineminorStrategic or Co-development PartnerPravex-Bank joined the UN Global Compact in June 2023 and received recognition for CSR projects including the Donor Day corporate volunteering program.
• Apple Pay and Google PaycoreTechnology or IntegrationDigital wallet integration enabling contactless payments via Apple Pay and Google Pay for all Pravex-Bank cards.
• SWEET.TVminorGTM or Marketing PartnerEntertainment content partnership providing free access to SWEET.TV streaming service for all Visa cardholders of Pravex-Bank in Ukraine and abroad.

Scale indicators10 records

Expansion highlights6 records

Direct peers

• PrivatBank: Largest Ukrainian universal bank offering retail, SME, and corporate banking; directly comparable in product mix (deposits, cards, loans, business accounts) and customer segments to Pravex-Bank, with significantly larger scale.
• Oschadbank: State-owned Ukrainian savings bank with full retail and corporate banking offering; comparable to Pravex in license scope, deposit guarantee fund membership, and broad product suite.
• Kredobank: Ukrainian subsidiary of Polish PKO Bank Polski; foreign-owned universal bank active in retail and SME lending in Ukraine, similar in positioning and ownership model to Pravex.
• Raiffeisen Bank Ukraine: Ukrainian subsidiary of Austrian Raiffeisen Bank International; another foreign-owned universal bank serving retail, SME, and corporate clients in Ukraine, the closest direct analog to Pravex's foreign-parent structure.
• Pivdennyi Bank: Mid-sized Ukrainian universal bank with retail, SME, and corporate services; comparable in size tier and product breadth to Pravex-Bank.
• Alfa-Bank Ukraine: Ukrainian universal bank serving retail and corporate clients with deposits, loans, and cards; comparable in product offering and Ukrainian retail/SME focus to Pravex.
• Tascombank: Ukrainian universal bank offering retail, SME, and corporate banking including acquiring and card services; comparable in scale and product mix to Pravex.
• OTP Bank Ukraine: Ukrainian subsidiary of Hungary's OTP Group; full-service retail, SME, and corporate bank, comparable in international parent ownership and product scope to Pravex-Bank.
• UkrSibbank: Ukrainian subsidiary of BNP Paribas Group; offers retail, SME, and corporate banking in Ukraine with international group backing, highly comparable in ownership structure and product breadth to Pravex-Bank.

Broad incumbents

• Intesa Sanpaolo (parent): Parent company of Pravex-Bank and one of the largest banking groups in the Eurozone; relevant as the strategic parent and source of capital, products, and risk frameworks applied to Pravex.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pravex-Bank (Intesa Sanpaolo Group)