The Balladins of the Mirror

What The Balladins of the Mirror does

Les Baladins du Miroir is a Belgian travelling theatre company founded in 1980, structured as a non-profit cultural association (asbl) headquartered in Jodoigne, Belgium. The company specializes in popular and festive theatrical productions that combine theatre, music, song, dance, and circus arts, performed primarily under its own marquee tent (chapiteau) erected in towns and villages across French-speaking territories including Belgium, France, Switzerland, Quebec, and Africa. Performers are polyvalent artist-musicians who collectively form a long-tenured ensemble under the artistic direction of Gaspar Leclère, who has led the company since 2015.

Core offerings include a rotating repertoire of original and adapted productions (Europa, Miroir Suis-je?, Soudain la Pierre, La Porteuse de Souffle, Objets'ction, Lettres à Elise, Désir Terre et Sang, and others), the biennial Festival Ô Chapô, and the 7-hectare Le Stampia domain in Jodoigne that hosts residencies, rehearsals, and public events managed through the L'Envers du Miroir cooperative (SCRL, created 2019). Supporting revenue lines include the online boutique selling branded merchandise (including a collaboration beer with Bertinchamps brewery), educational mediation tools for schools, and ticketed tours via the Billetweb platform.

The business model combines ticket-driven live performance revenue (30,000+ annual spectators under the marquee), residency hosting fees, boutique merchandise sales, and institutional grants from Fédération Wallonie Bruxelles, Province du Brabant Wallon, and La Loterie Nationale. Customer segments span families, adult audiences (16+) seeking intellectually engaged productions, and brand enthusiasts/collectors. Operating geographies span Wallonia, France, Switzerland, Quebec, and Niger, with no public listing and no external venture investors; ownership sits with a Board of Directors and the asbl governance structure.

Name

The Balladins of the Mirror

Legal name

Les Baladins du Miroir asbl

Website

https://lesbaladinsdumiroir.be

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Les Baladins du Miroir is a Belgian non-profit travelling theatre company founded in 1980 that performs original music, dance, and circus productions under its marquee tent across French-speaking territories, welcoming over 30,000 spectators annually and running a 7-hectare creative hub at Le Stampia.

Ownership category

akta.pro rank

Product category

Performing Arts / Live Theatre

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Circus & Physical Theatre (MPAGABAL)

Keywords

• Travelling theatre productions
• Live theatrical performances
• Artistic residency programs
• Cultural festival events
• Theatre merchandise sales

Headquarters

HQ city

Jodoigne

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket sales: Primary revenue from ticket sales for theatrical performances at various venues and festivals across French-speaking territories.
2. Boutique (e-commerce): Online shop selling branded products including beer (Bertinchamps collaboration), CDs, DVDs, and books. Orders are processed via contact form with bank transfer payment.
3. Residency hosting: Le Stampia hosts artistic residencies for Belgian and international artists from various disciplines (dance, theatre, music, plastic arts), providing creative space with artistic and technical support.
4. Festival events: Festival Ô Chapô and RE'SORS events generate revenue through performances and associated activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Les Baladins du Miroir is a Belgian travelling theatre company that develops, produces, and tours theatrical performances combining theatre, music, song, dance, and circus arts under a mobile marquee tent. The company performs across French-speaking territories including Belgium, France, Switzerland, Quebec, and Africa, and operates the Le Stampia cultural venue in Jodoigne as its creative base and residency hub.

Product overview

Les Baladins du Miroir operates as a Belgian traveling theatre company performing across French-speaking territories. The core offering consists of theatrical productions (currently: Europa, Miroir Suis-je ?, Soudain la Pierre, La Porteuse de Souffle, Objets'ction, Lettres à Elise, and Désir, Terre et Sang) performed under marquee tents in towns and villages. Supporting this are: Le Stampia, a 7-hectare cultural venue in Jodoigne serving as home base for residencies and events; the Boutique e-commerce shop for merchandise (CDs, DVDs, beer, books); Festival Ô Chapô (biennial) and Festival RE'SORS for showcasing artistic work; Les Bancs Publics du Stampia for hosted performances; and Educational Mediation Tools including pedagogical dossiers and participatory singing materials. L'Envers du Miroir cooperative manages the Stampia property.

Differentiator

Problem solved

Functional benefit

Products and services

• Europa (Theatrical Production) A 55-minute theatrical production about the friendship between Austrian Stefan Zweig and French Romain Rolland, exploring the dream of a unified Europe against the backdrop of World War I. Aimed at audiences aged 16 and older.
• Miroir, Suis-je ? (Theatrical Production) Poetic intervention in public space featuring transformed mirrors where spectators discover their metamorphosed faces while listening to a soundtrack through headphones. Includes both ambulatory (walking) and fixed versions.
• Soudain la Pierre (Theatrical Production) Theatrical production inspired by the story of Ferdinand the postman who built the Palais Idéal in Hauterives, France, exploring themes of dreams, passion, and artistic creation.
• La Porteuse de Souffle (Theatrical Production) Theatrical production currently in the company's repertoire.
• Objets'ction (Theatrical Production) Theatrical production currently in the company's repertoire.
• Lettres à Elise – correspondance 1914-1918 (Theatrical Production) Theatrical production based on wartime correspondence from 1914-1918.
• Désir, Terre et Sang (Participatory Singing Production) Theatrical production featuring participatory group singing where audiences join performers on stage during karaoke segments with Spanish-language songs and recorded learning materials distributed via SoundCloud.
• Festival Ô Chapô Biennial festival held since 2018 at Le Stampia in Jodoigne, showcasing creations from artist residencies, featuring spectacles, workshops, meetings, outdoor cinema, and nature walks. Attracts over 2,000 spectators and 10+ shows per edition.
• Festival RE'SORS Multidisciplinary festival organized during summer/autumn 2020 as a response to the COVID-19 pandemic, featuring 150 different artists across 5 dedicated performance spaces at Le Stampia.
• Le Stampia (Artistic Residency Venue) 7-hectare cultural site in Jodoigne serving as the company's home base, offering rehearsal spaces, residency accommodations for visiting artists (Belgian and international from dance, theatre, music, plastic arts), and event hosting capabilities.
• E-commerce Boutique (Merchandise Shop) Online shop selling branded merchandise including beer (Bertinchamps brewery collaboration), music CDs and DVDs of performances, and books. Orders are processed via contact form with bank transfer payment.
• Educational Mediation Tools Pedagogical dossiers and educational materials for schools accompanying theatrical productions, including downloadable learning booklets and audio recordings for participatory singing workshops.

Quantifiable outcome

• 30,000+ spectators annually under the marquee
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Arts NomadescoreStrategic or Co-development PartnerTwo travelling theatre companies with long-standing friendship that collaborate on events. Currently partnering on 'Pour un monde à refaire' event at Citadelle de Namur featuring spectacles, workshops, and family activities.
• Fédération Wallonie Bruxelles (FWB)coreOthersPrimary government recognition and core funding body for the Belgian travelling theatre company. Provides institutional support and validation.
• Province du Brabant WalloncoreOthersProvincial government body that acquired and provides access to Le Stampia domain (7 hectares in Jodoigne) via emphyteutic lease, supporting the company's permanent creative space.
• Centre Culturel du Brabant WallonminorStrategic or Co-development PartnerCultural center in Walloon Brabant province supporting regional cultural initiatives.
• Centre Culturel de Jodoigne & Orp-JaucheminorStrategic or Co-development PartnerLocal cultural center in the company's home region of Jodoigne.
• Palais des Beaux-Arts de CharleroiminorStrategic or Co-development PartnerMajor cultural venue in Charleroi that has hosted company performances and co-produced events.
• BertinchampsminorOthersFamily brewery in Gembloux that collaborated with the company to produce a special blonde beer (5.2% alc.) called 'Bertinchamps x Les Baladins du Miroir' to celebrate 40 years of touring.
• La Loterie NationaleminorOthersNational lottery organization providing financial support to cultural initiatives.
• Citadelle de NamurminorOthersHistoric citadel site in Namur serving as venue for company performances and events.
• RTBFminorOthersBelgian French-language public broadcaster, media partner providing press coverage and broadcast opportunities.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lesbaladinsdumiroir

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Balladins of the Mirror