Loterie Nationale du Maroc

What Loterie Nationale du Maroc does

Loterie Nationale du Maroc, legally the Société de Gestion de la Loterie Nationale (SGLN), is Morocco's state-controlled national lottery monopoly, founded in 1971 and headquartered in Casablanca. It operates a diversified portfolio of 10 draw-based games (LOTO, KENO, JOKER, QUATRO, L'MATCH, L'MATCH PRO, ASTRO, SLOOG, RALLYE, SUERTE) and instant games including the SCRATCH family (11+ variants) and Pick'n Play family (14 variants), serving Moroccan consumers aged 18 and older. Distribution spans a nationwide physical retail network of over 1,600 points of sale, the eloterie.ma online platform, an Android mobile application (eLoterie), and an interactive voice server (2777), with QR-code ticket verification on the digital side.

The underlying technology platform is operated by SISAL under a core technology partnership, while SGLN retains product, regulatory, and revenue oversight. The operator holds ISO 27001 certification (since December 2014), WLA Security Control Standards certification, WLA Responsible Gaming Level 4 (highest level, four consecutive triennial renewals since 2013), and European Lotteries Responsible Gaming certification. In 2022 the company redistributed 1,383 million DHS to players as winnings and 234 million DHS to public-interest foundations, while paying a one-third royalty of gross gaming revenue to the Moroccan State.

The business model is transactional lottery ticket and game sales across physical and digital channels, with the entirety of player winnings redistributed and the majority of residual profits routed to public-interest associations and foundations (most prominently the Fondation Mohammed V pour la Solidarité, where SGLN holds a permanent seat on the support committee). GTM is a hybrid of retail showroom (physical POS) and direct e-commerce via eloterie.ma and the mobile app, supported by radio, social media, press, and event sponsorship marketing. The entity is a state-owned enterprise (not publicly listed) with no private shareholders, no funding rounds, no M&A activity, and a lean internal headcount of 29 employees, reflecting an asset-light model where operational delivery is outsourced to SISAL.

Name

Loterie Nationale du Maroc

Legal name

Société de Gestion de la Loterie Nationale

Website

https://loterie.ma

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Loterie Nationale du Maroc (Société de Gestion de la Loterie Nationale) is Morocco's state-owned national lottery monopoly, operating draw and instant lottery games through 1,600+ retail points and digital channels for Moroccan adult consumers, with profits redistributed to public-interest foundations.

Ownership category

akta.pro rank

Product category

Lottery Services

NAICS

Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)

akta.pro secondary industries

Lottery Operators (Government & Private Licensed) (MPAEAFAA), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC)

Keywords

• National lottery operations
• Draw-based lottery games
• Instant win games
• Responsible gaming
• Scratch tickets

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Lottery ticket and game sales: Revenue is generated from the sale of lottery tickets and games across physical point-of-sale terminals and digital channels. The company redistributes the entirety of winnings to players and the majority of remaining profits to public-interest associations and foundations.
2. Monopoly royalty to the State: A one-third share of gross gaming revenue is paid as a monopoly royalty to the Moroccan State.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Loterie Nationale du Maroc operates Morocco's state-controlled national lottery under the legal entity Société de Gestion de la Loterie Nationale (SGLN), offering a diversified portfolio of draw-based lottery games (LOTO, KENO, JOKER, QUATRO, L'MATCH, L'MATCH PRO, ASTRO, SLOOG, RALLYE, SUERTE) and instant win games (PICK'N PLAY, SCRATCH, BINGA, ENIGMA, INSTANT GAGNANT) through 1,600+ physical retail points, an online platform (eloterie.ma), and a mobile application (eLoterie app).

Product overview

Loterie Nationale du Maroc operates as a state-controlled lottery operator under the legal name Société de Gestion de la Loterie Nationale (SGLN), offering a diversified portfolio of draw-based and instant games. The product portfolio comprises 10 draw-based games (LOTO, KENO, JOKER, QUATRO, L'MATCH, L'MATCH PRO, ASTRO, SLOOG, RALLYE, SUERTE) and two main instant game families (SCRATCH with over 11 variants, and Pick'n Play with 14 variants). Distribution channels include a physical retail network of over 1,600 points of sale, the eloterie.ma online platform, the eLoterie mobile application for Android, and an interactive voice server (2777). The company is partnered with technology operator SISAL and is a member of European Lotteries (EL) and the World Lottery Association (WLA).

Differentiator

Problem solved

Functional benefit

Brands

• eloterie.ma: Online lottery gaming platform for remote play
• SCRATCH

Products and services

• LOTO Draw-based lottery game with draws held on Mondays, Wednesdays, and Saturdays at 21:00, offering jackpots exceeding 500 million centimes. Available via physical retailers and the eloterie.ma online platform.
• KENO Draw-based lottery game with draws held every 5 minutes, offering prizes up to 300 million centimes. Available via physical retailers and online.
• JOKER Draw-based lottery game with hourly draws from 11:00 to 02:00, offering prizes up to 10 million centimes.
• QUATRO Draw-based lottery game with draws every hour from 11:00 to 02:00, offering prizes up to 10 million centimes.
• L'MATCH Fast-paced draw-based game with draws every 4 minutes, offering prizes up to 50 million centimes.
• L'MATCH PRO Fast-paced draw-based game variant with draws every 4 minutes, offering prizes up to 50 million centimes.
• ASTRO Draw-based game based on zodiac signs, offering prizes up to 50 million centimes.
• SLOOG Draw-based lottery game offering prizes up to 50 million centimes, with draws every 4 minutes.
• RALLYE Draw-based lottery game with draws every 12 minutes, offering prizes up to 50 million centimes.
• SUERTE Virtual draw-based game where a number from 0 to 36 is randomly selected, offering prizes up to 50 million centimes.
• SCRATCH (Instant Game Family) Instant scratch card game family with multiple variants including 50 ans, Afouss, 5 o Khmiss, Louiz, Loubane, Pile et Face, Diamonda, Dahbia, Croix zero, Tafwija, and GOOOAL, offering prizes ranging from 50,000 to 1,000,000 DHS.
• Pick'n Play (Electronic Instant Game Family) Electronic instant game with multiple variants including Chaine à 4, Paris 7, Billard, Balloon, Magic Boules, New York 5, Aladin, Marrakech, Loto plus, Keno plus, Casablanca 9, Milan 2, Barça 10, and Madrid 1, offering prizes ranging from 25,000 to 100,000 DHS.
• eloterie.ma (Online Remote Play Platform) Online platform for playing LOTO, KENO, and QUATRO remotely. Players register with their CIN, deposit funds via bank card, bank transfer, or the Amanty service, with a maximum daily bet limit of 40,000 DHS.
• eLoterie Mobile Application Mobile application for Android that allows players to create accounts, play instant games, purchase tickets, scan QR codes to check results, and access all lottery games. Available games include SPINLOTTO, COIN CONQUEROR, FOOTBALL, FOOTBALL GLOD, 7 11 21, DIAMOND, LOTTO GOLD, TREASURE, and SUMMER SPIKE.
• Interactive Voice Server 2777 Interactive voice server accessible via the short code 2777, providing draw results and game information to players by phone.

Quantifiable outcome

• 1,383 million DHS redistributed to players as winnings in 2022
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

29 partnerships are on record, tiered major, minor, core and flagship.

• Association Sporting Casablanca Athletic (ASCA)majorStrategic or Co-development Partner · 1 March 2024Ramadan solidarity partnership in which the Loterie Nationale donated food baskets to ASCA for distribution to underprivileged families, including those with disabled members.
• Association pour la Musique Marocaine Andalouse (AMMA)majorStrategic or Co-development Partner · 24 February 2024Platinum sponsor of the 3rd Moroccan Andalusian Music Festival (November 2024) and supporter of AMMA's 2024 cultural season including the inaugural soirée, Ramadan evening, Spring soirée, fusion soirée, and Music Day celebration.
• Association PinocchiomajorStrategic or Co-development Partner · 29 January 2024Partnership supporting the inclusion of children with disabilities in mainstream schools, including specialized training for educators, individualized educational programs, and acquisition of adapted equipment (sensory materials, music workshop gear).
• Ladies Circle MarocminorStrategic or Co-development Partner · 9 December 2023Support for the 'Madrasti Moustakbali' project (2023-2026) to equip preschool classrooms in public schools across Marrakech-Chichaoua-Al Haouz-Taroudant region, promoting early childhood education in disadvantaged areas.
• Académie Régionale de l'Éducation de CasablancamajorStrategic or Co-development Partner · 22 November 2023Active partnership supporting the 'Lecture pour tous' book distribution initiative across Moroccan schools, facilitating logistics and school access for the literacy program.
• EAC-L'BoulevardmajorStrategic or Co-development Partner · 16 November 2023Supporter partner of the L'Boulevard Urban Culture Festival (November 2023), Morocco's major platform for emerging alternative music artists. Partnership spans multiple years supporting urban culture and artistic access.
• Fédération Royale Marocaine de Judo (FRMJAMA)majorGTM or Marketing Partner · 4 September 2023Official Sponsor of the Arab Judo Clubs Champions Championship in Marrakech (September 2023) and sole sponsor of all FRMJAMA events in 2023, supporting elite and youth judo development.
• Fondation IDMAJ pour le DéveloppementmajorStrategic or Co-development Partner · 4 August 2023Sustained support for IDMAJ Foundation's community centers serving at-risk children and vulnerable youth across Morocco, ensuring continuity of socio-cultural activities.
• Enactus Maroc / Enactus EMIminorStrategic or Co-development Partner · 14 July 2023Gold Sponsor of the Enactus Morocco National Competition, supporting student entrepreneurship and social entrepreneurship education across Moroccan universities and schools.
• Active Marketing PlusminorGTM or Marketing Partner · 19 March 2023Partnership for the CasablancaRun sporting event (March 2023), organized by M. Iraki Younes, celebrating the city of Casablanca and promoting a healthy lifestyle through community running activities.
• African Global HealthmajorStrategic or Co-development Partner · 1 January 2020National initiative 'Lecture pour tous, partout au Maroc' distributing 100,000 books to 100,000 young people in disadvantaged schools. Over 70,000 books already distributed since 2020. In 2023-2024, more than 15,000 books distributed in 15 regions.
• Orion ProductionmajorStrategic or Co-development Partner · 1 January 2020Co-organizer with African Global Health of the 'Lecture pour tous, partout au Maroc' initiative, a national book distribution program reaching disadvantaged schools across Morocco.
• Sporting Club Casablanca Athletic (SCCA)minorGTM or Marketing Partner · 20 June 2019Longstanding supporter of SCCA athletic events including the International Walking Marathon, promoting young athletes from disadvantaged neighborhoods.
• SISALcoreTechnology or IntegrationSISAL serves as the primary technology and operational partner for the Loterie Nationale, providing the gaming platform, terminals, and technical infrastructure enabling both physical and remote lottery operations across Morocco.
• European Lotteries (EL)coreOthersEuropean Lotteries is the continental association of national lottery operators. The Loterie Nationale participates in EL programs and holds EL Responsible Gaming certification, aligning with European standards.
• World Lottery Association (WLA)coreOthersWLA is the global body for state lotteries. The Loterie Nationale holds WLA SCS security certification and WLA Level 4 Responsible Gaming certification, and actively participates in WLA congresses.
• Fondation Mohammed V pour la SolidaritéflagshipStrategic or Co-development PartnerThe primary social beneficiary of lottery revenues. The foundation supports sustainable development, literacy, professional training, social assistance, healthcare, and humanitarian aid. The Loterie Nationale is a permanent member of its support committee.
• Fondation du Groupe CDGmajorStrategic or Co-development PartnerCDG Group Foundation focuses on social solidarity and sustainable development. The Loterie Nationale is among its principal contributors, supporting community development initiatives.
• Association AFAK (Marocaine pour le Civisme et le Développement)flagshipStrategic or Co-development PartnerPartnership active since 2003. AFAK runs the 'Dakikat al mouwatana' (Minute of Citizenship) radio program across 7 stations, promoting civic education and responsible citizenship through daily broadcasts.
• Fédération Royale Marocaine des Sports Équestres (FRMSE)majorGTM or Marketing PartnerThree-year partnership announced in 2023 to promote equestrian sports in Morocco, upgrade clubs, and ensure high-level competition. The partnership aims to increase visibility of equestrian events through Loterie Nationale's media reach.
• EL SISTEMA MarocminorStrategic or Co-development PartnerOctober 2021 partnership to create children's symphony orchestras in disadvantaged areas, providing free musical education and instruments to underprivileged children.
• Association JIWARminorStrategic or Co-development PartnerLongstanding partnership supporting preschool education in nine public schools in disadvantaged areas, including classroom rehabilitation, teacher training, and educational materials.
• Association ESPODminorStrategic or Co-development PartnerPartnership for the Centre de Développement des Compétences Féminines in the old medina of Casablanca, supporting preschool education and women's skills development.
• Fondation Marocaine de l'Étudiant (FME)minorStrategic or Co-development PartnerMerit scholarship program supporting underprivileged but high-achieving baccalaureate holders from social protection institutions to pursue higher education.
• Association AL AMAL (Riad Al Amal)minorStrategic or Co-development PartnerRegular food aid distribution to the most deprived, supporting AL AMAL's mission to assist homeless people and those in precarious situations since 2006.
• Association Nahdat ZenataminorStrategic or Co-development PartnerFood aid distribution partnership supporting Nahdat Zenata's community development and solidarity programs for the underprivileged.
• CHU Ibn Rochd de CasablancaminorStrategic or Co-development PartnerSupport for addiction treatment services and equipment at CHU Ibn Rochd, contributing to the center's medical supply needs.
• Centre de Santé BousmaraminorStrategic or Co-development PartnerMedical equipment and medication support for the Bousmara Addiction and Phthisiology Centre in the old medina of Casablanca.
• Université Internationale de Rabat (UIR)minorStrategic or Co-development PartnerSupport for the 4L Trophy student raid, a humanitarian car rally delivering school and sports equipment to Moroccan children across the Sahara desert.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lottomatica (Flutter Entertainment Italy): Italian lottery operator under concession from the Italian state, offering draw games, instant tickets, and sports betting. Directly comparable as a state-licensed national lottery operator with a similar mix of draw and instant games distributed through an extensive retail network.
• Française des Jeux (FDJ): France's national lottery operator, offering draw games, instant tickets, and online sports betting. Directly comparable as a state-affiliated monopoly lottery operator with a diversified portfolio across physical retail and digital channels, similar product mix (draw and instant games), and responsible gaming certifications.
• Nederlandse Loterij: Dutch state-owned lottery operator running draw games, instant games, and sports betting with strong responsible gaming credentials. Comparable as a state-affiliated national lottery with omnichannel distribution and EL/WLA membership similar to SGLN.
• Loterías y Apuestas del Estado (SELAE): Spanish state-owned lottery operator managing draw games, instant tickets, and sports betting under exclusive license. Directly comparable as a state monopoly lottery with a deep product portfolio, large retail network, and social redistribution mandate similar to SGLN.
• Camelot Group: UK National Lottery operator under licence from the Gambling Commission. Directly comparable as a regulated national lottery operator running draw-based games, instant win games, and digital lottery products with strong retail distribution.
• La Marocaine des Jeux et des Sports (MDJS): Morocco's state-authorized sports betting and games operator. Comparable as a domestic Moroccan gambling operator competing for the same consumer wallet and operating under similar regulatory oversight, though focused on sports betting rather than draw/instant lottery.

Regional players

• Singapore Pools: Singapore's state-owned lottery operator offering 4D, TOTO, and Singapore Sweep. Comparable as an Asian state monopoly lottery with a strong responsible gaming framework and similar focus on community contributions, though operating in a distinctly different regulatory and cultural context.
• Loto-Québec: Québec's provincial lottery operator offering draw games, instant tickets, sports betting, and casinos. Comparable as a publicly-owned monopoly lottery with a diversified gambling portfolio and a strong social redistribution mandate similar to SGLN's model.
• Loterie Romande: Swiss regional lottery operating in the French-speaking cantons, offering draw games and instant tickets. Comparable as a state-licensed lottery operator with a regulated product portfolio, strong distribution, and a social-impact mandate, but limited to a specific geographic territory.

Others

• SISAL: Italian-based international lottery and gaming operator providing technology platforms, terminals, and managed services to lottery operators globally. Comparable as the strategic technology and operational partner of SGLN, and as a wider ecosystem enabler in the regulated lottery technology space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Loterie_Maroc
• YouTubeyoutube.com/c/loteriema
• Facebookfacebook.com/loterienationalemaroc
• LinkedInlinkedin.com/company/loterie-nationale
• Instagraminstagram.com/loterie.ma

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loterie Nationale du Maroc