Fédération du Tourisme de la Province du Brabant wallon
The Fédération du Tourisme de la Province du Brabant wallon is a Belgian non-profit provincial tourism federation operating Destination Brabant wallon, providing trilingual visitor information, themed cycling itineraries, and accommodation listings for tourists, schools, and tourism operators across Walloon Brabant.
- Company typePrivate
- Founded-
- HeadquartersJodoigne, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fédération du Tourisme de la Province du Brabant wallon does
The Fédération du Tourisme de la Province du Brabant wallon is a Belgian non-profit association (ASBL/VZW, BCE 0697.832.153) operating as the official provincial tourism federation for Walloon Brabant. It functions as Maison du Tourisme du Brabant wallon and Destination Brabant wallon, delivering trilingual tourism information and visitor services from offices in Jodoigne and Wavre. The organization serves individual tourists, families, school groups, and tourism operators across the province, with a core team of 9 staff covering direction, communications, product structuring, e-tourism advisory, graphic design/webmastering, promotion, networking, welcome services, and administration.
The federation operates destinationbw.be as its primary digital platform, with an interactive map of the province, an event calendar with weekend/family/weekly filters, themed cycling and walking itineraries (notably the 71 km Vino-Trip and 100 km Brassicole Tour), an accommodation directory, heritage site information, downloadable brochures, and dedicated school and group trip inquiry portals. Underlying technology is a standard CMS-based website hosted on OVH infrastructure, built and administered by French web vendor SARL SCOP Laëtis, with Mollie payment processing for brochure transactions and Google Analytics for traffic measurement. Core differentiators are curated content (Waterloo 1815, Villers-la-Ville Abbey, Hergé Museum, Fondation Folon) and a network of partner tourism operators (Totemus, VisitWavre, La Ferme de Mont-Saint-Jean) embedded in the VisitWallonia regional branding ecosystem.
The business model is public-sector rather than commercial. Primary funding comes from provincial and regional government subsidies, supplemented by minor revenue from physical brochure and specialty publication sales processed online via Mollie. Tourism information and most brochures are provided free of charge; only physical copies and specialty maps are sold at modest price points. The go-to-market motion is community-led and digital-first: a self-service website funnel augmented by social media, email newsletters, trade fair participation, welcome centers, and partner distribution through local tourism offices and hospitality venues.
Fédération du Tourisme de la Province du Brabant wallon firmographics
Firmographics- Name
- Fédération du Tourisme de la Province du Brabant wallon
- Legal name
- ASBL Maison du Tourisme du Brabant wallon
- Website
- https://destinationbw.be
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Fédération du Tourisme de la Province du Brabant wallon is a Belgian non-profit provincial tourism federation operating Destination Brabant wallon, providing trilingual visitor information, themed cycling itineraries, and accommodation listings for tourists, schools, and tourism operators across Walloon Brabant.
- Ownership category
- akta.pro rank
Fédération du Tourisme de la Province du Brabant wallon industry classification
Industry- Product category
- Tourism Promotion Services
- NAICS
- Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (71219)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), National Park & Protected Area Tours (THAJAIAA)
Keywords
Where Fédération du Tourisme de la Province du Brabant wallon is headquartered
LocationHeadquarters
- HQ city
- Jodoigne
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Fédération du Tourisme de la Province du Brabant wallon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Public Funding and Subsidies: As a public tourism federation, the organization operates primarily through government funding and subsidies rather than commercial revenue generation.
- Brochure Sales: Sale of physical brochures and maps with free downloadable versions available on the website. Transactions processed through Mollie payment platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free downloadable brochures and guides |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Fédération du Tourisme de la Province du Brabant wallon product offering
Product offeringCore offering
The Fédération du Tourisme de la Province du Brabant wallon, operating as Maison du Tourisme du Brabant wallon (brand: Destination Brabant wallon), is a non-profit provincial tourism federation that promotes tourism in Walloon Brabant, Belgium. Its core offering centers on a digital tourism information platform (destinationbw.be) featuring an interactive map, event calendar, curated themed itineraries (such as Vino-Trip and Brassicole Tour cycling routes), accommodation directories, heritage site information, downloadable brochures, and dedicated services for school and group trips. The organization also coordinates welcome centers across the province.
Product overview
Fédération du Tourisme de la Province du Brabant wallon operates Destination Brabant wallon, a comprehensive tourism promotion platform for Walloon Brabant province in Belgium. The platform consists of an interactive map as its core discovery tool, an event calendar, curated bike routes (Vino-Trip, Brassicole Tour), accommodation listings, heritage site information, downloadable brochures, and dedicated services for school and group trips. The product portfolio is unified around tourism promotion and visitor services, combining digital discovery tools with booking inquiry handling.
Differentiator
Problem solved
Functional benefit
Products and services
- Interactive Map
- Event Calendar
- Vino-Trip
- Brassicole Tour
- Accommodation Listings
- Heritage Sites Information
- Tourism Brochures
- School Trips Service (Espace Scolaire)
- Group Trips Service (Espace Groupes)
- Newsletter Subscription
Quantifiable outcome
- 74 family-friendly activities listed across Walloon Brabant
- +1 more outcomes
Companies that use Fédération du Tourisme de la Province du Brabant wallon
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Fédération du Tourisme de la Province du Brabant wallon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Fédération du Tourisme de la Province du Brabant wallon partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- VisitWalloniacoreVisitWallonia is the official regional tourism branding organization for Wallonia. The Maison du Tourisme du Brabant wallon operates under the VisitWallonia brand and uses the official Belgium tourism logo, representing the provincial arm of the regional tourism promotion network.
- TotemuscoreTreasure hunt and heritage discovery app partner offering gamified tourism experiences across multiple Walloon Brabant municipalities. The partnership provides interactive discovery activities including themed walking routes and cultural exploration through the Totemus platform.
- VisitWavrecoreLocal tourism office for Wavre that offers 'Escape the City' treasure hunt activities. The partnership enables distribution of local tourism experiences through the provincial platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Fédération du Tourisme de la Province du Brabant wallon competitors and assessment
Company assessmentDirect peers
- Office du Tourisme de Liège: Provincial/regional tourism office for the Liège area in Wallonia. Provides destination content, event calendars, and partner support services under the same federation structure.
- Maison du Tourisme de Namur: Provincial tourism office for Namur province in Wallonia, operating under the same VisitWallonia framework. Directly comparable structure, mandate, and product portfolio (interactive maps, itineraries, brochures, partner support).
- Maison du Tourisme du Hainaut: Provincial tourism office for Hainaut, the largest Walloon province. Closest functional peer with the same ASBL/VZW status, public-funding model, and provincial DMO mandate.
- Maison du Tourisme du Luxembourg belge: Provincial DMO for Belgian Luxembourg, providing destination content, itineraries, and partner coordination under the same Walloon institutional framework. Direct operational peer despite serving a more rural territory.
Broad incumbents
- Booking.com: Global accommodation and experience booking platform. Disintermediates DMOs by capturing booking transactions and visitor attention, representing a structural competitive pressure on the federation's accommodation listings and itinerary services.
- Tripadvisor: Global travel platform that aggregates attractions, reviews, and trip planning. Competes indirectly with the federation's visitor information and itinerary functions by capturing discovery and inspiration traffic at scale.
- Toerisme Vlaanderen (Visit Flanders): Flemish regional tourism organization performing the same DMO function for Flanders. Comparable mandate in destination promotion, content platforms, and partner support, but serving a different language region of Belgium.
- VisitWallonia (Wallonie Belgique Tourisme / WBT): Regional destination marketing organization for all of Wallonia, of which this federation is a provincial arm. Operates an overlapping mandate for tourism promotion, content curation, and partner coordination at a broader geographic scope.
Regional players
- visit.brussels: Regional tourism organization for the Brussels-Capital Region. Comparable DMO function for a different Belgian region with similar visitor information, itinerary, and event calendar offerings.
- Tourist Info – Oost-Vlaanderen / Visit East Flanders: Provincial-level DMO in Flanders offering the same core services (visitor information, itineraries, partner support) under a different regional framework, providing a benchmark for provincial DMO scale and operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fédération du Tourisme de la Province du Brabant wallon social profiles
Digital presenceFédération du Tourisme de la Province du Brabant wallon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fédération du Tourisme de la Province du Brabant wallon leadership team
Management profileNumber of profiles
Profiles9 records
Fédération du Tourisme de la Province du Brabant wallon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fédération du Tourisme de la Province du Brabant wallon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fédération du Tourisme de la Province du Brabant wallon
What does Fédération du Tourisme de la Province du Brabant wallon do?
The Fédération du Tourisme de la Province du Brabant wallon, operating as Maison du Tourisme du Brabant wallon (brand: Destination Brabant wallon), is a non-profit provincial tourism federation that promotes tourism in Walloon Brabant, Belgium. Its core offering centers on a digital tourism information platform (destinationbw.be) featuring an interactive map, event calendar, curated themed itineraries (such as Vino-Trip and Brassicole Tour cycling routes), accommodation directories, heritage site information, downloadable brochures, and dedicated services for school and group trips. The organization also coordinates welcome centers across the province.
Is Fédération du Tourisme de la Province du Brabant wallon a public or private company?
Fédération du Tourisme de la Province du Brabant wallon is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fédération du Tourisme de la Province du Brabant wallon founded?
Fédération du Tourisme de la Province du Brabant wallon was founded in -1. It employs 11 to 50 people.
Where is Fédération du Tourisme de la Province du Brabant wallon based?
Fédération du Tourisme de la Province du Brabant wallon is headquartered in Jodoigne, Belgium, in the Europe region.
How does Fédération du Tourisme de la Province du Brabant wallon make money?
Two revenue lines are on record. Public Funding and Subsidies are the primary driver. The others are brochure Sales.
Who are Fédération du Tourisme de la Province du Brabant wallon's main competitors?
Direct peers on record are Office du Tourisme de Liège, Maison du Tourisme de Namur, Maison du Tourisme du Hainaut and Maison du Tourisme du Luxembourg belge. Broad incumbents are Booking.com, Tripadvisor, Toerisme Vlaanderen (Visit Flanders) and VisitWallonia (Wallonie Belgique Tourisme / WBT). Regional players are visit.brussels and Tourist Info – Oost-Vlaanderen / Visit East Flanders.
Does Fédération du Tourisme de la Province du Brabant wallon have an API?
No public API is recorded for Fédération du Tourisme de la Province du Brabant wallon.
What industry is Fédération du Tourisme de la Province du Brabant wallon in?
Fédération du Tourisme de la Province du Brabant wallon's product category is Tourism Promotion Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAAAGAF, Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized). Its NAICS code is 561591 and its SIC code is 7990.