selka
Selka is a Turkish-German distributor (founded 1986, Ankara) that sells internationally manufactured engineering, vocational, and science-laboratory training equipment from brands such as GUNT Hamburg, Lucas Nulle, Soldamatic, SimSpray, Phywe, and LD Didactic to Turkish universities, vocational schools, and industrial training centers.
- Company typePrivate
- Founded1986
- HeadquartersÇankaya
- Headcount1–10
- GTM typeB2B
- OfferingServices
What selka does
Selka is a Turkish-German educational equipment distributor founded in 1986 in Ankara, operating through SELKA LTD (Turkey) and SELKA GmbH (Hamburg, est. 1989). The firm serves as the exclusive Turkish channel for a roster of international manufacturers of technical and vocational training equipment, most notably GUNT Hamburg (engineering mechanics, mechatronics, thermodynamics, fluid mechanics, process engineering, energy/environment), Lucas Nulle (automation, Industry 4.0, power engineering, smart/micro grids, renewables, automotive hybrid/EV), Soldamatic/Seabery (AR welding simulators covering GMAW/GTAW/FCAW/SMAW with student monitoring software), Mimbus/SimSpray (virtual paint training simulators), MTS (CNC training), Phywe, and LD Didactic/Leybold (higher-education physics, chemistry, and biology laboratories). The portfolio spans mechanical, electrical, thermal, and process engineering disciplines delivered as physical training rigs and software/simulator packages.
The company's go-to-market is a direct, quote-based enterprise sales motion targeting Turkish technical universities, trade and vocational schools, military schools, industrial training centers, telecom and transportation companies, and basic education and high schools. SELKA LTD- Ankara handles projects inside Turkey while SELKA GmbH-Hamburg is structured to deliver World Bank, European Community, and other international education projects outside Turkey. The firm cites 150+ completed projects and 350+ customers across its history and holds ISO 9001:2015 quality management certification, lending procurement-grade credibility on institutional tenders.
Revenue is generated almost entirely through one-time capital-equipment sales of internationally manufactured training equipment, with pricing disclosed only on a quote basis. The business carries no disclosed recurring or subscription layer and no in-house AI, software, or data product; the digital catalog on selkaltd.com functions as a marketing and lead-generation surface rather than a transactional platform. Resale economics, vendor concentration, and project lumpiness are the principal structural risks to the model.
selka firmographics
Firmographics- Name
- selka
- Legal name
- SELKA LTD
- Website
- https://selkaltd.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Selka is a Turkish-German distributor (founded 1986, Ankara) that sells internationally manufactured engineering, vocational, and science-laboratory training equipment from brands such as GUNT Hamburg, Lucas Nulle, Soldamatic, SimSpray, Phywe, and LD Didactic to Turkish universities, vocational schools, and industrial training centers.
- Ownership category
- akta.pro rank
selka industry classification
Industry- Product category
- Educational Training Equipment Distribution
- NAICS
- Technical and Trade Schools (6115), Apprenticeship Training (611513)
- SIC
- Services-Educational Services (8200), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)
Keywords
Where selka is headquartered
LocationHeadquarters
- HQ city
- Çankaya
Offices2 records
Markets served
selka business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Educational Equipment Distribution: Selka generates revenue by distributing and selling internationally manufactured educational training equipment and simulators to Turkish educational institutions, vocational schools, and industrial training centers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
selka product offering
Product offeringCore offering
Selka LTD distributes and resells internationally manufactured educational training equipment and simulators from brands such as GUNT Hamburg, Lucas Nulle, Soldamatic, SimSpray, Phywe, and LD Didactic to Turkish educational institutions, vocational schools, technical universities, military schools, and industrial training centers. The portfolio spans mechanical, thermal, fluid, process, automation, robotics, renewable energy, automotive, and physics/chemistry/biology laboratory training systems, plus AR welding and paint simulators.
Product overview
Selka LTD is an educational products distributor representing multiple international brands in Turkey. The portfolio consists of a distributed multi-brand architecture rather than a single unified platform. Core distributed brands include GUNT Hamburg (comprehensive engineering education equipment), Lucas Nulle (automation, power engineering, and Industry 4.0 training systems), SimSpray (paint simulation), Soldamatic (AR welding simulation), Phywe and LD Didactic (science laboratories). These brands serve technical universities, vocational schools, industrial training centers, and military education facilities. The products range from hardware-based training equipment to simulator software, covering mechanical, electrical, thermal, and process engineering disciplines.
Differentiator
Problem solved
Functional benefit
Products and services
- GUNT Hamburg Engineering Education Equipment A comprehensive range of engineering education equipment from GUNT Hamburg covering mechanical design, mechatronics, thermodynamics, process engineering, fluid mechanics, and energy/environmental systems, sold to Turkish universities and vocational schools.
- Lucas Nulle Automation and Industry 4.0 Training Systems Educational training systems covering automation technology, robotics, mechatronics, smart grids, micro grids, and power engineering for technical education institutions in Turkey.
- Lucas Nulle Renewable Energy Training Systems Training systems for wind power, photovoltaics, and fuel cell technology enabling practical education in renewable energy generation and storage.
- Lucas Nulle Automotive Hybrid and EV Training Systems Training systems for hybrid and electric vehicle technology, including CarTrain and ASE L3 certified training solutions, for Turkish technical education institutions.
- Lucas Nulle Laboratory Systems Complete laboratory infrastructure solutions including mobile experiment stands, modular power supply systems, UniTrain/EloTrain multimedia experiment environments, and storage solutions for technical training.
- Soldamatic AR Welding Simulator Augmented reality welding simulator by Seabery providing hands-on welding training with real-time student monitoring, evaluation software, and international welding certification support for GMAW, GTAW, FCAW and SMAW welding processes.
- SimSpray Paint Simulator Virtual paint training simulator by Mimbus with HVLP mode and portable options, enabling users to practice and perfect spray painting techniques in a realistic digital environment.
- Phywe Higher Education Science Laboratories Physics, chemistry, and biology laboratory equipment from Phywe for higher education institutions in Turkey.
- LD Didactic Science Laboratory Systems Physics, chemistry, and biology laboratory systems from LD Didactic (Leybold) for higher education and vocational training in Turkey.
Quantifiable outcome
- Successfully completed World Bank, European Community and international projects
Companies that use selka
Customer profileSegments6 records
Ideal customer profiles3 records
selka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
selka partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- GUNT HamburgcoreGUNT Hamburg is a German manufacturer of educational equipment for engineering education. Selka serves as the Turkish distributor for GUNT products including engineering mechanics, mechatronics, heat engineering, process engineering, fluid mechanics, and energy systems equipment.
- Lucas NullecoreLucas Nulle is a German manufacturer of educational systems. Selka distributes their products including automation/Industry 4.0 equipment, lab systems, power engineering, smart grid, renewable energy, and automotive training systems in Turkey.
- Soldamatic (Seabery)coreSoldamatic (by Seabery) provides augmented reality welding simulators. Selka distributes their AR welding training solutions in Turkey, featuring simulation for GMAW, GTAW, FCAW and SMAW welding processes.
- Mimbus/SimSpraycoreSimSpray by Mimbus provides paint simulation training systems. Selka distributes their portable paint simulator and HVLP mode systems in Turkey.
- PhywecorePhywe is a German manufacturer of higher education physics, chemistry, and biology laboratory equipment. Selka distributes their laboratory solutions in Turkey.
- LD Didactic (Leybold)coreLD Didactic (part of Leybold) manufactures higher education physics, chemistry, and biology laboratory equipment. Selka distributes their lab solutions in Turkey.
- MTS (CNC)minorMTS is a CNC (Computer Numerical Control) training equipment manufacturer. Mentioned as one of Selka's represented brands.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
selka competitors and assessment
Company assessmentDirect peers
- EDIBON: EDIBON is a Spanish manufacturer of technical and vocational training equipment spanning engineering, process, energy, and environmental disciplines. It uses an international distributor model similar to Selka's role in Turkey.
- Amatrol: Amatrol manufactures technical training systems for industrial skills, mechatronics, fluid power, electrical, and renewable energy, sold globally through distributors and direct channels. It offers directly comparable product categories to the GUNT and Lucas Nulle lines Selka distributes.
- Lab-Volt (Festo Didactic): Lab-Volt, now part of Festo Didactic, designs hands-on training systems for electricity, electronics, mechatronics, and renewable energy. Its product range directly overlaps the engineering and mechatronics categories Selka distributes in Turkey.
Emerging players
- PASCO Scientific: PASCO Scientific produces STEM laboratory equipment and probeware for science education. It overlaps with Phywe and LD Didactic in Selka's science-lab category and competes for the same physics/chemistry/biology lab budgets.
Others
- Lucas Nülle: Lucas Nülle is a German manufacturer of automation, power engineering, and renewable-energy training systems. It is a Selka principal and a peer manufacturer in the technical education equipment category.
- Phywe: Phywe is a German manufacturer of physics, chemistry, and biology laboratory equipment for higher education. It is a Selka principal and operates in the same instructional equipment category as LD Didactic.
- Seabery (Soldamatic): Seabery is the Spanish manufacturer behind the Soldamatic augmented-reality welding simulator distributed by Selka. It is a principal partner and a comparable AR-based vocational training product company.
- LD Didactic (Leybold): LD Didactic, part of the Leybold legacy, manufactures higher-education physics, chemistry, and biology laboratory equipment. It is one of Selka's principal partners and a manufacturer in the same educational equipment category.
- GUNT Hamburg: GUNT Hamburg is a German manufacturer of engineering education equipment and is also Selka's principal supplier. While not a direct competitor in Turkey, it sits one tier up in the value chain and is the underlying product brand Selka resells.
Broad incumbents
- Festo Didactic: Festo Didactic is a global market leader in technical education and training equipment covering pneumatics, mechatronics, automation, and Industry 4.0. It competes for the same university and vocational school budgets Selka serves in Turkey, but at much larger global scale and with its own direct sales force.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
selka social profiles
Digital presenceselka compliance and trust
Trust signalCompliance1 record
selka financial estimates
Financial estimateRevenue estimate
Valuation estimate
selka leadership team
Management profileNumber of profiles
selka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
selka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about selka
What does selka do?
Selka LTD distributes and resells internationally manufactured educational training equipment and simulators from brands such as GUNT Hamburg, Lucas Nulle, Soldamatic, SimSpray, Phywe, and LD Didactic to Turkish educational institutions, vocational schools, technical universities, military schools, and industrial training centers. The portfolio spans mechanical, thermal, fluid, process, automation, robotics, renewable energy, automotive, and physics/chemistry/biology laboratory training systems, plus AR welding and paint simulators.
Is selka a public or private company?
selka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was selka founded?
selka was founded in 1986. It employs 1 to 10 people.
Where is selka based?
selka is headquartered in Çankaya.
How does selka make money?
One revenue line is on record: educational Equipment Distribution.
Who are selka's main competitors?
Direct peers on record are EDIBON, Amatrol and Lab-Volt (Festo Didactic). PASCO Scientific is listed as an emerging player. Others are Lucas Nülle, Phywe, Seabery (Soldamatic), LD Didactic (Leybold) and GUNT Hamburg. Festo Didactic is listed as a broad incumbent.
Does selka have an API?
No public API is recorded for selka.
What industry is selka in?
selka's product category is Educational Training Equipment Distribution. Its primary akta.pro industry code is EDAEAIAB, Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives). Its NAICS code is 6115 and its SIC code is 8200.