What Bílí Tygři Liberec does

Bílí Tygři Liberec is a professional Czech ice hockey club operating as a private limited company (Bílí Tygři Liberec, s.r.o.) headquartered in Liberec, Czech Republic. The club competes in Tipsport Extraliga, the top tier of Czech hockey, and plays home games at the 7,500-capacity Home Credit Arena (operated by affiliated SFM Liberec, s.r.o.). Its product portfolio centers on the men's professional team, a multi-tier youth academy spanning U8 through U17, a women's team, and a portfolio of fan engagement products including the Tygří mobile app (iOS/Android), Tiger Game Pass loyalty program, fanshop, podcast (Nad(h)led), and community events such as the Amix Tygří Letní Challenge.

Revenue is generated across five primary streams: ticketing (record 29 million CZK in 2025/26, +5.6% YoY), VIP hospitality (skybox rentals at 2,800 CZK per person, VIP tables, VIP tribunes, and the Česká spořitelna Club business seating), sponsorship (multi-tier from general partners SYNER GROUP and Home Credit through main partners like McDonald's, Pivovar Svijany, Tipsport, and Komerční banka), catering and concessions, and merchandising (1,043 classic jerseys and 273 custom jerseys sold in 2025/26). Customer segments include individual hockey fans (season ticket holders and single-match buyers), corporate/B2B clients purchasing premium hospitality, youth and student fans (COOL Ticket at 50 CZK per game for students under 26), and youth players in the academy pipeline. Distribution is hybrid: Ticketportal's nationwide network plus the arena box office for ticketing, a proprietary mobile app as the digital hub for season ticket holders, and a dedicated corporate sales team for VIP products. On-ice credentials include 1 Czech championship (2015/16), 6 regular-season titles, a Champions Hockey League semifinal appearance, and a youth pipeline that produced NHL talent including Tomáš Galvas (drafted 54th overall by Pittsburgh Penguins in 2026) and Jakub Vaněček (Dallas Stars).

Name

Bílí Tygři Liberec

Legal name

Bílí Tygři Liberec, s.r.o.

Website

https://hcbilitygri.cz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Bílí Tygři Liberec is a professional Czech ice hockey club competing in Tipsport Extraliga, operating the men's team, youth academy, and women's team from Home Credit Arena in Liberec. It serves individual fans, corporate hospitality clients, and youth players through ticketing, sponsorships, VIP hospitality, merchandise, and community events.

Ownership category

akta.pro rank

Headquarters

HQ city

Liberec

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticketing Revenue: Revenue from sale of season tickets (permanentky), single-match tickets (jednorázové vstupné), and club cards. For season 2025/26, ticketing revenue reached a record 29 million CZK, representing 5.6% growth year-over-year. Single-match tickets now account for 44% of ticketing revenue, up from 40% previously. The club also offers a COOL Ticket product for students under 26 at 50 CZK per game, with 11,330 such tickets sold in 2025/26.
2. Merchandising and Fanshop: Revenue from sale of team merchandise including jerseys, apparel, and accessories. In the 2025/26 season, the club sold a record 1,043 classic jerseys, with 273 personalized custom jerseys on demand. Season ticket holders receive a 10% discount at the fanshop during the regular season.
3. VIP Hospitality: Revenue from premium seating and hospitality offerings including skybox rentals, VIP tables, VIP tribunes, and the Česká spořitelna Club. These products include catering services and are marketed as business networking opportunities. Skybox rental is priced at 2,800 CZK per person for the basic part of 2026/27 season.
4. Catering and Concessions: Revenue from food and beverage sales at Home Credit Arena. The club emphasizes that each empty seat represents a loss of over 30 CZK in secondary revenue from catering and merchandising, making attendance optimization critical.
5. Sponsorship and Partnerships: Revenue from sponsorship agreements with multiple tiers: general partners (SYNER GROUP, Home Credit), main partners (McDonald's, Renomia, Jakub.cz, Pivovar Svijany, Amix, Autotrend), official TELH partners (Tipsport, Radegast, Komerční banka, Kaufland, and others), and numerous official partners and suppliers across various industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Bílí Tygři Liberec is a professional ice hockey club competing in the Czech Tipsport Extraliga, selling tickets to home matches at the 7,500-seat Home Credit Arena in Liberec. The club monetizes the team through season tickets, single-match tickets, premium VIP and corporate hospitality, team merchandise via the fanshop, sponsorships, and in-arena catering. Supporting services include a mobile app for digital ticketing and food ordering, a Tiger Game Pass loyalty program, a youth hockey academy, and the Amix Tygří Letní Challenge community event.

Product overview

Bílí Tygři Liberec is a professional ice hockey club competing in Tipsport Extraliga. The organization's product portfolio centers on the hockey team itself, the 7,500-seat Home Credit Arena venue, and various fan engagement services. The Tygří mobile app serves as the primary digital platform connecting fans to tickets, notifications, and arena services. Supporting products include the Tiger Game Pass loyalty program, multiple ticket tiers (permanentky, VIP hospitality, ČS Klub business seating), a merchandise fanshop, and the Nad(h)led podcast series. Seasonal events like the Amix Tygří Letní Challenge engage fans beyond match days.

Differentiator

Problem solved

Functional benefit

Brands

• Tiger Game Pass: Fan loyalty program tracking attendance at home games and rewarding season ticket holders
• COOL Ticket
• Cool Ticket

Quantifiable outcome

• 5.6% year-over-year increase in ticketing revenue to 29 million CZK, a record for the club
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• SYNER GROUPflagshipStrategic or Co-development PartnerSYNER GROUP serves as one of two official general partners of Bílí Tygři Liberec. As a major construction and development company based in Liberec, SYNER represents a foundational strategic partnership with deep regional roots.
• Home CreditflagshipStrategic or Co-development PartnerHome Credit is the second official general partner and naming rights sponsor of Home Credit Arena. The financial services company provides significant funding and branding presence at the club's primary venue.
• McDonald's Czech RepubliccoreGTM or Marketing PartnerOfficial main partner of the club. McDonald's operates within the arena concourse and sponsors the McDonald's Tygří Trefa (Tigers Target Practice) intermission contest featured during home games.
• Pivovar SvijanycoreGTM or Marketing PartnerOfficial main partner providing beer and beverage products. The Svijany brewery is a well-known regional brand that aligns with the club's North Bohemian identity.
• Amix NutritioncoreGTM or Marketing PartnerOfficial main partner and title sponsor of the Amix Tygří Letní Challenge, an annual outdoor mountain hiking challenge event held on Ještěd mountain in July.
• TipsportcoreGTM or Marketing PartnerOfficial partner of Tipsport Extraliga and official betting partner. Tipsport operates betting offices throughout the Czech Republic and serves as a major ticketing sales point for club matches.
• Komerční bankacoreGTM or Marketing PartnerOfficial partner of Tipsport Extraliga. The bank also sponsors the Junior Extraliga (Komerční banka extraliga juniorů) and related youth hockey development programs.
• Česká televizecoreGTM or Marketing PartnerOfficial media partner broadcasting Tipsport Extraliga games nationally. ČT Sport provides extensive coverage of club matches and related content.
• TicketportalcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner managing online ticket sales through its platform and physical sales points throughout the Czech Republic, including Tipsport betting offices.
• 11teamsportscoreGTM or Marketing PartnerOfficial equipment supplier providing team apparel and merchandise production services. The partnership includes the online fanshop integration and team collection development.
• Bauer HockeyminorGTM or Marketing PartnerOfficial equipment supplier providing hockey equipment, sticks, and protective gear for players.
• CCM HockeyminorGTM or Marketing PartnerOfficial equipment supplier providing hockey sticks, skates, and equipment for players.
• StridasportminorGTM or Marketing PartnerOfficial equipment supplier partner.
• Česká spořitelnacoreGTM or Marketing PartnerExclusive banking partner for the Česká spořitelna Club premium seating experience within the arena. The partnership combines financial services, premium hospitality, and business networking.
• FortunaminorGTM or Marketing PartnerOfficial betting partner operating within the Czech sports betting market.
• KauflandcoreGTM or Marketing PartnerOfficial partner of Tipsport Extraliga and supporter of community events. Provides prize contributions for the Amix Tygří Letní Challenge and other fan activities.
• Adidas Czech RepubliccoreGTM or Marketing PartnerOfficial main partner of the youth academy. Provides athletic apparel and equipment for junior teams and academy programs.
• Sport Park LibereccoreStrategic or Co-development PartnerMain partner of the academy and operator of the arena and related sports facilities. Manages the Svijanská Aréna hockey venue and coordinates overall sports infrastructure.
• Statutory City of LiberecflagshipStrategic or Co-development PartnerMain partner of the youth academy. The municipal government provides institutional support and regional sports development funding for the club's operations.
• Liberecký kraj (Liberec Region)flagshipStrategic or Co-development PartnerMain partner of the youth academy. The regional government supports youth sports development and hockey programs across the Liberec Region.
• RadegastminorGTM or Marketing PartnerOfficial partner of Tipsport Extraliga providing beer and beverage products at arena concessions.
• Czech Ice Hockey TVminorChannel Partner/ Reseller/ DistributorSport media partner broadcasting ice hockey content and game coverage across the Czech Republic.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HC Škoda Plzeň: Tipsport extraliga club with a major industrial naming sponsor. Comparable to Bílí Tygři in arena scale, sponsorship-heavy revenue mix, and youth-academy operations.
• HC Vítkovice Ridera: Tipsport extraliga club based in Ostrava with a comparable regional-fanbase model and corporate-led sponsorship structure. Operates ticketing, fanshop, and youth development programs analogous to Bílí Tygři's portfolio.
• HC Olomouc: Tipsport extraliga club with a similar regional-fanbase and corporate-hospitality-led commercial model. Provides a useful peer benchmark for tier-two Czech hockey club economics.
• Mountfield HK: Tipsport extraliga club with private-equity-style ownership and a corporate naming sponsor. Operates a similar mix of ticketing, VIP, and youth programs, providing a comparable benchmark for commercial strategy.
• HC Dynamo Pardubice: Traditional Tipsport extraliga club with a comparable regional-fanbase model, youth academy, and arena-driven match-day revenue. Battles Bílí Tygři for sponsorship and talent within the same competitive league.
• HC Verva Litvínov: Tipsport extraliga club operating in a similar mid-sized regional market. Comparable in arena capacity, youth development focus, and tiered sponsorship structure — useful peer for benchmarking per-fan monetization.
• HC Kometa Brno: Tip-sport extraliga club with similar market size and championship pedigree. Operates a comparable mix of ticketing, VIP hospitality, fanshop, and sponsorship — making it a useful direct benchmark for Czech-market revenue composition.
• HC Sparta Praha: Historic Prague-based Tipsport extraliga club with comparable scale, multi-tier sponsorships, a youth academy, and arena-based hospitality. Directly competes for league position, talent, and national sponsorship share with Bílí Tygři.
• HC Oceláři Třinec: Fellow Tipsport extraliga club and the most directly comparable Czech peer. Like Bílí Tygři Liberec, it operates a professional team, runs a youth academy, and competes at the top of the league — it is the most dominant recent Extraliga franchise, making it the closest benchmark for attendance, sponsorship, and on-ice performance.
• BK Mladá Boleslav: Tip-sport extraliga club of comparable scale operating in a single regional market. Matches Bílí Tygři in league position, ticketing structure, and corporate-driven sponsorship portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hcbilitygri
• YouTubeyoutube.com/user/redakcebilitygri
• Facebookfacebook.com/hcbilitygri
• LinkedInlinkedin.com/company/bilitygri

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bílí Tygři Liberec