Sonoran Desert Mountain Bicyclists

What Sonoran Desert Mountain Bicyclists does

Sonoran Desert Mountain Bicyclists (SDMB) is a volunteer-driven 501(c)(3) non-profit organization (Tax ID#27-4499320) founded in 2010 and headquartered in Tucson, Arizona. The organization is dedicated to building, maintaining, and protecting multi-use singletrack and mountain bike trail access across the greater Tucson region, and serves the local mountain bicycling community — primarily individual riders of all skill levels, with secondary engagement of hikers, trail runners, equestrians, and adaptive riders. SDMB operates at a small scale (1–10 employees, 370+ paying members, ~8 board members, 18 volunteer Bike Ambassadors) and is governed by a Board of Directors chaired by President Ruth Cañamar. Its service area encompasses 300+ miles of Tucson-area singletrack, including major trail systems at Tucson Mountain Park (~75 miles), Honeybee Canyon (26+ miles), McKenzie Ranch (14 miles), Sweetwater Preserve (11 miles), and 40 miles of the Arizona Trail built by SDMB in Southern Arizona.

SDMB's product portfolio is community- and asset-based rather than technology-based: core programs include trail building and maintenance, the Bike Ambassador Program for on-trail user education and safety, the Be Cool etiquette campaign, and management of Fantasy Island Mountain Bike Park. It is also developing the 100-Acre Wood Bike Park — Tucson's first urban progressive-skills mountain bike park, partnered with the City of Tucson and Davis Monthan Air Force Base, with a Phase 1 budget of $265,000 and total project cost of $2.5+ million. Operational tooling is minimal: the website (sdmb.org) is powered by Neon One/Neon CRM for membership and donations, and SDMB uses Trailforks for integrated trail reporting.

SDMB's revenue model is non-profit recurring and donation-based. Primary revenue streams are tiered annual membership dues (Student $20, Solo Ride $40, Group Ride $60, Trail Builder $100, Trail Supporter $250, Trail VIP $500), tax-deductible one-time and recurring donations via the Neon CRM portal, and a three-tier Business Supporter Program (Blue $250, Black Diamond $500, Double Black Diamond $750) that gives local businesses visibility, event naming rights, and discount reciprocity with members. Go-to-market is community-led: outreach runs through the website, newsletter, Facebook, Instagram (@sdmb_mtb), YouTube (@SonoranDesertMTB), podcast appearances, in-person trailhead engagement by Bike Ambassadors, and recurring social/fundraising events (Thirsty Thursdays, Poker Ride, 8-ish Days of Christmas, McKenzie Frenzy, Brushtober Fest). Strategic land-management partnerships with Pima County, Town of Marana, Coronado National Forest, and the City of Tucson are central to SDMB's operating model, as is its role on the Network for Arizona Trails steering committee.

Name

Sonoran Desert Mountain Bicyclists

Legal name

Sonoran Desert Mountain Bicyclists

Website

https://sdmb.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Sonoran Desert Mountain Bicyclists is a volunteer-driven 501(c)(3) non-profit that builds, maintains, and advocates for mountain biking trail access across 300+ miles of singletrack in the greater Tucson, Arizona region, serving 370+ members and partnering with Pima County, Town of Marana, and Coronado National Forest.

Ownership category

akta.pro rank

Product category

Trail Advocacy and Maintenance Services

NAICS

Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Trail building services
• Mountain bike advocacy
• Volunteer trail maintenance
• Nonprofit membership organization
• Recreation trail preservation

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues at multiple tiers (Student $20, Solo Ride $40, Group Ride $60, Trail Builder $100, Trail Supporter $250, Trail VIP $500, Business Supporter varying, Business VIP varying). Primary recurring revenue stream that funds trail advocacy, building, and maintenance activities.
2. Donations: One-time and recurring donations accepted via the organization's Neon CRM donation portal. Donations are tax-deductible (Tax ID# 27-4499320) and support trail projects including the 100-Acre Wood Bike Park.
3. Business Supporter Program: Three-tiered sponsorship program for local businesses: Blue Level ($250), Black Diamond Level ($500), Double Black Diamond Level ($750). Businesses receive logo placement on website, naming rights for build days, window decals, and newsletter features. Funds trail work days and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

SDMB is a volunteer-driven 501(c)(3) non-profit organization that builds, maintains, and protects multi-use single-track and mountain bike trail access across the greater Tucson, Arizona region. It generates revenue through tiered individual and business memberships, tax-deductible donations, and sponsorships, and delivers its mission through volunteer-led trail work, social rides, the Bike Ambassador program, the Be Cool trail etiquette campaign, and management of major trail systems including Fantasy Island and the 100-Acre Wood Bike Park project.

Product overview

Sonoran Desert Mountain Bicyclists (SDMB) is a volunteer-driven 501(c)(3) non-profit organization devoted to promoting mountain bicycling in the Tucson, AZ region. Rather than a commercial tech product, SDMB offers a portfolio of advocacy, trail, and community services including: trail building and maintenance (working with Pima County, Town of Marana, and Coronado National Forest), the Bike Ambassador Program for trail safety and education, the Be Cool Campaign for trail etiquette promotion, management of Fantasy Island Mountain Bike Park, development of the 100-Acre Wood Bike Park, the annual Brushtober Fest trail brushing event, various membership tiers, a Business Supporter Program for sponsors, and trail reporting via Trailforks integration. SDMB also organizes events and social rides including the 8-ish Days of Christmas series and Poker Ride.

Differentiator

Problem solved

Functional benefit

Products and services

• SDMB Individual and Group Membership Programs Annual tiered membership subscriptions for individuals and groups in the greater Tucson mountain biking community. Tiers include Student/U23 ($20/year, welcome letter and member sticker), Solo Ride ($40/year, single individual), Group Ride ($60/year, up to 4 people in a household), Trail Builder ($100/year, includes insulated 'Trail Builder' cup), Trail Supporter ($250/year), and Trail VIP ($500/year). Members support SDMB's trail advocacy and gain access to member benefits including discounts at local bike shops and businesses.
• Business Supporter Program Annual tiered sponsorship program for local Tucson businesses. Blue Level ($250/year) offers listing on SDMB's 'Friends' page, a Business Supporter window decal, and naming rights for a build day or trail maintenance event. Black Diamond Level ($500/year) adds rotating banner placement on the SDMB website front page. Double Black Diamond Level ($750/year) adds feature placement on the SDMB email newsletter. Funds support trail work days and events; in return, SDMB members receive discounts at supporting businesses.
• Trail Building and Maintenance Services Volunteer-driven trail building, maintenance, and access protection services delivered across major trail systems in the greater Tucson, AZ region — including Tucson Mountain Park (~75 miles), Sweetwater Preserve, Fantasy Island, Honeybee Canyon (26+ miles), McKenzie Ranch (~14 miles), Enchanted Hills, and 40 miles of the Arizona Trail in Southern Arizona. Delivered in partnership with Pima County, Town of Marana, and Coronado National Forest, supported by SDMB's secured access to AmeriCorps and ACE conservation crews.
• 100-Acre Wood Bike Park Southern Arizona's first urban progressive-skills mountain bike park, centrally located at Golf Links and Alvernon roads in Tucson. Phase 1 budget of ~$265,000 covers approximately 7 miles of MTB-specific trail; total estimated project cost is ~$2.5+ million including a parking lot, park amenities, a central skills area, dirt jump park, pump tracks, expo area, and kids' area. Development is a partnership between SDMB, the City of Tucson, Davis Monthan Air Force Base, and the Tucson Parks Foundation.
• Fantasy Island Mountain Bike Park Preserved Tucson city mountain bike park managed and maintained by SDMB in cooperation with the City of Tucson. Historically Tucson's original mountain bike trail system, it continues to operate as a publicly accessible trail network under SDMB stewardship.
• Bike Ambassador Program A volunteer trail-presence and rider-education program in which 18 trained Bike Ambassadors ride nearly every trail in the Tucson valley to greet and engage the public, provide trail tips, offer minor first aid and basic bike repair assistance, and report trail conditions back to land managers. Funded in part by an Arizona State Parks & Trails grant.
• SDMB Events and Social Rides Community cycling events organized by SDMB, including recurring social rides (8-ish Days of Christmas, Poker Ride), the McKenzie Frenzy race, Thirsty Thursdays fundraising events at partner venues, beginner skills clinics, trail work days, and the annual Brushtober Fest trail brushing event. Events serve both as community engagement and as fundraising vehicles for trail work.

Quantifiable outcome

• 40 miles of Arizona Trail built in Southern Arizona
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Pima CountycoreStrategic or Co-development PartnerSDMB is a key partner with Pima County working to keep recreation trails open and enjoyable. SDMB builds and maintains trails on Pima County lands including Tucson Mountain Park, Sweetwater Preserve, Enchanted Hills, McKenzie Ranch, and more. SDMB also partners with Pima County Natural Resources & Parks on the Bike Ambassador program, trail projects, and access advocacy.
• Town of MaranacoreStrategic or Co-development PartnerSDMB partners with the Town of Marana to preserve trail access and develop new trails in the greater Tucson area, particularly in the Dove Mountain and Tortolita Preserve regions.
• Coronado National ForestcoreStrategic or Co-development PartnerSDMB works with Coronado National Forest to protect and maintain trail access for mountain biking in the greater Tucson region, including participation in forest trail planning processes.
• City of TucsoncoreStrategic or Co-development PartnerSDMB partnered with the City of Tucson on the 100-Acre Wood Bike Park (located at Golf Links and Alvernon roads, north of Davis Monthan Air Force Base) and on Fantasy Island trail management. SDMB is also working with the City of Tucson to assume maintenance, improvement, and expansion of Fantasy Island trails.
• Davis Monthan Air Force BaseminorStrategic or Co-development PartnerDavis Monthan Air Force Base is a partner in the 100-Acre Wood Bike Park project, which is centrally located near the base at the corner of Golf Links and Alvernon roads.
• Tucson Parks FoundationcoreGTM or Marketing PartnerSDMB has partnered with the Tucson Parks Foundation for fundraising for the 100-Acre Wood Bike Park project.
• Arizona Trail AssociationcoreStrategic or Co-development PartnerSDMB partnered with the Arizona Trail Association, helping to build 40 miles of the Arizona Trail in Southern Arizona. Also collaborates on trail building skills content and brushing techniques videos.
• AmeriCorps and ACE (American Conservation Experience) CrewsminorStrategic or Co-development PartnerSDMB has secured AmeriCorps and American Conservation Experience (ACE) conservation crews to assist with trail building and maintenance projects, including McKenzie Ranch, Enchanted Hills, and Starr Pass trails. Few other non-profits in the region have this capability.
• Network for Arizona TrailscoreStrategic or Co-development PartnerSDMB is a member of the steering committee for the Network for Arizona Trails, a statewide coalition advocating for trails and outdoor recreation. SDMB participated in the Summit for Arizona Trails and helped craft a concurrent resolution (SCR1010) expressing legislative support for outdoor recreation, which passed unanimously in 2022.
• World Trails NetworkminorStrategic or Co-development PartnerSDMB is a member of the World Trails Network, which connects trail associations and advocates globally to promote trail creation, enhancement, and protection. SDMB is interested in developing a 'Friendship Trail' with Mexico.
• Oro ValleycoreStrategic or Co-development PartnerIn partnership with Oro Valley and Pima County Parks & Recreation, SDMB helped build the Big Wash Trail to access Honeybee trails and is spearheading efforts to preserve and protect 26+ miles of premier singletrack at Honeybee Canyon.
• Southern Arizona Adaptive Sports (SAAS)minorStrategic or Co-development PartnerSAAS supports adaptive mountain biking in Southern Arizona. SDMB works with SAAS to support AMTB (Adaptive Mountain Biking) opportunities and accessible trail use in the greater Tucson area.
• 3 Amigos TequilaminorGTM or Marketing Partner3 Amigos Tequila is a sponsor of the SDMB 2026 Bike Raffle, which featured a Cannondale Scalpel 4 mountain bike as the prize.
• Epic RidesminorGTM or Marketing PartnerEpic Rides, host of the 24 Hours in the Old Pueblo race, is a co-sponsor of the SDMB 2026 Bike Raffle. SDMB also staffs the beer garden at the 24HOP event as a fundraiser.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arizona Trail Association: The Arizona Trail Association builds and maintains the 800-mile Arizona Trail across the state. SDMB is an active partner that helped build 40 miles of the Arizona Trail in Southern Arizona, making it a directly collaborating peer.
• Flagstaff Biking Organization: A Northern Arizona nonprofit mountain biking advocacy group that builds and maintains trails near Flagstaff. Operates under a similar volunteer-driven nonprofit model with land-manager partnerships.
• Southern Arizona Mountain Bike Association (SAMBA): A Southern Arizona mountain bike club operating mountain biking events and trail advocacy; comparable regional focus and volunteer-driven nonprofit model to SDMB.
• Prescott Mountain Bike Alliance: A volunteer-driven Arizona mountain bike advocacy organization maintaining trails in the Prescott area, similar in mission, structure, and membership-based funding model to SDMB.

Others

• Network for Arizona Trails: Statewide coalition of which SDMB is a steering committee member; coordinates policy advocacy (e.g., SCR1010) and funding for trail organizations across Arizona.
• Tucson Parks Foundation: Local nonprofit fundraising partner that SDMB works with on the 100-Acre Wood Bike Park project. Operates as an adjacent enabling organization in the same Tucson parks ecosystem.

Broad incumbents

• International Mountain Bicycling Association (IMBA): IMBA is the national trade and advocacy organization for mountain biking in the US, providing trail design standards, advocacy resources, and chapter support. SDMB is referenced in an IMBA article about Tucson trails, evidencing direct organizational affinity.

Regional players

• Phoenix Mountain Bike Patrol / Sedona MTB Volunteers: Regional mountain biking volunteer organizations in Arizona that perform similar trail stewardship and ambassador functions in adjacent geographies to SDMB.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SonoranDesertMTB
• Instagraminstagram.com/sdmb_mtb
• LinkedInlinkedin.com/company/sonoran-desert-mountain-bicyclists

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonoran Desert Mountain Bicyclists