Crystal Rock Holdings

What Crystal Rock Holdings does

Crystal Rock Holdings is a bottled water distribution and delivery business that has operated since 1989, headquartered in Watertown, Connecticut. The company delivers purified 3 and 5 gallon bottled water, case packs, sparkling water, and ancillary beverage products (coffee and tea) directly to residential and office customers on a bi-weekly recurring schedule. Beyond direct delivery, Crystal Rock participates in a 23,500+ retail-location self-service network spanning the United States and Canada that supports water exchange (pre-filled bottles compatible with any Primo Water dispenser) and refill stations, and offers connected water filtration systems for homes and offices. Customers manage orders, schedules, and product changes through the MyWater+ mobile app (iOS and Android) and an online account portal.

The underlying technology is a water purification and bottling infrastructure combined with route-based distribution logistics and a basic customer-facing digital ordering platform. Revenue is generated through a mix of subscription-based recurring water deliveries, one-time dispenser hardware sales, transaction-based revenue at retail exchange and refill stations, and subscription-based connected filtration systems. Crystal Rock's core customer segments are residential households (primary) and office or small business customers (secondary), served through direct-to-consumer delivery and e-commerce channels.

Crystal Rock Holdings is no longer an independent operating entity; the Crystal Rock brand has been integrated as a regional label under DS Services of America, Inc. (doing business as Primo Water North America) within the Primo Brands corporate umbrella, and the standalone public entity has been delisted. Leadership comprises Ross S. Rapaport as Chairman and Peter K. Baker as President and CEO. The brand now functions as a regional distribution and delivery channel within a national hydration platform rather than as a standalone enterprise pursuing independent growth initiatives.

Name

Crystal Rock Holdings

Legal name

DS Services of America, Inc.

Website

https://crystalrock.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Crystal Rock Holdings is a bottled water delivery brand serving residential and office customers in the United States and Canada via bi-weekly subscription delivery, 23,500+ retail refill and exchange stations, dispensers, and connected filtration systems, now operating as a regional label under Primo Water North America.

Ownership category

akta.pro rank

Product category

Bottled Water Delivery

NAICS

Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH)

akta.pro secondary industries

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Bottled Water & Sparkling Water Wholesale (AFAIAGAC)

Keywords

• Bottled water delivery
• Office water service
• Water filtration systems
• Coffee and tea service
• Water dispenser rental

Headquarters

HQ city

Watertown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Water Delivery Subscription: Recurring delivery of 3 and 5 gallon bottled water, case packs, and sparkling water to homes and offices on a scheduled basis (every 2 weeks). Subscription-based revenue model with regular recurring deliveries.
2. Water Dispenser Hardware Sales: One-time sale of water dispensers (top-load and bottom-load types) for use with delivered water bottles.
3. Water Exchange and Refill: Self-service water exchange (pre-filled bottles) and refill stations at retail locations, providing transaction-based revenue through 23,500+ retail locations across US and Canada.
4. Water Filtration Systems: Connected water filtration systems that integrate with existing home/office water supply for fresh-tasting filtered water.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Crystal Rock Holdings is a bottled water delivery company that supplies 3- and 5-gallon bottled water, water dispensers, case packs, sparkling water, coffee and tea, water exchange and refill stations, and point-of-use filtration systems to residential and commercial customers. The brand operates as part of DS Services of America, Inc. (dba Primo Water North America) under Primo Brands, with subscription-based bi-weekly delivery and a large self-serve refill footprint.

Product overview

Crystal Rock® Water Delivery is a bottled water and hydration service operating under Primo Brands, offering a multi-channel approach to customer hydration needs. The core offering consists of 3 and 5 gallon water jugs and case packs delivered on a bi-weekly subscription basis, complemented by water dispensers, sparkling water, and coffee & tea products. The service extends to Water Exchange Stations (pre-filled bottle exchanges), Water Refill Stations (self-service refills at 23,500 retail locations), and Water Filtration systems (direct-to-plumbing solutions). Customers manage orders through the MyWater+ mobile app and online account portal. This portfolio of products provides flexible hydration options ranging from traditional delivered water to self-service and filtration alternatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Bottled Water Delivery (3- and 5-gallon)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• SodaStream: At-home carbonation platform enabling consumers to make sparkling water without delivered bottles; represents a structural substitute for Crystal Rock's sparkling water and exchange products.
• Hint Water: Premium flavored still and sparkling water brand sold at retail; competes for the same health-conscious hydration consumer that Crystal Rock targets with its sparkling and case-pack offerings.

Broad incumbents

• Niagara Bottling: Largest US private-label bottled water producer with national retail distribution; competes with Crystal Rock primarily at the retail bottled water and large-format home delivery level.

Direct peers

• Absopure Water: Regional home/office bottled water delivery and exchange provider in the Midwest US, with a similar product portfolio of 3- and 5-gallon jugs, dispensers, and filtration services.
• Mountain Valley Spring Water: Premium spring water brand offering home/office glass-bottle delivery and retail bottling; competes directly with Crystal Rock's premium positioning and Northeast US distribution.
• Culligan Water: Direct-to-consumer water treatment and bottled water delivery company with strong home/office delivery, exchange, and filtration offerings directly comparable to Crystal Rock's product mix.
• Primo Water Corporation: The flagship national bottled water brand under Primo Brands, offering home/office delivery, exchange, and refill services. Crystal Rock operates as a regional sub-brand of Primo Water North America with the same product portfolio and customer model.
• BlueTriton Brands: One of the largest North American bottled water producers (Poland Spring, Deer Park, Arrowhead, etc.), competing with Crystal Rock in retail and home/office delivery across the Northeast US.
• Sparkletts / ReadyRefresh: Sister brand under DS Services / Primo Brands offering home and office bottled water delivery in the western US; operates the same subscription delivery and dispenser model as Crystal Rock.

Others

• Brita (Clorox): Leading consumer water filtration brand (pitchers, under-sink, dispensers); represents a key substitute category that competes with Crystal Rock's delivery model and increasingly its own filtration offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crystalrock1914
• Instagraminstagram.com/primowater
• Xx.com/CrystalRock1914
• LinkedInlinkedin.com/company/1453921

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crystal Rock Holdings