What Seedling does

Seedling (legal entity Beyond Carbon Neutral Ltd) is a UK-headquartered carbon management software company founded in 2022 and operating from Bath. It sells a modular platform that provides full Scope 1, 2, and 3 emissions measurement aligned to the GHG Protocol and ISO 14064, combined with one-to-one expert support from dedicated carbon specialists. The platform is organised into seven modules — Measure (activity-based Scope 3 capture, integrations, supplier/employee surveys), Analyse (data segmentation), Reduce (Net Zero roadmap modelling and SBTi-aligned target setting), Invest (verified carbon projects), Report (compliance-ready outputs for GHG, SECR, PPN 006, B Corp, ISO 14064), Certify (Seedling Certification), and Support (carbon specialist service). Adjacent free tools — an Excel carbon calculator, a digital ads carbon calculator, a 2-minute online estimator, a PPN 006 template, a sustainability benchmarking quiz, Climate School (with a Climate Action 101 course), and a Climate Policy Tracker spanning the UK, EU, USA, Canada, Australia, India, Japan, and Spain — sit on top of the platform as lead generation and ecosystem assets.

The business model is subscription SaaS with a freemium entry point (Seedling Starter) and tiered paid plans; full pricing is not publicly disclosed. Go-to-market is a hybrid of product-led growth (self-serve via app.seedling.earth, free tools, SEO-led content) and inside sales (discovery calls, demo booking) targeting mid-market businesses up to 2,000 employees across diverse verticals including consulting, fashion, healthcare, legal, manufacturing, logistics, technology, and construction. Seedling is a certified B Corporation and Cyber Essentials certified, and claims 500+ business customers globally with 500,000+ tCO2e measured on the platform. The company remains small (1–10 employees, six individuals named including co-founders Blair Spowart and Aimée Tennant, CTO Taras, Marketing Manager Tom Mowe, Carbon Impact Lead Henry Jones, and Growth Associate Sam Griffiths) and no external funding rounds, revenue figures, or institutional investors are disclosed.

Name

Seedling

Legal name

Beyond Carbon Neutral Ltd

Website

https://seedling.earth

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Seedling is a UK-based carbon management software company providing a modular Scope 1–3 measurement, reduction, and reporting platform, paired with dedicated carbon specialist support, primarily for mid-market businesses across multiple verticals.

Ownership category

akta.pro rank

Product category

Carbon Accounting Software (Sustainability / Climate Tech SaaS)

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards) (EUABAEAJ)

akta.pro secondary industry

Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD) (EUABAKAH)

Keywords

• Carbon accounting software
• Carbon footprint management
• Emissions tracking platform
• Net zero planning software
• Sustainability compliance reporting

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Carbon Management Software Subscription: Subscription-based access to Seedling's carbon accounting platform with tiered plans ranging from free starter tier to paid professional plans. Includes software access, expert support, and reporting capabilities. Upgrade path available as businesses grow.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Seedling provides a modular carbon accounting and management software platform that measures Full Scope 1, 2, and 3 emissions aligned to the GHG Protocol and ISO 14064 standards, and combines that software with dedicated carbon specialist support. The platform is delivered via a self-serve web application with a free Starter tier and paid subscriptions, and includes modules for measurement, analysis, Net Zero roadmap modelling, carbon project investment, compliance reporting (SECR, PPN 006, B Corp, ISO 14064), and business certification. The offering is targeted at mid-market organisations that need audit-ready emissions data and credible decarbonisation plans.

Product overview

Seedling is a carbon management software company offering a modular platform combined with expert support services. The core product is the Seedling Platform, which provides Full Scope 1, 2, and 3 measurement aligned to GHG Protocol and ISO 14064 standards through interconnected modules: Measure (data collection with AI-powered tools and surveys), Analyse (data segmentation), Reduce (Net Zero roadmap modelling with SBTi-aligned targets), Invest (verified carbon projects), Report (compliance-ready reporting for GHG, SECR, PPN 006, B Corp, ISO 14064), Certify (Seedling Certification), and Support (dedicated carbon specialist). The platform is available via Seedling Starter (free tier) and paid subscriptions. Complementing the platform, Seedling provides an ecosystem of free tools including the Business Carbon Footprint Calculator (Excel), Digital Ads Carbon Footprint Calculator, Benchmark Sustainability Quiz, Free Business Carbon Calculator Tool, and PPN 006 Carbon Reduction Plan Template. Educational resources are offered through Climate School (including Climate Action 101 course and SBTi educational content), with the Climate Policy Tracker providing interactive global regulatory mapping. The company also serves specific use cases including B Corp Climate Action, SECR Reporting, ISO 14064 Verification, Net Zero Roadmap, Product Carbon Footprints, and Construction Project Carbon Footprints. Seedling serves 500+ businesses globally with over 500,000 tCO2e measured on the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Seedling Platform A modular carbon accounting and management software platform providing Full Scope 1, 2, and 3 measurement aligned to the GHG Protocol and ISO 14064 standards. Combines automated data collection, expert review, and compliance-ready reporting with dedicated carbon specialist support, for mid-market businesses needing audit-ready emissions data, Net Zero plans, and compliance with SECR, PPN 006, B Corp, and ISO 14064.
• Seedling Starter Free tier of the Seedling Platform that enables businesses to start measuring their carbon footprint using a guided assessment and pre-built emission factor calculations, with an upgrade path to paid plans for full platform access.
• Free Business Carbon Footprint Calculator (Excel) Downloadable Excel spreadsheet template covering Scope 1, 2, and common Scope 3 emissions categories with pre-built emission factor calculations using DEFRA conversion factors, including sample data and step-by-step guidance for DIY carbon footprint measurement.
• Digital Ads Carbon Footprint Calculator Interactive free tool for estimating the carbon footprint of digital advertising campaigns based on ad impressions, asset size, exposure time, ad allocation, broadcast method, and user device type, showing CO2e impact and equivalencies.
• Benchmark Your Sustainability Quiz A 2-minute sustainability benchmarking quiz that evaluates businesses against key climate action criteria and delivers a personalised sustainability report.
• Free Business Carbon Calculator Tool Online guided tool providing a quick 2-minute estimate of a business's carbon footprint across energy usage, company vehicles, business travel, and flights using DEFRA conversion factors, covering Scope 1, 2, and selected Scope 3 categories.
• Free Carbon Reduction Plan Template (PPN 006) Free downloadable template aligned with UK Government PPN 006 (06/21) requirements for Carbon Reduction Plans, designed for public sector suppliers and SMEs, with step-by-step guidance and compliance tips.
• Climate School Online climate literacy education platform offering free courses including Climate Action 101 (6 modules, 20 lessons) covering greenhouse gas emissions, carbon footprinting, SBTi, Net Zero, carbon offsetting, and climate communications.
• Climate Policy Tracker Free interactive policy tracking tool mapping climate reporting requirements across UK, EU, USA, Canada, Australia, India, Spain, and Japan, covering regulations including SECR, CSRD, CBAM, BRSR, SSBJ, and others with status indicators and detailed guides.
• ISO 14064 Verification Service Third-party emissions verification service enabling businesses to obtain ISO 14064 certification for their greenhouse gas emissions measurements, leveraging Seedling's measurement methodology aligned to the standard.

Quantifiable outcome

• 500+ businesses using the platform globally
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered supporting.

• DEFRAsupportingOthersSeedling uses DEFRA's published conversion factors/emission factors for UK carbon calculations. DEFRA publishes annual emissions factors for businesses to use in GHG reporting.
• GHG ProtocolsupportingOthersSeedling's platform is aligned to the GHG Protocol corporate standard for carbon accounting across Scope 1, 2, and 3 emissions.
• Science Based Targets initiative (SBTi)supportingOthersSeedling offers SBTi-aligned target setting capabilities and employs SBTi-certified experts (e.g., Henry) for client support.
• ISO 14064supportingOthersSeedling's platform is aligned to ISO 14064 standards for greenhouse gas accounting and verification.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Avarni: Avarni is an early-stage carbon and supply chain emissions analytics platform. Comparable emerging player targeting Scope 3 supplier engagement and emissions intelligence for mid-market and enterprise buyers.

Direct peers

• Persefoni: Persefoni offers a climate management and accounting platform for enterprises, with deep Scope 1–3 measurement aligned to GHG Protocol. Comparable category competitor operating at a larger scale than Seedling.
• Watershed: Watershed is an enterprise-grade carbon accounting and climate software platform offering end-to-end measurement, reporting, and reduction. Comparable in product scope though focused further up-market than Seedling.
• Greenly: Greenly is a carbon accounting SaaS platform targeting SMBs and mid-market companies with automated Scope 1, 2 and 3 measurement. It is the closest direct competitor to Seedling by customer segment, geography (UK/EU), and product-led go-to-market.
• Normative: Normative is a carbon accounting and reduction platform serving businesses with Scope 1–3 emissions tracking and science-based target setting. Comparable to Seedling in core carbon accounting functionality and SBTi-aligned methodology.
• Plan A: Plan A is a Berlin-based carbon accounting and decarbonisation SaaS platform serving SMB and mid-market companies. Comparable to Seedling in target segment, EU footprint, and full-measurement Scope 1–3 offering.
• Sweep: Sweep is a carbon management platform for mid-market businesses with emissions tracking, reduction pathways, and stakeholder reporting. Direct competitor with overlapping compliance framework support (CSRD, SBTi).
• Emitwise: Emitwise provides carbon accounting software focused on Scope 1–3 emissions measurement for enterprises and industrials. Comparable in core carbon accounting functionality with a heavier industrial footprint.

Broad incumbents

• Salesforce Net Zero Cloud: Salesforce's Net Zero Cloud is an enterprise sustainability platform offering carbon accounting, ESG reporting, and audit-ready disclosures as part of a broader CRM/CRM-adjacent portfolio. Represents the broad-incumbent competitive threat Seedling faces upmarket.
• Microsoft Sustainability Manager: Microsoft Sustainability Manager is an enterprise-grade carbon and ESG reporting solution within the broader Microsoft Cloud. Broad incumbent that overlaps with Seedling at the high end of the carbon accounting market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/seedlingearth
• LinkedInlinkedin.com/company/seedlingearth

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seedling