Pakom Company

What Pakom Company does

Pakom Company (Паком Компани дооел) is a privately held value-added distributor headquartered in Skopje, North Macedonia, and a member of M SAN Group, the Croatian diversified conglomerate that also operates distribution businesses in Serbia, Bosnia and Herzegovina, Montenegro, and Kosovo. Founded in 1991 and integrated into M SAN Group in 2006, Pakom distributes IT hardware, consumer electronics, enterprise infrastructure, software, solar energy systems, and its own proprietary brands across North Macedonia, Kosovo, and Albania through a network of 600+ sales partners.

The core offering spans three segments: multi-brand distribution of 15,000+ products from 45+ global brands (Acer, HP, Canon, Lenovo, Samsung, Xiaomi, HPE, Acronis, Sophos, QNAP, Bixolon, Huawei, LONGi, Trina Solar); a VAD Enterprise sector covering servers, storage, networking, cybersecurity, and Microsoft cloud solutions; and own-brand products including Vivax (consumer electronics and white goods, 250+ SKUs in 50+ countries), MS (IT peripherals), MSGW (assembled desktops from a Rugvica, Croatia facility), MS Energy (e-scooters and e-bikes), and MS LUX (professional LED lighting). Supporting infrastructure includes a 2,000 m² warehouse with 1,200 pallet positions, a Type C customs warehouse, ISO 9001/14001-certified authorized service centers, and proprietary technology comprising the WMS Asparagus warehouse management system and a B2B Webshop platform with personalized partner pricing, real-time stock visibility, and a smart computer configurator.

Revenue is generated primarily through wholesale hardware margin on distribution volumes, complemented by own-brand sales, authorized after-sales service and warranty work, logistics services, and Microsoft CSP cloud subscription resale. The company reports consolidated annual revenue of approximately 1 billion MKD (~$16M USD), holds 21%+ market share in North Macedonia distribution, and claims to be the #1 laptop distributor for Acer and HP in the territory. Go-to-market is channel-partner led, with the B2B Webshop serving as the primary ordering interface for SMB reseller partners and a separate direct enterprise sales function for VAD projects.

Name

Pakom Company

Legal name

Паком Компани дооел

Website

https://pakom.com.mk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Pakom Company is a North Macedonia-based value-added distributor of IT hardware, consumer electronics, enterprise solutions, and own brands (Vivax, MS, MSGW, MS Energy, MS LUX), serving 600+ reseller partners across North Macedonia, Kosovo, and Albania as a member of M SAN Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Skopje

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. IT and Consumer Electronics Distribution: Distribution of IT hardware, software, consumer electronics, white goods, and accessories from global brands (Acer, HP, Canon, Lenovo, Samsung, DJI, etc.) to a network of 600+ reseller partners. Revenue generated through product margin on wholesale volumes.
2. Own Brand Sales: Sale of proprietary brands Vivax (consumer electronics, white goods, air conditioners), MS (IT peripherals, accessories), MSGW (assembled desktop computers), and MS Energy (electric scooters and bicycles) through the distribution network.
3. Enterprise Solutions (VAD): Value-added distribution of enterprise hardware and software including servers, storage, networking, UPS, cybersecurity (Acronis, Sophos), and cloud solutions (Microsoft CSP) to enterprise customers via partner channel.
4. Logistics and Warehousing Services: Owned logistics infrastructure including 2,000 m2 warehouse with 1,200 pallet locations, WMS system, and customs warehouse. Provides fulfillment services supporting the distribution business.
5. After-Sales Service: Authorized service operations for products distributed, including warranty repairs, on-site service for complex systems, technical support, RMA processing, and contracted maintenance agreements.
6. Solar Energy Systems: Distribution of solar energy products including PV panels (LONGi, Trina Solar, Ulica Solar), inverters (Huawei), monitoring equipment, and mounting systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Pakom Company is a regional value-added distributor of IT hardware, software, consumer electronics, enterprise infrastructure solutions, and solar energy products, sourced from 45+ global brands and delivered through a network of 600+ sales partners in North Macedonia, Kosovo, and Albania. It also sells proprietary brands (Vivax consumer electronics, MS peripherals, MSGW computers, MS Energy e-mobility, MS LUX LED lighting) and operates an Enterprise sector providing servers, storage, networking, cybersecurity, and cloud solutions with technical pre- and post-sales support.

Product overview

Pakom Company operates as a regional value-added distributor and member of M SAN Group, offering a multi-brand portfolio across three segments: consumer electronics and IT products, enterprise hardware and software solutions, and proprietary brands. Their proprietary brand portfolio includes Vivax (consumer electronics and white goods), MS (IT components and peripherals), MSGW (assembled desktop computers), MS Energy (electric mobility), and MS LUX (professional LED lighting). Core services encompass distribution with over 15,000 products from 45+ international brands, logistics with proprietary WMS systems, authorized repair services, and B2B e-commerce platforms including webshop and smart configurator tools. The company also operates a green division offering solar energy solutions including photovoltaic panels, inverters, and mounting systems.

Differentiator

Problem solved

Functional benefit

Brands

• Vivax: Consumer electronics and home appliances brand present for over 16 years, with 250+ products sold in 50+ countries worldwide. Includes air conditioners, small kitchen appliances, white goods, audio and video, navigation, mobile devices, and tablets.
• MS
• MSGW
• MS Energy
• MS LUX (LEDA)

Products and services

• Vivax Proprietary consumer electronics and white goods brand offering 250+ products including air conditioners, small kitchen appliances, white goods, audio/video, navigation, mobile devices, and tablets sold in 50+ countries worldwide through M SAN Group's distribution network.
• MS Proprietary IT components and peripherals brand with 14+ years of history, offering 250+ products including cables, drones, computer chassis, power supplies, and accessories for mobile devices, laptops, and computers.
• MSGW Proprietary brand of assembled desktop computers established in 2005, offering complete PC solutions assembled in semi-automated production facilities at M SAN Group's Rugvica site for various use cases.
• MS Energy Proprietary electric mobility brand launched in 2019 offering electric scooters and bicycles as sustainable transport solutions for the e-mobility market.
• MS LUX Proprietary professional LED lighting brand for indoor and outdoor applications including street, ambient, and reflector lighting lines and IoT-based solutions, with quality certifications (ENEC, CE, IK10, IP67, EMC, LVD).
• Distribution Services Core wholesale distribution service offering 15,000+ products from 45+ global brands including Acer, HP, Canon, Lenovo, Samsung, DJI, and Xiaomi, providing IT hardware, consumer electronics, and enterprise solutions to a network of 600+ reseller partners in North Macedonia, Kosovo, and Albania.
• Enterprise Solutions (VAD) Value-added distribution of enterprise IT including servers (HPE ProLiant Gen11), storage (QNAP), networking, UPS, cybersecurity (Sophos, Acronis), and cloud solutions (Microsoft CSP via Azure, Microsoft 365, Dynamics) for enterprise customers with pre-sales technical preparation, training, seminars, and post-sale support.
• Logistics and Warehousing Services In-house logistics operations including 2,000 m2 warehouse with 1,200 pallet locations, WMS Asparagus warehouse management system with real-time tracking, delivery scheduling, and Type C customs warehouse supporting fulfillment across North Macedonia, Kosovo, and Albania.
• Authorized Service and Repair Authorized service operations for distributed products including warranty repairs, on-site service for complex systems, technical support, RMA processing, and contracted maintenance agreements. Service center is ISO 9001 (quality management) and ISO 14001 (environmental management) certified.
• B2B Webshop Proprietary B2B e-commerce platform (webshop.pakom.com.mk) enabling 24/7 ordering for 600+ partners with automated personalized pricing, real-time stock availability, product image database, technical specifications, document management, smart computer configurator, and customer credit limit visibility.
• Solar Energy Systems Distribution Distribution of complete solar energy product portfolio including PV panels (LONGi 415-555W, Trina Solar 420-660W Vertex series, Ulica Solar 455-550W), Huawei FusionSolar SUN2000 inverters (6kW-115kW, up to 98.6% efficiency), smart power sensors, SmartLoggers, Smart Dongles, and Mibet mounting systems (ground, rooftop, carport, floating, tracking).

Quantifiable outcome

• 21%+ market share in North Macedonia distribution
• +4 more outcomes

Named customers2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered major, core and minor.

• Huawei FusionSolarmajorChannel Partner/ Reseller/ Distributor · 1 January 2022Distribution of Huawei solar inverters (SUN2000 series from 5kW to 115kW), smart power sensors, SmartLoggers, and Smart Dongles for solar monitoring in the green/energy division.
• AcronismajorChannel Partner/ Reseller/ Distributor · 1 January 2021Pakom acquired distribution rights for Acronis cybersecurity solutions including backup, anti-ransomware, disaster recovery, and endpoint protection. Acronis protects over 5 million users and 500,000 businesses.
• M SAN Group (M SAN Grupa d.d.)coreStrategic or Co-development Partner · 1 January 2006M SAN Group is the parent company of Pakom Company. Founded in 1995 in Croatia, M SAN Group is a leading regional distributor operating across Croatia, Bosnia, Serbia, Montenegro, Kosovo, and North Macedonia with 5,300+ sales partners. Pakom has been a member since 2006.
• Samsung (Wearables & Accessories)coreChannel Partner/ Reseller/ DistributorExclusive distribution of Samsung Wearables and Accessories in North Macedonia. Pakom is the exclusive authorized distributor for Samsung products.
• CanoncoreChannel Partner/ Reseller/ DistributorExclusive official distributor for Canon products in North Macedonia. Portfolio includes photo/video equipment and printing devices for home, office, and professional needs.
• AcercoreChannel Partner/ Reseller/ Distributor#1 distributor by revenue for Acer laptops in North Macedonia. Distribution of full range of Acer IT products including computers, laptops, and accessories.
• HP Inc.coreChannel Partner/ Reseller/ Distributor#1 distributor by revenue for HP laptops in North Macedonia. Pakom handles HP consumer and commercial PC products.
• XiaomicoreChannel Partner/ Reseller/ DistributorMain dealer for Xiaomi products on the territory of North Macedonia. Covers Xiaomi consumer electronics and accessories.
• QNAP SystemsmajorTechnology or IntegrationEnterprise sector distributes QNAP NAS storage, network video recording, and surveillance solutions. QNAP is a Taiwanese company with 15 subsidiaries in 28 countries and 600+ R&D engineers.
• BixolonmajorChannel Partner/ Reseller/ DistributorDistribution of Bixolon POS printers, label printers, mobile printers, and kiosk printers. Bixolon is a global leader in printing solutions with presence in 70+ countries.
• Hewlett Packard Enterprise (HPE)majorChannel Partner/ Reseller/ DistributorEnterprise sector distributes HPE ProLiant Gen11 servers and enterprise infrastructure solutions. Covers ML, DL series servers optimized for SMB through enterprise environments.
• CITIZENmajorChannel Partner/ Reseller/ DistributorDistribution of CITIZEN POS printers, label printers, mobile printers, and kiosk printers. CITIZEN is a global leader in printer design delivering best-in-class printing solutions.
• LONGimajorChannel Partner/ Reseller/ DistributorDistribution of LONGi solar PV panels including mono PERC modules from 415W to 555W with up to 21.5% efficiency. LONGi is a leading global manufacturer of high-efficiency solar panels.
• Trina SolarmajorChannel Partner/ Reseller/ DistributorDistribution of Trina Solar Vertex series PV panels including mono modules from 420W to 660W and bifacial dual glass modules.
• Ulica SolarmajorChannel Partner/ Reseller/ DistributorDistribution of Ulica Solar mono half-cut PV modules from 455W to 550W. Ulica Solar is a vertically integrated Chinese manufacturer with 17 patents including N-type monocrystalline silicon solar cells.
• Microsoft (CSP)majorTechnology or IntegrationM SAN Group has been a Microsoft Cloud solution provider (CSP) for the EU since mid-2016, enabling the partner channel to deliver Microsoft cloud services including Azure, Microsoft 365, and Dynamics on a monthly subscription basis.
• Mibet EnergyminorChannel Partner/ Reseller/ DistributorDistribution of Mibet solar PV mounting systems including ground, rooftop, solar carports, agro-solar, floating, and tracking systems. Mibet has delivered over 40 GW in total capacity.
• Kim Tek Srbija, Kim Tek Bosna i Hercegovina, Kim Tek Crna Gora, AskTek KosovocoreStrategic or Co-development PartnerSister companies within M SAN Group operating in Serbia, Bosnia and Herzegovina, Montenegro, and Kosovo respectively. Pakom collaborates with these entities for regional distribution, centralized procurement, and shared logistics.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Arrow Electronics: Global IT and enterprise technology value-added distributor with broad vendor relationships across servers, storage, networking, and security — comparable to Pakom's VAD enterprise overlay (HPE, QNAP, Sophos, Acronis).
• TD SYNNEX: Global IT distributor formed via the merger of Tech Data and SYNNEX, with broad product distribution, VAD capabilities, and cloud services. Directly comparable to Pakom in business model across multiple geographies and vendor categories.
• Ingram Micro: Global IT/CE distributor and VAD with extensive partner enablement, B2B e-commerce, and enterprise services. Represents the global-incumbent comparable for Pakom's distribution and enterprise channels, though at vastly greater scale and geographic breadth.
• Westcon-Comstor: Global value-added distributor specializing in security, networking, and collaboration — comparable to Pakom's enterprise VAD unit in vendor profile and channel-partner GTM.
• ALSO Group: One of Europe's largest IT distribution and VAD platforms serving resellers across multiple countries with logistics, financing, and cloud services — a broader but structurally analogous incumbent to Pakom's enterprise VAD and B2B distribution business.

Direct peers

• AskTek Kosovo: Kosovo-based sister distributor in the M SAN Group network, serving the same reseller channel and vendor stack as Pakom. Highly comparable given overlapping Balkan geography and shared group infrastructure.
• ASBISc Enterprises: Cyprus-headquartered value-added IT/CE distributor with deep Central and Eastern European and Adriatic footprint, distributing components, peripherals, and consumer electronics through a partner channel — directly comparable to Pakom's core distribution and VAD model.
• Kim Tek Bosnia and Herzegovina: M SAN Group sister entity distributing IT hardware, consumer electronics, and own brands across Bosnia and Herzegovina. Operates an essentially identical model and vendor stack to Pakom, differing only by country of operation.
• Kim Tek Srbija: Sister company within M SAN Group operating in Serbia with the same business model — wholesale IT/CE distribution, own-brand sales, and enterprise VAD — making it the closest structural peer to Pakom. Directly comparable in portfolio, channel, and vendor mix.
• Kim Tek Crna Gora: Montenegro-based sister distributor within M SAN Group with the same product portfolio, partner-channel GTM, and enterprise VAD overlay as Pakom — directly comparable in scope, scale, and channel structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PakomCompany
• LinkedInlinkedin.com/company/pakomcompany

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pakom Company