Cardone University
Cardone University is a subscription-based online sales and business training platform offering 800+ video courses to individual subscribers and 3,500+ segments to corporate teams, anchored to founder Grant Cardone's personal brand and distributed via self-serve and enterprise sales channels.
- Company typePrivate
- Founded-
- HeadquartersAventura, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What Cardone University does
Cardone University, operated by Cardone Enterprises, is an online subscription-based sales and business training platform founded and fronted by Grant Cardone. The platform delivers on-demand video instruction to two primary customer segments: individual sales professionals (self-serve access to 800+ video courses on a monthly subscription) and corporate sales teams (annual subscription granting access to 3,500+ segments, 1-on-1 virtual coaching, tracking and reporting, leadership courses, new hire onboarding, and customizable training curricula). The underlying technology is a web-based video training platform accessible across desktop, tablet, and mobile devices, augmented by progress tracking, certification modules, and weekly group mastermind sessions. Distribution is dual-track: individual consumers purchase directly via the website (training.grantcardone.com), while enterprise clients are acquired through scheduled sales consultations and served via a dedicated corporate portal (cardone.lightspeedvt.com).
The business model is recurring subscription revenue, with a single minor financing partnership (Denefits) enabling installment payments for individual buyers. The platform monetizes Grant Cardone's personal brand and 35+ years of public-facing sales expertise as its primary demand-generation engine, supplemented by a blog with 60+ articles, free eBook lead magnets, an active social media presence, and a published library of 15+ customer case studies. Product breadth has expanded beyond Grant Cardone's own instruction through guest expert modules from Victor Antonio (Sales Mastery), Michael Burt (Monster Producer Academy), Jamie Shanks (Social Selling Mastery), Ryan Deiss, and Dave Anderson, plus a dedicated Unbreakable Business System module targeting economic resilience. At 396,543+ active users and 1 Billion+ lessons taken, the platform operates at meaningful scale, supported by offices in Aventura, Florida and Scottsdale, Arizona. The company is privately held by its founder with no disclosed institutional funding or M&A activity.
Cardone University firmographics
Firmographics- Name
- Cardone University
- Legal name
- Cardone Enterprises
- Website
- https://cardoneuniversity.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Cardone University is a subscription-based online sales and business training platform offering 800+ video courses to individual subscribers and 3,500+ segments to corporate teams, anchored to founder Grant Cardone's personal brand and distributed via self-serve and enterprise sales channels.
- Ownership category
- akta.pro rank
Cardone University industry classification
Industry- Product category
- Online Sales Training
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Services (611), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Certification & Credentialed Creator Programs (MPACALAI)
Keywords
Where Cardone University is headquartered
LocationHeadquarters
- HQ city
- Aventura
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cardone University business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Individual Subscription Training: Subscription-based access to 800+ video courses for individual sales professionals. Includes certifications, weekly mastermind sessions, and ongoing new content updates.
- Team/Corporate Training Subscription: Enterprise-level subscription for teams and businesses with 3,500+ course segments, 1-on-1 virtual coaching, tracking and reporting, leadership courses, new hire onboarding, and customized training curriculums. Multiple transferable licenses available.
- Third-Party Financing (Denefits): Partnership with Denefits for third-party funding options allowing customers to finance their training purchases through installment payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Plan - 800+ Total Segments |
| Subscription | Annual | Teams & Businesses - 3,500+ Total Segments |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Cardone University product offering
Product offeringCore offering
Cardone University is an online subscription-based video training platform that delivers Grant Cardone's sales and business training curriculum to individual sales professionals and corporate teams. The platform offers 800+ video courses for individuals and 3,500+ segments for teams, including interactive lessons, certifications, weekly mastermind sessions, and 1-on-1 virtual coaching. Expert-led modules by Victor Antonio, Michael Burt, Jamie Shanks, and others supplement the core curriculum.
Product overview
Cardone University is a comprehensive online sales and business training platform built around Grant Cardone's methodology. The platform operates as a tiered subscription service with Individual and Teams/Business plans, supplemented by specialized expert-led course modules. Individual subscribers access 800+ video segments covering sales fundamentals, while corporate teams receive 3,500+ segments plus dedicated coaching and administrative tools. Expert guest instructors contribute distinct modules including Victor Antonio's Sales Mastery, Michael Burt's Monster Producer Academy, and Jamie Shanks' Social Selling Mastery. Additional offerings include free eBook resources and the Unbreakable Business System for business resilience training. The platform provides certifications, weekly mastermind sessions, and various coaching delivery formats (1-on-1 virtual, group, in-house).
Differentiator
Problem solved
Functional benefit
Products and services
- Cardone University Platform
Quantifiable outcome
- Coffman Media saw a 44% sales lift after implementing Cardone University training
- +5 more outcomes
Companies that use Cardone University
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
Cardone University technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cardone University partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Cardone University competitors and assessment
Company assessmentBroad incumbents
- Coursera for Business: Coursera for Business delivers enterprise online learning across professional and management development, overlapping with Cardone University's professional and management development training content and certifications.
- Dale Carnegie Training: Dale Carnegie Training is a long-established sales, leadership, and professional development training provider offering courses for individuals and corporate teams, comparable to Cardone University's sales and leadership training positioning.
- LinkedIn Learning: LinkedIn Learning is a large-scale online learning subscription platform covering sales, business, and technology courses, broadly competing with Cardone University but with a much wider catalog and integrated professional network.
Direct peers
- Brainshark: Brainshark provides sales readiness and training solutions including video-based coaching and content for sales teams, directly comparable to Cardone University's video-first sales training methodology.
- HubSpot Academy: HubSpot Academy offers free online sales and marketing training with certifications, directly competing with Cardone University's sales training and certification model for both individual learners and teams.
- Mindtickle: Mindtickle is a sales readiness and training platform that combines e-learning, role-play, and coaching for enterprise sales teams, closely overlapping Cardone University's enterprise Teams & Businesses offering.
- Skilljar: Skilljar is a learning management system purpose-built for customer and partner training, overlapping with Cardone University's customized training curriculums and certification programs for external audiences.
- Sales Hacker: Sales Hacker is a community and content hub for sales professionals featuring training content, events, and resources, comparable to Cardone University's content-driven approach to sales training and community engagement.
- Lessonly (Seismic Learning): Lessonly, now part of Seismic, provides interactive sales training and enablement software for sales and customer-facing teams, directly comparable to Cardone University's corporate training platform with coaching and tracking.
Others
- Salesloft: Salesloft is a sales engagement platform with cadence, email, and coaching capabilities that complement (rather than directly compete with) sales training platforms like Cardone University, often integrated alongside training in sales tech stacks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cardone University social profiles
Digital presenceCardone University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cardone University leadership team
Management profileNumber of profiles
Profiles1 record
Cardone University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cardone University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cardone University
What does Cardone University do?
Cardone University is an online subscription-based video training platform that delivers Grant Cardone's sales and business training curriculum to individual sales professionals and corporate teams. The platform offers 800+ video courses for individuals and 3,500+ segments for teams, including interactive lessons, certifications, weekly mastermind sessions, and 1-on-1 virtual coaching. Expert-led modules by Victor Antonio, Michael Burt, Jamie Shanks, and others supplement the core curriculum.
Is Cardone University a public or private company?
Cardone University is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cardone University founded?
Cardone University was founded in -1.
Where is Cardone University based?
Cardone University is headquartered in Aventura, United States, in the North America region.
How does Cardone University make money?
Three revenue lines are on record. Individual Subscription Training is the primary driver. The others are team/Corporate Training Subscription and third-Party Financing (Denefits).
Who are Cardone University's main competitors?
Broad incumbents on record are Coursera for Business, Dale Carnegie Training and LinkedIn Learning. Direct peers are Brainshark, HubSpot Academy, Mindtickle, Skilljar, Sales Hacker and Lessonly (Seismic Learning). Salesloft is listed as an others.
Does Cardone University have an API?
No public API is recorded for Cardone University.
What industry is Cardone University in?
Cardone University's product category is Online Sales Training. Its primary akta.pro industry code is MPACALAI, Certification & Credentialed Creator Programs. Its NAICS code is 611430 and its SIC code is 8200.