Cardone University

What Cardone University does

Cardone University, operated by Cardone Enterprises, is an online subscription-based sales and business training platform founded and fronted by Grant Cardone. The platform delivers on-demand video instruction to two primary customer segments: individual sales professionals (self-serve access to 800+ video courses on a monthly subscription) and corporate sales teams (annual subscription granting access to 3,500+ segments, 1-on-1 virtual coaching, tracking and reporting, leadership courses, new hire onboarding, and customizable training curricula). The underlying technology is a web-based video training platform accessible across desktop, tablet, and mobile devices, augmented by progress tracking, certification modules, and weekly group mastermind sessions. Distribution is dual-track: individual consumers purchase directly via the website (training.grantcardone.com), while enterprise clients are acquired through scheduled sales consultations and served via a dedicated corporate portal (cardone.lightspeedvt.com).

The business model is recurring subscription revenue, with a single minor financing partnership (Denefits) enabling installment payments for individual buyers. The platform monetizes Grant Cardone's personal brand and 35+ years of public-facing sales expertise as its primary demand-generation engine, supplemented by a blog with 60+ articles, free eBook lead magnets, an active social media presence, and a published library of 15+ customer case studies. Product breadth has expanded beyond Grant Cardone's own instruction through guest expert modules from Victor Antonio (Sales Mastery), Michael Burt (Monster Producer Academy), Jamie Shanks (Social Selling Mastery), Ryan Deiss, and Dave Anderson, plus a dedicated Unbreakable Business System module targeting economic resilience. At 396,543+ active users and 1 Billion+ lessons taken, the platform operates at meaningful scale, supported by offices in Aventura, Florida and Scottsdale, Arizona. The company is privately held by its founder with no disclosed institutional funding or M&A activity.

Name

Cardone University

Legal name

Cardone Enterprises

Website

https://cardoneuniversity.com

Company type

Private

Operating status

Operating

Short description

Cardone University is a subscription-based online sales and business training platform offering 800+ video courses to individual subscribers and 3,500+ segments to corporate teams, anchored to founder Grant Cardone's personal brand and distributed via self-serve and enterprise sales channels.

Ownership category

akta.pro rank

Product category

Online Sales Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Services (611), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Online sales training
• Sales enablement platform
• Business training courses
• Corporate sales coaching
• Professional sales certification

Headquarters

HQ city

Aventura

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Individual Subscription Training: Subscription-based access to 800+ video courses for individual sales professionals. Includes certifications, weekly mastermind sessions, and ongoing new content updates.
2. Team/Corporate Training Subscription: Enterprise-level subscription for teams and businesses with 3,500+ course segments, 1-on-1 virtual coaching, tracking and reporting, leadership courses, new hire onboarding, and customized training curriculums. Multiple transferable licenses available.
3. Third-Party Financing (Denefits): Partnership with Denefits for third-party funding options allowing customers to finance their training purchases through installment payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cardone University is an online subscription-based video training platform that delivers Grant Cardone's sales and business training curriculum to individual sales professionals and corporate teams. The platform offers 800+ video courses for individuals and 3,500+ segments for teams, including interactive lessons, certifications, weekly mastermind sessions, and 1-on-1 virtual coaching. Expert-led modules by Victor Antonio, Michael Burt, Jamie Shanks, and others supplement the core curriculum.

Product overview

Cardone University is a comprehensive online sales and business training platform built around Grant Cardone's methodology. The platform operates as a tiered subscription service with Individual and Teams/Business plans, supplemented by specialized expert-led course modules. Individual subscribers access 800+ video segments covering sales fundamentals, while corporate teams receive 3,500+ segments plus dedicated coaching and administrative tools. Expert guest instructors contribute distinct modules including Victor Antonio's Sales Mastery, Michael Burt's Monster Producer Academy, and Jamie Shanks' Social Selling Mastery. Additional offerings include free eBook resources and the Unbreakable Business System for business resilience training. The platform provides certifications, weekly mastermind sessions, and various coaching delivery formats (1-on-1 virtual, group, in-house).

Differentiator

Problem solved

Functional benefit

Products and services

• Cardone University Platform

Quantifiable outcome

• Coffman Media saw a 44% sales lift after implementing Cardone University training
• +5 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coursera for Business: Coursera for Business delivers enterprise online learning across professional and management development, overlapping with Cardone University's professional and management development training content and certifications.
• Dale Carnegie Training: Dale Carnegie Training is a long-established sales, leadership, and professional development training provider offering courses for individuals and corporate teams, comparable to Cardone University's sales and leadership training positioning.
• LinkedIn Learning: LinkedIn Learning is a large-scale online learning subscription platform covering sales, business, and technology courses, broadly competing with Cardone University but with a much wider catalog and integrated professional network.

Direct peers

• Brainshark: Brainshark provides sales readiness and training solutions including video-based coaching and content for sales teams, directly comparable to Cardone University's video-first sales training methodology.
• HubSpot Academy: HubSpot Academy offers free online sales and marketing training with certifications, directly competing with Cardone University's sales training and certification model for both individual learners and teams.
• Mindtickle: Mindtickle is a sales readiness and training platform that combines e-learning, role-play, and coaching for enterprise sales teams, closely overlapping Cardone University's enterprise Teams & Businesses offering.
• Skilljar: Skilljar is a learning management system purpose-built for customer and partner training, overlapping with Cardone University's customized training curriculums and certification programs for external audiences.
• Sales Hacker: Sales Hacker is a community and content hub for sales professionals featuring training content, events, and resources, comparable to Cardone University's content-driven approach to sales training and community engagement.
• Lessonly (Seismic Learning): Lessonly, now part of Seismic, provides interactive sales training and enablement software for sales and customer-facing teams, directly comparable to Cardone University's corporate training platform with coaching and tracking.

Others

• Salesloft: Salesloft is a sales engagement platform with cadence, email, and coaching capabilities that complement (rather than directly compete with) sales training platforms like Cardone University, often integrated alongside training in sales tech stacks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/grantcardone
• YouTubeyoutube.com/user/GrantCardone
• Facebookfacebook.com/grantcardonefan
• LinkedInlinkedin.com/in/grantcardone
• Instagraminstagram.com/grantcardone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardone University