What Oslo Idrettslag Svømming does

Oslo Idrettslag Svømming is a Norwegian nonprofit sports association (idrettslag) headquartered in Oslo, operating as one of Norway's oldest swimming clubs, tracing its origins to the founding of Kristiania Idrætsforening in 1893 and the formal establishment of its swimming department in 1910. The club delivers a vertically integrated aquatic sports portfolio covering swimming lessons (from babies aged 3 months through adult courses), competitive swimming with structured training groups (Elite, Development, U2 through U6), synchronized swimming, triathlon, masters swimming, and open water events. It operates across seven pool locations in Oslo — Sogn Bad (main 25m training hub at 28-29°C), Berg (10m teaching pool at 32°C), Møllergata, NIH, Lovisenberg, Sinsen Skolebad — using the Norges Svømmeskole curriculum framework built on four core skills: diving, floating, gliding, and propulsion, with a 10-level star system for synchronized swimming progression.

The business model is membership- and course-fee-driven, with annual membership fees of 200 NOK, recurring course fees of 630-750 NOK per month (plus one-time registration through Tryggivann.no and Minidrett from 2025), one-time lifeguard and first aid certifications (300-650 NOK), public swimming access at Sogn Bad (360 NOK/month), merchandise via the Natare.no online store, and government-funded kindergarten and school swimming programs (currently under pressure from Oslo Municipality budget cuts). Member management and registration are handled through external SaaS platforms (Tryggivann.no, Medley.no, Minidrett, Planday). With 3,900+ members as of May 2022, the club has produced one Olympic champion (Ferdinand Bie, 1912 Stockholm), three World champions, over 440 Norwegian champions, approximately 1,000 Norwegian championship titles, and 34 King-trophies, and won Best Club in Senior Class at NM Langbane 2023.

The club is governed by a member-elected board led by Chairman Silje Hovland and Deputy Chairman Jerome Genton, with daily management by Hans Jacob Stoebner and a multi-discipline coaching bench including elite coach Stig Leganger-Hansen, synchronized swimming coach Lesia Bubnova, triathlon coach Ingvild Vesterhus, and head coach Kristian Nygaard. Strategic partnerships include Oslo Idrettskrets and fellow clubs Lambertseter Svømmeklubb and SK Speed for free municipal-funded summer swimming, Oslo Municipality for kindergarten and school swimming programs, Norges Svømmeforbund for curriculum and competition standards, and technology partners Tryggivann.no and Medley.no for registration and member management.

Name

Oslo Idrettslag Svømming

Legal name

Oslo Idrettslag Svømming

Website

https://oi-svomming.no

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Short description

Oslo Idrettslag Svømming is a Norwegian nonprofit swimming club founded in 1893, serving 3,900+ members in Oslo with swimming lessons, competitive swimming, synchronized swimming, triathlon, and masters programs across seven pool locations.

Ownership category

akta.pro rank

Product category

Aquatic Sports & Swimming Instruction Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industries

Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ), Open Water Swimming Events (OWS Races, Swim Challenges) (MPAKAIAF), Water Safety, Lifeguarding & Training Services (Staffing, Certification) (THAAABAL)

Keywords

• Swimming instruction services
• Competitive swimming training
• Synchronized swimming programs
• Youth swim lessons
• Aquatic sports club

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees for club participation, processed through Minidrett starting 2025
2. Course Fees: Monthly fees for swimming courses ranging from 630-750 NOK per month plus 200 NOK annual membership. Synchronized swimming courses offered at 630-750 NOK/month
3. Lifeguard Courses: First aid courses at 650 NOK/person, refresher courses at 450 NOK/person, life saving tests at 300 NOK/person
4. Public Swimming: Monthly public swimming access at Sogn Bad for 360 NOK/month plus 200 NOK annual membership
5. Government Subsidies: Government funding for kindergarten swimming programs for Oslo children, currently facing budget cuts

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Oslo Idrettslag Svømming is a nonprofit swimming and aquatic sports club that delivers swimming instruction (from babies aged 3 months through adults), competitive swimming training groups, synchronized swimming, triathlon (OI Triathlon), masters swimming, open water events, lifeguard/first-aid courses, and kindergarten and school swimming programs. The club operates across seven pool locations in Oslo and sells courses, training memberships, and certifications primarily to individual members and their families under the Norges Svømmeskole curriculum.

Product overview

Oslo Idrettslag Svømming is a comprehensive swimming and sports club offering a unified portfolio of aquatic programs. The core offerings include Swimming Lessons (Svømmeopplæring), Competitive Swimming with training groups, Synchronized Swimming, Triathlon, Masters (adult swimming), and Open Water activities. The club provides structured swimming courses ranging from baby/toddler swimming through advanced competitive programs, plus specialized offerings like kindergarten swimming, school swimming, lifeguard courses, and private lessons. The club operates at multiple pool locations including Sogn Bad, Berg, Møllergata, NIH, Lovisenberg, and Sinsen Skolebad.

Differentiator

Problem solved

Functional benefit

Brands

• OI Triathlon (Oslo Idrettslag Triathlon): Triathlon training and competition programs including Tri Ung, Tri Elite, Tri Rekrutt, and Tri Voksen groups.

Products and services

• Svømmeopplæring (Swimming Lessons & Courses) Structured swimming instruction for all ages and skill levels, from babies (3 months) through adults, including specialized programs for kindergarten and school swimming; follows the Norges Svømmeskole curriculum covering diving, floating, gliding, and propulsion.
• Svømming (Competitive Swimming) Competitive swimming program with training groups from youth through Elite (including Elite Stig, NM group, U6) for athletes targeting Norwegian national championships (NM Langbane, NM Kortbane) and international competition.
• Synkron (Synchronized Swimming) Synchronized/artistic swimming combining elements of gymnastics, ballet, and swimming, offered via Synkronskolen (star-system progression), training groups, and competitive FINA-level teams.
• Triatlon (OI Triathlon)
• Masters (Adult Swimming)
• Open Water (Oslo Urban Swim)
• Barnehagesvømming (Kindergarten Swimming)
• Skolesvømming (School Swimming)
• CampH2OI (Swimming Camp)
• Privattimer (Private Lessons)
• Livredningskurs (Lifeguard / First-Aid Course)
• Intensivkurs (Intensive Courses)
• Gratis Svømmeundervisning (Free Summer Swimming Lessons)

Quantifiable outcome

• Best club in senior class at NM Langbane 2023
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• Oslo IdrettskretscoreStrategic or Co-development PartnerCollaboration with Oslo Idrettskrets for organizing free summer swimming lessons for children and youth. Partially funded by Oslo Municipality.
• Lambertseter SvømmeklubbcoreStrategic or Co-development PartnerCollaboration for free summer swimming lessons, combining OI Svømming, Lambertseter Svømmeklubb, and SK Speed to offer city-wide free swimming programs.
• SK SpeedcoreStrategic or Co-development PartnerCollaboration with SK Speed for free summer swimming lessons across multiple pools in Oslo.
• Oslo MunicipalitycoreOthersPrimary funder of kindergarten swimming programs for Oslo children. Currently facing budget cuts that threaten the continuation of these programs.
• Norges SvømmeforbundcoreStrategic or Co-development PartnerNorwegian Swimming Federation that OI Svømming follows for curriculum (Norges Svømmeskole principles), competition rules, judge certification, and coach education.
• Tryggivann.nocoreTechnology or IntegrationRegistration platform used for all course registrations, membership management, and competition sign-ups.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vestkantsvømmerne: Oslo western-suburb swimming club with overlapping catchment, course offerings, and competitive swimming focus — direct competitor for members in Oslo's western neighborhoods.
• Asker Svømmeklubb: Asker-based competitive and recreational swimming club with comparable training groups, masters and triathlon-adjacent programs. Closely aligned in scale and discipline mix.
• Triton Lørenskog: Lørenskog-based swimming club serving Oslo's eastern catchment, offering competitive and recreational swimming instruction in a similar club membership model.
• Bærumsvømmerne: Greater Oslo Region (Bærum) swimming club with similar course progression, competitive swimming and synchronized swimming offerings. Comparable structure, curriculum, and target demographic, just across the municipal border.
• Lambertseter Svømmeklubb: Oslo-based swimming club that directly collaborates with OI on free summer lessons and competes for the same members and municipal pool time. Highly comparable in mission, course structure, and Oslo-only geographic scope.
• SK Speed: Oslo swimming club co-organizing free summer lessons with OI and Lambertseter. Same target market (Oslo children, youth, competitive swimmers), same curriculum alignment with Norges Svømmeskole, and direct overlap in pool locations.

Others

• Norges Svømmeforbund (Norwegian Swimming Federation): National federation that defines OI's curriculum (Norges Svømmeskole), certifies coaches/judges, and governs competitions. Not a competitor but a regulatory/standards body that shapes OI's operating model.

Regional players

• Swedish Swimming Federation clubs (e.g., SK Neptun): Comparable Nordic swimming clubs of similar scale and age. SK Neptun (Stockholm, founded 1892) is a near-analogue in scale, multi-discipline portfolio, and Nordic heritage club model — useful for benchmarking scale and structure.

Broad incumbents

• Oslo Idrettslag (parent multi-sport club): The broader multi-sport idrettslag under which OI Svømming operates. Same parent organization, shared governance and brand, but covers many sports beyond swimming — useful for understanding overhead, governance and shared-resource dynamics.
• YMCA (aquatics programs globally): Multi-facility community-membership organization offering swim lessons, lifeguard training, masters, and synchronized/aquatic programs. Comparable membership-fee + course-fee revenue model and community-led governance, though at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oisvomming
• Instagraminstagram.com/oisvomming

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oslo Idrettslag Svømming