Asker Svømmeklubb

What Asker Svømmeklubb does

Asker Svømmeklubb is a Norwegian non-profit voluntary sports club (idrettslag), founded in 1971 and headquartered in Nesbru, Asker municipality. It delivers swimming instruction and competitive aquatic programs to a membership of 1,850+ across the Asker region, with 1,000+ weekly activity participants. The organization operates from two municipal swimming halls — Holmen Svømmehall (primary) and Risenga Svømmehall (secondary) — and employs a small professional staff supplemented by 60+ volunteers and 12 coaches/instructors.

The club's product portfolio spans three core lines: Svømmeskole (swim school, from baby swimming to adult learn-to-swim), Svømmeidretter (competitive swimming groups progressing from recreational to international elite, including para swimming and masters), and Sommer (summer camps including Splash Camp and Outdoor Adventure Camp). Supplementary event products include Asker Grand Prix (international qualifying competition for the World Short Course Championships), Asker Open, NM Ungdom, Julesvøm, and Asker Rekrutt. The underlying technology is non-digital — physical instruction, pool access, and community event management — with a basic website and external registration portal (tryggivann.no).

The business model is a hybrid of recurring membership and course fees, one-time camp fees, and sponsorship revenue from a diversified partner base (Fjord Media, REMA 1000 Nesbru, Aider, Asker Kommune, Speedo, Norges Svømmeforbund, and others). Pricing is not publicly disclosed; course registration flows through tryggivann.no and the club offers financial support and fee exemptions for families in need. The club is governed by a member-elected board, with Kari Salvesen Mørk as Managing Director (Daglig leder) and Bjarne Stavnes as Board Chair. Ownership is community-based; no parent company or institutional investors exist.

Name

Asker Svømmeklubb

Legal name

Asker Svømmeklubb

Website

https://askersvom.no

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Asker Svømmeklubb is a non-profit Norwegian swimming club in Asker municipality, founded 1971, serving 1,850+ members with swim school instruction, competitive training, summer camps, and international events such as the Asker Grand Prix.

Ownership category

akta.pro rank

Product category

Swimming instruction and aquatic sports club services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

akta.pro secondary industry

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Swimming instruction
• Swim school programs
• Competitive swimming training
• Aquatic sports club
• Youth swim development

Headquarters

HQ city

Nesbru

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees for club members across swim school, competitive groups, and recreational programs
2. Swim school courses: Course fees for structured swim instruction including baby swimming, beginner courses, and advanced training levels
3. Summer camps: Revenue from Splash Camp and Outdoor Adventure Camp programs running in weeks 26 and 33
4. Sponsorship: Partnership and sponsorship revenue from main partners including Fjord Media, REMA 1000 Nesbru, and other corporate sponsors

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Asker Svømmeklubb is a community-driven Norwegian swimming club that delivers structured aquatic programs across all ages and skill levels. Its core offerings include Svømmeskole (swim school lessons from baby swimming through adult instruction), Svømmeidretter (competitive and recreational training groups from recruit to international elite, plus Masters and Para programs), Sommer (summer camps including Splash Camp for ages 6-10 and Outdoor Adventure Camp for ages 11-15), and signature swimming competitions such as Asker Grand Prix and Asker Open hosted at Holmen Svømmehall.

Product overview

Asker Svømmeklubb is a swimming club offering a comprehensive portfolio of aquatic programs from beginner to international elite level. The core offerings include Svømmeskole (Swim School) for lessons from baby age to adults, Svømmeidretter (Swimming Sports) with competitive and recreational training groups, and Sommer (Summer Camps) featuring Splash Camp and Outdoor Adventure Camp. The club also organizes signature events including Asker Grand Prix (international qualifying meet), Asker Open (broad-level competition), Julesvøm (internal Christmas meet), and Asker Rekrutt (youth recruit competition). The portfolio spans from water safety and swimming fundamentals through to elite competition training and international championship qualification.

Differentiator

Problem solved

Functional benefit

Products and services

• Svømmeskole (Swim School)

Quantifiable outcome

• 55+ years of continuous operation since 1971
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered main partner (hovedpartner), cooperation partner, core facility partner, local supporter, national federation partner, facility partner, supporter and premium sponsor.

• Fjord Mediamain partner (hovedpartner)GTM or Marketing PartnerMain communication and visibility partner. Provides marketing and communication support for the club's activities and events.
• REMA 1000 Nesbrumain partner (hovedpartner)GTM or Marketing PartnerMain partner and local supporter for the entire club. Provides sponsorship and visibility support.
• Aidercooperation partnerImplementation/ SI/ Consulting PartnerAdvisory and accounting services for the club's financial management.
• Asker Kommunecooperation partnerOthersMunicipal partner facilitating swimming facilities and activities in Asker. Supports club through infrastructure and Ferieklubben program.
• Concedocooperation partnerGTM or Marketing PartnerCooperation partner and supporter of club activities.
• Holmen Svømmehallcore facility partnerOthersCooperation on training facilities at Holmen Swimming Hall in Asker. Primary venue for club training and competitions.
• Komet Trafikkskolelocal supporterGTM or Marketing PartnerLocal cooperation partner in Asker providing support to the club.
• Norges Svømmeforbundnational federation partnerStrategic or Co-development PartnerProfessional cooperation and framework for swimming sport in Norway. Provides competition sanctioning and regulatory framework.
• Risenga Svømmehallfacility partnerOthersSecondary training facility for swim school programs.
• Asker NæringsforeningsupporterGTM or Marketing PartnerContributes to club events and competitions.
• Lokal SparebanksupporterGTM or Marketing PartnerSupports children and youth sports in the club.
• Speedopremium sponsorGTM or Marketing PartnerPremium sponsor for Asker Grand Prix and club competitions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oslo Idrettslag Svømming: One of Norway's largest multi-sport clubs with a swimming division covering competitive, recreational, and masters programs. Comparable in offering breadth and member base to Asker Svømmeklubb, and competes for Oslo-region talent.
• Bergen Svømmeklubb: Major Western Norway swimming club offering competitive and recreational programs. Comparable in scale and breadth to Asker Svømmeklubb in a different Norwegian region.
• Bærumsvømmerne: Norwegian swimming club based in nearby Bærum, offering competitive and recreational swimming programs of comparable scale to Asker Svømmeklubb. Direct competitor for elite swimmers and members in the greater Oslo commuter belt.
• Drammen Svømmeklubb: Swimming club in nearby Drammen offering similar swim school and competitive group structures. Direct comparator for facility partnerships and member base in the greater Oslo region.
• Varg Svømming: Norwegian swimming club with competitive group offerings from beginner to international level. Comparable operating model and competitive positioning within Norwegian swimming.
• Lambertseter Svømmeklubb: Oslo-based swimming club with competitive swim school and competition groups. Comparable mid-size Norwegian swimming club with similar program structure and competition pathway.

Others

• Tryggivann: External course registration platform used by Asker Svømmeklubb for swim school sign-ups. Enabling/ecosystem partner rather than competitor, but materially relevant to the club's direct-to-consumer distribution.
• Norges Svømmeforbund: Norwegian Swimming Federation — the national governing body for the sport in Norway. Asker Svømmeklubb is a member/affiliated club receiving regulatory framework, competition sanctioning, and federation-level structure.

Regional players

• Sigma Swim (Denmark): Large Danish competitive swimming club with broad youth-to-elite programming. Comparable in offering broad to elite swimming pathway, but operates in a different Nordic geography.
• Södertörns Simsällskap (Sweden): Swedish swimming club in greater Stockholm offering competitive and youth programs. Comparable Nordic swimming club with similar program structure in a different country.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Askersvommeklubb

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asker Svømmeklubb