VNU Asia Pacific
- Company typePrivate
- Founded2012
- HeadquartersKhlong Toei, Thailand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What VNU Asia Pacific does
VNU Asia Pacific is a Bangkok-headquartered international trade exhibition and conference organizer operating across Southeast Asia. The company runs a portfolio of 18 trade show and event formats spanning agriculture-horticulture technology, livestock-aquaculture, animal husbandry, pet, food, life sciences and biotechnology, health technology, and cybersecurity industries. Key flagship events include VIV Asia (the largest feed-to-food event in Asia, attracting 45,000+ visitors from 120+ countries and 1,245 exhibitors in its 2019 edition), Pet Fair Southeast Asia, Thailand LAB INTERNATIONAL, the ILDEX series (Vietnam, Philippines, Indonesia), Cybersec Asia, Bio Asia Pacific, Health & Innovation Asia, and the upcoming Prolight + Sound Bangkok 2026. Events are held at major regional venues including BITEC, QSNCC, and IMPACT in Bangkok.
The company operates as a joint venture between Netherlands-based Royal Dutch Jaarbeurs (VNU Group) and Thailand's TCC Group, providing access to global exhibition IP and regional corporate networks. Its technology stack centers on the VIV Online 24/7 digital platform for year-round exhibitor-visitor connectivity and a full-service Professional Conference Organizer (PCO) capability supporting both physical and virtual conference formats. The sales network covers 45 countries with geographic footprints in Thailand, Vietnam, the Philippines, Indonesia, and Myanmar. Co-organization partnerships with organizations such as DLG (German Agricultural Society), VICTAM, TCELS, and various government ministries enable market-specific events across the region.
VNU Asia Pacific generates revenue primarily through exhibition booth sales, conference registration fees, sponsorships, and co-organization partnerships. Pricing is quote-based and varies by event size, industry, and booth tier. The customer base comprises enterprise exhibitors (B2B manufacturers, distributors, and service providers) across multiple verticals seeking market access, distribution partnerships, and brand visibility in Southeast Asia's high-growth markets. Revenue concentration is spread across event flagships and verticals rather than concentrated in any single named account.
VNU Asia Pacific firmographics
Firmographics- Name
- VNU Asia Pacific
- Legal name
- VNU Exhibitions Asia Pacific Co., Ltd.
- Website
- https://vnuasiapacific.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
VNU Asia Pacific industry classification
Industry- Product category
- Trade Exhibition & Conference Organization Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)
- akta.pro secondary industries
- Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB), Consumer & Public Shows (B2C) Organizers (THAHABAC)
Keywords
Where VNU Asia Pacific is headquartered
LocationHeadquarters
- HQ city
- Khlong Toei
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
VNU Asia Pacific business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Exhibition and Trade Show Organization: Revenue generated from organizing physical and digital trade exhibitions and conferences across Southeast Asia. Companies pay to exhibit at these events while visitors attend for networking and business opportunities.
- Professional Conference Organizer (PCO) Services: Full-service conference management including administration, speaker management, operations, marketing, and digitalization services for conferences.
- Event Sponsorships and Partnerships: Revenue from co-organizing events with strategic partners and sponsors across various industry verticals.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
VNU Asia Pacific product offering
Product offeringCore offering
VNU Asia Pacific organizes physical and digital trade exhibitions, conferences, and B2B event platforms across Southeast Asia. From its Bangkok headquarters, it runs 18 trade shows spanning Agriculture-Horticulture, Livestock-Aquaculture, Pet, Food, Life Sciences & Biotechnology, Health Technology, and Cybersecurity industries. It also provides full-service Professional Conference Organizer (PCO) capabilities including speaker management, operations, marketing, and digitalization for both physical and virtual events.
Product overview
VNU Asia Pacific operates as an international exhibition and conference organizer with a portfolio of 18 trade shows and event formats spanning across Southeast Asia. The company organizes physical and digital exhibition and conference platforms covering multiple industries including Agriculture-Horticulture Technology, Livestock-Aquaculture, Animal Husbandry, Pet, Food, Life Sciences and Biotechnology, Health Technology, and Cybersecurity. Key flagship events include VIV ASIA (feed-to-food), Pet Fair South East Asia, Thailand LAB INTERNATIONAL, ILDEX series, Cybersec Asia, Bio Asia Pacific, Health & Innovation Asia, and Prolight + Sound Bangkok. The company also provides Professional Conference Organizer (PCO) services for full-service conference management.
Differentiator
Problem solved
Functional benefit
Products and services
- VIV ASIA The biggest and most complete feed to food event in Asia, covering all species and every part of the animal protein value chain. A must-attend for all professionals in animal protein production.
- Pet Fair South East Asia B2B pet industry tradeshow for South East Asia's fast-emerging markets, uniting key distribution, retail, and veterinary players. Also functions as a Global Sourcing Hub for Private Label Petfood, Treats, and Ingredient Solutions.
- Thailand LAB INTERNATIONAL One of Asia's leading laboratory exhibitions showcasing equipment covering Analytical & Testing, Calibration & Metrology, Clinical & Diagnostic, Environmental & Safety, and Research & Development.
- ILDEX Series International livestock, dairy, meat processing and aquaculture exposition series spanning multiple countries including Philippines, Indonesia, and Vietnam.
- Cybersec Asia Cybersecurity conference and exhibition bringing together cybersecurity professionals, experts and enthusiasts from across the region with emphasis on the Asian market.
- Bio Asia Pacific Leading conference and exhibition for Biotechnology, Life Sciences and Smart Health in Asia.
- FutureCHEM INTERNATIONAL Conference and exhibition focusing on innovative solutions for the Chemical Industry, emphasizing raw materials, chemical engineering technology, processing technology and innovative chemical technology.
- Health & Innovation Asia Healthcare sector exhibition showcasing diagnostic breakthroughs to state-of-the-art IT solutions.
- Meat Pro Asia Professional trading platform for food processing machinery and packaging technologies, co-located with VIV Asia.
- HORTI AGRI NEXT ASIA Horticultural and agricultural event showcasing latest in horticultural food production, landscaping, controlled environment practices, environmental conservation, and agriculture.
- Aquatica ASIA International exhibition focused on the aquaculture industry to improve fisheries production.
- Prolight + Sound Bangkok Professional AV technology and entertainment industry exhibition positioning Thailand as ASEAN's gateway for entertainment and professional AV technology.
- Food For Health Pavilion Dedicated pavilion within Health & Innovation Asia focusing on healthy food, organic food, vegan food, plant-based food, functional food, and free-from food trade in ASEAN and Asia Pacific regions.
- Professional Conference Organizer (PCO) Services Full-service conference administration including Speaker Management, Operations, Marketing, and Digitalization for physical conferences and online/virtual formats and webinars.
Quantifiable outcome
- VIV Asia 2019 attracted over 45,000 visitors from 120+ countries with exhibitors from 62 countries
- +2 more outcomes
Companies that use VNU Asia Pacific
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles2 records
VNU Asia Pacific technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
VNU Asia Pacific partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- VIV worldwide / VNU EuropecorePart of the VIV worldwide network, the leading feed-to-food event brand. VNU Europe executes trade shows under the Jaarbeurs group, with VIV Asia as the largest VIV trade show globally.
- GrowAsiamajorCo-organizer of HortiFuture Vietnam conference, a joint conference to unite industry vision and pathways for Vietnam's horticulture industry future.
- PSAV (Public-Private Partnership)majorCo-organizer of HortiFuture Vietnam, working group under Vietnam's Ministry of Agriculture for public-private coordination in horticulture.
- Ministry of Agriculture, Nature and Food Quality of the NetherlandsmajorCo-organizer of HortiFuture Vietnam, supporting Netherlands horticulture industry partnerships in Vietnam.
- Ministry of Agriculture and Rural Development (MARD) VietnammajorCo-organizer of HortiFuture Vietnam, supporting Vietnam's horticulture industry development.
- VICTAM CorporationcoreCo-organizer of Cybersec Asia, bringing together cybersecurity professionals, experts and enthusiasts from across the region.
- VNU Group / Royal Dutch JaarbeurscoreParent company relationship. VNU Group is a globally operating exhibition company with offices in Utrecht and Bangkok. Jaarbeurs formed a Joint Venture with TCC Group for Southeast Asian operations.
- TCC GroupcoreJoint venture partner with Jaarbeurs for Southeast Asian operations. TCC Group is a leading corporate conglomerate in the fast-growing Southeast Asian region.
- DLG (German Agricultural Society)coreCo-organizer of AGRITECHNICA ASIA events including AGRITECHNICA ASIA, Horti ASIA, HORTI AGRI NEXT ASIA, and related agricultural events. Partnership established in 2016 for agricultural technology exhibitions in Southeast Asia.
- Thailand Center of Excellence for Life Sciences (TCELS)majorCo-organizer of Bio Asia Pacific, the leading conference and exhibition for Biotechnology, Life Sciences and Smart Health in Asia.
- The Philippine Poultry ShowmajorCo-organizer of ILDEX Philippines, the international livestock, dairy, meat processing and aquaculture exposition in the Philippines.
- PT Global Permata Perkasa (GPP)majorCo-organizer of Aquatica ASIA, international exhibition focused on the aquaculture industry in Indonesia.
- EBCEXPOmajorCo-organizer of Food for Health Pavilion within Health & Innovation Asia, focusing on healthy food, organic food, vegan food, plant-based food, functional food, and free-from food trade in ASEAN.
- International Society for Horticultural Science (ISHS)majorCo-organizer of Asian Horticultural Congress (AHC) in partnership with Horticultural Science Society of Thailand (HSST), providing scientific platform for horticulture industry.
- Horticultural Science Society of Thailand (HSST)majorCo-organizer of Asian Horticultural Congress (AHC) 2020, bridging science and commerce for Asian horticulture industry.
Scale indicators5 records
Expansion highlights6 records
VNU Asia Pacific competitors and assessment
Company assessmentDirect peers
- GL Events: French-listed event management and venue operator with significant exhibition organizing and venue operations across Asia. Comparable as a vertically-integrated exhibitions and venues business with international footprint.
- Tarsus Group: B2B exhibitions group with strong position in Southeast Asia including label/printing, healthcare and technology shows. Comparable vertically-diversified mid-sized exhibition organizer with regional focus.
- Messe Frankfurt: German-headquartered global trade fair organizer running major consumer and B2B fairs; maintains Asia operations including consumer goods and lifestyle exhibitions. Comparable as a global Messe with multi-vertical exhibition portfolios and Asia expansion strategy.
- Informa Markets: Largest global B2B exhibitions organizer with significant presence across Southeast Asia (including in Thailand and Vietnam). Directly comparable as a multi-vertical trade show operator serving similar exhibitor and trade visitor base in food, agriculture, health, and lifestyle.
- Hyve Group: UK-headquartered international exhibitions company running trade shows across multiple verticals globally including fashion, food and technology. Comparable multi-vertical B2B exhibition operator with global footprint.
- Koelnmesse: Major German trade fair organizer active in food/technology verticals with growing Asia presence. Comparable global Messe with B2B trade show portfolio and Asia expansion push.
- Messe Düsseldorf Asia: Asia arm of Messe Düsseldorf running trade fairs in SE Asia covering medical, packaging, and industrial verticals. Closely comparable as a German Messe with regional Asia subsidiary organizing B2B exhibitions in Thailand and broader ASEAN.
- Reed Exhibitions (RX Global): One of the world's largest exhibition organizers operating in 30+ countries including Asia. Directly competes for global brand exhibitors and serves similar vertical mixes in food, hospitality, health and technology.
- Messe Berlin: Berlin-based trade fair organizer with Asia expansions (e.g., ITB Asia in Singapore). Comparable global Messe with B2B travel and consumer trade fairs in SE Asia.
Regional players
- Constellar (Singapore EXPO): Singapore-headquartered venue operator/exhibition organizer running events across SE Asia. Comparable as a regional exhibitions/venues player, though anchored in Singapore rather than Thailand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VNU Asia Pacific social profiles
Digital presenceVNU Asia Pacific financial estimates
Financial estimateRevenue estimate
Valuation estimate
VNU Asia Pacific leadership team
Management profileNumber of profiles
Profiles4 records
VNU Asia Pacific funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VNU Asia Pacific M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VNU Asia Pacific
What does VNU Asia Pacific do?
VNU Asia Pacific organizes physical and digital trade exhibitions, conferences, and B2B event platforms across Southeast Asia. From its Bangkok headquarters, it runs 18 trade shows spanning Agriculture-Horticulture, Livestock-Aquaculture, Pet, Food, Life Sciences & Biotechnology, Health Technology, and Cybersecurity industries. It also provides full-service Professional Conference Organizer (PCO) capabilities including speaker management, operations, marketing, and digitalization for both physical and virtual events.
Is VNU Asia Pacific a public or private company?
VNU Asia Pacific is a private company. It is classified as corporate owned and is currently operating.
When was VNU Asia Pacific founded?
VNU Asia Pacific was founded in 2012. It employs 11 to 50 people.
Where is VNU Asia Pacific based?
VNU Asia Pacific is headquartered in Khlong Toei, Thailand, in the Asia region.
How does VNU Asia Pacific make money?
Three revenue lines are on record. Exhibition and Trade Show Organization is the primary driver. The others are professional Conference Organizer (PCO) Services and event Sponsorships and Partnerships.
Who are VNU Asia Pacific's main competitors?
Direct peers on record are GL Events, Tarsus Group, Messe Frankfurt, Informa Markets, Hyve Group, Koelnmesse, Messe Düsseldorf Asia, Reed Exhibitions (RX Global) and Messe Berlin. Constellar (Singapore EXPO) is listed as a regional player.
Does VNU Asia Pacific have an API?
No public API is recorded for VNU Asia Pacific.
What industry is VNU Asia Pacific in?
VNU Asia Pacific's product category is Trade Exhibition & Conference Organization Services. Its primary akta.pro industry code is THAHACAF, Exhibition & Trade Show Management (Conference-Adjacent), with a secondary code of THAHACAM, Virtual/Hybrid Conference Production & Platform Management. Its NAICS code is 56192.