Club Pelican Bay

What Club Pelican Bay does

Club Pelican Bay is a private, member-owned golf and lifestyle club founded in 1980 in Naples, Florida, situated on nearly 240 acres. The club features 27 holes of championship golf presented as three par-36, 9-hole courses (Club, Pelican, and Bay), originally designed by Arthur Hills and renovated by Ron Forse in 2019. The property is anchored by a $33 million, 50,000-square-foot Florida Vernacular-inspired Clubhouse completed in 2017, which houses multiple dining venues (The Tavern, Atrium, Oaks Room, Wine Bar) and is complemented by a Wellness & Spa Center, a Golf Shop, and locker rooms.

The club serves affluent individuals and families in the Naples, Florida area through three membership tiers—Golf Membership, Summer Golf Membership, and Social Membership—with revenue generated primarily through recurring membership dues supplemented by dining, merchandise, and spa service revenue. The club is governed by a member-elected Board of Governors following the 1991 transition from developer WCI Community to member ownership, and employs between 51 and 100 staff. Its go-to-market relies on member referrals, community word-of-mouth, and an inquiry-based website process rather than traditional consumer marketing.

Club Pelican Bay's technology stack is limited to standard club management SaaS (Clubessential for member portal, billing, and website infrastructure); no proprietary technology or AI capabilities are disclosed. The business model is characteristic of a stable, asset-heavy private club with predictable recurring revenue from its member base, limited geographic expansion potential, and high switching costs anchored by initiation fees, social community, and facility quality.

Name

Club Pelican Bay

Legal name

Club Pelican Bay

Website

https://clubpelicanbay.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Club Pelican Bay is a private, member-owned golf and lifestyle club in Naples, Florida, offering 27 holes of championship golf, a $33M clubhouse, dining venues, and a spa to affluent local members through Golf, Summer Golf, and Social membership tiers.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Luxury Golf Resorts (THAGACAH)

Keywords

• Private golf club
• Golf club membership
• Championship golf courses
• Wellness spa services
• Clubhouse dining venues

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues: Club Pelican Bay operates as a private, member-owned club generating primary revenue through membership dues. The club offers Golf Membership, Summer Golf Membership, and Social Membership tiers, each with recurring annual or monthly fees paid by members. This subscription-like model provides predictable recurring revenue from the member base.
2. Golf Shop Operations: The club operates an on-site golf shop offering equipment, apparel, and accessories. The Golf Shop is located in a separate building that opened in Summer 2018, providing merchandise sales revenue.
3. Dining Venues: Multiple dining venues including The Tavern, Atrium, Oaks Room, Wine Bar, and terrace dining generate food and beverage revenue from members and their guests. The culinary team presents new American cuisine in a resort casual setting.
4. Spa and Wellness Services: The Wellness & Spa Center, opened in 2017, provides spa treatments including single therapy rooms, couple's massage room, and serenity spaces, generating service revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Club Pelican Bay is a private, member-owned country club in Naples, Florida offering 27 holes of championship golf across three 9-hole courses (Club, Pelican, and Bay), originally designed by Arthur Hills. The club complements its golf offering with multiple dining venues, a Wellness & Spa Center with fitness facilities, and a social activities program including Bridge, Croquet, Bocce, and other clubs.

Product overview

Club Pelican Bay is a private, member-owned golf club offering a portfolio of lifestyle and recreational services. The core offering is its 27-hole championship golf course (Club, Pelican, and Bay nines), complemented by multiple dining venues, a wellness and spa center, and diverse social activities. The club operates as a single integrated service organization with several membership tiers (Golf, Summer Golf, and Social) that provide graduated access to these amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• 27-Hole Championship Golf Championship golf facility featuring 27 holes presented as three par-36, 9-hole courses named Club, Pelican, and Bay, originally designed by Arthur Hills (1980) and renovated by Ron Forse (2019). Available to members based on their membership tier.
• Dining Services Multiple dining venues including The Tavern, Atrium, Oaks Room, Wine Bar, and casual terrace dining, featuring approachable new American cuisine. Available to Members and their guests.
• Wellness & Spa Center Holistic wellness facility featuring an aerobics classroom, fully-equipped fitness equipment space, and The Spa with single therapy rooms, couples massage room, and serenity spaces. Available to Members.
• Club Activities Program

Quantifiable outcome

• Certified Audubon Cooperative Sanctuary - one of only 905 golf courses worldwide to achieve this designation

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Club at Mediterra: Private member-owned country club in North Naples offering 36 holes of championship golf, tennis, dining, spa, and fitness. Direct competitor for the same affluent Naples demographic and the same product mix as Club Pelican Bay.
• Olde Florida Golf Club: Private member-owned club in nearby Estero/Bonita Springs offering an 18-hole championship course and clubhouse amenities. Comparable as a private Florida member-owned club targeting the same Southwest Florida luxury market.
• Grey Oaks Country Club: Ultra-luxury private club in Naples with 54 holes of golf, multiple dining venues, and a recently rebuilt clubhouse. Direct competitor targeting the same high-net-worth Naples resident base and offering comparable amenity breadth.
• Bay Colony Golf Club: Elite member-owned private club located within the Bay Colony community adjacent to Pelican Bay. Direct peer sharing the same north Naples trophy-market location and similar low-density, high-touch membership experience.
• Bonita Bay Club: Five-course private member-owned club in Bonita Springs (adjacent to Naples) with newly renovated clubhouse, spa, fitness, and tennis. Direct competitor for the same Southwest Florida affluent lifestyle member.
• Wilderness Country Club: Private member-owned country club in North Naples with 18 holes, tennis, dining, and social amenities. Comparable member-owned private-club format serving the same Naples market segment.
• Quail West Country Club: Private gated golf club community in North Naples with two 18-hole courses, clubhouse, and full lifestyle amenities. Direct competitor for affluent Naples residents evaluating club membership options.
• Tiburón Golf Club: Ritz-Carlton-affiliated luxury private club in Naples featuring 36 holes designed by Greg Norman and a concierge-driven member experience. Comparable in luxury positioning, tournament pedigree (host of LPGA events), and amenity mix.
• Calusa Pines Golf Club: Private member-owned club in Naples offering an 18-hole championship course, dining, and clubhouse amenities. Comparable as a private Southwest Florida golf club targeting affluent residents.

Broad incumbents

• Invited (ClubCorp): Largest owner-operator of private golf and country clubs in the United States, with a portfolio of hundreds of clubs. Broad incumbent comparable as a private-club operating model at scale, though Club Pelican Bay is member-owned rather than corporate-owned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theclubpelicanbay
• LinkedInlinkedin.com/company/the-club-pelican-bay-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Pelican Bay