Mann, Ivanov & Ferber

What Mann, Ivanov & Ferber does

Mann, Ivanov & Ferber (МИФ) is a Moscow-based Russian publishing house founded in 2005 that has grown from a business-book specialist into a multi-category publishing and online education company. Its core output is a catalog of 6,222+ book titles spanning business, self-development, psychology, fiction, children's literature, comics, popular science, and gift editions, with dedicated sub-brands for comics (МИФ.Комиксы, 337 titles), popular science (МИФ.Научпоп, 264 titles), board games (МИФ.Игры), and stationery (МИФ.Штуки). The company also operates a digital audiobook library of 1,267 titles and branded series such as Вечные истории (Eternal Stories classics) and Кружевная классика (Lace Classics).

The second revenue engine is MIF Courses (МИФ.Курсы), an online education business launched in 2015 that delivers 250+ courses and webinars covering writing/editing, psychology, business, culture, mythology, and AI-literacy via the third-party GetCourse LMS platform, reaching 200,000+ graduates. Supporting technology includes a proprietary e-commerce website with delivery to 300+ Russian cities through courier services (СДЭК, Logsis) and pickup points (СДЭК, 5 post, Яндекс GO), a custom corporate e-library product containing 12,000+ digital titles, and a Russian knowledge-taxonomy feature (Дерево знаний) for catalog navigation.

The business model is hybrid B2C/B2B. On the consumer side, revenue comes from unit-priced book sales (400-5,000+ RUB), subscription-style course enrollments (1,000-59,900 RUB with installment plans), and gift cards (1,000-10,000 RUB). On the B2B side, the company offers bulk book orders (33% discount on 50+ units), branded custom publishing, corporate libraries, corporate gifting, and bespoke courses, with named clients including Alfa-Bank, KHL, RANEPA, Russian Helicopters, Bank Otkrytie, and ITMO University. The company holds an educational license from Rosobrnadzor, is bootstrapped with no disclosed external funding, and operates with 251-500 employees.

Name

Mann, Ivanov & Ferber

Legal name

Издательство МИФ

Website

https://mann-ivanov-ferber.ru

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Mann, Ivanov & Ferber (МИФ) is a Moscow-based Russian publishing house and online education company that publishes 6,000+ book titles across business, fiction, children's, and self-development categories and operates 250+ online courses with 200,000+ graduates, serving both individual consumers across 300+ Russian cities and corporate B2B clients.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (513130), Book Retailers and News Dealers (459210)

SIC

Books: Publishing Or Publishing & Printing (2731), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN)

akta.pro secondary industries

Children’s Books & Educational Readers Retail (CRALAAAD), Books, Media & Entertainment Inventory-led Online Retailers (CRAFADAM)

Keywords

• Book publishing
• Online education courses
• Audiobook distribution
• Corporate publishing solutions
• Fiction and business literature

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Book Sales: Sale of physical paper books, e-books, and audiobooks through own e-commerce platform. Price range 400-5000+ RUB per book.
2. Educational Courses: Online courses and webinars on writing, psychology, business, and culture. Delivered via GetCourse platform. Prices range from 1000 to 60000 RUB.
3. B2B Corporate Solutions: Bulk book purchases, branded corporate libraries, custom book publishing under MIF brand, corporate training courses, gift books and certificates for employees and clients.
4. Gift Cards and Certificates: Digital and physical gift cards in denominations of 1000, 1500, 2000, 3000, and 5000 RUB for books and courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mann, Ivanov & Ferber is a Russian publishing house that produces and sells physical books, ebooks, audiobooks, and online educational courses through its own e-commerce platform and the GetCourse LMS. The catalog spans 6,222+ titles across business, psychology, fiction, children's literature, self-development, comics, popular science, and gift editions. In addition to consumer book sales, the company runs a B2B division (МИФ для бизнеса / MIF for Business) offering bulk orders, corporate e-libraries, branded publishing, and corporate gifting.

Product overview

Mann, Ivanov & Ferber (operating as Izdatelstvo MIF / Издательство МИФ) is a Russian publishing house and online education company founded in 2005 and headquartered in Moscow. The company operates a multi-product portfolio organized around two core offerings: (1) Book publishing — physical, digital (ebook), and audiobook titles across 15+ categories including fiction, children's books (1,899 titles), psychology (919 titles), business (961 titles), self-development (1,319 titles), comics (337 titles), science popular (264 titles), and gift books (480 titles), with a catalog of 6,222+ books; and (2) Online courses and events — delivered via the GetCourse LMS platform, covering writing/editing (Я — редактор, Как написать рассказ, Литературная редактура, Как писать диалоги), AI basics (Нейросети: базовый курс), psychology, mythology, culture, and career/business topics, with 250+ courses launched and 200,000+ graduates. The company also operates a B2B division (МИФ для бизнеса) offering corporate book ordering, branded publishing, office/corporate e-libraries (12,000+ digital titles), corporate gifting, and custom course development. Ancillary products include gift cards (1,000–5,000 RUB denominations), notebooks/planners (МИФ.Штуки line), and board games (МИФ.Игры). Notable branded series include Вечные истории (Eternal Stories classics), Кружевная классика (Lace Classics), МИФ.Комиксы, and МИФ.Научпоп. The company holds an educational license (No. 58703503) and offers a 13% tax deduction for course participants.

Differentiator

Problem solved

Functional benefit

Brands

• МИФ.Курсы (MIF Courses): Educational courses and online learning programs under the MIF brand, with over 200,000 graduates and 250+ courses in writing, psychology, business, culture, and personal development.

Products and services

• Books (Книги) Physical paperbacks, ebooks, and audiobooks published by MIF across 15+ categories. Catalog of 6,222+ titles priced 400–5,000+ RUB, available direct via the company website with delivery across 300+ Russian cities. For general adult readers, parents, and gift buyers.
• MIF Online Courses (Курсы МИФа) Online courses and webinars delivered via the GetCourse platform, covering writing and editing (Я — редактор, Литературная редактура, Как написать рассказ, Как писать диалоги), AI/neural networks (Нейросети: базовый курс), psychology, mythology and culture, and career/business skills. Prices range from 1,000 RUB (webinars) to 59,900 RUB (comprehensive programs); installment plans of 4, 6, 10, or 12 months are available. 200,000+ graduates. For individual learners and professionals.
• Audiobooks (Аудиокниги)

Quantifiable outcome

• 200,000+ course graduates
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Alfa-Bank (Альфа-Банк)minorStrategic or Co-development PartnerAlfa-Bank installed 15,000 MIF books as an intellectual attraction at their economic forum exhibition stand. Book display served as brand enhancement and visitor engagement.
• KHL (Континентальная хоккейная лига)minorStrategic or Co-development PartnerCreated custom wimmelbuch (illustrated search-and-find book) for KHL. Book was so popular it was released for general sale and new print runs are being prepared.
• SETTERSminorStrategic or Co-development PartnerPublished 'Book about Setters' - founders' story about their business. Book won top-3 in 'Business Book of the Year in Russia' award and continues to be republished.
• РАНХиГС (RANEPA)minorStrategic or Co-development PartnerCollaborating on 'Faces of Russian Statehood' project - biographies of notable Russian historical figures including ministers, governors, military leaders, and diplomats.
• АО Вертолеты России (Russian Helicopters)minorStrategic or Co-development PartnerCreating children's educational book about helicopter history, featuring Mi and Ka aircraft models and future of vertical lift aircraft.
• ITMO UniversityminorStrategic or Co-development PartnerProviding corporate library services for ITMO University.
• GetCourse PlatformcoreTechnology or IntegrationCourse delivery platform enabling online learning with mobile app access (Android). Handles course enrollment, video content, assignments, and payment processing including installments.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Bookmate: Subscription-based digital book and audiobook service operating in Russia and emerging markets. Comparable in audience (Russian-language readers) but operates a different business model (subscription vs. unit sales).
• Ridero: Russian self-publishing platform enabling authors to publish and distribute books directly. Adjacent rather than directly competitive, but competes for the same author pool and reader attention in the Russian-language market.
• Skillbox: One of Russia's largest online education platforms. Comparable to MIF Courses in product (online courses, installments) and target buyer (Russian-speaking professionals seeking upskilling), though Skillbox is broader and tech-career focused.

Direct peers

• AST (АСТ): Major Russian trade publisher covering fiction, non-fiction, children's, and educational titles. Competes head-on with MIF for Russian-language authors, retail shelf space, and corporate gifting/bulk book contracts.
• Eksmo (Эксмо): Russia's largest publisher across fiction, non-fiction, business, and children's books. Directly competes with MIF in the same Russian-language trade publishing market, with a much larger backlist and broader retail distribution.
• Azbuka (Азбука): Russian publisher specializing in fiction, classics, and high-quality translated literature. Closely comparable to MIF's "Eternal Stories" and "Lace Classics" specialty series in terms of audience and gift-format positioning.
• LitRes: Russia's leading digital book distributor and audiobook platform. Both competes with and is a potential distribution channel for MIF's ebook and audiobook catalog (1,267 audiobooks per the data).
• Alpina Publisher (Альпина Паблишер): Russian publisher focused on business, self-development, psychology, and non-fiction — the closest direct overlap with MIF's editorial positioning. Also operates an education arm (Alpina Digital) that parallels MIF Courses.
• Clever (Клевер-Медиа): Russian children's book and educational publisher with strong retail presence. Comparable to MIF's children's segment (1,899 titles) and shares similar customer base of parents and educational buyers.

Broad incumbents

• Penguin Random House: Global English-language trade publisher with similar business and self-development list. Relevant as a structural benchmark for publishing scale, margins, and corporate B2B capabilities — though it does not compete in MIF's primary Russian-language market.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mifbooks
• Facebookfacebook.com/mifbooks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mann, Ivanov & Ferber