Kuukse elfkroegetocht

What Kuukse elfkroegetocht does

Kuukse elfkroegetocht is the operating name of Stichting Kuukse elfkroegetocht, a Dutch non-profit foundation established in 1986 and headquartered in Cuijk, Netherlands. It organizes a single annual carnival pub crawl held on Carnavalsdinsdag (Carnival Tuesday), in which participants traverse a closed course through eleven participating pubs in Cuijk, collecting stamps on a stempelkaart (stamp card) in exchange for drinks. The event also includes a roller-skating competition held since the first edition, in which teams of two race the course tied together by rope while consuming a beverage at each bar and navigating obstacles. Peak attendance has reached approximately 20,000 participants.

Revenue is generated through one-time ticket sales (stempelkaarten distributed online via EventGoose from December and physically at participating bars from January), sponsorships from local businesses (e.g., Bacchus Feestverhuur, Cybox), limited-edition merchandise (Editietrui commemorative sweaters, Kuuks Kruuske medals capped at 333 pieces per edition, the DE36STE! board game launched as a COVID alternative in 2021), and a loyalty program (Club van 111). Distribution relies on direct-to-consumer e-ticketing, physical bar point-of-sale, and on-site box office; marketing is primarily organic social media across Instagram, Facebook, YouTube, and TikTok, supplemented by partnerships with Arriva (special trains) and Land van Cuijk (regional tourism).

The organization is volunteer-run, managed by a Commissie of approximately 26 people, with no disclosed institutional investors or external shareholders. In July 2024, the committee publicly disclosed that rising costs for artist programming, security, materials, personnel, and regulatory burden had rendered the event unsustainable at its current scale, prompting restructuring of the 39th edition (2025) and redesign of subsequent editions. The 40th edition was held on 17 February 2026 with royal recognition (Order of Orange-Nassau awarded to founders), and the 41st edition is scheduled for 9 February 2027.

Name

Kuukse elfkroegetocht

Legal name

Stichting Kuukse elfkroegetocht

Website

https://elfkroegetocht.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Kuukse elfkroegetocht is a Dutch non-profit foundation, founded in 1986 in Cuijk, that organizes a single annual Carnival Tuesday pub crawl through eleven local bars for up to 20,000 participants, run by 26 volunteers and funded via ticket sales, sponsorships, and limited-edition merchandise.

Ownership category

akta.pro rank

Product category

Carnival Event Services

NAICS

Amusement Parks and Arcades (7131), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)

akta.pro secondary industry

Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)

Keywords

• Carnival pub crawl
• Annual festival event
• Bar crawl events
• Carnival celebration
• Community event organization

Headquarters

HQ city

Cuijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue generated from the sale of stempelkaarten (stamp cards/e-tickets) which serve as entry passes to the event. Physical cards sold in participating bars and online via the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Stichting Kuukse elfkroegetocht organizes an annual carnival pub crawl through 11 participating bars in Cuijk, Netherlands, with peak attendance of up to 20,000 participants. The core offering is the stamp-card (stempelkaart) entry ticket and accompanying event experience, supplemented by edition-specific merchandise, a branded board game, and the Club van 111 membership community.

Product overview

Kuukse elfkroegetocht is a single-event carnival pub crawl organization based in Cuijk, Netherlands. The core product is the annual "elfkroegetocht" (eleven-pub-tour) held on Carnival Tuesday, where participants visit eleven pubs along a closed course collecting stamps on their stamp cards. Supporting products include e-tickets sold through EventGoose, the DE36STE! board game created during the pandemic, limited edition commemorative sweaters (editietrui), the personalized Kuuks Kruuske medal for repeat participants, photo and video archives of all editions since 1986, and the Club van 111 membership for highly engaged participants. The event also features a roller-skating competition component that has been held since 1986.

Differentiator

Problem solved

Functional benefit

Products and services

• Kuukse elfkroegetocht Stempelkaart (Stamp Card Entry Ticket) Physical entry ticket (stempelkaart) that gives a participant access to the annual carnival pub crawl across 11 bars in Cuijk, Netherlands; aimed at individual adult consumers attending the regional carnival celebration.
• E-ticket Digital equivalent of the stempelkaart sold online through the EventGoose platform and validated via QR code at participating bars; intended for individual adult participants who prefer digital purchasing.
• DE36STE! Bordspel Branded board game themed around the Kuukse elfkroegetocht tradition, sold to fans and collectors as an event-branded merchandise item.
• Editietrui (Edition Sweater) Limited-edition annual sweater commemorating a specific edition of the Kuukse elfkroegetocht, sold to participants and collectors as memorabilia.
• Kuuks Kruuske (Medal) Commemorative medal tied to an annual edition of the Kuukse elfkroegetocht, sold as limited memorabilia to attendees and collectors.
• Club van 111 Membership Paid annual membership community for superfans and repeat supporters of the Kuukse elfkroegetocht, providing ongoing engagement across editions.
• Wedstrijd (Competition) Competition offering within the annual pub crawl program, including a signature roller-skating contest, open to participating attendees.

Quantifiable outcome

• Up to 20,000 participants at peak editions

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• EventGoosecoreTechnology or IntegrationProvides e-ticketing services for the event, handling online ticket sales and QR code ticket distribution. EventGoose support staff are present at the main entrance on event day to assist with ticket issues.
• Bacchus FeestverhuurminorOthersSponsor and party equipment rental company that also won the 40th edition competition (Joris and Robert Verkerk team).
• CyboxminorOthersInternet and communication services provider listed as sponsor on the website.
• KANSAS (Café-Tapperij)coreOthersParticipating bar that also serves as a physical ticket sales location and won 2nd place in the 40th edition competition.
• Café SpinnerscoreOthersParticipating bar that also serves as merchandise pickup location for Kuuks Kruuske orders and finished 3rd in the 40th edition.
• Smaak RestaurantcoreOthersParticipating restaurant/bar that serves as a physical ticket sales location for the event.
• Taurus FoodstorecoreOthersParticipating bar/foodstore that serves as a physical ticket sales location for the event.
• Land van CuijkminorGTM or Marketing PartnerRegional tourism organization that promotes the event on their tourism website.
• ArrivaminorOthersPublic transport provider that runs special train services to Cuijk during the event on Carnival Tuesday.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kuukseelfkroegetocht9755
• Facebookfacebook.com/elfkroegetocht
• Instagraminstagram.com/elfkroegetocht
• TikToktiktok.com/@elfkroegetocht
• Xx.com/elfkroegetocht
• LinkedInlinkedin.com/company/commissie-kuukse-elfkroegetocht

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuukse elfkroegetocht