What Arena Hotels does

Arena Hospitality Group d.d. (Arena Hotels) is a publicly traded Croatian joint stock company headquartered in Pula that owns, co-owns, leases, and manages a portfolio of 29 hospitality properties comprising approximately 10,000 accommodation units across Croatia, Germany, Hungary, Serbia, and Austria. The company operates across five brand tiers: Radisson Collection (upper-upscale luxury, via the 2022 Grand Hotel Brioni Pula license), Park Plaza (upscale, licensed through majority shareholder PPHE Hotel Group), art'otel (lifestyle boutique), Arena Hotels & Apartments (mid-scale self-catering), and Arena Campsites (eight campsites on the Istrian peninsula plus glamping). The portfolio spans 15 hotels, 4 self-catering resorts, and 8 campsites, complemented by the ArenaONE99 Glamping experience. Arena's distribution architecture is multi-channel: direct booking via arenahotels.com, two proprietary mobile applications (Arena Collection and Arena Campsites), the Radisson Hotel Group platform for licensed brands, third-party OTAs, and on-site reception. Revenue is generated primarily through per-night accommodation charges (with seasonal tourist taxes of EUR 0.95-EUR 1.50 per person per night), all-inclusive light packages at TUI BLUE Medulin, and ancillary F&B, wellness, sports, and meeting/event services. Arena Hospitality Group is controlled by PPHE Hotel Group Limited as majority shareholder, and the company has been listed on the Zagreb Stock Exchange (ticker: ARNT) with 101-250 employees.

Name

Arena Hotels

Legal name

Arena Hospitality Group d.d.

Website

https://arenahotels.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Arena Hospitality Group is a Croatian publicly traded hospitality company operating 29 hotels, resorts, and campsites totaling ~10,000 accommodation units across Croatia, Germany, Hungary, Serbia, and Austria under Park Plaza, Radisson Collection, art'otel, and own brands.

Ownership category

akta.pro rank

Product category

Hotel & Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodations
• Resort rentals
• Campsite operations
• Destination weddings
• Hospitality services

Headquarters

HQ city

Pula

HQ country

Croatia

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Hotel Accommodation Revenue: The primary revenue stream is generated from the sale of hotel rooms, suites, and apartments across Arena Hotels' portfolio. Revenue is generated on a per-night basis with payment collected upon check-in (or in advance for certain special offers). The company also offers all-inclusive light packages (full board with drinks and afternoon coffee/tea and cake) at TUI BLUE Medulin during specific seasonal periods.
2. Resort and Apartment Rentals: Self-catering holiday apartments and resort units generate revenue through nightly rental. Additional charges apply for shorter stays (under minimum nights) and extra services. Payment is made upon arrival in cash or by credit card.
3. Ancillary Services (F&B, Wellness, Activities): Revenue is generated from food and beverage services (restaurants and bars), wellness and spa treatments, sports activities, excursions, and meeting/event venues. Restaurant reservations are facilitated through OpenTable for the Yezi restaurant at art'otel Zagreb.
4. Campsite Operations: Through the Arena Campsites brand (arena-campsites.com, arenacampsites.com, arenaglamping.com, arenagrandkazela.com), the company operates 8 campsites on the southern coast of the Istrian peninsula offering pitches, mobile homes, glamping, rentals, and apartments.
5. Arena Rewards Loyalty Program: Loyalty program membership services generate repeat bookings and drive customer retention. The program is integrated with PPHE Group's loyalty ecosystem.
6. B2B and Corporate Services: Revenue from meetings, conferences, and destination weddings at hotel venues. The company maintains a dedicated B2B portal for media partners and event planners.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels10 records

Core offering

Arena Hotels operates, leases, manages, and develops a portfolio of approximately 29 owned, co-owned, leased, and managed hospitality properties with around 10,000 accommodation units across Croatia, Germany, Hungary, Serbia, and Austria. The company offers hotels, self-catering resorts, apartments, campsites, and glamping under its own Arena Hotels & Apartments and Arena Campsites brands, as well as licensed international brands Park Plaza, art'otel, and Radisson Collection.

Product overview

Arena Hotels is a hospitality group operating a portfolio of 29 owned, co-owned, leased, and managed properties with approximately 10,000 accommodation units across Croatia, Austria, Germany, Hungary, and Serbia. The company operates under multiple brand tiers: premium Radisson Collection (Grand Hotel Brioni Pula), upscale Park Plaza brand in partnership with PPHE Hotel Group, lifestyle art'otel brand, and own-brand Arena Hotels & Apartments for mid-range segments. The portfolio spans 9 hotels (Grand Hotel Brioni, Park Plaza Histria, Park Plaza Arena, Park Plaza Belvedere, TUI BLUE Medulin, Arena Hotel Holiday, Guest House Riviera, art'otel Zagreb, and 88 Rooms Hotel Serbia), 6 resorts (Park Plaza Verudela, Arena Verudela Beach, Verudela Villas, Splendid Resort, Horizont Resort, Arena Kažela Apartments, Ai Pini Resort), and glamping (ArenaONE99Glamping). Complementary services include Arena Rewards loyalty program, Arena Activities A2 animation team, wellness/spa services (Senseas Spa, Gemma di Brioni), Meetings & Events, destination weddings, restaurant reservations, and two mobile applications (Arena Collection for Hotels and Arena Campsites). Properties are located in key destinations: Pula and Medulin in Istria (Croatia), Zagreb (Croatia), Berlin/Cologne/Nuremberg (Germany), Budapest (Hungary), Belgrade (Serbia), and Nassfeld (Austria).

Differentiator

Problem solved

Functional benefit

Brands

• Arena Rewards: Loyalty program offering exclusive benefits to guests
• ArenaONE99 Glamping
• Park Plaza
• art'otel
• Radisson Collection
• TUI BLUE
• Arena Experiences
• Artur's World

Products and services

• Grand Hotel Brioni Pula, A Radisson Collection Hotel Premium beachfront luxury hotel in Pula, Croatia operated under Radisson Collection branding, featuring spa services (Gemma di Brioni), fine dining (Sophia Restaurant), and wedding venues.
• Park Plaza Histria Upscale hotel on the Verudela peninsula offering Mediterranean ambiance with views of the Adriatic Sea, meeting facilities, and event spaces for conferences and weddings.
• Park Plaza Arena Upscale hotel near Verudela resort complex with wellness facilities (Senseas Spa), dining options, and family-friendly amenities.
• Guest House Riviera City-center hotel in Pula offering accommodation without full-service restaurant, suitable for business and leisure travelers.
• Park Plaza Belvedere Seaside hotel in Medulin with multiple pools (2 outdoor, 1 indoor), wellness center, beach access, and proximity to Bijeca sandy beach.
• TUI BLUE Medulin Adults-only (16+) upscale hotel near Bijeca beach offering all-inclusive light packages with dining, spa (Senseas Spa), and recreational facilities.
• Arena Hotel Holiday Beachside hotel in Medulin near Bijeca beach with outdoor pool, accessible rooms, and family-friendly amenities.
• art'otel Zagreb Lifestyle hotel in Croatia's capital featuring Yezi Restaurant and Teahouse (Asian fine dining), spa services, and contemporary design under art'otel branding.
• Park Plaza Verudela Self-catering resort on Verudela peninsula with apartments, garage parking, and access to beach and recreational facilities.
• Arena Verudela Beach Beachfront resort featuring Superior Two Bedroom apartments and direct beach access on the Verudela peninsula.
• Verudela Villas Premium villa resort offering Two Bedroom and Three Bedroom villas, some with first-row sea positioning, fully equipped with kitchenware and amenities.
• Splendid Resort Self-catering resort with apartments available in various configurations including Two Bedroom options with sea views; minimum 3-night stay applies.
• Horizont Resort Self-catering resort with apartment accommodations requiring minimum 3-night stay; Two Bedroom apartments available with sofa beds.
• Arena Kažela Apartments Beachfront apartment resort in Medulin area featuring One Bedroom apartments; pets permitted with approval.
• Ai Pini Resort

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PPHE Hotel Group LimitedcoreStrategic or Co-development PartnerPPHE Hotel Group Limited is Arena Hospitality Group's majority shareholder and long-term strategic partner. Through PPHE, Arena has exclusive rights to manage and develop the Park Plaza brand in 18 countries of the CEE region and Germany, and rights to operate art'otel branded properties. In 2022, PPHE secured the Radisson Collection license for Grand Hotel Brioni Pula on behalf of Arena. PPHE also provides certain personal data processing services to Arena under GDPR-compliant data processing agreements.
• Radisson Hotel GroupcoreStrategic or Co-development PartnerRadisson Hotel Group is the franchisor of the Park Plaza, art'otel, and Radisson Collection brands. Through its master sub-franchisee PPHE Hotel Group B.V., Radisson Hotel Group enables Arena to operate Park Plaza branded properties in Croatia and across CEE. The Radisson Collection license for Grand Hotel Brioni Pula was secured through PPHE in 2022.
• Park Plaza Hotels Europe B.V. (PPHE)coreStrategic or Co-development PartnerPark Plaza Hotels Europe B.V. (registered at Viñoly Tower, 5th Floor, Claude Debussylaan 14, 1082 MD Amsterdam, Netherlands) is the master sub-franchisee of the Park Plaza brand with Radisson Hotel Group in Croatia and other countries. PPHE is a member of the PPHE Hotel Group and is the long-term business partner of Arena Hospitality Group. Arena has entrusted certain personal data processing activities with PPHE under GDPR-compliant arrangements.
• OpenTableminorChannel Partner/ Reseller/ DistributorOpenTable is integrated for restaurant reservations at the Yezi restaurant and teahouse within art'otel Zagreb, enabling guests and visitors to book tables online.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Radisson Hotel Group: Global hotel franchisor that licenses Park Plaza, art'otel, and Radisson Collection brands used by Arena. A broad incumbent that operates and licenses comparable upscale and upper-upscale properties worldwide, serving similar travelers.
• Accor: Global hospitality leader operating and franchising hotels across luxury, premium, midscale, and economy segments. Broad incumbent with comparable brand-tier portfolio spanning upscale to lifestyle in European markets where Arena operates.
• PPHE Hotel Group: Arena Hospitality Group's majority shareholder and parent; operates the Park Plaza brand across Europe. Not a competitor but a strategic operator in the same hotel space with broader asset base and licensing influence.
• TUI Hotels & Resorts: European hospitality arm of TUI Group operating resort hotels including TUI BLUE branded properties. Partner/franchisor to Arena for the TUI BLUE Medulin property, with broader Mediterranean portfolio and comparable all-inclusive leisure offerings.
• Hyatt Hotels Corporation: Global hospitality company with a growing European footprint of luxury and lifestyle hotels. Comparable in its pursuit of lifestyle and upper-upscale positioning, offering an alternative brand-licensing relationship for upscale Adriatic assets.

Direct peers

• Valamar Riviera: Croatia's largest hotel company operating premium hotels, resorts, and campsites primarily along the Adriatic coast. Directly comparable in product mix (hotels, resorts, campsites), Adriatic geographic focus, and publicly listed status on the Zagreb Stock Exchange.
• Maistra: Croatian hospitality company operating luxury and upscale hotels, resorts, and campsites in Istria (Rovinj). Strong direct competitor in the same Istria market with comparable premium positioning and multi-segment portfolio.
• Plava Laguna: Croatian hospitality group operating hotels, resorts, apartments, and campsites in Istria (Poreč area). Direct competitor with overlapping Istria presence, similar product breadth, and comparable publicly listed Croatian status.
• Falkensteiner Hotels & Residences: Austrian-headquartered family hospitality group operating hotels and residences across Austria, Italy, and Croatia. Comparable mid-size European family-style hotel operator with Adriatic/Central European presence and similar upscale positioning.

Regional players

• Liburnia Riviera Hotels: Croatian hotel operator focused on the Kvarner region (Opatija area). Regional peer with similar Adriatic positioning and publicly listed Croatian status, serving overlapping leisure and corporate travel segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Arenaturist
• Facebookfacebook.com/arenahotels.pula
• Instagraminstagram.com/arena_hotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arena Hotels