KoffiePartners

What KoffiePartners does

KoffiePartners B.V. is a privately held Dutch office coffee services (OCS) provider founded circa 1974 and headquartered in Zwijndrecht, Netherlands. The company supplies commercial coffee machines, related consumables (coffee, tea, ingredients), and maintenance services to business customers across the Benelux, operating from three Dutch locations (Zwijndrecht/Rotterdam HQ, Amsterdam, and Brabant/Udenhout via the Coffee3 partnership) and serving more than 5,000 business customers. The hardware portfolio spans bean-to-cup espresso, instant, freshbrew, filter, capsule, and liquid machines from multiple brands including ETNA, Eversys, WMF, NESCAFÉ, Jura, Coffee Fresh, Bravilor, illy, and Redbeans, alongside own-brand and partner water coolers and vending machines.

The technical differentiator is the integrated bundle: a multi-vendor machine range combined with proprietary and branded consumables (notably the Caffè Cento% premium Arabica line launched in 2015, plus Coffee Fresh sub-brands), supported by a 4-hour on-site repair SLA, preventive maintenance contracts, a B2B webshop (shop.app4sales.net) with invoice payment, and a B2C consumer webshop. Distribution is hybrid: field sales with dedicated account managers, Coffee Experience Center showrooms in each region, the Coffee Fresh partner network of 5 showrooms, and a free 1-week trial placement program.

The revenue model combines one-time machine sales, recurring rental/subscription contracts with supply exclusivity (50% surcharge for third-party ingredients), recurring consumables revenue, and service/maintenance contracts. Customer segments are hybrid: primary B2B (businesses and organizations of all sizes), with secondary B2C individual consumers and vertical-specific segments in construction/industry, education/government, and healthcare. The company has no disclosed external investors or parent company, and ownership structure beyond founder/management control is not publicly detailed.

Name

KoffiePartners

Legal name

KoffiePartners B.V.

Website

https://koffiepartners.nl

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

KoffiePartners B.V. is a privately held Dutch office coffee services provider, founded circa 1974, supplying commercial coffee machines, consumables, and maintenance to over 5,000 business customers across the Benelux via three Dutch locations and partner showrooms.

Ownership category

akta.pro rank

Product category

Office Coffee Services

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Coffee & Tea Service Supplies Wholesale (AFAIALAH)

akta.pro secondary industries

Ready-to-Drink (RTD) Coffee Manufacturing (AFAFADAE), Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Commercial coffee machines
• Office coffee service
• Coffee bean supply
• Vending solutions
• Beverage equipment maintenance

Headquarters

HQ city

Zwijndrecht

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Machine Sales: Sale of commercial coffee machines (espresso, instant, freshbrew) from brands including ETNA, Eversys, WMF, NESCAFÉ, Jura. Machines available for purchase or rent.
2. Coffee Machine Rental/Hire: Rental of coffee machines with ongoing service and maintenance. Includes placement, connection to water/electricity, and regular servicing.
3. Coffee and Ingredients: Recurring sales of coffee beans, instant coffee, freshbrew, tea, and related ingredients. B2B customers order through webshop with invoice payment; B2C customers pay online with DHL delivery.
4. Service and Maintenance: Preventive maintenance contracts and repair services. Technicians available for troubleshooting with commitment to 4-hour on-site response during business hours.
5. Supply Exclusivity (Rental): Rental customers are obligated to purchase all ingredients, cups, and supplies exclusively from KoffiePartners. Non-compliance results in 50% surcharge on monthly rental fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

KoffiePartners supplies and services commercial coffee solutions for businesses across the Benelux. It sells and rents multi-brand coffee machines (bean-to-cup espresso, instant, freshbrew), water coolers, and vending machines, and delivers recurring coffee, tea, and ingredient consumables along with preventive maintenance and 4-hour on-site repair service. Customers can purchase or rent equipment, order consumables online via a B2B portal or a consumer webshop, and benefit from an own delivery fleet plus physical Coffee Experience Center showrooms for product testing and consultation.

Product overview

KoffiePartners is a Dutch B2B coffee supplier operating a portfolio of managed beverage services for businesses across the Benelux. The offering is structured around three core pillars: (1) commercial coffee machines — a multi-brand range of bean-to-cup espresso machines, instant machines, freshbrew machines, water coolers, and vending machines from brands including ETNA, Eversys, WMF, Jura, NESCAFÉ, Coffee Fresh, Yunio, and Bravilor; (2) proprietary and branded coffee/ingredient consumables — including the own-label Caffè Cento% premium espresso bean range (Oro, Nero, Nobile, sampler packs, cane sugar sticks) and branded products from NESCAFÉ, illy, Redbeans, Coffee Fresh, Lipton, Pickwick, and Tony's Chocolonely; and (3) service and maintenance contracts. The company also operates two webshop platforms: a B2B portal (app4sales.net) with invoice payment and scheduled delivery, and a consumer webshop with DHL delivery and Klarna payment. Support services include a 4-hour on-site repair SLA, preventive maintenance contracts, and a free 1-week trial placement program. KoffiePartners has 3 Dutch locations (Rotterdam/Zwijndrecht, Amsterdam, and Brabant/Udenhout via Coffee3) and serves over 5,000 customers in the Benelux.

Differentiator

Problem solved

Functional benefit

Brands

• Caffè Cento%: Exclusive private-label coffee brand of KoffiePartners, launched in 2015. Made from 100% Arabica Fairtrade and organic coffee beans, Climate Neutral certified. Each box sold donates 1,000 liters of clean drinking water to developing countries via the Made Blue Foundation. Includes blends such as Cento% Oro (mild, creamy, caramel notes), Cento% Nero (full-bodied, chocolate and caramel), and Cento% Nobile (smooth, buttery, chocolate and nuts).

Products and services

• Commercial Coffee Machines (Koffiemachines) Multi-brand range of commercial coffee machines for business use, including bean-to-cup espresso, instant, freshbrew, filter, capsule, and liquid machines, available from brands such as ETNA, Eversys, WMF, Jura, NESCAFÉ, Coffee Fresh, Yunio, Bravilor, Franke, illy, and Redbeans. Offered to business customers in the Benelux.
• Water Coolers (Waterkoelers) Water dispensers and coolers for office environments providing chilled and ambient drinking water alongside coffee machines.
• Vending Machines Snack and beverage vending machines, including Cup-a-Soup machines, complementing the hot beverage offering for workplaces.
• Coffee Beans and Variants (Koffie) Extensive range of coffee products including espresso beans, instant coffee, freshbrew coffee, filter coffee, liquid coffee, and coffee capsules. Includes own-brand Caffè Cento% blends and A-brands such as NESCAFÉ, illy, Redbeans, and Coffee Fresh. Sold to B2B customers on a recurring basis and via the consumer webshop.
• Tea (Thee) Tea products for office environments, including brands such as Lipton and Pickwick, offered alongside the coffee range.
• Ingredients and Ancillary Products (Ingrediënten en Bijproducten) Supporting products including cacao, soup (Cup-a-Soup), soft drinks, sugar sticks, creamer, topping, and other consumables and accessories required for coffee machines and vending setups.
• Service and Maintenance (Service & Onderhoud) Comprehensive after-sales service including preventive maintenance contracts, emergency repair (storingsdienst) with a 4-hour on-site response target during business hours, scheduled delivery, and operational service support for coffee machines.
• Business Webshop (Webshop Zakelijk) Business-to-business online ordering portal (shop.app4sales.net/koffiepartners) with personal login, invoice-based payment, and scheduled delivery on a fixed day. Managed via the app4sales platform.
• Consumer Webshop (Webshop Particulier) Consumer-facing online shop offering coffee, tea, cups, and maintenance articles for home use. Prices include VAT, payment via Klarna or online methods, delivery via DHL within 1-2 business days.
• Caffè Cento% Own-Brand Coffee Range Proprietary premium coffee brand developed in-house by KoffiePartners' baristas. Includes Caffè Cento% Oro (mild, creamy, caramel notes), Cento% Nero (full-bodied, chocolate and caramel), Cento% Nobile (smooth, buttery, chocolate and nuts), a Proefpakket sampler pack, and Cento% cane sugar sticks. 100% Arabica beans with Fairtrade, Organic, and Climate Neutral certifications; each box sold donates 1,000 liters of clean drinking water via the Made Blue Foundation.
• Trial Placement Program (Proefplaatsing) Free 1-week trial placement of a coffee machine at a business location, allowing prospective customers to test the machine and coffee quality before committing to a purchase or rental contract.

Quantifiable outcome

• 4-hour on-site technical response time
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Made Blue FoundationcoreStrategic or Co-development PartnerKoffiePartners partners with Made Blue Foundation for their Caffè Cento% brand. Each box of Cento% coffee sold results in 1,000 liters of clean drinking water donated to developing countries (Kenya, Senegal, Ethiopia, Vietnam, Indonesia). Total impact: 31.6 million liters of clean water donated.
• Coffee Fresh GroupcoreChannel Partner/ Reseller/ DistributorPartnership network with Coffee Fresh group, extending KoffiePartners' reach through 5 showroom locations across Netherlands. Includes Coffee Fresh Westhoff (Drempt), Coffee Fresh Beaumont (Echt), Coffee3 (Udenhout). Together they serve 5 locations nationwide.
• ETNAcoreTechnology or IntegrationETNA is a key machine brand in KoffiePartners' portfolio. They offer ETNA Dorado espresso machines (Compact, Medium, Large variants) with Swiss quality and various capacity options for businesses.
• EversyscoreTechnology or IntegrationEversys is a Swiss coffee machine manufacturer represented in KoffiePartners' portfolio. Models include Eversys E4M and Eversys C2M bean-to-cup machines known for high capacity and barista-quality output.
• WMFcoreTechnology or IntegrationWMF (German manufacturer) provides professional coffee machines to KoffiePartners including WMF 1100 S, WMF 5000 S+, WMF 1500 S+, and WMF 9000 S+ models with German engineering and innovation.
• NESCAFÉcoreTechnology or IntegrationNESCAFÉ brand provides commercial coffee machines and coffee products. KoffiePartners offers NESCAFÉ Amato, NESCAFÉ Fusion, NESCAFÉ Fido machines along with NESCAFÉ espresso beans.
• Coffee Fresh (proprietary brand)coreTechnology or IntegrationCF (Coffee Fresh) brand provides coffee beans and machines. Products include CF Primo, CF Terra, CF Forza, CF Giusto with certifications including Rainforest Alliance and Fairtrade. 15 cups per second globally.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Office Coffee Company (Miko Office): Office Coffee Company, the rebranded B2B unit of Miko (Belgian coffee roaster), is a Benelux-native office coffee specialist offering machines, beans and service to mid- and large-market customers — closely matching KoffiePartners' product, channel and customer mix.
• Nespresso Professional: Nespresso Professional is Nestlé Nespresso's B2B division, supplying capsule-based coffee machines, premium capsules, and machine servicing to offices and hospitality clients — competing with KoffiePartners on premium coffee positioning and switched-employee-perks accounts.
• Selecta Group: Selecta is a pan-European workplace coffee and vending services operator delivering machine placement, ingredients, and service to enterprise and public-sector customers; it competes with KoffiePartners in multinational accounts and on contracts for larger Dutch offices.
• Pelican Rouge: Pelican Rouge is a major Benelux-based provider of office coffee services and vending, offering a comparable multi-brand machine portfolio, ingredient supply, and maintenance contracts to the same B2B office customer base — making it the closest like-for-like competitor to KoffiePartners in the Dutch market.
• Douwe Egberts Office (JDE Professional): JDE Professional (Douwe Egberts Office / Jacobs Douwe Egberts) is the Dutch-origin market leader in office coffee and a direct head-to-head competitor, selling machines, coffee capsules, and full B2B service agreements to enterprise and public-sector customers across Benelux.
• Coffee Fresh Group: Coffee Fresh Group is KoffiePartners' explicit channel partner and a near-clone operator in the Netherlands, running five showroom locations including its own machine and bean sub-brands (CF Primo, CF Terra, CF Forza); it is both a partner and a direct competitor for end-customer accounts.
• Lavazza Professional: Lavazza Professional is the B2B arm of Italian coffee major Lavazza, distributing espresso machines (e.g., LB-class) plus coffee and full-service programs to offices, hotels and restaurants — directly comparable to KoffiePartners' machine-plus-ingredient-plus-service model.

Broad incumbents

• WMF Professional (Schaerer / WMF Group): WMF Group (including Schaerer Coffee) is a major German/Swiss manufacturer of professional coffee machines (e.g., WMF 5000 S+, Schaerer models) that also sells direct and via partners to office customers — both a supplier to KoffiePartners and an indirect competitor via direct OEM channels.
• Segafredo Zanetti Espresso: Segafredo Zanetti is a global Italian coffee brand with a dedicated professional/office channel that supplies espresso machines, capsules and bulk coffee to workplaces; it competes with KoffiePartners in the same Dutch office and HoReCa channels, but as part of a broader global brand portfolio.

Emerging players

• Yoellia: Yoellia is a Dutch subscription-based coffee service for offices, bundling machine rental with bean supply on a monthly recurring model — a smaller, digitally native challenger competing for the same SMB and mid-market office accounts as KoffiePartners.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KoffiePartners