Rotobox
Rotobox d.o.o. manufactures premium carbon fiber wheels for performance motorcycles and cars using a proprietary carbon-epoxy-steel composite and one-piece hollow carbon cast process, selling globally via a 30+ country dealer network and direct e-commerce from Slovenia.
- Company typePrivate
- Founded2004
- HeadquartersSentjur, Slovenia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rotobox does
Rotobox d.o.o. is a Slovenian manufacturer of premium carbon fiber wheels for performance motorcycles and, as of September 2025, passenger cars. Founded by Gregor Bizjak in 2004 and commercializing its first wheel in 2012, the company operates from Šentjur, Slovenia with a headcount of 11–50. Its core products are four motorcycle wheel lines — Bullet, Bullet PRO, Boost, and RBX2 — plus the AIMER car wheel line, alongside supporting accessories (bearings, sprockets, cush drive rubbers, titanium bolts, carbon covers) and branded merchandise. The company markets through direct e-commerce with a vehicle-fitment 3D configurator and free global DHL shipping, and an independent dealer network that spans 30+ countries across North America, Europe, Asia-Pacific, the Middle East, and the Caribbean.
The company's differentiation rests on proprietary manufacturing technology: an industry-first 3-component composite (carbon-epoxy-steel) in which 2.5 mm stainless steel wire is embedded on each side of the rim for ductility and impact resistance, combined with one-piece hollow carbon cast production, high pressure vacuum-assisted resin transfer molding (RTM), and dry forging that fuses chopped and woven fibers. Centers are CNC-machined from 7075 T651 aluminum. The motorcycle wheels carry JWL DOT-E certification (JASO T203-85 / ISO-8644), and the AIMER line is the world's first aftermarket carbon car wheels compliant with SAE J3204.
Rotobox's commercial model is premium direct and channel sales of made-to-fit wheels. Pricing spans roughly €1,655–€2,555 per motorcycle wheel, with vehicle-specific kits priced up to €4,590 (e.g., Can-Am Ryker set). Sales are invoiced in euros with VAT applied for EU customers, payment is pre-collected via PayPal or wire, and free worldwide shipping is offered to end customers. The company is privately held, founder-owned, with no disclosed external funding rounds.
Rotobox firmographics
Firmographics- Name
- Rotobox
- Legal name
- Rotobox d.o.o.
- Website
- https://rotobox-wheels.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rotobox d.o.o. manufactures premium carbon fiber wheels for performance motorcycles and cars using a proprietary carbon-epoxy-steel composite and one-piece hollow carbon cast process, selling globally via a 30+ country dealer network and direct e-commerce from Slovenia.
- Ownership category
- akta.pro rank
Rotobox industry classification
Industry- Product category
- Carbon Fiber Wheels
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)
Keywords
Where Rotobox is headquartered
LocationHeadquarters
- HQ city
- Sentjur
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
Rotobox business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Carbon Fiber Wheels Sales: Primary revenue from sale of premium carbon fiber wheels for motorcycles and cars. Products include Bullet, Bullet PRO, Boost, RBX2 motorcycle wheels and AIMER car wheels. Sold through e-commerce and dealer network with global shipping.
- Accessories and Spare Parts: Sale of complementary products including ceramic/steel bearings, cush drive rubbers, sprockets, sprocket carriers, valve stems, titanium bolts, spacers, and carbon wheel covers. These provide recurring revenue from existing customer base.
- Merchandise: Sale of branded merchandise including team shirts, hoodies, jackets, vests, snapback caps, and wall clocks made from forged carbon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Rotobox Boost - motorcycle wheel |
| One time/ perpetual license | Pay-as-you-go | Rotobox Bullet PRO - motorcycle wheel |
| One time/ perpetual license | Pay-as-you-go | Rotobox Bullet - motorcycle wheel |
| One time/ perpetual license | Pay-as-you-go | Rotobox RBX2 - motorcycle wheel |
| One time/ perpetual license | Pay-as-you-go | Rotobox AIMER - car wheel |
| Unit Pricing | Pay-as-you-go | Ceramic Bearings for One Wheel |
| Unit Pricing | Pay-as-you-go | Steel Bearings for One Wheel |
| Unit Pricing | Pay-as-you-go | Ceramic Bearing for Sprocket Carrier |
| Unit Pricing | Pay-as-you-go | Steel Bearing for Sprocket Carrier |
| Unit Pricing | Pay-as-you-go | Cush Drive Rubbers (5 pcs) |
| Unit Pricing | Pay-as-you-go | RBX2 Cush Drive Rubbers (5 pcs) |
| Unit Pricing | Pay-as-you-go | Rotobox Sprocket Carrier |
| Unit Pricing | Pay-as-you-go | Spacers Complete Set for One Wheel |
| Unit Pricing | Pay-as-you-go | Titanium Hex Head M10x25 Bolts (5 pcs) |
| Unit Pricing | Pay-as-you-go | Valve Stem 8.3mm Anodized |
| Unit Pricing | Pay-as-you-go | Rotobox Carbon Covers for Bullet/Bullet Pro |
| Unit Pricing | Pay-as-you-go | Bolt-On Adapter Kit for Kawasaki H2/H2R |
| Unit Pricing | Pay-as-you-go | Formula Student Carbon Wheels Set 10x7 |
| Unit Pricing | Pay-as-you-go | Rotobox Bullet Blue 17 Carbon Wheels Set for Can-Am Ryker |
| Unit Pricing | Pay-as-you-go | Rotobox Boost for Yamaha Tenere 700 Kit |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Rotobox product offering
Product offeringCore offering
Rotobox designs and manufactures premium carbon fiber wheels for motorcycles and cars using a proprietary 3-component carbon-epoxy-steel composite and one-piece hollow carbon cast production process. Its motorcycle wheel lineup includes Bullet, Bullet PRO, Boost, and RBX2 models, and the company recently expanded into automotive with the AIMER carbon fiber car wheels. In addition to wheels, Rotobox sells complementary accessories (bearings, sprockets, cush drive rubbers, valve stems, titanium bolts, carbon covers) and limited-edition vehicle-specific kits such as those for the Yamaha Tenere 700 and Can-Am Ryker.
Product overview
Rotobox is a carbon fiber wheel manufacturer specializing in high-performance motorcycle and car wheels. The product portfolio consists of four motorcycle wheel models (Bullet PRO, Bullet, Boost, RBX2) featuring the company's proprietary 3-component carbon-epoxy-steel composite and resin transfer molding technology, plus the AIMER car wheel line as the company's first automotive product. The wheels are designed as direct OEM replacements for specific motorcycle and car models. Supporting the core wheel products, the company offers limited-edition vehicle-specific kits, a comprehensive accessories line including bearings, sprockets, and carbon covers, plus branded merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Bullet PRO: Upgraded, stronger and stiffer carbon fiber motorcycle wheels with daring look, designed for demanding users.
- Bullet
- Boost
- RBX2
- AIMER
Products and services
- Rotobox Bullet Motorcycle Wheel Top-performance one-piece carbon fiber motorcycle wheel with solid thin spokes built from military-grade carbon fiber yarn (tensile strength 6000 MPa). Designed for road or track use; pricing starts at €1,755.00 per wheel.
- Rotobox Bullet PRO Motorcycle Wheel Upgraded carbon fiber motorcycle wheel with continuous unidirectional carbon fibers forming stiffer spokes for demanding motorcycles. Pricing starts at €1,955.00 per wheel.
- Rotobox Boost Motorcycle Wheel Carbon fiber motorcycle wheel with hollow-spoke design using high-pressure core technology for enormous strength and elegant clean form. Front wheel 2.58 kg, rear symmetric 4.11 kg. Pricing starts at €1,655.00 per wheel.
- Rotobox RBX2 Motorcycle Wheel Award-winning carbon fiber motorcycle wheel with revolutionary construction providing low moment of inertia and low gyroscopic effect. Max permissible static load 150 kg front, 250 kg rear. Pricing starts at €2,555.00 per wheel.
- Rotobox AIMER Carbon Fiber Car Wheel Carbon fiber car wheels with unidirectional carbon fibers in a thin solid-spoke design. World's first SAE J3204-certified aftermarket carbon car wheels. Available in 20x9 (7.7 kg) and 20x11 (8.1 kg) dimensions with permissible static load 650–750 kg.
- Rotobox Boost for Yamaha Tenere 700 Kit Vehicle-specific kit including front 19x3.0 and rear 17x5.5 Boost carbon wheels, adapted ABS pick-ups, chain tension blocks, and 43-tooth sprocket. Enables a 10-minute off-road to on-road wheel swap on the Yamaha Tenere 700. Price €3,690.00.
- Rotobox Bullet Blue 17" Carbon Wheels Set Upgrade for Can-Am Ryker Ultralight carbon wheels upgrade for the Can-Am Ryker with 7 kg weight saving; tires pre-installed and balanced. Price €4,590.00 per set.
- Rotobox 10"x7" Formula Student Carbon Wheels Set Set of four 10x7 carbon fiber wheel casts for Formula Student competition cars. Price €3,420.00 per set.
- Ceramic Bearings for One Wheel Ceramic bearings set for one Rotobox wheel, compatible with multiple motorcycle models. Price €285.00 per set.
- Steel Bearings for One Wheel Steel bearings set for one Rotobox wheel. Price €35.00 per set.
- Ceramic Bearing for Sprocket Carrier Ceramic bearing for Rotobox sprocket carrier. Price €185.00.
- Steel Bearing for Sprocket Carrier Steel bearing for Rotobox sprocket carrier. Price €65.00.
- Rotobox Sprocket Carrier
Quantifiable outcome
- 7 kg weight saving with Rotobox Bullet Blue 17 carbon wheels set upgrade for Can-Am Ryker
- +2 more outcomes
Companies that use Rotobox
Customer profileSegments4 records
Ideal customer profiles4 records
Rotobox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Rotobox partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered regional.
- AS MOTO CENTER D.O.O.regionalAuthorized dealer in Slovenia offering Rotobox carbon fiber wheels for motorcycles. Provides local sales, support, and potentially installation services for Slovenian customers.
- ELISA D.O.O.regionalAuthorized dealer in Slovenia. Provides local sales and support for Rotobox products in the Slovenian market.
- HHR PERFORMANCEregionalAuthorized dealer in USA. One of several American dealers offering Rotobox carbon fiber wheels to US customers.
- SUPERBIKE UNLIMITEDregionalAuthorized dealer in USA specializing in superbike and performance motorcycle parts and accessories.
- ROTTWEILER PERFORMANCEregionalAuthorized dealer in USA offering Rotobox wheels and related performance products.
- OSHMO MOTORCYCLESregionalAuthorized dealer in USA providing Rotobox carbon fiber wheel products.
- DUCATI DETROITregionalAuthorized dealer in USA with Ducati specialization, offering Rotobox wheels compatible with Ducati motorcycles.
- PIT LANE MOTOregionalAuthorized dealer in USA with motorsports focus, offering Rotobox wheels.
- MOTOKARMAX LLCregionalAuthorized dealer in USA operating at 2to4wheels.com, offering Rotobox carbon fiber wheels.
- MOTOPLUSregionalAuthorized dealer in Australia. Provides Rotobox products to Australian motorcyclists.
- WRS S.R.L.regionalAuthorized dealer in Italy. Italian market dealer for Rotobox carbon fiber wheels.
- YART GMBHregionalAuthorized dealer in Austria, operating at yart7.com.
- GP PRODUCTS B.V.regionalDealer in Belgium operating at gpproducts.eu. Also GP PRODUCTS GMBH serves Germany.
- MOTOSALON, HILLS TRADING INC.regionalAuthorized dealer in Japan.
- THORNBIKESregionalAuthorized dealer in France.
- EVO-X E.U.R.L.regionalAuthorized dealer in France operating at evo-xracing.com.
- BIKE TORQUE RACING LTDregionalAuthorized dealer in UK operating at biketorqueracing.co.uk.
- HOSTETTLER AGregionalAuthorized dealer in Switzerland operating at hostettler.com.
- BIKE965regionalAuthorized dealer in Kuwait.
- COUGAR MOTORCYCLESregionalAuthorized dealer in UAE operating in Dubai.
- OLDTIMER MOTORCYCLEregionalAuthorized dealer in UAE.
- EUROCORSA PERFORMANCEregionalAuthorized dealer in Canada operating at eurocorsa.com.
- MOTO MECCANICAregionalAuthorized dealer in Canada operating at motomeccanica.ca.
- BURNABY KAWASAKI RETAIL LTD.regionalAuthorized dealer in Canada.
- KUH INTERNATIONAL CO., LTD.regionalAuthorized dealer in Korea.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Rotobox competitors and assessment
Company assessmentBroad incumbents
- Vossen Wheels: Established US aftermarket luxury and performance wheel brand offering forged and cast wheels broadly across car segments. While primarily metal wheels, Vossen competes with Rotobox AIMER for premium car enthusiast share-of-wallet.
- Forgeline Motorsports: US manufacturer of custom forged and carbon fiber wheels for premium performance and motorsport applications. Overlaps with Rotobox on premium car customization and racing-oriented aftermarket customers.
- OZ Racing: Italian motorsport and aftermarket wheel leader with motorcycle and car wheel lines. While primarily aluminum/forged, OZ competes for the same race- and premium-track-oriented customer base as Rotobox across Europe and globally.
Direct peers
- Poggipolini (PFM): Italian manufacturer of forged magnesium and aluminum motorcycle wheels for racing and high-end sport applications. Direct motorcycle wheel peer to Rotobox with similar premium positioning and Ducati/Italian superbike customer overlap.
- Marchesini Racing: Italian forged aluminum and magnesium motorcycle wheel manufacturer serving racing, sport, and premium motorcycle segments. Highly comparable to Rotobox on performance motorcycle wheel position, with overlap in Ducati, superbike, and track-day customers.
- Dymag: UK-based carbon fiber wheel manufacturer serving both motorcycle and automotive OEM and aftermarket segments. Direct technology and end-customer overlap with Rotobox across both motorcycle performance and premium automotive wheels.
- Carbon Revolution: Public-market leader in carbon fiber wheels for the automotive aftermarket and OEM. Carbon Revolution and Rotobox both produce one-piece carbon fiber automotive wheels, and Carbon Revolution's scale plus OEM contracts (e.g., Ford, Ferrari) makes it the most direct competitive reference for Rotobox's AIMER line.
- HRE Performance Wheels: Premium US-based forged and carbon fiber aftermarket wheel manufacturer for high-performance cars and motorcycles. Competes with Rotobox AIMER in premium car aftermarket and offers comparable customization and configurator-driven DTC experience.
- BST (Black Stone Tek): Manufacturer of carbon fiber motorcycle wheels with a 3D-printed hub and carbon rim structure. BST is the closest direct motorcycling-wheel competitor to Rotobox, targeting the same performance and racing customer base.
Emerging players
- Rotiform: US aftermarket forged and flow-formed wheel brand with strong direct-to-consumer configurator presence and lifestyle branding. Comparable to Rotobox on premium aftermarket positioning and DTC configurator-driven sales motion, though focused on cars and metal wheels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rotobox social profiles
Digital presenceRotobox compliance and trust
Trust signalCompliance2 records
Rotobox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rotobox leadership team
Management profileNumber of profiles
Profiles1 record
Rotobox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rotobox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rotobox
What does Rotobox do?
Rotobox designs and manufactures premium carbon fiber wheels for motorcycles and cars using a proprietary 3-component carbon-epoxy-steel composite and one-piece hollow carbon cast production process. Its motorcycle wheel lineup includes Bullet, Bullet PRO, Boost, and RBX2 models, and the company recently expanded into automotive with the AIMER carbon fiber car wheels. In addition to wheels, Rotobox sells complementary accessories (bearings, sprockets, cush drive rubbers, valve stems, titanium bolts, carbon covers) and limited-edition vehicle-specific kits such as those for the Yamaha Tenere 700 and Can-Am Ryker.
Is Rotobox a public or private company?
Rotobox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rotobox founded?
Rotobox was founded in 2004. It employs 11 to 50 people.
Where is Rotobox based?
Rotobox is headquartered in Sentjur, Slovenia, in the Europe region.
How does Rotobox make money?
Three revenue lines are on record. Carbon Fiber Wheels Sales are the primary driver. The others are accessories and Spare Parts and merchandise.
Who are Rotobox's main competitors?
Broad incumbents on record are Vossen Wheels, Forgeline Motorsports and OZ Racing. Direct peers are Poggipolini (PFM), Marchesini Racing, Dymag, Carbon Revolution, HRE Performance Wheels and BST (Black Stone Tek). Rotiform is listed as an emerging player.
Does Rotobox have an API?
No public API is recorded for Rotobox.
What industry is Rotobox in?
Rotobox's product category is Carbon Fiber Wheels. Its primary akta.pro industry code is IMACAIAJ, Wheels & Rims Manufacturing (Steel/Alloy). Its NAICS code is 336330 and its SIC code is 3751.