ZOO Dvůr Králové

What ZOO Dvůr Králové does

ZOO Dvůr Králové a.s. operates Safari Park Dvůr Králové, a single-site zoological and safari park located at Štefánikova 1029, Dvůr Králové nad Labem, Czech Republic. Established in 1946 and celebrating 75 years of operation, the park combines traditional zoo exhibits with African-style safari drive-through experiences featuring free-roaming wildlife including northern white rhinos, giraffes, elephants, and other African species. The company is incorporated as a Czech joint-stock company (akciová společnost, a.s.) and is privately held, with no public ticker. Its primary functional offering is physical visitor attendance, supported by a multilingual digital presence (Czech, English, Polish) at safaripark.cz.

The business operates a multi-stream revenue model. Primary income derives from gate and online admission ticket sales, including seasonal evening promotions (e.g., 80 CZK after 17:00 during July–August 2026). Secondary streams include a premium experiences portal (zazitky.safaripark.cz), an animal adoption and Konto Wildlife conservation donation program, on-site accommodation via the Safari Park Resort sub-brand (safariparkresort.cz), a merchandise e-shop (eshop.safaripark.cz), and corporate event venue rental. Distribution is omnichannel: online self-serve ticketing, on-site gate entry, dedicated experience reservations, and a direct corporate events sales team. Go-to-market is direct-to-consumer with supporting institutional channels for schools, summer camps, and corporate clients.

The company is supported by regional and corporate sponsorship from Královéhradecký kraj (Hradec Králové Region), ČSOB, ČEZ and its Nadace ČEZ foundation, Lesy ČR, and media partners including Prima and Český rozhlas. Marketing is digital-first across Facebook, Instagram, and YouTube, supplemented by email newsletter and event-driven PR. The underlying technology is a CMS-based web platform with standard e-commerce and booking integrations; no proprietary AI, API, or SDK infrastructure is disclosed. The park's competitive position rests on its 75-year heritage, established rare-species populations (notably northern white rhinos), and a diversified monetization ecosystem around a single physical destination in Central Europe.

Name

ZOO Dvůr Králové

Legal name

ZOO Dvůr Králové a.s.

Website

https://zoodvurkralove.cz

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

ZOO Dvůr Králové a.s. operates Safari Park Dvůr Králové, a 75-year-old Czech zoological and safari park in Dvůr Králové nad Labem serving families, school groups, corporate clients, and international visitors with African wildlife experiences, accommodation, and conservation programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Dvur Kralove Nad Labem

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Ticket Sales: The zoo generates primary revenue through admission fees, with tickets available for purchase online and at the venue. Standard entry fees apply with special pricing for evening hours.
2. Animal Adoption Program: Visitors can adopt African animals through the Wildlife Account (Konto Wildlife) to support conservation projects. This provides a recurring and one-time donation/adoption revenue stream.
3. Experiences and Activities: The park offers booked experiences and activities that can be reserved online, generating revenue from premium visitor engagements.
4. E-commerce: An e-shop operates at eshop.safaripark.cz selling merchandise and potentially other goods.
5. Corporate Events: The venue is available for corporate events (firemní akce), providing rental revenue for private functions.
6. Accommodation: Safari Park Resort (safariparkresort.cz) offers accommodation services adjacent to the zoo, creating ancillary hospitality revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

ZOO Dvůr Králové operates a safari park in Dvůr Králové nad Labem featuring African and exotic wildlife, offering daily admissions, guided safari experiences, on-site accommodation, corporate event hosting, conservation programs, and a branded merchandise e-shop. The park has been operating since 1946 and combines recreational wildlife viewing with education and species preservation.

Product overview

ZOO Dvůr Králové operates Safari Park Dvůr Králové as a unified visitor experience combining a traditional zoo with African-style safari drives. The portfolio includes the core safari park attraction (featuring free-roaming African wildlife), supported by online ticketing and experience booking systems, an e-commerce store, on-site accommodation via Safari Park Resort, corporate event services, and conservation/adoption programs. The various services are interconnected through the main safaripark.cz domain with dedicated sub-portals for specific functions (zazitky.safaripark.cz for experiences, eshop.safaripark.cz for merchandise, safariparkresort.cz for accommodation).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Northern white rhino conservation program actively saving critically endangered species

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Královéhradecký kraj (Hradec Králové Region)minorStrategic or Co-development PartnerThe regional government of Hradec Králové Region is a supporter of the safari park, with their logo displayed on the website as a regional partner/sponsor.
• PrimaminorGTM or Marketing PartnerPrima is a major Czech television broadcaster that appears as a media partner/supporter of Safari Park Dvůr Králové.
• Český rozhlas (Czech Radio)minorGTM or Marketing PartnerČeský rozhlas (Czech Radio) is the national public broadcaster appearing as a media partner/supporter of the safari park.
• Lesy ČR (Forests of the Czech Republic)minorStrategic or Co-development PartnerLesy ČR is the state-owned forest management enterprise that supports the safari park as a partner, likely aligned through environmental and conservation themes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• West Midland Safari Park: UK safari park with drive-through reserves and theme park attractions. Similar combined drive-through and walk-through model with leisure extensions.
• Serengeti Park Hodenhagen: German safari park featuring drive-through and walk-through animal experiences alongside on-site resort. Most direct safari-park model analog in the German-speaking market, comparable to Dvůr Králové's offering.
• Pairi Daiza: Belgian safari-themed zoo with immersive thematic zones and lodging. Comparable safari/zoo hybrid model, premium-tier positioning, and resort-adjacent accommodations make it a strong European benchmark.
• Leipzig Zoo: Large German zoo with tropical halls (Gondwanaland) and conservation programs. Comparable in scale, conservation branding, and educational programming for Central European audiences.
• Knuthenborg Safaripark: Danish safari park on Lolland with drive-through safari experiences. Comparable in scale and concept to a regional Central European safari park destination.
• Givskud Zoo: Danish safari park and zoo with drive-through animal areas and resort. Operates a similar mixed safari/zoo concept and competes for Northern European wildlife tourism demand.
• Longleat Safari Park: UK safari park with drive-through wildlife experiences and adjacent stately home/estate. Comparable in safari concept combined with hospitality and event extensions.
• Berlin Zoo: One of Europe's oldest and most-visited zoos, with strong conservation programs and corporate sponsorships. Comparable in heritage (founded 1844) and brand recognition for visitors in the German-speaking region.
• Zoo Praha (Prague Zoo): The most prominent Czech zoo, located in Prague. Direct competitor for domestic leisure visitors and a benchmark for admission pricing, member programs, and educational programming in the same country.
• Chester Zoo: UK charity-operated zoo with extensive conservation programs and premium visitor experiences. Comparable on conservation branding, educational programs, and diversified revenue beyond admissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/user/DvurKraloveZoo
• Facebookfacebook.com/safariparkdvurkralove
• Instagraminstagram.com/safariparkdvurkralove
• Xx.com/zoodvurkralove
• LinkedInlinkedin.com/company/zoo-dvur-kralove

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZOO Dvůr Králové