Qplus
Qplus is a Turkish fuel distribution and retail brand operating through a nationwide franchise network of gasoline, diesel, and LPG stations, supported by two owned filling facilities and proprietary tank-monitoring technology. It serves retail motorists and franchisee dealers across Turkey from Malatya.
- Company typePrivate
- Founded1983
- HeadquartersYesilyurt
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Qplus does
Qplus is a Turkish fuel distribution and retail brand operated by VTM Akaryakıt Petrol Ürünleri Dağıtım Sanayi ve Ticaret A.Ş., a Malatya-headquartered private company with Anatolian capital origins. The group's operating history traces back to Oralgaz Sanayi ve Ticaret A.Ş. (founded 1983), which built over 35 years of presence in the Turkish LPG sector. The Qplus brand entered the broader fuel market in 2010, extending into gasoline, diesel, and autogas, with the QGas sub-brand added in 2014 and Qplus MAX positioned as a premium fuel product.
The company operates two owned filling facilities (Malatya and Tokat/Turhal, established 2006) with combined storage capacity of 2,000 m³, and distributes fuel primarily through a franchise/dealer network spanning Turkey, supported by regional field representatives in five regions. Its proprietary technology stack includes GPRS Level Monitoring Devices for real-time tank telemetry, QYakıt Quality Standards, and Pump and Tank Automation systems that together support compliance and operational control across the network.
Qplus generates revenue through wholesale fuel distribution to franchisees and direct retail sales at owned stations; the franchise/dealer model is the primary go-to-market channel reaching end consumers. The company is privately held with a paid-in capital of 20,000,000 TL and is led by Board Chairman Enes Malik Marasali. No public revenue, headcount, or growth metrics are disclosed.
Qplus firmographics
Firmographics- Name
- Qplus
- Legal name
- VTM AKARYAKIT PETROL ÜRÜNLERİ DAĞITIM SANAYİ VE TİCARET ANONİM ŞİRKETİ
- Website
- https://qplus.com.tr
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Qplus is a Turkish fuel distribution and retail brand operating through a nationwide franchise network of gasoline, diesel, and LPG stations, supported by two owned filling facilities and proprietary tank-monitoring technology. It serves retail motorists and franchisee dealers across Turkey from Malatya.
- Ownership category
- akta.pro rank
Qplus industry classification
Industry- Product category
- Fuel Retail (Gasoline Stations)
- NAICS
- Gasoline Stations with Convenience Stores (457110), Fuel Dealers (4572)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)
Keywords
Where Qplus is headquartered
LocationHeadquarters
- HQ city
- Yesilyurt
Offices1 record
Markets served
Qplus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Fuel Product Sales: Retail sale of petroleum products including gasoline (benzin), diesel (motorin), autogas/LPG (otogaz), and differentiated premium fuel (Qplus MAX) through company-owned and franchise station network across Turkey.
- Franchise/Dealer Network Revenue: Revenue generated through franchise model where dealers operate under Qplus brand, receiving product supply, marketing support, corporate branding, periodic maintenance services, and quality assurance from the company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regional fuel pricing based on location and product type |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Qplus product offering
Product offeringCore offering
Qplus operates a nationwide franchise network of branded fuel stations in Turkey, retailing gasoline (benzin), diesel (motorin), autogas/LPG (otogaz), and the differentiated premium Qplus MAX fuel. Stations are operated by independent franchise dealers who receive product supply, GPRS tank level monitoring, periodic underground tank maintenance, quality assurance via the QYakıt program, and corporate branding/marketing support from the company.
Product overview
QPlus is a Turkish fuel and energy brand operating under VTM Akaryakıt Petrol Ürünleri Dağıtım Sanayi ve Ticaret A.Ş. (Oralgaz Group), offering a portfolio of interconnected fuel and service products. The core offering is QPlus Akaryakıt — a network of fuel stations providing gasoline, diesel, and differentiated fuels (Qplus MAX), complemented by the QGas LPG autogas sub-brand available at all QPlus stations. Both brands share the same station network, online platforms (QPlus portal and QGas platform), and dealer management infrastructure including GPRS tank monitoring. Additional station amenities (convenience stores, car washes, tire repair, ATMs, oil maintenance) round out the service offering. Qlife Magazine serves as the company's editorial/publication arm.
Differentiator
Problem solved
Functional benefit
Brands
- QGas: Gas/LPG sales service brand created in 2014 alongside Q PLUS; operates at all Q PLUS fuel stations providing gas sales services.
Products and services
- QPlus Akaryakıt Main Qplus fuel station brand offering gasoline (benzin), diesel (motorin), and differentiated fuel products through a nationwide franchise station network in Turkey. Stations provide additional services including convenience stores, car washes, tire repair, ATMs, and oil maintenance.
- QGas LPG autogas sales brand providing autogas (LPG) sales at all Qplus fuel stations across Turkey. Operates as a separate gas sales service under the Oralgaz family.
- Qplus MAX Differentiated premium fuel product offered at Qplus stations, meeting EU standards and EPDK technical regulations. All fuel types sold in Turkey must meet these standards per national licensing requirements.
- Station Amenities (Market, Car Wash, Tire Repair, ATM, Oil Maintenance) Bundle of additional services available at Qplus fuel stations including convenience stores (Market), automated car washes (Araç Yıkama), tire repair (Lastik Tamiri), ATMs, and oil/lubricant maintenance services (Yağ Bakımı), along with wireless internet, restroom, and restaurant facilities at select stations.
Companies that use Qplus
Customer profileSegments2 records
Ideal customer profiles3 records
Qplus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Qplus partnerships and signals
Strategic signalScale indicators4 records
Recent moves10 records
Expansion highlights4 records
Qplus competitors and assessment
Company assessmentBroad incumbents
- TotalEnities Turkey: International integrated energy company operating branded forecourts in Turkey, with overlapping product portfolio in gasoline, diesel, and increasingly EV charging.
- BP Turkey: Global oil major with branded Turkish fuel stations and forecourt retail; directly competes on differentiated fuels and station amenity offerings similar to Qplus' positioning.
- Shell Turkey: Multinational incumbent with a large branded Turkish forecourt network; competes on fuel quality, loyalty, and convenience — the same value pillars Qplus targets with Qplus MAX and its station amenities.
Direct peers
- Alpet: Independent Turkish fuel station chain with a comparable multi-region forecourt model and LPG exposure; positioned similarly to Qplus as a mid-size domestic branded competitor.
- Opet: Major Turkish fuel retailer (Koç Group) with a nationwide branded station network, convenience retail, and loyalty programs that compete head-to-head with Qplus on forecourt share.
- Sunpet: Turkish domestic branded fuel retailer with regional station network and convenience-store focus; competes with Qplus for share among price-sensitive and loyalty-driven motorists.
- Petrol Ofisi: Turkey's largest fuel retailer and direct competitor; operates a comparable nationwide branded forecourt network selling gasoline, diesel, and autogas/LPG to retail and fleet customers.
- Lukoil Turkey: International branded fuel retailer active in Turkey with a comparable forecourt model and differentiated fuel products; competes for the same Turkish retail and fleet customer base.
Others
- Turkish Petroleum (TPAO): State-owned upstream Turkish operator with downstream retail interests; relevant as a structural reference for EPDK-regulated wholesale supply and as a potential counterparty or competitor in domestic fuel distribution.
Emerging players
- Aytemiz: Growing Turkish independent fuel retailer expanding its branded forecourt footprint; competes in similar mid-tier positioning and targets Anatolian regions where Qplus is also strong.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Qplus social profiles
Digital presenceQplus compliance and trust
Trust signalCompliance4 records
Qplus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qplus leadership team
Management profileNumber of profiles
Profiles8 records
Qplus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Qplus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qplus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qplus
What does Qplus do?
Qplus operates a nationwide franchise network of branded fuel stations in Turkey, retailing gasoline (benzin), diesel (motorin), autogas/LPG (otogaz), and the differentiated premium Qplus MAX fuel. Stations are operated by independent franchise dealers who receive product supply, GPRS tank level monitoring, periodic underground tank maintenance, quality assurance via the QYakıt program, and corporate branding/marketing support from the company.
Is Qplus a public or private company?
Qplus is a private company. It is classified as unknown and is currently operating.
When was Qplus founded?
Qplus was founded in 1983. It employs 501 to 1,000 people.
Where is Qplus based?
Qplus is headquartered in Yesilyurt.
How does Qplus make money?
Two revenue lines are on record. Fuel Product Sales are the primary driver. The others are franchise/Dealer Network Revenue.
Who are Qplus's main competitors?
Broad incumbents on record are TotalEnities Turkey, BP Turkey and Shell Turkey. Direct peers are Alpet, Opet, Sunpet, Petrol Ofisi and Lukoil Turkey. Turkish Petroleum (TPAO) is listed as an others. Aytemiz is listed as an emerging player.
Does Qplus have an API?
No public API is recorded for Qplus.
What industry is Qplus in?
Qplus's product category is Fuel Retail (Gasoline Stations). Its primary akta.pro industry code is EUALAIAE, Convenience Retail & Foodservice at Forecourts (C-Store/QSR). Its NAICS code is 457110 and its SIC code is 5500.