De Haan Westerhoff
De Haan Westerhoff is a Dutch sun protection and shading solutions provider founded in 1975, supplying window and terrace shading products with Somfy smart home integration, 24/7 nationwide service, and a maintenance contract business to residential and commercial customers across the Netherlands.
- Company typePrivate
- Founded1975
- HeadquartersDrachten, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What De Haan Westerhoff does
De Haan Westerhoff is a privately held Dutch supplier of sun protection and shading solutions, founded in 1975 and headquartered in Drachten, Netherlands. The company supplies a comprehensive product portfolio covering window shading (ritscreens/zip screens, solar screens, wind-resistant screens, built-in screens, roller shutters including solar variants, external and built-in venetian blinds, awnings, drop arm screens, and insect screens) and terrace shading (pergolas, folding arm awnings, conservatory shading, louvered roof systems, and the Cubola design-driven terrace cover). Notable technical components include ritsscreen (zip screen) fabric retention technology for wind resistance, solar-powered operation variants, and integrations with the Somfy Tahoma smart home ecosystem and weather station-based automated shading control. The company also positions itself around Dutch BENG building energy efficiency compliance requirements, making shading a regulated, energy-driven purchase rather than a discretionary one.
The business serves residential homeowners, VVE/homeowners associations, and commercial clients across the education, healthcare, and corporate sectors throughout the Netherlands. Distribution runs through five physical showrooms and eight nationwide service locations, supported by 228 service specialists, 17 owned aerial work platforms, and a 24/7 emergency repair service that has handled 15,234 service requests. Revenue is generated through three streams: one-time product sale and installation, subscription-based maintenance contracts (Onderhoudscontracten), and project-based commercial services (custom VVE and institutional installations). All pricing is quote-based with no public rate cards, and the company operates a hybrid sales motion combining showroom-led consultative selling, direct quote requests, and online product selection tools (keuzehulp). The ownership structure is independent and privately held, with Paul Olijve serving as director; no external investment, funding rounds, or parent company are disclosed.
De Haan Westerhoff firmographics
Firmographics- Name
- De Haan Westerhoff
- Legal name
- De Haan Westerhoff
- Website
- https://nijszonwering.nl
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- De Haan Westerhoff is a Dutch sun protection and shading solutions provider founded in 1975, supplying window and terrace shading products with Somfy smart home integration, 24/7 nationwide service, and a maintenance contract business to residential and commercial customers across the Netherlands.
- Ownership category
- akta.pro rank
De Haan Westerhoff industry classification
Industry- Product category
- Sun Protection Systems
- NAICS
- Blind and Shade Manufacturing (33792), Window Treatment Retailers (449122)
- SIC
- Miscellaneous Furniture & Fixtures (2590), Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)
- akta.pro secondary industries
- Screens, Storm Doors/Windows & Insect Protection Systems (IMADAIAK), Sunrooms, Screen Rooms & Enclosures (HSAPALAF), Skylights, Roof Windows & Daylighting (IMADAFAL)
Keywords
Where De Haan Westerhoff is headquartered
LocationHeadquarters
- HQ city
- Drachten
- HQ country
- Netherlands
- HQ region
- Europe
Offices8 records
Markets served
De Haan Westerhoff business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Sun Protection Products: Sale and installation of window shading (screens, rolluiken, jaloezieën, markiezen), terrace shading (pergola, knikarmscherm, lamellendak), and related products for residential and commercial buildings
- Service and Maintenance: Service contracts, maintenance services, and 24/7 emergency repair services for installed sun protection systems. Includes reporting service issues and ongoing upkeep.
- Project Services: Custom installation projects for VVE (homeowners associations), commercial buildings, educational institutions, healthcare facilities, and other business clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
De Haan Westerhoff product offering
Product offeringCore offering
De Haan Westerhoff sells, installs, and maintains a comprehensive range of sun protection and shading products for residential and commercial buildings throughout the Netherlands. Their offering spans window shading (screens, roller shutters, external venetian blinds, awnings, insect screens) and terrace coverings (pergolas, louvered roofs, folding-arm awnings), complemented by Somfy Tahoma smart home integration, weather-responsive automation, professional installation services, and 24/7 emergency repair coverage.
Product overview
De Haan Westerhoff is a Dutch shading solutions company offering a comprehensive portfolio of window and terrace shading products. The product lineup includes window shading solutions (Ritsscreens, Solar Screens, Windvaste Screens, Inbouw Screens, Solar Rolluiken, Rolluik Dakkapel, Buitenjaloezieën, Inbouw Jaloezieën, Markiezen, Uitvalschermen, and Horren/insect screens) and terrace shading solutions (Pergola, Knikarmscherm, Serre Zonwering, Lamellen Overkapping, and Cubola). Smart control capabilities are available through Somfy Tahoma integration, and weather-responsive automation is enabled via weather stations. The company also provides maintenance and repair services, operates across residential and commercial segments (VVE/property associations, education, healthcare, business), and maintains five showrooms and eight service locations throughout the Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Ritsscreens Zip screens designed to keep buildings cool by blocking sunlight, featuring a sleek design and high-quality construction. Uses proprietary ritsscreen technology with tight fabric retention for superior wind resistance and aesthetic appeal.
- Solar Screens Screens powered by solar energy for sustainable sun protection, operating without the need for an electrical connection.
- Windvaste Screens Wind-resistant screens engineered to withstand strong winds while providing effective sun protection for windows.
- Inbouw Screens Built-in screens designed for seamless integration into building architecture, providing a clean and integrated sun protection solution.
- Solar Rolluiken Shutters powered by solar energy for sustainable window coverage and insulation, operating independently of electrical wiring.
- Rolluik Dakkapel Shutters specifically designed for dormer windows, providing tailored coverage and insulation for this window type.
- Buitenjaloezieën External venetian blinds providing adjustable sun control and ventilation through tilting slats.
- Inbouw Jaloezieën Built-in venetian blinds designed for integrated sun control solutions within the building structure.
- Markiezen Classic window awnings offering traditional sun protection with architectural appeal for residential and commercial facades.
- Uitvalschermen Drop awnings that extend outward from the window to provide targeted sun protection.
- Raamhorren Window insect screens for keeping insects out while allowing ventilation through open windows.
- Plissé Hordeur Pleated insect screens for doors, offering retractable insect protection with a space-saving pleated design.
- Pergola Minimalist terrace roofing structure with a taut fabric roof based on ritsscreen zip technology, providing protection against both sun and rain for outdoor living spaces.
- Knikarmscherm Folding arm awnings for terraces that provide shade and can be customized in various colors to match any home's appearance.
- Serre Zonwering Specialized shading solutions designed for conservatories and sunrooms to control temperature and light.
- Lamellen Overkapping Louvered roof systems with adjustable slats for customizable sun and rain protection on terraces, allowing precise control of light and ventilation.
- Cubola A distinctive terrace roofing product offering design-driven sun and weather protection with a unique architectural form.
- Maintenance Contracts (Onderhoudscontracten) Subscription-based maintenance service packages to keep installed shading systems in optimal operating condition, providing recurring upkeep and preventive care.
- 24/7 Emergency Repair Service (Storing Melden) 24/7 nationwide emergency repair service with rapid response for all installed shading products, available around the clock with regular service hours from 8:00 to 17:00.
Quantifiable outcome
- Professional service delivered nationwide with 228 service specialists
- +1 more outcomes
Companies that use De Haan Westerhoff
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
De Haan Westerhoff technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
De Haan Westerhoff partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SomfycoreSomfy is a leading manufacturer of smart home automation systems for sun protection and shading. De Haan Westerhoff is a Somfy specialist offering Tahoma smart control integration for automated shading systems. The partnership enables weather-responsive and smart home-integrated shading solutions. The collaboration between Paul Olijve (Director of De Haan Westerhoff) and Somfy has been strengthened with continued leadership commitment.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
De Haan Westerhoff competitors and assessment
Company assessmentDirect peers
- ROMA: German manufacturer of roller shutters, external venetian blinds, and insect protection. Comparable product categories, comparable project-based sales model, and similar reliance on German/European building efficiency regulations.
- Weinor: German maker of awnings, patio roofs, and terrace covers. Comparable on terrace shading product line (knikarmschermen, lamellendak) and on dealer/installer-led go-to-market model.
- Markilux: German premium awning and terrace shading specialist (markiezen, knikarmschermen, pergolas). Directly comparable in terrace shading category and in serving residential and commercial project clients.
- Renson: Belgian manufacturer and installer of sun protection, terrace covers, and ventilation. Closely comparable on product portfolio (screens, pergolas, louvered roofs) and Benelux market focus, making it the most direct head-to-head competitor.
- Warema: German specialist in technical sun protection systems including external venetian blinds, roller shutters, and pergolas. Comparable across product mix, commercial-project orientation, and integrated smart-control offering.
- Luxaflex (Hunter Douglas brand): Hunter Douglas's premium retail brand for made-to-measure blinds, shades, and shutters in Europe. Comparable as a brand-led showroom-and-installer model serving residential and commercial customers.
- Griesser: Swiss/European provider of external venetian blinds, roller shutters, and awnings. Comparable in commercial and residential sun protection, with similar automation and weather-responsive features.
- Heroal: German manufacturer of roller shutters, external venetian blinds, insect screens, and terrace coverings. Comparable across the full De Haan Westerhoff product family, with deep European dealer networks.
Broad incumbents
- Hunter Douglas: Global leader in window coverings (including Luxaflex) and architectural products. Directly comparable as a manufacturer/retailer of blinds, shades, shutters, and motorized shading systems serving residential and commercial markets across Europe.
Others
- Somfy: Smart-motorization partner for shading products. While primarily a technology supplier and current strategic partner of De Haan Westerhoff, Somfy competes in adjacent connected-shading control and is relevant as both ally and ecosystem participant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
De Haan Westerhoff social profiles
Digital presenceDe Haan Westerhoff financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Haan Westerhoff leadership team
Management profileNumber of profiles
Profiles1 record
De Haan Westerhoff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Haan Westerhoff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Haan Westerhoff
What does De Haan Westerhoff do?
De Haan Westerhoff sells, installs, and maintains a comprehensive range of sun protection and shading products for residential and commercial buildings throughout the Netherlands. Their offering spans window shading (screens, roller shutters, external venetian blinds, awnings, insect screens) and terrace coverings (pergolas, louvered roofs, folding-arm awnings), complemented by Somfy Tahoma smart home integration, weather-responsive automation, professional installation services, and 24/7 emergency repair coverage.
Is De Haan Westerhoff a public or private company?
De Haan Westerhoff is a private company. It is classified as unknown and is currently operating.
When was De Haan Westerhoff founded?
De Haan Westerhoff was founded in 1975. It employs 51 to 100 people.
Where is De Haan Westerhoff based?
De Haan Westerhoff is headquartered in Drachten, Netherlands, in the Europe region.
How does De Haan Westerhoff make money?
Three revenue lines are on record. Sun Protection Products are the primary driver. The others are service and Maintenance and project Services.
Who are De Haan Westerhoff's main competitors?
Direct peers on record are ROMA, Weinor, Markilux, Renson, Warema, Luxaflex (Hunter Douglas brand), Griesser and Heroal. Hunter Douglas is listed as a broad incumbent. Somfy is listed as an others.
Does De Haan Westerhoff have an API?
No public API is recorded for De Haan Westerhoff.
What industry is De Haan Westerhoff in?
De Haan Westerhoff's product category is Sun Protection Systems. Its primary akta.pro industry code is IMADAIAN, Window Treatments & Shading Systems (Blinds, Shades, Awnings), with a secondary code of IMADAIAK, Screens, Storm Doors/Windows & Insect Protection Systems. Its NAICS code is 33792 and its SIC code is 2590.