KNS

What KNS does

KNS (operating as KNS.ru) is a Russian online retailer and authorized IT equipment distributor founded in 1997 and headquartered in central Moscow. The company sells a broad catalog of computer and office equipment — laptops, desktops, all-in-ones, servers, networking gear, monitors, printers, multifunction printers, UPS systems, software, smartphones, tablets, and televisions — across more than 100 OEM brands including HP, Lenovo, Dell (Titanium Partner), Cisco, APC, Epson, Xerox, Apple, Samsung, Huawei, ASUS, MSI, Yealink, and Logitech. Beyond resale, KNS assembles and sells KNS-branded computers and servers and offers professional installation services covering structured cabling, LAN, PBX, access control, and video surveillance.

The business operates a standard e-commerce platform at www.kns.ru with self-service browsing, catalog filtering, cart, and checkout, supplemented by a corporate direct-sales team reachable via a dedicated phone line and email. Pricing is publicly disclosed and tiered: regular retail prices, discounted KNS Club member prices, and individualized volume discounts on corporate batches starting at 600,000 rubles. Distribution is single-country (Russia), with delivery to all settlements via transport companies and express mail, and self-pickup from the Moscow office.

KNS serves two primary customer segments: corporate organizations requiring IT procurement and integration for offices, data centers, branch networks, and warehouses (primary), and retail consumers purchasing personal computers, smartphones, and accessories (secondary). The company holds an FSB encryption license that enables cryptographic-related enterprise and government contracts. No external funding, parent company, or institutional ownership is disclosed; the company appears to be privately held.

Name

KNS

Legal name

KNS

Website

https://kns.ru

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

KNS is a Russian online retailer and authorized multi-OEM IT equipment distributor founded in 1997, selling laptops, desktops, servers, networking, printers, and consumer electronics to corporate organizations and retail consumers across Russia.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Hardware and Software): KNS generates revenue through the direct sale of computer and office equipment to both corporate organizations and retail consumers. Products include laptops, computers, servers, monitors, printers, MFPs, networking equipment, video surveillance, UPS, accessories, software, smartphones, tablets, and more. They offer tiered pricing with regular retail prices and discounted 'club' prices for registered members.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

KNS (KNS digital solutions) is a Russian online retailer and IT equipment distributor selling computers, laptops, servers, networking equipment, monitors, printers, multifunction devices, UPS systems, software, smartphones, tablets, and accessories from more than 100 manufacturers. The company serves both retail consumers through its e-commerce storefront at kns.ru and corporate clients with bulk pricing on orders from 600,000 rubles, plus IT infrastructure integration for offices, data centers, and branch networks. KNS also assembles and sells its own KNS-branded computers and servers.

Product overview

KNS (KNS digital solutions) is a Russian online retailer and IT equipment supplier established in 1997, offering a comprehensive catalog of computer and office equipment. The company operates as a multi-brand retailer with its own KNS-branded computers and servers alongside products from over 100 manufacturers. The product portfolio includes laptops (Acer, Apple, Asus, Dell, HP, Lenovo, MSI, Samsung, and Russian brands like Kvadra, Graviton, Aquarius), desktop computers and all-in-one PCs, computer components (processors, video cards, motherboards, memory, storage), monitors from major brands, servers from AIC, Asus, GigaByte, HPE, Lenovo, SuperMicro and others, networking equipment (switches, routers, access points, firewalls), video surveillance systems with Dahua IP cameras, presentation equipment including projectors, interactive boards and panels, video conferencing systems (Logitech, Yealink, Barco), AV equipment (Aten, Kramer), printers and multifunction printers (HP, Canon, Epson, Kyocera, Pantum, Xerox), UPS systems, software (Linux, Microsoft, 1C, MyOffice, R7), smartphones, tablets, TVs, and accessories. KNS provides B2B services including individual discounts on bulk orders from 600,000 rubles, IT infrastructure integration for offices, data centers, and warehouses, installation services (structured cabling, PBX, access control, video surveillance), virtualization, fault-tolerant solutions, and delivery across Russia.

Differentiator

Problem solved

Functional benefit

Products and services

• Laptops (Ноутбуки) Retail sale of laptops from a wide range of manufacturers for personal, home office, and corporate buyers across Russia.
• Desktop computers (Компьютеры) Retail and corporate sale of desktop PCs and assembled systems, including KNS-branded computers, from more than 20 manufacturers.
• Computer components (Комплектующие) Retail sale of PC components and upgrade parts for individual buyers, resellers, and system integrators.
• All-in-one PCs (Моноблоки) Retail sale of all-in-one desktop computers from major global and Russian manufacturers for home and office use.
• Servers (Серверы) Sale of servers and KNS-branded assembled server systems for corporate and enterprise IT infrastructure deployments.
• Network equipment (Сетевое оборудование) Sale of switches, routers, access points, firewalls, IP telephony, and other networking hardware for SMB and enterprise IT infrastructure.
• Video surveillance systems (Видеонаблюдение) Sale of IP and analog cameras, DVRs, IP door phones, and accessories for residential, commercial, and enterprise security installations.
• Presentation and Pro AV equipment (Презентационное / Pro AV / ВКС оборудование) Sale of projectors, interactive boards, video conferencing systems, AV switchers and extenders, professional displays, and demonstration boards for classrooms, meeting rooms, and event spaces.
• Network storage (Сетевые хранилища) Sale of NAS appliances, tape libraries, and enterprise storage solutions from leading storage vendors.
• Monitors (Мониторы) Retail sale of monitors from more than 30 brands for office, gaming, professional, and surveillance use.
• Multifunction printers (МФУ) Sale of multifunction printers (print, scan, copy, fax) for office and home office buyers.
• Printers (Принтеры) Sale of single-function printers from leading office printing brands for home and corporate use.
• UPS / Uninterruptible power supplies (UPS) Sale of UPS systems and backup power solutions for protecting computers, servers, and networking equipment.
• Software (Программное обеспечение) Retail sale of operating systems, office software, antivirus, and 1C business software to retail and corporate buyers.
• Smartphones (Смартфоны) Retail sale of smartphones from leading global and Russian manufacturers for personal and corporate use.
• Tablets (Планшеты) Retail sale of tablets for personal, education, and corporate mobile productivity use.
• Televisions (Телевизоры) Retail sale of TVs from more than 20 brands for home and commercial display use.
• Installation services (Монтажные работы) Professional installation services for structured cabling, LAN, PBX, access control, and video surveillance systems, delivered to corporate and enterprise customers.
• KNS-branded computers and servers (Серверы KNS / Компьютеры KNS) Custom-assembled KNS-branded desktop computers and servers sold to corporate and enterprise customers as part of KNS's own-brand product line.

Quantifiable outcome

• Discounts on product batches from 600,000 rubles for organizations

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• HPcoreChannel Partner/ Reseller/ DistributorKNS is an authorized dealer/reseller of HP products including laptops, computers, monitors, servers, printers, MFPs, and accessories. HP is one of the key manufacturer partners referenced for corporate volume discounts.
• LenovocoreChannel Partner/ Reseller/ DistributorKNS is an authorized dealer/reseller of Lenovo products including laptops, computers, monitors, and servers. Lenovo is one of the key manufacturer partners referenced for corporate volume discounts.
• DellcoreChannel Partner/ Reseller/ DistributorKNS is an authorized dealer/reseller of Dell products and holds Titanium Partner status (as indicated in promotional banners: 'KNS - титановый партнёр Dell! Прямые поставки для бизнеса.'). Dell is one of the key manufacturer partners referenced for corporate volume discounts.
• CiscocoreChannel Partner/ Reseller/ DistributorKNS is an authorized dealer/reseller of Cisco products including networking equipment. Cisco is one of the key manufacturer partners referenced for corporate volume discounts.
• APCcoreChannel Partner/ Reseller/ DistributorKNS is an authorized dealer/reseller of APC UPS products. APC is one of the key manufacturer partners referenced for corporate volume discounts.
• EpsoncoreChannel Partner/ Reseller/ DistributorKNS is an authorized dealer/reseller of Epson products including projectors and printers. Epson is one of the key manufacturer partners referenced for corporate volume discounts.
• XeroxcoreChannel Partner/ Reseller/ DistributorKNS is an authorized dealer/reseller of Xerox printers and MFPs. Xerox is one of the key manufacturer partners referenced for corporate volume discounts.
• Systeme ElectricminorChannel Partner/ Reseller/ DistributorKNS features promotional banners for special offers on UPS equipment from Systeme Electric ('Специальное предложение на ИБП от Systeme Electric', 'Новинки UPS от Systeme Electric').

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Softline: Russian IT distribution and services company with a broader portfolio spanning software licensing, cloud services, and managed services alongside hardware distribution, overlapping with KNS in equipment supply but with a wider solutions layer.
• Eldorado: Russian consumer electronics and home appliance retailer with broader assortment but partial overlap with KNS in computers, accessories, and digital devices.
• M.Video: Russia's largest consumer electronics retailer with broader scope across home appliances, but overlapping categories (computers, smartphones, TVs, accessories) and significant e-commerce scale.

Direct peers

• DNS: Russia's leading multi-brand IT retailer with similar catalog breadth across laptops, desktops, components, networking, and software, serving both retail and corporate customers via an e-commerce-led model.
• Notik: Russian online IT retailer with comparable focus on computers, laptops, components, and accessories, competing for similar retail and prosumer buyers.
• Regard: Russian IT retailer specializing in computers, components, and peripherals with similar catalog depth and online purchase model, serving a comparable customer base.
• XCOM: Russian IT distributor and retailer with strong corporate focus, selling similar categories of computer and networking equipment to enterprise and SMB customers.
• Citilink: Major Russian IT and electronics retailer with comparable product assortment, e-commerce focus, and dual B2B/B2C model, competing directly with KNS across computers, peripherals, and networking.

Others

• CDW: US-based IT distribution leader with a comparable B2B authorized-reseller model and broad product catalog across computers, networking, and software; comparable in business model rather than direct market overlap.
• Insight Enterprises: Global IT distribution and solutions provider with a comparable B2B hardware and software distribution model, serving enterprise and mid-market customers with similar authorized-reseller economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kns_ru
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/kns-digital-solutions-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KNS