What Marketplace Strategy does

Code3 is a privately held digital marketing agency operating three interconnected practice areas: Connections (paid media buying across paid search, paid social, streaming and online video, and digital audio), Commerce (full-stack Amazon and retail media solutions including sponsored ads, Amazon DSP programmatic, and catalog management / retail-readiness), and Creative (performance creative, commerce creative, and large-scale content execution). The agency employs 50+ eCommerce specialists fluent in Amazon and Retail Media and organizes delivery teams by six industry verticals — Food & Beverage, Retail & Fashion, Home & Entertainment, Health & Beauty, Lead Generation, and Emerging Startups — to embed vertical-specific context into campaign work.

The agency sells primarily to enterprise brand marketers through direct sales engagement, with no reseller, marketplace, or OEM distribution channels. Pricing is project- or retainer-based professional services fees typical of mid-sized agencies, and is not publicly disclosed. Documented enterprise clients include Chipotle Mexican Grill (a 5+ year paid social partnership driving measurable spend and ROAS gains), Massimo Zanetti Beverage USA (Amazon commerce), and logo-disclosed relationships with Dior, Carhartt, Fandango, and Boxed Water.

Underlying technology is a custom tool stack and data layer used for first-party data strategy, audience planning, and performance measurement, with AI integrated into daily agency operations to boost task efficiency and decision-making. Code3 has no disclosed APIs, SDKs, patents, or proprietary AI models, and AI functions as an internal productivity layer rather than a client-facing product. Revenue, founding date, ownership structure, and leadership team details are not disclosed in the available source material.

Name

Marketplace Strategy

Website

https://marketplacestrategy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Code3 is a digital marketing agency offering paid media, commerce (Amazon and retail media), and creative services organized by industry vertical, serving enterprise brands such as Chipotle, Dior, and Carhartt with 50+ eCommerce specialists.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketplace & Retail Media Advertising (Amazon/Walmart/Instacart, etc.) (MPAAACAJ)

Keywords

• Digital marketing services
• Paid media management
• Amazon retail media
• ECommerce marketing agency
• Performance creative services

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Agency Services: Code3 generates revenue through professional services fees for digital marketing, advertising, and creative services. This includes paid media management (search, social, streaming, audio), commerce services (Amazon, retail media, programmatic), and creative production. Revenue is project-based or retainer arrangements typical of agency engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Marketplace Strategy is a strategic digital marketing agency that delivers integrated paid media, commerce, and creative services to brand marketers. Its core offerings span Connections (paid search, paid social, streaming/video, and digital audio media buying), Commerce (Amazon and retail media solutions including sponsored ads, Amazon DSP, catalog management, and discoverability), and Creative (performance-driven, commerce-focused, and large-scale content execution). Services are organized by industry verticals and delivered by 50+ eCommerce specialists under a data-driven, AI-enhanced operating model.

Product overview

Code3 is a digital marketing agency operating as a unified service offering with three interconnected practice areas: Connections (paid media buying across search, social, video, and audio channels), Commerce (full-stack Amazon and retail media solutions), and Creative (performance-driven content creation). The agency employs 50+ eCommerce experts and manages 8+ platform relationships. Services are organized by industry verticals (Food & Beverage, Retail & Fashion, Home & Entertainment, Health & Beauty, Emerging Startups, Lead Generation) and delivered through a data-driven approach leveraging custom technology and AI for daily task automation. The three core services integrate holistically—creative content is customized per platform, commerce teams optimize for digital shelf performance, and connections teams execute paid media strategies—to deliver full-funnel marketing for commerce, media, and social brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Connections Media buying and audience development services spanning paid search, paid social, streaming and online video, and digital audio channels. Specializes in reaching target audiences across major platforms and emerging media for brand marketers seeking integrated paid media execution.
• Commerce Full-stack Amazon and retail media solutions including retail search (sponsored ads), programmatic advertising via Amazon DSP, and catalog management and discoverability services to drive growth on the digital shelf. Serves brands seeking growth on Amazon and retail media networks.
• Creative Performance-driven content creation services encompassing performance creative, commerce creative, and content execution, specialized in scroll-stopping content for social feeds and e-commerce platforms. Designed for brand marketers needing platform-customized creative at scale.

Quantifiable outcome

• 260% increase in spend managed for Chipotle
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators8 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Wpromote: Mid-sized independent digital agency offering paid media, SEO, creative, and analytics to enterprise brands. Comparable in size and service breadth to Code3.
• Pacvue: Amazon-specific commerce media and advertising platform with agency services. Direct competitor to Code3's Amazon DSP, sponsored ads, and catalog management capabilities.
• Adlucent: Performance marketing agency with deep Amazon Advertising and retail media expertise. Directly competes with Code3 in commerce media and digital shelf services.
• Power Digital Marketing: Performance-focused digital marketing agency serving consumer and retail brands. Comparable service mix (paid media, creative, commerce) and similar enterprise client profile.
• Flywheel Digital: Digital agency focused on Amazon, Walmart, and omnichannel retail media. Highly comparable to Code3's Commerce practice and enterprise brand client base.
• Tinuiti: Large independent digital marketing agency specializing in Amazon, retail media, paid search, and paid social. Closely comparable to Code3 in Commerce/Amazon focus and mid-market to enterprise client base.

Emerging players

• Channel Bakers: Amazon advertising agency providing PPC, DSP, and retail readiness services. Niche competitor to Code3's Commerce offering, particularly for mid-market consumer brands.
• Blue Wheel Media: Boutique Amazon-focused agency offering sponsored ads, DSP, and brand management. Comparable to Code3's Commerce practice but smaller in scale.

Broad incumbents

• GroupM Nexus: WPP-owned global media investment group. Overlaps with Code3's Connections (paid media) and Commerce services as part of a much broader portfolio serving enterprise advertisers worldwide.
• Publicis Performance Group: Publicis Groupe's performance and commerce media division. Competes with Code3 on retail media and commerce services but operates at significantly greater scale and global reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marketplacestgy
• Facebookfacebook.com/marketplacestrategy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketplace Strategy