SOGA Organic

What SOGA Organic does

SOGA Organic produces, packages, and supplies certified organic citrus juice from its farming and processing facility in the Sundays River Valley, South Africa. Founded in 2012 as the first and only certified organic citrus processor in South Africa, the company initially served international wholesale markets before launching domestically in December 2015 with two frozen orange juice SKUs. Its core technology is frozen Not-From-Concentrate (NFC) citrus juice processing, producing single-ingredient products with no additives, preservatives, added sugar, or added water, packaged in Bio-PET bottles and pouches across multiple pack sizes (250ml, 500ml, 1L, 100ml, 10ml sachets). The portfolio spans orange, naartjie, lemon, lime, and ruby grapefruit variants, with additional B2B offerings of NFC citrus juice and citrus oils as raw materials for wholesale customers.

SOGA Organic generates revenue through two channels: direct-to-consumer e-commerce via sogaorganic.co.za (with free delivery within 3-5 working days) and retail distribution nationwide across South African stores. Case-pack unit pricing ranges from R375 to R900 incl. VAT, with the highest-margin SKU being Frozen Organic Lime Juice (24 x 250ml) at R900 per case. The vertically integrated supply chain is anchored by four SOGA Growers in the Sundays River Valley supplying certified organic citrus, supporting provenance and certification claims. The company self-identifies as a 'small niche company' with 11-50 employees, no disclosed funding, no institutional investors, and no parent company, operating as an independent private entity.

The customer base skews toward health-conscious consumers seeking preservative-free, clean-label organic juices (with testimonials highlighting allergy and asthma relief, immune support, and cooking use cases), supplemented by foodservice and home-cook applications when fresh citrus is out of season. Marketing relies primarily on the company website, store locator, and curated customer testimonials, with no evidence of paid digital advertising infrastructure. SOGA Organic has launched approximately one new SKU per year since founding, sustaining incremental product-line expansion without disclosed geographic or channel diversification beyond South Africa.

Name

SOGA Organic

Legal name

SOGA Organic

Website

https://sogaorganic.co.za

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SOGA Organic is South Africa's only certified organic citrus processor, producing and packaging frozen Not-From-Concentrate single-ingredient citrus juices (orange, naartjie, lemon, lime, ruby grapefruit) from its Sundays River Valley facility for health-conscious consumers and foodservice buyers via nationwide retail and direct e-commerce.

Ownership category

akta.pro rank

Product category

Organic Fruit Juice

NAICS

Frozen Fruit, Juice, and Vegetable Manufacturing (311411)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Beverages (2080)

akta.pro industry

PRIMARYAFAKAFAB

Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate)

Agriculture & Food Production/Food Processing & Manufacturing/Fruit & Vegetable Processing (Fresh-Cut, Juices, Purees)

Keywords

• Organic fruit juice
• Frozen citrus juice
• Certified organic processing
• NFC citrus juice
• Citrus oil extracts

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: SOGA Organic generates revenue through direct sales of frozen organic citrus juice products to consumers via their e-commerce website and retail stores nationwide. Products are sold in multi-pack boxes at various price points ranging from R375 to R900 per unit depending on product type and size.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SOGA Organic grows, produces, and packages frozen certified organic citrus juices (orange, naartjie, lemon, lime, and ruby grapefruit) in the Sundays River Valley of South Africa, selling them directly to consumers via e-commerce and through retail stores nationwide. All products are single-ingredient with no additives, preservatives, added sugar, or added water, and the company also supplies NFC citrus juice and citrus oils as raw materials to wholesale customers.

Product overview

SOGA Organic is a certified organic citrus juice company and the only certified organic citrus processor in South Africa, founded in 2012. The company operates a single-product-line business model focused on frozen organic citrus juices. Their product portfolio consists of frozen organic juices including Orange, Naartjie (tangerine), Ruby Grapefruit, Lemon, and Lime, available in various pack sizes (250ml, 500ml, 1L) for retail consumers. They also offer NFC (Not From Concentrate) citrus juice and citrus oils as B2B raw materials for wholesale customers. All products are certified organic with no additives, preservatives, added sugar, or added water, sourced from four SOGA Growers in the Sundays River Valley.

Differentiator

Problem solved

Functional benefit

Products and services

• Frozen Organic Orange Juice (6 x 1L) Frozen organic orange juice packaged in 6-unit cases of 1-liter Bio-PET bottles. A single-ingredient product with no additives, preservatives, added sugar, or added water; South Africa's only Certified Organic Orange juice. Sold direct to consumers and through retail stores.
• Frozen Organic Orange Juice (12 x 500ml) Frozen organic orange juice in 12-unit cases of 500ml Bio-PET bottles. Single-ingredient product with no additives, preservatives, added sugar, or added water. Sold direct to consumers and through retail stores.
• Frozen Organic Orange Juice (24 x 250ml) Frozen organic orange juice in 24-unit cases of 250ml Bio-PET bottles. Single-ingredient product with no additives, preservatives, added sugar, or added water.
• Frozen Organic Naartjie Juice (24 x 250ml)

Quantifiable outcome

• Certified organic citrus juice - no additives, preservatives, added sugar, or added water

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Four SOGA GrowerscoreOthersFour dedicated growers who supply certified organic citrus fruit for SOGA Organic's juice production. These growers are part of the SOGA Growers network and operate in the Sundays River Valley region, providing the raw agricultural inputs for the company's certified organic products.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tropicana: Global incumbent in fruit juices with strong retail penetration and brand equity. Comparable as a dominant retail fruit juice competitor, although focused on ambient/concentrate juice rather than SOGA's frozen NFC format.
• Innocent (Coca-Cola Company): Premium-positioned juice and smoothie brand, also sold in South Africa. Comparable in its premium, health-conscious consumer positioning and multi-fruit product range, though backed by a global parent with significantly greater scale.
• Appletiser: Iconic South African-origin premium fruit juice brand with broad international distribution. Comparable as a premium-positioned fruit juice brand originating in South Africa, though significantly larger scale and broader product range.

Direct peers

• Ceres Fruit Juices: One of South Africa's largest fruit juice brands offering a broad range of fruit juices in retail channels. Directly competes with SOGA in the same South African retail environment for fruit juice shelf space and consumer occasions.
• Pressed Juicery: US-based premium juice company selling frozen and cold-pressed juices with a strong clean-label, no-additives positioning. Highly comparable to SOGA in its single-ingredient, preservative-free, frozen-format value proposition targeting health-conscious consumers.
• Liqui-Fruit: Major South African fruit juice brand distributed nationwide in retail and foodservice. Competes head-to-head with SOGA for the same health-conscious consumer and the same retail buyer, though without the certified-organic or single-ingredient positioning.

Emerging players

• Evolution Fresh: US-based cold-pressed and NFC juice brand focused on premium, clean-label products. Comparable to SOGA in its NFC processing technology and health-conscious consumer positioning, though operating at significantly larger scale.

Regional players

• Natal Juice Company: South African fruit juice producer based in KwaZulu-Natal offering a range of pure fruit juices. Comparable as a domestic South African juice competitor with retail presence, though not certified organic and serving different retail tiers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sogaorganic
• LinkedInlinkedin.com/company/soga-organic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOGA Organic