Appletiser

Non-alcoholic sparkling beveragesappletiser.com

Company typePublic
Founded1886
HeadquartersEaton, United States
Headcount51–100
GTM typeB2C
OfferingHardware or Manufacturing

What Appletiser does

Appletiser is a private food and beverage company that produces concentrated apple juice and apple-based drinks, operating with 51-100 employees and headquartered in Eaton, United States. The company's direct web presence is anchored at appletiser.com, with consumer-facing brand pages integrated into The Coca-Cola Company's broader digital ecosystem, including Apple App Store and Google Play mobile applications maintained at the portfolio level. Source material repeatedly situates Appletiser within the operational context of The Coca-Cola Company (NYSE: KO), one of the world's largest beverage companies, founded 1886 and operating in 200+ countries and territories across North America, Europe, Latin America, Asia Pacific, and Middle East & Africa.

The underlying product technology centers on apple juice concentration and beverage formulation, positioning Appletiser in the non-alcoholic sparkling/juice beverage category rather than carbonated soft drinks. Distribution, customer support, and digital touchpoints are delivered through shared Coca-Cola Company infrastructure, including dedicated consumer care lines (+1 800-520-2653 and +1 800-557-4616) and direct-to-consumer fulfillment channels. The business model is that of a branded CPG sub-line: revenue is generated through wholesale and retail sale of packaged beverages, with route-to-market, bottling, and retailer relationships handled via the parent's bottling-partner network. No direct pricing, customer-list, or revenue-mechanic disclosures for Appletiser itself are available in the source data.

Customer segments span consumer end-buyers in multiple international markets, with The Coca-Cola Company's portfolio context indicating geographic diversification across at least 23 named countries. No B2B customer concentration, enterprise contract structure, or per-unit pricing model is disclosed. Strategic intent, as inferred from the parent's portfolio management approach, is sustained brand availability through embedded distribution rather than standalone direct-to-market operations; the absence of independent funding, M&A, or product-launch signals for Appletiser in the source data supports this portfolio-extension interpretation.

Appletiser firmographics

Firmographics

Name: Appletiser
Legal name: The Coca-Cola Company
Website: https://appletiser.com
Company type: Public
Founded year: 1886
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Appletiser industry classification

Industry

Product category: Non-alcoholic sparkling beverages
NAICS: Beverage Manufacturing (3121), Flavoring Syrup and Concentrate Manufacturing (31193)
SIC: Beverages (2080)
akta.pro primary industry: Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)
akta.pro secondary industry: Juice Concentrates & Fruit Bases (AFAFAGAB)

Keywords

Sparkling apple juice
Apple juice concentrate
Non-alcoholic beverages
Fruit juice drinks
Carbonated soft drinks

Where Appletiser is headquartered

Location

Headquarters

HQ city: Eaton
HQ country: United States
HQ region: North America

Markets served

Appletiser business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel

Appletiser product offering

Product offering

Core offering

Appletiser produces and sells concentrated apple juice and sparkling apple juice beverages. The core product is a lightly carbonated, non-alcoholic drink made from apple juice concentrate, positioned as a premium refreshment alternative to traditional sodas and as a non-alcoholic substitute in social and dining occasions. The product is sold in bottles through retail and direct channels.

Product overview

The source data provided pertains to The Coca-Cola Company and its beverage portfolio, not Appletiser. No information about Appletiser products or services was found in the provided sources.

Differentiator

Problem solved

Functional benefit

Brands

Coca-Cola: Flagship carbonated soft drink brand of The Coca-Cola Company
Diet Coke
Sprite
Fanta
Dasani
smartwater
Minute Maid
Powerade
Topo Chico
vitaminwater
Peace Tea
Gold Peak
Simply
Honest Kids
Fuze
AHA
BODYARMOR
Costa Coffee

Products and services

Appletiser Sparkling Apple Juice Lightly carbonated, non-alcoholic sparkling apple juice beverage made from apple juice concentrate, sold in bottles to consumers for refreshment and as a non-alcoholic adult drink option.

Companies that use Appletiser

Customer profile

Ideal customer profiles1 record

Appletiser technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Appletiser partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

Appletiser competitors and assessment

Company assessment

Emerging players

Suja Juice: Cold-pressed juice and functional beverage player. Comparable on premium, health-forward adult beverage positioning and overlap in 'better-for-you' occasion, though more functional/superfood-led.
Pressed Juicery: Premium cold-pressed juice brand with retail and foodservice distribution. Comparable on premium juice positioning and adult-occasion consumption, though distribution model is partly DTC.

Direct peers

Welch's: Iconic fruit juice brand (grape-led, with juice blends). Compares on premium juice positioning, single-fruit brand strength, and retail/foodservice channel mix.
Innocent Drinks: Premium juice and smoothie brand (Coca-Cola owned). Directly comparable in positioning, premium pricing, and adult-occasion consumption, and a key sibling within Coca-Cola's juice portfolio.
Martinelli's: Closest direct competitor in premium sparkling apple juice/cider category. Competes head-to-head with Appletiser on shelf and in foodservice, and is the canonical comparable on product, occasion, and price point.
R.W. Knudsen Family: Premium, natural-positioned juice and juice-spritzer brand. Comparable on premium adult juice occasion, natural-ingredient positioning, and specialty retail placement.

Broad incumbents

Tropicana: Larger incumbent in the chilled and ambient juice category owned by PepsiCo. Comparable on juice manufacturing, broad fruit portfolio, and retail distribution scale, though not focused on sparkling juice.
Keurig Dr Pepper: Large incumbent beverage company with juice and juice-adjacent brands (e.g., Mott's). Comparable on portfolio-brand economics and grocery distribution, but with a vastly broader category mix.
Ocean Spray: Cooperative-led incumbent in fruit juices and juice drinks. Compares on branded juice manufacturing scale and grocery channel presence.

Regional players

Copella: Premium apple juice brand focused on the UK market. Comparable on single-fruit apple juice positioning and premium adult occasion, though regionally concentrated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Appletiser financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Appletiser leadership team

Management profile

Number of profiles

Profiles1 record

Appletiser subsidiaries and ownership

Company hierarchy

Subsidiaries10 records

Appletiser funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Appletiser M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appletiser

What does Appletiser do?

Is Appletiser a public or private company?

Appletiser is a public company. It is classified as corporate owned and is currently operating.

When was Appletiser founded?

Appletiser was founded in 1886. It employs 51 to 100 people.

Where is Appletiser based?

Appletiser is headquartered in Eaton, United States, in the North America region.

Who are Appletiser's main competitors?

Emerging players on record are Suja Juice and Pressed Juicery. Direct peers are Welch's, Innocent Drinks, Martinelli's and R.W. Knudsen Family. Broad incumbents are Tropicana, Keurig Dr Pepper and Ocean Spray. Copella is listed as a regional player.

Does Appletiser have an API?

No public API is recorded for Appletiser.

What industry is Appletiser in?

Appletiser's product category is Non-alcoholic sparkling beverages. Its primary akta.pro industry code is AFAFABAC, Juice & Nectar Production (Including Juice Drinks), with a secondary code of AFAFAGAB, Juice Concentrates & Fruit Bases. Its NAICS code is 3121 and its SIC code is 2080.