H&H

What H&H does

H&H (昊华传动, legal entity 江苏昊华传动控制股份有限公司 / Jiangsu Haohua Transmission Control Co., Ltd.) is a Wuxi-headquartered industrial automation component integrator founded in June 2000 with registered capital of RMB 40.8 million. The company distributes and integrates pneumatic, electrical, and mechanical automation components on behalf of international and domestic manufacturers — including SMC (pneumatics), Schneider Electric and its Telemecanique sensor brand (PLCs, servo drives, HMIs, variable frequency drives), Inovance (sensors), Airtac and Nanjing Gongyi (linear motion), Lu Shi Robotics (multi-joint and collaborative robots), Demate (direct drive systems), and a portfolio of reducer brands (Shimono, Jie, Rhost). It also operates HOP (昊华气动), a Sino-Korean joint-venture sub-brand for small pneumatic components (tubing and fittings), as a private-label line.

The company generates revenue principally through markup on hardware sales and integration services, with B2B quotes provided per customer inquiry (no public price list). It reaches customers through a direct field sales force across 15+ branch offices spanning Jiangsu, Zhejiang, Shanghai, Shandong, Hubei, and Guangdong, supplemented by its proprietary 昊华商城 e-commerce platform and industry trade show participation (e.g., the Jinan International Machine Tool Exhibition). It serves over 6,000 customers across electronics, new energy, 3C smartphones, smart manufacturing, automotive, machine tools, and general/livelihood industries.

H&H listed on China's NEEQ (新三板) in 2015 under stock code 831602 and was admitted to the NEEQ Innovation Layer (创新层) in 2022. It is recognized as SMC Corporation's largest domestic agent in China. Subsidiaries include Wuhan Haohua Precision Machinery, Shenzhen Haohua Precision Machinery, Wuxi Lihua Intelligent Technology, and the HOP Haohua Pneumatic sub-brand. The company is currently pursuing a "二次革命" (second revolution) strategy aimed at simultaneous production and sales growth.

Name

H&H

Legal name

江苏昊华传动控制股份有限公司

Website

https://jshaohua.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

H&H (昊华传动) is a Wuxi-headquartered Chinese industrial automation component integrator founded in 2000, distributing pneumatic, electrical, and mechanical components from SMC, Schneider Electric, and other manufacturers to over 6,000 customers across electronics, new energy, 3C, and smart manufacturing via 15+ branch offices.

Ownership category

akta.pro rank

Product category

Industrial Automation Components Distribution

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK)

akta.pro secondary industries

Pneumatic Air Preparation & Distribution (FRL assemblies, manifolds, air headers) (IMAHAGAD), Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ)

Keywords

• Industrial automation components
• Pneumatic components distribution
• PLC servo drives
• Industrial sensor supply
• Linear motion systems

Headquarters

HQ city

Wuxi Shi

HQ country

China

HQ region

Asia

Offices15 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Industrial Automation Component Distribution: H&H generates revenue primarily through distributing and integrating a wide range of industrial automation components (pneumatic, electrical, and mechanical) from manufacturer partners to end customers across industries such as electronics, new energy, 3C smartphones, and smart manufacturing. Revenue is derived from the markup on component sales and integration services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

H&H distributes and integrates a full category of industrial automation components — pneumatic, electrical, and mechanical — from leading international and domestic brands (SMC, Schneider Electric, Inovance, Airtac, EasyDrive, Fanyi, Telemecanique, Demate, Lu Stone, etc.) as well as its own proprietary HOP pneumatic sub-brand. The company serves 6,000+ industrial manufacturers across electronics, new energy, 3C smartphones, and intelligent manufacturing through a 15+ branch office direct sales network, a proprietary 昊华商城 e-commerce platform, and technical consultation, design tools, and supply chain integration services.

Product overview

H&H (江苏昊华传动控制股份有限公司) is a full-scope industrial automation component integrator offering products across three main categories: pneumatic components (SMC and its own HOP昊华气动 sub-brand), electrical/automation components (Schneider Electric PLCs, HMIs, inverters, servo drives; Yitu Drive inverters; Fanyi Electric PLCs, HMIs, IoT gateways; Telemecanique and Inovance sensors), and mechanical components (Shimpo/Jiechai/Rost reducers, Airtac/Nanjing Gongyi guide rails and lead screws, Demate direct drive systems, Lu Shi industrial robots). Founded in 2000, listed on New Third Board (831602) since 2015, serving over 6,000 customers across electronics, new energy, 3C, and smart manufacturing industries through 15+ business offices.

Differentiator

Problem solved

Functional benefit

Brands

• HOP昊华气动: 昊华传动旗下的子品牌，中韩合资产品，主要以小物（气管、接头）产品为主
• 昊华商城

Products and services

• SMC Pneumatic Products Full range of SMC brand pneumatic components including air treatment elements (AMF/AC series), speed control valves, vacuum components, actuators (CA2 series), and electric actuators, covering multiple series for industrial automation applications. H&H serves as SMC's largest domestic agent in China.
• HOP Haohua Pneumatic (HOP昊华气动) H&H's own proprietary sub-brand of pneumatic components, established as a Sino-Korean joint venture, specializing in miniature pneumatic components such as tubing and fittings, offering cost-effective solutions for basic pneumatic requirements.
• Schneider Electric Industrial Automation Products Schneider Electric products including programmable logic controllers (TM series), human-machine interfaces (HMI), variable frequency drives (ATV series), servo motors and drives, and circuit breakers, covering industrial automation and energy management applications.
• Telemecanique Sensors Telemecanique brand sensors from Schneider Electric including limit switches (XC series), proximity switches, photoelectric sensors, safety light curtains, and safety switches, drawing on the brand's 100+ years of sensor expertise.
• Inovance Sensors Inovance sensors as part of the Inovance Technology portfolio, which focuses on industrial automation control and drive technology, integrating drive, control, motors, and precision machinery.
• Chaorong Sensors Chaorong Electronics sensors — proximity switches and safety light curtains — from a high-tech enterprise specializing in R&D, production, and sales of industrial automation products.
• OsiSense XS Cubic SIL2 Inductive Sensor The first SIL2-rated cubic inductive sensor under Schneider Electric's OsiSense line, designed for quick installation and configuration with reliable detection in harsh industrial environments, distributed via H&H.
• OsiSense XUY Roller Photoelectric Sensor Roller photoelectric sensor for conveyor line detection under Schneider Electric's OsiSense XUY line, featuring seamless conveyor system integration, stable industrial-environment detection, and modular tool-free installation.
• EasyDrive (易驱) Variable Frequency Drives EasyDrive frequency converters and variable frequency drives (GT20 and GT200 series) for speed regulation and power electronic transmission technology in industrial applications.
• Fanyi Electric (繁易) Automation Solutions Fanyi Electric provides next-generation PLCs, HMIs (FPAD/HMI series), remote I/O, industrial gateways (FBox), and digital platform solutions for equipment manufacturers and users, integrating automation and digitalization.
• Shimono (新宝) Reducers Shimono reducer products including worm gear reducer series (WP series) for power transmission applications in industrial machinery.
• Jie Brand (杰牌) Reducers Jie reducers, gearboxes, motors, and precision planetary reducer series from a professional reducer enterprise dedicated to multi-system data platform integration and full value chain lean production planning.
• Rhost (罗斯特) Precision Planetary Reducers Rhost precision planetary reducers and harmonic reducers from an integrated R&D, production, sales, and service manufacturer.
• Airtac (亚德客) Guide Rails and Lead Screws Airtac guide rails and lead screws including slider series and guide rail series for linear motion applications, sourced from Airtac International Group's pneumatic and linear motion product portfolio.
• Nanjing Gongyi (南工艺) Guide Rails and Lead Screws Nanjing Gongyi (Nanjing Arts & Crafts) rolling function components including precision rolling linear guide pairs, precision ball screw pairs, and precision rolling spline pair series, drawing on 70 years of rolling functional component manufacturing expertise.
• Demate (德玛特) Direct Drive Systems Demate direct drive system solutions for domestic high-end intelligent equipment including direct drive rotation platforms, linear motor series, linear module series, direct drive turntables, and five-axis cradles.
• Lu Stone (珞石) Industrial and Collaborative Robots Lu Stone Robotics multi-joint industrial robots and collaborative robots including the NB series and XB series industrial robots as well as the ER/CR/SR collaborative robot series for industrial automation and manufacturing applications.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• SMC CorporationcoreChannel Partner/ Reseller/ DistributorSMC Corporation is a world-renowned Japanese pneumatic component manufacturer founded in 1959, headquartered in Tokyo. H&H is recognized as SMC's largest domestic agent in China, distributing the full range of SMC pneumatic products including air treatment elements, speed control valves, vacuum components, actuators, electric components, and more.
• Schneider ElectriccoreChannel Partner/ Reseller/ DistributorSchneider Electric is a global energy management and automation specialist headquartered in France. H&H distributes Schneider Electric products including programmable logic controllers (TM series), servo motors and drives, HMIs, variable frequency drives (ATV series), and circuit breakers, as well as the Telemecanique Sensors brand under Schneider.
• HOP (昊华气动)coreTechnology or IntegrationHOP is H&H's own sub-brand of pneumatic components (small parts such as tubing and fittings), established as a Sino-Korean joint venture. HOP products complement the distributed international brands by offering cost-effective solutions for basic pneumatic requirements.
• Lu Stone Robotics (珞石机器人)minorChannel Partner/ Reseller/ DistributorLu Stone Robotics specializes in the R&D, production, and sales of multi-joint industrial robots and collaborative robots. H&H distributes Lu Stone's robot products including the NB series and XB series industrial robots as well as the ER/CR/SR collaborative robot series.
• Inovance (汇川技术)minorChannel Partner/ Reseller/ DistributorInovance is a publicly listed technology company specializing in industrial automation control and drive technology, providing integrated solutions combining drive, control, motors, and precision machinery. H&H distributes Inovance sensor products.
• EasyDrive (易驱变频器)minorChannel Partner/ Reseller/ DistributorEasyDrive specializes in R&D, production, and sales of variable frequency speed regulation systems and other power electronic transmission technologies. H&H distributes EasyDrive's GT20 and GT200 variable frequency drive series.
• Fanyi Electrical (繁易电气)minorChannel Partner/ Reseller/ DistributorFanyi Electrical provides complete automation and digital integration solutions for equipment manufacturers and users, including new-generation PLCs, HMIs, remote I/O, industrial gateways, and digital platforms. H&H distributes Fanyi's HMI (FPAD/HMI series), IoT gateways (FBox), and related products.
• Telemecanique Sensors (特勒美科传感器)minorChannel Partner/ Reseller/ DistributorTelemecanique is a sensor brand under Schneider Electric, with over 100 years of history as a specialized sensor producer. H&H distributes Telemecanique proximity switches, photoelectric sensors, safety light curtains, safety switches, and other sensor products.
• Airtac (亚德客)minorChannel Partner/ Reseller/ DistributorAirtac International Group is a specialized manufacturer producing pneumatic source treatment components, control components, actuator components, auxiliary components, and linear guides. H&H distributes Airtac guide rail and lead screw products.
• Nanjing Arts & Crafts (南京工艺)minorChannel Partner/ Reseller/ DistributorNanjing Arts & Crafts has 70 years of experience in rolling functional components, specializing in manufacturing with expertise in 'large, high-speed, high-precision, import substitution' applications. H&H distributes Nanjing Arts & Crafts' rolling linear guide pairs and precision ball screw pairs.
• Demate Intelligent (德玛特智能)minorChannel Partner/ Reseller/ DistributorDemate Intelligent is a professional direct drive system solutions provider for domestic high-end intelligent equipment. H&H distributes Demate's direct drive rotation platforms, linear motor series, linear module series, and direct drive turntables and five-axis cradles.
• Jie (杰牌减速机)minorChannel Partner/ Reseller/ DistributorJie is a professional reducer enterprise dedicated to multi-system data platform integration and full value chain lean production planning. H&H distributes Jie's reducer series, gearboxes, motors, and precision planetary reducer series.
• Rhost (罗斯特)minorChannel Partner/ Reseller/ DistributorRhost is a professional manufacturer integrating R&D, production, sales, and service of precision planetary reducers and harmonic reducers. H&H distributes Rhost's precision planetary reducer series.
• Chaorong (超荣传感器)minorChannel Partner/ Reseller/ DistributorChaorong Electronics is a high-tech enterprise specializing in R&D, production, and sales of industrial automation products. H&H distributes Chaorong sensor products including proximity switches and safety light curtains.
• Nidec (尼得科)minorChannel Partner/ Reseller/ DistributorNidec (formerly日本电产) is a global comprehensive motor manufacturer. H&H distributes Nidec motor products as part of its broad component portfolio.
• Shimono (新宝减速机)minorChannel Partner/ Reseller/ DistributorShimono is a reducer manufacturer. H&H distributes Shimono reducer products including worm gear reducer series (WP series).

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• ZKH (震坤行): China's leading industrial MRO e-commerce platform, supplying factories with components and consumables via a digital B2B model closely comparable to H&H's hybrid field-sales + 昊华商城 online store approach.
• Gongkongmao (工控猫): B2B e-commerce platform specializing in industrial automation components including PLCs, sensors, motors and pneumatics — directly overlapping H&H's product set and digital channel strategy for Chinese manufacturing buyers.
• EHuic/西域网 (ehui.com): Industrial supplies e-commerce platform serving Chinese manufacturers with MRO and automation products through a digital catalog plus logistics model that competes head-to-head with H&H's distribution-plus-platform approach.
• MISUMI (China): Catalog-based industrial component distributor offering mechanical and automation components through e-commerce; directly comparable to H&H's online sourcing platform and broad component portfolio.

Broad incumbents

• Grainger China (固安捷): Multinational MRO distribution leader with scaled catalog and supply-chain services in China; competes with H&H across MRO/industrial supplies at much larger scale and broader product breadth.
• Inovance (汇川技术): China's leading industrial automation manufacturer (PLCs, servos, inverters, sensors) with growing direct enterprise sales force that increasingly bypasses authorized distributors like H&H.
• Schneider Electric (China): Global automation and energy-management major selling PLCs, drives and sensors through both direct enterprise sales and authorized distributors including H&H; competes with H&H on large end-customer accounts.
• Festo (China): German pneumatic and automation manufacturer operating direct sales in China across pneumatic, electrical and motion-control categories that overlap with H&H's distribution portfolio.
• Airtac (亚德客): Taiwan/China pneumatic component manufacturer with growing direct sales force in mainland China; H&H distributes some Airtac SKUs (linear guides, lead screws) while Airtac's expanded direct sales force competes with H&H's broader pneumatic agency.
• SMC (China): World's largest pneumatic component manufacturer, operating direct sales and authorized-agent networks in China; H&H's largest principal also competes for direct relationships with the same factories H&H supplies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H&H