TLD planning group

What TLD planning group does

TLD Planungsgruppe GmbH is a German privately held professional services firm founded in 2002, headquartered in Stuttgart with additional offices in Munich, Düsseldorf, and Los Angeles. The company specializes in three integrated service lines: Lighting Design and Planning (Lichtgestaltung und Lichtplanung) for architecture, museums, theaters, trade fairs, and urban spaces; Media Planning/AV (Medienplanung) for conference rooms, trade fair booths, schools, and museums; and Digital Services covering content management, workflow optimization, digital signage, and digital visitor guidance. It also operates an energy-efficient lighting renovation program that leverages German government subsidies of up to 40% for assembly-venue modernization. The firm's "Pool of Experts" model assembles multidisciplinary teams across these three competencies.

The client base is concentrated in large German and European enterprises, with recurring engagements across automotive (Mercedes-Benz, Porsche Design, PALFINGER, Berylls), consumer electronics (BSH/Bosch Siemens), industrial manufacturing (TRUMPF, Vaillant), construction materials (HOLCIM), software/enterprise (SAP), professional services (PwC), and premium retail (Rolf Benz). Distribution is direct enterprise sales executed via project-based pricing; no standard pricing tiers are publicly disclosed. The company operates as a co-delivery partner within a broader agency ecosystem, with Schmidhuber Brand Experience GmbH as a long-standing strategic partner and additional delivery alliances with Voss+Fischer, Peter Schmidt Group, Nüssli, and bwki.

Internationally, TLD supports cross-border project execution for its anchor automotive OEM clients, including Mercedes-Benz engagements at Auto China 2024 and Auto Shanghai 2023, and SAP SuccessConnect 2024 in Lisbon. The firm is privately held with no disclosed investors, parent company, or funding events; ownership is believed to be founder/management-led with Jochen Brauns serving as Managing Director (Geschäftsführer). The HOLCIM Innovation Hub project received Golden Award of Montreux 2024 finalist recognition in Spatial Communication, validating brand-experience design credentials.

Name

TLD planning group

Legal name

TLD Planungsgruppe GmbH

Website

https://tldplan.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

TLD Planungsgruppe GmbH is a German enterprise lighting-design, AV media-planning, and digital-services consultancy founded in 2002, serving major automotive, manufacturing, retail, and software clients across trade fairs, museums, retail showrooms, and architectural projects in Germany and internationally.

Ownership category

akta.pro rank

Product category

Lighting Design and Event Technology Services

NAICS

Interior Design Services (54141), Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Lighting Design & Lighting Equipment Rentals (THAHAEAB)

akta.pro secondary industries

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Lighting design services
• Media planning AV
• Event technology planning
• Trade fair booth lighting
• Digital signage systems

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

TLD Planungsgruppe provides specialized planning services in three integrated areas: lighting design and planning (artificial light and daylight for architecture, trade fairs, museums, theaters, and urban spaces), audio-visual media planning (for conference rooms, schools, trade fair booths, and museums), and digital services (content management, workflow optimization, digital signage, and digital visitor guidance). Deliverables are project-based and combine analog and digital expertise for trade fair booths, brand worlds, museums, and architectural venues.

Product overview

TLD Planungsgruppe offers an integrated suite of three core services: Lighting Design and Planning (Lichtgestaltung und Lichtplanung), Media Planning/AV (Medienplanung), and Digital Services. These service areas work together as a unified offering for clients in live events, architecture, trade shows, museums, theaters, and urban spaces. The company combines expertise in light, media, and digital technology to deliver comprehensive solutions for brand experiences, architectural lighting, and event technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Lichtgestaltung und Lichtplanung (Lighting Design and Planning)

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Schmidhuber Brand Experience GmbHcoreStrategic or Co-development PartnerLong-standing strategic partner for brand experience and trade fair projects. TLD provides lighting, media, and event technology planning while Schmidhuber handles brand experience design. Multiple joint projects including Mercedes-Benz IAA 2023, Bosch IFA 2022/2024, Vaillant ISH 2025, TRUMPF events, and PALFINGER BAUMA 2025.
• Voss+FischercoreStrategic or Co-development PartnerCollaborative planning team partner for the HOLCIM Innovation Hub project, which received Golden Award of Montreux finalist recognition.
• Peter Schmidt GroupcoreStrategic or Co-development PartnerCollaborative planning team partner for the HOLCIM Innovation Hub project.
• NüsslicoreStrategic or Co-development PartnerCollaborative planning team partner for the HOLCIM Innovation Hub project. Nüssli provides exhibition construction expertise.
• Bühnenplanung Walter Kottke Ingenieure GmbH (bwki)coreStrategic or Co-development PartnerStage planning partner for WST Maker City Stuttgart project. TLD handles stage and event technology planning while bwki provides stage engineering expertise.
• VOK DAMSminorGTM or Marketing PartnerMarketing partner for SAP SuccessConnect 2024 event in Lisbon.
• Mindact COMminorChannel Partner/ Reseller/ DistributorProject coordination partner for Senec GmbH Intersolar München 2023 brand booth.
• BlackspaceminorStrategic or Co-development PartnerPartner for Bosch IFA 2024 project.
• Neumann&Müller VeranstaltungstechnikminorImplementation/ SI/ Consulting PartnerEvent technology partner for Vaillant ISH 2025 project implementation.
• Tünnissen GmbHminorImplementation/ SI/ Consulting PartnerEvent technology implementation partner for Vaillant ISH 2025 project.
• metron egingminorImplementation/ SI/ Consulting PartnerEngineering partner for Bosch IFA 2024 project.
• vielmo architekten GmbHminorImplementation/ SI/ Consulting PartnerGeneral planner partner for Stadthalle Kurhaus Bad Vilbel VILCO digital signage project.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bartenbach: Austrian lighting design and research firm with deep architectural and daylight planning expertise. Comparable to TLD on architectural lighting and daylight/artificial light integration.
• Kardorff Ingenieure Lichtgestaltung: Berlin-based lighting design consultancy working on cultural, retail, and architectural projects. Closely matches TLD's architectural lighting focus and German cultural-venue client base.
• Licht Kunst Licht AG: Berlin-based lighting design firm serving architecture, museums, and public spaces. Directly comparable to TLD's Lichtgestaltung core service across similar end markets and project types.
• Gahrens + Battermann: German media technology and event AV specialist serving trade fairs, corporate events, and conferences. Comparable to TLD's AV/media planning practice with similar DACH enterprise client base.
• ag Lichtdesign: Bonn-based lighting design office specializing in architecture, urban spaces, and interior lighting. Comparable in service scope, geography, and project types to TLD's lighting design practice.
• Schmidhuber Brand Experience GmbH: Munich-based brand experience agency and TLD's stated long-standing strategic partner. Serves the same Mercedes-Benz, Bosch, Vaillant, and TRUMPF accounts; comparable in service profile though broader on brand experience design.
• Habegger: Swiss event and exhibition services firm with strong trade fair presence across DACH. Comparable to TLD on event production technology and trade fair client work.
• MBN Event Engineering: German event technology provider offering AV, lighting, and rigging for trade fairs and live events. Closely comparable to TLD's trade fair booth and event technology planning services.

Broad incumbents

• Zumtobel Group: Austrian lighting manufacturer and solutions provider. Not a direct design peer, but operates in the same architectural lighting value chain and competes for similar venue and cultural-venue budgets.
• Atelier Dreiseitl (Ramboll Studio Dreiseitl): Light/water/landscape design firm now part of Ramboll. Comparable lighting design capability but operates at significantly larger scale across broader infrastructure and urban projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tld-planungsgruppe-gmbh
• Instagraminstagram.com/tldplanungsgruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TLD planning group