TT Circuit Assen

What TT Circuit Assen does

TT Circuit Assen, operated by Circuit van Drenthe B.V. under the Stichting Circuit van Drenthe foundation, is a 4.542-kilometer motorsport circuit located in Assen, Netherlands, that has hosted motorcycle racing since 1925 and has been a constant fixture on the FIM World Championship calendar since 1949. It is the only circuit in the world granted permission to use the 'TT' (Tourist Trophy) name in perpetuity, and markets itself as 'The Cathedral of Speed'. The venue consists of 9 grandstands with 50,000+ seats, 40,000 standing places (taluds), 34 VIP rooms, and an adjacent TT Junior Track for training and youth events. Its product set centers on the flagship TT Assen MotoGP weekend (with a record attendance of 167,000 in 2019), British Superbikes, World Superbike Championship rounds, trackday experiences, guided and virtual circuit tours, and a six-camera live streaming system.

The business model is event-driven and operates through direct-to-consumer ticket sales via the official website and authorized resellers, complemented by premium VIP hospitality packages (Legends Club, MotoGP VIP Village, Haarbocht Lounge, Tower Lounge), a subscription Business Club with 55 members, corporate event hosting (200+ corporate events annually with Albron as in-house caterer), trackday sessions (e.g., the €35 TT Experience Day), and on-site accommodation partnerships (TT Circuit Glamping, Global-Tickets, Camping Dijkstra). Revenue is generated across one-time ticket/license purchases for events, recurring Business Club subscriptions, professional services for corporate events, and ancillary accommodation and hospitality revenue. The customer base spans motorsport enthusiasts, corporate clients, trackday participants, and media/broadcasting partners.

Name

TT Circuit Assen

Legal name

Circuit van Drenthe B.V.

Website

https://ttcircuit.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

TT Circuit Assen is a Dutch motorsport circuit and venue hosting flagship motorcycle racing events (MotoGP, British Superbikes, World Superbike), VIP hospitality, corporate events, trackdays, and on-site accommodation for motorsport fans and corporate clients.

Ownership category

akta.pro rank

Product category

Motorsport Circuit Venue and Event Hosting

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsport circuit venue
• Racing event hosting
• VIP hospitality packages
• Trackday experiences
• Corporate event venue

Headquarters

HQ city

Assen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Ticket Sales: Primary revenue stream from admission tickets to major motorsport events including TT Assen (MotoGP), WK Superbike, and British Superbikes. Tickets available in multiple formats (E-tickets and hardcopy) with various seating tiers including grandstand seats, standing places (taluds), and VIP access.
2. VIP Hospitality Packages: Premium hospitality offerings including Legends Club, MotoGP VIP Village, Haarbocht Lounge, and Tower Lounge packages during major events. These premium packages include premium seating, catering, and exclusive access to VIP areas with views of the famous Geert Timmer chicane.
3. Corporate Events: Corporate event hosting in Legends Club and Paddock Restaurant venues, accommodating groups of all sizes. The circuit hosts over 200 corporate events annually including meetings, conferences, and celebrations. In-house catering provided by Albron.
4. Trackday Sessions: Trackday experiences allowing motorcyclists and car enthusiasts to ride the circuit themselves. TT Experience Day sessions available for €35 per person, with additional trackday events organized by third-party operators throughout the year.
5. Business Club Membership: Annual membership program offering front-row seats for all races, training sessions, and events. Members receive access to a permanent VIP lounge with views of the Geert Timmer chicane. The Business Club has 55 affiliated members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TT Circuit Assen operates a 4.542-kilometer permanent motorsport circuit in Assen, Netherlands, hosting premier international racing events including the TT Assen (MotoGP), World Superbike Championship, and British Superbikes. The venue sells spectator tickets (general admission, grandstand seats, taluds/standing places), premium VIP hospitality packages (Legends Club, MotoGP VIP Village, Haarbocht Lounge, Tower Lounge), trackday experiences for motorcycles and cars, and hosts over 200 corporate events annually. The circuit is uniquely the only motorsport venue globally with official authorization to use the TT (Tourist Trophy) name in perpetuity since 1925.

Product overview

TT Circuit Assen is a premier motorsport venue in the Netherlands operating as a single-location circuit facility with multiple experiential products and services. The core offering centers on the 4.542-kilometer TT Circuit hosting major racing events including the TT Assen (MotoGP), British Superbikes, and various public motorsport events. The product portfolio includes: live event ticketing, VIP hospitality packages (Legends Club, MotoGP VIP Village, Haarbocht Lounge, Tower Lounge), track day experiences for motorcycles and cars, guided circuit tours, virtual tours, and live streaming cameras. Supporting services include corporate event hosting (200+ events annually), on-site glamping/camping accommodations, the TT Junior Track for training, accessibility services (KTG certified), and comprehensive fan entertainment including Fanzone, Pit Walk, and rider meet-and-greets. The circuit is officially authorized to use the 'TT' name 'in perpetuity' and markets itself as 'The Cathedral of Speed.'

Differentiator

Problem solved

Functional benefit

Products and services

• TT Assen (Dutch TT) Annual flagship MotoGP event held at TT Circuit Assen, featuring MotoGP, Moto2, Moto3, Red Bull MotoGP Rookies Cup, and Harley-Davidson Bagger World Cup racing classes. Known as the largest motorsport event in the Netherlands. Youth under 15 receive free admission on Friday and Saturday; on Sunday free only on taluds.
• British Superbikes Assen Annual British Superbikes racing event held at TT Circuit Assen, featuring open paddock access and free youth admission for spectators under 15 years old throughout the weekend. Includes free seating choice and free parking.
• TT Circuit Track Days Trackday sessions open to motorcyclists and car drivers to ride the legendary TT Circuit themselves. Sessions available for beginners through experienced riders, with pit lane access. Multiple third-party operators (Team Danhoff, Trackdays4All, RSZ Motorsport, CRT Holland, PureDriving) host events.
• TT Experience Day Entry-level trackday event where motorcyclists can ride the TT Circuit for a session fee of €35 per person. Organized jointly with KNMV (Royal Dutch Motorcyclists Association) and MotorMeiden. Includes riding the Grand Prix Circuit and accessing the paddock.
• Guided Circuit Tours Free guided tours of the TT Circuit offered by volunteer guides, allowing visitors to discover the racetrack's features and history.
• Virtual Tour Interactive virtual tour experience of the TT Circuit allowing visitors to explore the racetrack, grandstands, and VIP facilities online before visiting.
• Live Cams Six live streaming cameras positioned around the circuit (Paddock, Haarbocht, Geert Timmer chicane, Start/Finish line, Pit entry, and Winterdijk Grandstand) providing real-time remote viewing of track activity.
• VIP Hospitality Packages (Legends Club, MotoGP VIP Village, Haarbocht Lounge, Tower Lounge) Premium VIP hospitality arrangements during major events including Legends Club, MotoGP VIP Village, Haarbocht Lounge, and Tower Lounge packages. Include premium seating, catering, and exclusive VIP access areas with views of the famous Geert Timmer chicane. Sales begin December 1st annually.
• Corporate Events & Business Club Professional meeting and conference venue offering Legends Club and Paddock Restaurant facilities, hosting over 200 corporate events annually. Business Club membership provides front-row seats for all races, training sessions, and events, plus a permanent VIP lounge with views of the Geert Timmer chicane. In-house catering provided by Albron. 55 affiliated Business Club members.
• TT Circuit Camping & Glamping Accommodations On-site camping and glamping accommodations adjacent to the circuit, including TT Circuit Glamping (De Haar 1), TT Camping Jan & Bertha, Global-Tickets Village, and partner camping sites within 1-3 km of the venue. Offered through partners TT Circuit Glamping, Global-Tickets, and Camping Dijkstra.
• TT Junior Track Smaller racing circuit within the TT Circuit complex used for training, youth events, karting, and smaller-scale motorsport activities. Hosts KNMV training events and competitions including NK Junior Moto Racing and KNMV Summer Camp.
• Accessibility Services Facilities and services for disabled visitors including wheelchair platforms, paved areas, adapted toilets, signage, and reserved parking spaces. KTG (Keurmerk Toegankelijkheid Gehandicapten) certified venue.
• Entertainment & Fan Zone On-site entertainment including Hero Walk meet-and-greets with riders, Pit Walk access, Q&A sessions with riders, Fanzone with exhibitor stands, Harley-Davidson Paddock, Ferris wheel, and Monster Energy stunt shows.

Quantifiable outcome

• 167,000 racing fans attended TT Assen 2019 - record attendance
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• KNMV (Koninklijke Nederlandse Motorrijders Vereniging)coreStrategic or Co-development PartnerRoyal Dutch Motorcyclists Association - key partner organizing training events, competitions (NK Junior Moto Racing, KNMV Summer Camp), and education sessions at TT Junior Track. Collaboration makes events like TT Experience Day possible with €35 sessions including circuit access.
• MotorMeidenminorStrategic or Co-development PartnerPartner organization contributing to TT Experience Day events, supporting accessible trackday experiences for motorcyclists.
• AlbroncoreImplementation/ SI/ Consulting PartnerIn-house caterer providing full-service hospitality for corporate events, celebrations, and VIP experiences at TT Circuit. Offers coffee, lunch, drinks, and exclusive dinners customized to event requirements.
• TT Circuit GlampingminorChannel Partner/ Reseller/ DistributorGlamping accommodation located adjacent to the circuit (De Haar 1), offering premium overnight stays within 0-1km of TT Circuit for event attendees.
• Global-TicketscoreChannel Partner/ Reseller/ DistributorOfficial ticket partner offering TT Camping packages (Jan & Bertha, Global-Tickets Village) with transfer services. Provides glamping and camping accommodation booking integration.
• Camping DijkstraminorChannel Partner/ Reseller/ DistributorOfficial TT Camping partner located 1km from circuit, offering motorhome and camping facilities for event visitors.
• Arriva / Public Transport (Ov chipkaart)minorChannel Partner/ Reseller/ DistributorPublic transport integration enabling easy access via OV-chipkaart or bank card. Shuttle buses operated during major events from Assen railway station to circuit.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sachsenring: German MotoGP circuit. Comparable as another European MotoGP venue with similar heritage positioning, seasonal capacity constraints, and a base of corporate hospitality and trackday revenue.
• Circuit Ricardo Tormo (Valencia): Spanish motorsport circuit hosting MotoGP season finale. Comparable European MotoGP venue with similar scale of seating, VIP hospitality, and corporate event operations.
• Silverstone Circuit: UK motorsport circuit hosting MotoGP, Formula 1, and British Superbike events. Directly comparable as a heritage European circuit with permanent World Championship calendar presence, multi-tier VIP hospitality, corporate events, and trackday programs.
• Spa-Francorchamps: Belgian motorsport circuit hosting MotoGP and other premier series. Closest geographically to Assen and shares similar European heritage-circuit positioning with strong motorsport fan culture and VIP/corporate event programs.
• Autodromo Internazionale del Mugello: Italian MotoGP circuit owned by Ferrari. Comparable European motorsport venue with similar scale of grandstand seating, VIP hospitality, and seasonal event calendar including MotoGP and trackdays.
• Misano World Circuit Marco Simoncelli: Italian motorsport circuit hosting MotoGP. Comparable as a regional MotoGP-caliber European circuit with similar track day programs, VIP/hospitality, and corporate event hosting operations.
• Circuit de Barcelona-Catalunya: Spanish motorsport circuit hosting MotoGP and Formula 1. Comparable European circuit of similar scale with multiple racing series, VIP hospitality offerings, corporate event hosting, and trackday experiences.
• Circuito de Jerez - Ángel Nieto: Spanish MotoGP circuit. Comparable as another Iberian/European MotoGP venue with similar seasonal calendar, VIP arrangements, and trackday/test operations.
• Nürburgring: German motorsport complex hosting MotoGP and various racing series plus extensive tourist/trackday operations. Comparable as a major European circuit with year-round public access, corporate events, and large-scale visitor infrastructure.
• Circuit Paul Ricard: French motorsport circuit hosting MotoGP and various testing/trackday operations. Comparable European circuit with extensive VIP/hospitality, corporate event, and year-round track utilization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ttcircuitassen
• Facebookfacebook.com/TTCircuitAssen
• LinkedInlinkedin.com/company/tt-circuit-assen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TT Circuit Assen