This Is Flow
This Is Flow is an independent, Sydney-headquartered media agency delivering integrated media planning, buying, strategy, measurement, and partnerships across performance and traditional channels for enterprise and mid-market brands across Australia and New Zealand.
- Company typePrivate
- Founded2014
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What This Is Flow does
This Is Flow is an independent, full-service media agency founded circa 2014 and headquartered in North Sydney, Australia, delivering media planning and buying, strategy, measurement, and partnership services for brands across Australia and New Zealand. The agency operates with a fully in-house team and no offshoring, and is led by founder and CEO Jimmy Hyett alongside CSO Catherine Rushton. The firm manages more than $100M in annual media billings on behalf of its client base.
The agency structures its offering around five integrated pillars: Performance Media (SEM, SEO, Social, Programmatic), Traditional Media (TV, OOH, Cinema), Strategy & Insights, Measurement & Data (in-house data science team providing MMM, attribution modeling, creative effectiveness studies, and ad hoc analysis), and Partnerships & Sponsorships. The technology layer is described as a transparent, agnostic in-house tech stack for media buying and reporting, with stated leadership in AI-driven dashboards and analytics. No proprietary AI models or AI research are disclosed, and the platform composition draws on third-party tooling under an interoperable architecture.
The commercial model is managed services on a fee or retainer basis, typically structured as multi-year contracts with account directors serving enterprise and mid-market clients. Customers include large global brands (Coca-Cola European Partners, Unilever, John Deere, AirAsia, Princess Cruises) and regional mid-market firms across food and beverage, automotive, travel, retail, healthcare, financial services, insurance, and workwear categories. The firm is privately held with no disclosed external funding, no parent company, and no subsidiaries.
This Is Flow firmographics
Firmographics- Name
- This Is Flow
- Legal name
- This Is Flow
- Website
- https://thisisflow.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- This Is Flow is an independent, Sydney-headquartered media agency delivering integrated media planning, buying, strategy, measurement, and partnerships across performance and traditional channels for enterprise and mid-market brands across Australia and New Zealand.
- Ownership category
- akta.pro rank
This Is Flow industry classification
Industry- Product category
- Media Agency Services
- NAICS
- Media Buying Agencies (54183), Media Representatives (541840)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where This Is Flow is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
This Is Flow business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Media Planning and Buying Services: Full-service media agency revenue from planning and buying across performance media (SEM, SEO, Social, Programmatic) and traditional media (TV, OOH, Cinema). They leverage over $100M in media billings annually with global agency rates and tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency retainer arrangements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
This Is Flow product offering
Product offeringCore offering
This Is Flow is a full-service independent media agency that plans and buys media across performance channels (SEM, SEO, Social, Programmatic) and traditional channels (TV, OOH, Cinema), supported by in-house Strategy & Insights, Measurement & Data, and Partnerships & Sponsorships capabilities. The agency combines a transparent in-house tech stack and data science team with senior owner involvement to deliver outcome-based media plans for brands across Australia and New Zealand.
Product overview
This Is Flow is a media agency offering a unified service portfolio centered on media planning, buying, and optimization. The core offering consists of five integrated service pillars: Performance Media (digital channels including SEM, SEO, Social, Programmatic), Traditional Media (TV, OOH, Cinema), Strategy & Insights (research and strategic consulting), Measurement & Data (data science and attribution), and Partnerships & Sponsorships (influencer and partnership management). The agency combines a two-speed approach: automating routine tasks via technology and tools, while maintaining human-centered strategy, creativity, and client partnership. Services are delivered entirely in-house with no offshoring, and the agency emphasizes data-led strategies with outcome-based delivery across both Australian and New Zealand markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Media Full-service performance media offering covering SEM, SEO, Social, Programmatic and digital out-of-home, delivered through a transparent in-house tech stack with best-in-class reporting and outcome-based delivery for brand clients.
- Traditional Media Comprehensive traditional media planning and buying across TV, out-of-home (OOH), Cinema and other offline channels, delivered by a full in-house team with no offshoring to clients across Australia and New Zealand.
- Strategy & Insights Strategic consulting service covering cultural pulse research, audience profiling, brand effectiveness and portfolio strategies, led by the Chief Strategy Officer and a team focused on data-led, creativity-fuelled strategy.
- Measurement & Data Data science service proving media and marketing effectiveness through ad hoc analysis, creative effectiveness studies, Marketing Mix Modeling (MMM), attribution modelling and other measurement solutions.
- Partnerships & Sponsorships Brand partnership and sponsorship service covering in-house partnership management, influencer management and activation support, integrated with the agency's planners and strategy team.
Quantifiable outcome
- Most engaged and consistent team in the industry with real energy and capacity
- +1 more outcomes
Companies that use This Is Flow
Customer profileNamed customers23 records
Segments2 records
Ideal customer profiles2 records
This Is Flow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
This Is Flow partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
This Is Flow competitors and assessment
Company assessmentDirect peers
- PHD Media Australia: Omnicom-owned media agency with ANZ operations, delivering integrated media planning and buying across traditional and digital channels with a strategy-led, data-driven orientation similar to Flow.
- Thinkerbell: Australia-founded independent agency offering media, creative, and experiential services across ANZ — a comparable independent, founder-led competitor competing for similar mid-market and enterprise brand budgets.
- Wavemaker Australia: GroupM-owned media agency operating in Australia, providing full-funnel media planning and buying with emphasis on data and consumer behaviour — comparable integrated offering and ANZ market.
- Howatson+Co: ANZ independent creative and media agency offering integrated planning and buying with an emphasis on in-house craft — directly comparable boutique, fully in-house model to This Is Flow.
- Zenith Australia: Publicis-owned media agency in Australia delivering performance and traditional media planning/buying with a strong data and analytics emphasis — closely mirrors Flow's full-service, data-led positioning.
- Mindshare Australia: GroupM/WPP-owned media agency with a strong ANZ presence, offering full-service media planning and buying across performance and traditional channels — directly comparable to Flow's integrated offering.
- OMD Australia: Omnicom-owned media agency operating across Australia and New Zealand delivering planning and buying across performance, traditional, and digital channels — directly comparable service set and regional footprint to This Is Flow.
Broad incumbents
- GroupM Australia: WPP's media investment group in Australia encompassing Mindshare, Wavemaker and others — represents the broad-incumbent competitive set Flow competes against for enterprise media mandates in ANZ.
- Dentsu Australia: Global advertising holding company with significant ANZ media operations across Dentsu Creative, Dentsu Media and Merkle — broad incumbent offering the integrated capabilities Flow pitches against at enterprise level.
Emerging players
- Special Group: ANZ-born independent agency group expanding into media capabilities alongside creative — an emerging indie competitor pursuing a similar boutique, non-offshoring positioning to This Is Flow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Customer concentration
This Is Flow social profiles
Digital presenceThis Is Flow financial estimates
Financial estimateRevenue estimate
Valuation estimate
This Is Flow leadership team
Management profileNumber of profiles
Profiles2 records
This Is Flow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
This Is Flow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about This Is Flow
What does This Is Flow do?
This Is Flow is a full-service independent media agency that plans and buys media across performance channels (SEM, SEO, Social, Programmatic) and traditional channels (TV, OOH, Cinema), supported by in-house Strategy & Insights, Measurement & Data, and Partnerships & Sponsorships capabilities. The agency combines a transparent in-house tech stack and data science team with senior owner involvement to deliver outcome-based media plans for brands across Australia and New Zealand.
Is This Is Flow a public or private company?
This Is Flow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was This Is Flow founded?
This Is Flow was founded in 2014. It employs 11 to 50 people.
Where is This Is Flow based?
This Is Flow is headquartered in Sydney, Australia, in the Oceania region.
How does This Is Flow make money?
One revenue line is on record: media Planning and Buying Services.
Who are This Is Flow's main competitors?
Direct peers on record are PHD Media Australia, Thinkerbell, Wavemaker Australia, Howatson+Co, Zenith Australia, Mindshare Australia and OMD Australia. Broad incumbents are GroupM Australia and Dentsu Australia. Special Group is listed as an emerging player.
Does This Is Flow have an API?
No public API is recorded for This Is Flow.
What industry is This Is Flow in?
This Is Flow's product category is Media Agency Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 54183.