The EU Fab 6

What The EU Fab 6 does

The EU Fab 6 ("Savour the PDO and PGI Wines and Deli Meats from Europe") is a European Union co-financed promotional campaign launched in 2024 that aggregates six Italian, French, and Spanish agri-food consortium organizations to promote PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) certified wines and deli meats in the United Kingdom and Switzerland. The consortium is led by Consorzio Italiano Tutela Mortadella Bologna (capofila) and includes ODG des Premières Côtes de Bordeaux et Cadillac (France), Asociación para la promoción del vino de Garnacha (Spain), Consorzio Tutela Vini d'Abruzzo (Italy), Consorzio Cacciatore Italiano (Italy), and Consorzio Zampone e Cotechino Modena IGP (Italy). Its portfolio spans Bordeaux Cadillac wines, Garnacha wines from six Spanish PDOs, Abruzzo Montepulciano and Trebbiano DOC wines, Mortadella Bologna IGP, Salamini Italiani alla Cacciatora DOP, and Zampone/Cotechino Modena IGP.

The campaign operates an event-driven go-to-market across consumer, trade, and education channels: 84 tasting days across 14 Manor department stores in Switzerland (March 2026), 10 wine store and wine bar activations across Zurich, Bern, Lugano and Lausanne, Swiss Instagram influencer collaborations, the London Wine Fair 2026 masterclass program, and culinary school partnerships with Les Roches (Switzerland) and Chef Academy London. Supporting content assets include seasonal PDF guides (Summer Guide, Festive Inspirations, Aperitivo recipes), the "Wine Sound" multimedia album/film distributed on Spotify, Apple Music, YouTube, and Amazon, and ongoing press releases managed by Blancdenoir Communication.

The EU Fab 6 is not a commercial entity and generates no revenue; it is funded through the EU Agricultural Promotion Programme, and the disclosed grant amount is not specified in available sources. Consortium members retain independent ownership and commercial operations — for example, Consorzio Tutela Vini d'Abruzzo represents over 250 companies producing 1.5 million hectolitres (~130 million bottles) across 33,000 hectares with approximately 70% exported, while Garnacha Origen covers 35,285 hectares across 4,739 winemakers and 251 producers. The campaign's underlying technology stack is non-existent in the conventional sense; value creation derives from EU-protected quality designations (PDO/PGI), co-financed marketing budget, and the aggregated brand equity of century-old protected food and wine categories.

Name

The EU Fab 6

Legal name

The EU Fab 6

Website

https://theeufab6.eu

Company type

Private

Founded year

2024

Operating status

Operating

Short description

The EU Fab 6 is an EU co-financed promotional campaign aggregating six Italian, French, and Spanish agri-food consortia to market PDO and PGI wines and deli meats to consumers and trade professionals in the United Kingdom and Switzerland through retail tastings, trade fairs, culinary schools, and digital content.

Ownership category

akta.pro rank

Headquarters

HQ city

Ortona

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel

Revenue model

1. EU Agricultural Promotion Programme Funding: The campaign is selected and co-financed by the European Union as one of the best projects aimed at promoting EU agricultural products worldwide. The initiative is funded through EU agricultural policy programmes, not through product sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The EU Fab 6 is an EU co-financed promotional campaign that aggregates six Italian, French, and Spanish agricultural associations to promote PDO and PGI certified wines and deli meats in the United Kingdom and Switzerland. The campaign executes in-store tastings, trade fair participation, influencer collaborations, culinary school events, and digital content marketing to raise awareness of European quality labels and increase consumption of member products. Consortium members (ODG Premières Côtes de Bordeaux et Cadillac, Consorzio Italiano Tutela Mortadella Bologna, Asociación Garnacha Origen, Consorzio Tutela Vini d'Abruzzo, Consorzio Cacciatore Italiano, Consorzio Zampone e Cotechino Modena IGP) retain independent operations and sell their own products through their own channels.

Product overview

The EU Fab 6 is a European Union co-financed promotional campaign bringing together 6 Italian, French, and Spanish agri-food consortium organizations. The campaign promotes quality branded wines and deli meats with PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) certifications in the UK and Switzerland. The consortium members include ODG Premières Côtes de Bordeaux et Cadillac (French wines), Consorzio Italiano Tutela Mortadella Bologna (Mortadella Bologna IGP), Asociación Garnacha Origen (Spanish Garnacha wines), Consorzio Tutela Vini d'Abruzzo (Abruzzo wines), Consorzio Cacciatore Italiano (Salamini Italiani alla Cacciatora DOP), and Consorzio Zampone e Cotechino Modena IGP. The portfolio encompasses red, white, rosé, and sparkling wines from Bordeaux, Abruzzo, and Garnacha regions, alongside traditional Italian cured meats including Mortadella Bologna, Salamini Cacciatori, Zampone, and Cotechino.

Differentiator

Problem solved

Functional benefit

Products and services

• Vini della regione Premières Côtes de Bordeaux e Cadillac Quality wines from the Bordeaux region including Cadillac Côtes de Bordeaux DOP, Côtes de Bordeaux DOP, Cadillac DOP (sweet white wines), and Premières Côtes de Bordeaux DOP. Promoted to UK and Swiss consumers and trade professionals through the EU Fab 6 campaign.
• Mortadella Bologna IGP Protected Geographical Indication cooked cured meat product made exclusively from pork, characterized by its cylindrical or oval shape, typical pink color, and unmistakable slightly spiced aroma. Promoted to UK and Swiss consumers and trade professionals through the EU Fab 6 campaign.
• Vini di Garnacha Wines produced from Garnacha grapes including Calatayud DOP, Campo de Borja DOP, Cariñena DOP, and Terra Alta DOP from northeastern Spain, available as reds, whites, rosés, sparkling, and sweet wines. Promoted to UK and Swiss consumers and trade professionals through the EU Fab 6 campaign.
• Vini d'Abruzzo Abruzzo wines including Montepulciano d'Abruzzo DOP, Cerasuolo d'Abruzzo DOP, Trebbiano d'Abruzzo DOP, Villamagna DOP, and Abruzzo DOP with over 36,000 hectares of vineyards. Promoted to UK and Swiss consumers and trade professionals through the EU Fab 6 campaign.
• Salamini Italiani alla Cacciatora DOP Protected Designation of Origin Italian cured meat product made from selected pork, with delicate aroma, sweet taste, and intense ruby red color, minimum 10 days aging required. Promoted to UK and Swiss consumers and trade professionals through the EU Fab 6 campaign.
• Zampone e Cotechino Modena IGP Protected Geographical Indication products including Zampone Modena IGP (stuffed in pork trotter casing) and Cotechino Modena IGP (stuffed in natural or artificial casings), both traditional Italian specialties over 500 years old. Promoted to UK and Swiss consumers and trade professionals through the EU Fab 6 campaign.

Quantifiable outcome

• 14 Manor stores; 84 tasting days in Switzerland; 10 wine store activations across 4 Swiss cities (Zurich, Bern, Lugano, Lausanne); participation at London Wine Fair 2026

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Manor SwitzerlandcoreChannel Partner/ Reseller/ Distributor · 16 March 2026Swiss retail partner for in-store tasting activations. The campaign conducted a 7-day activation (16-22 March 2026) across 14 Manor stores in Switzerland, with 84 planned tasting days covering products from all three wine consortia of the project. Manor stores include locations in Geneva, Lausanne, Basel, Lugano, Ascona, Fribourg, Vevey, Monthey, Sion, and Sierre.
• Swiss Instagram Food Creators (@mike_in_geneva, @diana_mengyan917, @david.geisser)minorGTM or Marketing Partner · 1 February 2026Three Swiss food influencer creators engaged by The EU Fab 6 in February 2026 to showcase EU DOP and IGP products through modern recipes on Instagram. Content included pasta with Mortadella Bologna IGP, paccheri with Zampone Modena IGP ragù, and Cantonese rice with Salamini Italiani alla Cacciatora DOP.
• Les Roches Culinary SchoolminorStrategic or Co-development Partner · 1 November 2025Prestigious hospitality management school in Crans-Montana, Switzerland. The EU Fab 6 conducted two training days (November 2025) where students discovered PDO and PGI deli meats with chef Christian Clerino. Produced a digital recipe booklet featuring dishes prepared during the event.
• Chef Academy LondonminorStrategic or Co-development Partner · 1 October 2025London-based culinary academy. In October 2025, students participated in a unique culinary experience guided by chef Daniel Fletcher (Fenchurch at Sky Garden), exploring the versatility of Salamini Italiani alla Cacciatora DOP, Zampone e Cotechino Modena IGP, and Mortadella Bologna IGP.
• Consorzio Italiano Tutela Mortadella BolognacoreStrategic or Co-development PartnerThe Consorzio Italiano Tutela Mortadella Bologna serves as the project leader (capofila) of The EU Fab 6 consortium. Established in 2001, it is responsible for protecting, promoting, and valorising Mortadella Bologna IGP. It leads the multi-consortium aggregation of 6 Italian, French, and Spanish agri-food associations.
• ODG des Premières Côtes de Bordeaux et CadillaccoreStrategic or Co-development PartnerFrench consortium representing and promoting DOP Prèmieres Côtes de Bordeaux, DOP Cadillac, DOP Cadillac Côtes de Bordeaux, and DOP Côtes De Bordeaux. Founded in 2008, it conducts research and commercial development studies for its members.
• Asociación para la promoción del vino de Garnacha (Garnacha Origen)coreStrategic or Co-development PartnerSpanish non-profit association dedicated to promoting Garnacha wines. Brings together 6 PDOs (Somontano, Terra Alta, Priorat, Cariñena, Calatayud, Campo de Borja), 4,739 winemakers, 251 producers across 35,285.58 hectares. Partners include CITA (Aragonese Centre for Agri-food Research and Technology) and AREX.
• Consorzio Tutela Vini d'AbruzzocoreStrategic or Co-development PartnerItalian consortium headquartered in Ortona (Abruzzo) with over 250 member companies. Represents 33,000 hectares producing 1.5 million hectolitres of DOC wine (130 million bottles), with 70% exported. Mission includes protecting, valorising, and promoting Abruzzo wines nationally and internationally.
• Consorzio Cacciatore ItalianocoreStrategic or Co-development PartnerItalian consortium working since 2003 for the protection, promotion, and enhancement of Salamini Italiani alla Cacciatora DOP worldwide. Unites the most important Italian cured meat companies, vigilates the entire production chain, and combats abuse, imitation, and counterfeiting.
• Consorzio Zampone e Cotechino Modena IGPcoreStrategic or Co-development PartnerItalian consortium established in 2001 to protect quality and promote knowledge of Zampone and Cotechino di Modena. Coordinates major IGP producers, conducts market surveillance in Italy and abroad, and promotes these products worldwide.
• Blancdenoir Communication AgencyminorGTM or Marketing PartnerPress and media relations agency for The EU Fab 6. Located at Piazza Matteotti 25, 25015 Desenzano del Garda (BS), Italy. Handles all press and media inquiries for the campaign.
• CITA (Centro Aragonese di Ricerca e Tecnologia Agroalimentare)minorStrategic or Co-development PartnerAragonese Centre for Agri-food Research and Technology. Listed as a stakeholder of Asociación Garnacha Origen, contributing research and development to the garnacha wine sector.
• AREX (Agenzia Aragonese per il Commercio Estero e gli Investimenti)minorStrategic or Co-development PartnerAragonese Agency for Foreign Trade and Investment. Listed as a public stakeholder of Asociación Garnacha Origen, supporting internationalisation efforts for garnacha wine producers.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Conseil Interprofessionnel du Vin de Bordeaux (CIVB): French inter-professional body promoting Bordeaux AOC wines globally. Directly comparable as the institutional promoter of the Cadillac and Premières Côtes de Bordeaux wines featured in EU Fab 6, with similar focus on PDO/AOC certification and trade education.
• Sopexa: French food and beverage promotion agency with a pan-European and global mandate. Comparable in executing multi-country promotional campaigns for agricultural products, though operates as a commercial agency rather than a producer consortium.
• Wines of Spain (ICEX): Spanish government-backed promotional body for Spanish wines, including Garnacha. Directly comparable for the Garnacha Origen half of EU Fab 6, running international promotional activities and trade education programs across global markets.
• ITA - Italian Trade Agency: Italian government agency promoting Italian food, wine, and broader goods exports globally. Comparable in operating internationally-funded promotional programs for Italian agricultural products, including wines and cured meats promoted by EU Fab 6.

Direct peers

• Consejo Regulador D.O.P. Cariñena: Spanish Garnacha wine regulatory council, one of the six PDOs represented inside Asociación Garnacha Origen (an EU Fab 6 member). Directly comparable as a single-PDO Spanish wine body engaged in international promotional activities.
• Consorzio Parmigiano Reggiano: Major Italian PDO cheese consortium with extensive international promotional activities across multiple markets. Comparable in governance model (multi-member association under EU quality scheme protection) and in running EU co-financed promotional programs analogous to EU Fab 6.
• Aceto Balsamico di Modena IGP Consortium: Italian IGP consortium for Aceto Balsamico di Modena, structurally analogous to the Consorzio Zampone e Cotechino Modena IGP and other Italian meat/wine consortiums in EU Fab 6. Comparable as a single-PDO/PGI Italian food consortium running international promotional activities.
• Consorzio Tutela Vino DOCG Montepulciano d'Abruzzo Colline Teramane: Specialist DOCG consortium within the broader Abruzzo wine ecosystem promoted by EU Fab 6. Comparable as an Italian PDO wine body engaged in international promotion and quality assurance for member producers.
• Consorzio del Prosciutto di Parma: Italian PDO consortium for Prosciutto di Parma, structurally identical to Consorzio Cacciatore Italiano and the other EU Fab 6 Italian meat members. Operates under the same PDO/IGP legal framework and runs similar international promotional campaigns targeting UK, US, and Asian markets.
• Consorzio Vini D.O.C. delle Venezie: Italian DOC wine consortium promoting regional wines internationally. Comparable as a multi-producer Italian wine association running promotional campaigns abroad, including in the UK and Swiss markets targeted by EU Fab 6.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TheEUFab6
• Facebookfacebook.com/theeufab6uk
• Instagraminstagram.com/theeufab6.uk/ (UK) | https://www.instagram.com/theeufab6.ch/ (CH)

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about The EU Fab 6