What Wolf Bakery Waiblingen does

Wolf Bakery Waiblingen (Bäckerei Wolf Waiblingen) is a single-location, family-owned artisan bakery and café operating from Rötestr. 11, 71332 Waiblingen, in the Rems-Murr-Kreis district of Baden-Württemberg, Germany. The business is owned by Andreas Wolf, with Gabriele Wolf serving as the primary customer contact, and operates as a registered craft trade (Bäckermeister / Bäckerhandwerk) under the Handwerkskammer Region Stuttgart. All baking production occurs on-site at the same premises as point-of-sale, eliminating transport distance and supporting a freshness-led value proposition built around regional ingredient sourcing — over 90% of raw materials originate from Baden-Württemberg, and flour is purchased exclusively from farmers in the Rems-Murr-Kreis, milled at regional mills.

The product portfolio centers on a daily-rotating selection of more than 25 handcrafted bread varieties (including 6-Kornbrot, Ciabatta, Dinkelbäcker, Roggenmischbrot, Baguette, and Bauernbrot) made with Natursauerteig (natural sourdough), complemented by a dedicated line of vegan baked goods (without dairy, eggs, or butter), diabetic-friendly cakes, and custom celebration tortes for weddings, baptisms, and birthdays. An attached café (Ruhezone) added in February 2015 serves coffee, beverages, cakes, and a savory menu including Pizza alla Nonna, Flammkuchen, Quiche, and Maultaschen. A secondary B2B delivery operation, conducted via a Piaggio Ape three-wheeled vehicle, supplies bread, rolls, and pastries to Kantinen, restaurants, hotels, and corporate events within Waiblingen city limits.

The revenue model is straightforward retail and service revenue across four streams: walk-in retail baked goods sales, on-premise café food and beverage sales, B2B catering and delivery contracts (quoted per service), and custom/special-order baked goods. There is no e-commerce channel, no online ordering platform, no mobile app, and no active digital marketing beyond an informational website (www.wolf-baeckerei.de). Pricing is not publicly disclosed and customers are directed to contact the bakery directly for quotes on custom orders and catering. Headcount is in the 1-10 range, consistent with a micro-enterprise sole proprietorship or family partnership, and no external investors, parent company, or franchise relationships are indicated in the source data.

Name

Wolf Bakery Waiblingen

Legal name

Bäckerei Wolf Waiblingen

Website

https://wolf-baeckerei.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wolf Bakery Waiblingen is a family-owned, single-location artisan bakery and café in Waiblingen, Germany, producing handcrafted breads from regionally sourced grain and serving local walk-in consumers plus B2B catering clients within the city.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Commercial Bakeries (311812)

SIC

Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• Artisan bakery products
• Fresh bread baking
• Regional flour sourcing
• Cafe food service
• Event catering

Headquarters

HQ city

Waiblingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure

Revenue model

1. Retail baked goods sales: Sale of freshly baked bread, rolls, cakes, cookies, and seasonal specialties directly to walk-in consumers at the Waiblingen storefront.
2. Cafe operations: On-premises cafe serving coffee, beverages, cakes, tortes, savories (Pizza alla Nonna, Flammkuchen, Quiche, Zwiebelkuchen, Rösti, etc.), and light meals. Revenue generated from food and drink sales to cafe guests.
3. Corporate catering and B2B delivery: Delivery of bread, rolls, and pastries to businesses (Kantinen, restaurants, hotels, corporate events) within Waiblingen city. Services include breakfast deliveries, meeting catering, and event bakery orders. Quotes based on service.
4. Custom and special-order baked goods: Custom cakes, tortes (wedding, baptism, birthday), and specialty baked goods made to order for personal celebrations and corporate events.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Wolf Bakery Waiblingen is a single-location traditional artisan bakery that produces and sells fresh daily bread (26+ varieties), rolls, cakes, pastries, and seasonal specialties on-site, alongside an attached café serving beverages and light meals. The bakery also delivers fresh baked goods to local businesses (Kantinen, restaurants, hotels, corporate events) in Waiblingen and accepts custom orders for celebration cakes, diabetic-friendly products, and special-event catering. All production uses regional flour sourced exclusively from Rems-Murr-Kreis farmers and over 90% of ingredients from Baden-Württemberg.

Product overview

Wolf Bakery Waiblingen is a traditional artisan bakery operating as a single-location craft business with an attached café. The core product offering centers on fresh daily breads made from regional grain (26+ varieties including 6-Kornbrot, Ciabatta, Dinkelbäcker, Roggenmischbrot, and specialty items like Chiabrot), complemented by rolls, cakes, pastries, and café food items. The bakery also provides services including custom celebration cakes, catering for business and private events, canteen/restaurant delivery, and special custom orders. A dedicated line of vegan bakery products (breads and rolls made without dairy, eggs, or butter) and diabetic-friendly options are available on order. All products are produced on-site; no frozen industrial baked goods are used.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Bread Varieties (Brote)

Quantifiable outcome

• Over 90% of raw materials sourced from Baden-Württemberg, with flour exclusively from Rems-Murr-Kreis farmers
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Junge Die Bäckerei: One of Germany's largest traditional bakery chains (Hamburg-headquartered) with hundreds of stores and a strong café/snack program. Comparable product categories (bread, rolls, cakes, café) but operating at significantly larger scale and with a broader geographic footprint than Wolf Bakery.
• Kamps: Large national German bakery chain (REWE Group) operating storefronts across multiple cities with standardized bakery assortments and café elements. Comparable product offering but at national-chain scale with centralized production, contrasting with Wolf's single-location craft model.
• Müller Brot: Industrial German bakery producer supplying packaged bread and rolls through retail channels. Comparable at the product-category level (bread, rolls) but operates an industrial/wholesale model rather than Wolf Bakery's on-site craft retail model.
• Schäfer's: SPAR-affiliated German bakery chain with a national footprint of retail bakery stores offering bread, rolls, and snack/café items. Comparable in core retail-bakery product categories but at chain scale with broader geographic reach than Wolf Bakery.

Direct peers

• Bäckerei Görtz: Traditional artisan bakery chain headquartered in the Stuttgart/Baden-Württemberg region with multiple retail storefronts and a café concept. Highly comparable to Wolf Bakery in product mix (bread, rolls, cakes, catering), regional German craft positioning, and on-site production, but at larger multi-location scale.
• Landbäckerei Härdtner: Regional artisan bakery chain in Baden-Württemberg operating multiple stores with café, bread, and roll assortments built on traditional craft methods. Comparable in craft positioning, regional Baden-Württemberg identity, and combined retail/café model.
• Hofpfisterei: Munich-based traditional German artisan bakery known for natural sourdough, regional Bavarian grain sourcing, and a published quality philosophy ('Lebensmittel mit Charakter'). Comparable to Wolf Bakery on craft methods, regional provenance messaging, and Natursauerteig-based production.
• Bäckerei Raisch: Family-run artisan bakery in the Baden-Württemberg/Rems region with multiple branches, café operations, and a focus on regional sourcing and traditional baking methods. Closely comparable craft-trade profile, regional identity, and B2B delivery model to Wolf Bakery Waiblingen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wolf Bakery Waiblingen