Dental Expo

What Dental Expo does

Dental Expo is a biennial dental trade show held in the Netherlands, organized by Easyfairs, a Brussels-based international events company. Established in 2010 and held in even years, the event serves as the largest independent national gathering for Dutch oral healthcare professionals — dentists, dental hygienists, dental assistants, and practice staff — and for suppliers across the dental industry. The 2026 edition is scheduled for March 5-7 at Evenementenhal Gorinchem, marking a relocation from RAI Amsterdam after approximately 20 years at the prior venue.

The event's core offering combines a physical exhibition with a digital platform ecosystem. Approximately 200 exhibitors showcase dental equipment, implants, prosthetics, practice and laboratory materials, dental prevention products, and business services. Supporting technology infrastructure includes the Smart Badge system for contactless lead capture, the Easyfairs NL mobile app, the EasyGo exhibitor management platform, and the My Easyfairs portal. A knowledge program with expert-led lectures and workshops, alongside a Dental Startup Avenue for emerging companies, complements the main exhibition floor.

Revenue is generated through three streams: exhibitor booth rentals, visitor ticket sales, and premium partnership/sponsorship programs (named partners for 2026 include Karma.Dentistry, Infomedics, and Excent). Go-to-market is event-driven, with marketing across owned digital channels (website, newsletter, social media), industry press, and partnership organizations including the three major Dutch dental professional associations (KNMT, ONT, NVM-mondhygiënisten) under the Mondzorgalliantie. Dental Expo is not a standalone legal entity but a branded event within Easyfairs' portfolio; no standalone financials are disclosed.

Name

Dental Expo

Legal name

Dental Expo

Website

https://dentalexpo.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Dental Expo is the largest independent biennial dental trade show in the Netherlands, organized by Easyfairs since 2010. It serves ~7,000-8,000 Dutch dental professionals and ~200 exhibitors, with a 2026 relocation to Evenementenhal Gorinchem and formal partnership with KNMT, ONT, and NVM-mondhygiënisten.

Ownership category

akta.pro rank

Headquarters

HQ city

Gorinchem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibitor Booth Rentals: Dental practices, dental suppliers, and service providers pay for exhibition space to showcase their products and services to dental professionals attending the event.
2. Visitor Ticket Sales: Dental professionals purchase tickets to attend the exhibition, knowledge sessions, and networking events.
3. Premium Partnership Programs: Companies sponsor the event as Premium Partners or exhibitor booth partners, receiving enhanced visibility and branding opportunities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dental Expo operates a biennial in-person trade show for the Dutch dental industry at Evenementenhal Gorinchem, bringing together approximately 200 dental equipment, materials, and service exhibitors with thousands of oral healthcare professionals. The event combines an exhibition floor, a knowledge program of expert-led lectures and workshops, a Digital Startup Avenue for emerging oral health companies, and Easyfairs-powered digital infrastructure including Smart Badge scanning, EasyGo exhibitor management, and the Easyfairs NL mobile app for visitors and exhibitors.

Product overview

Dental Expo is a biennial dental trade show organized by Easyfairs in the Netherlands. The core offering is the exhibition event itself, which brings together approximately 200 exhibitors and thousands of oral healthcare professionals. The company provides a comprehensive platform that includes the EasyGo exhibitor management system, Smart Badge technology for digital lead capture, the My Easyfairs portal for participant management, and a dedicated mobile app for both exhibitors and visitors. The event also features a knowledge program with lectures and workshops, as well as a Startup Avenue for emerging dental companies. The product portfolio represents an event management ecosystem rather than a traditional software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Expo Trade Show The largest independent dental trade show in the Netherlands, serving as the primary biennial meeting place for oral healthcare professionals and dental suppliers. Approximately 200 exhibitors showcase dental equipment, implants and prosthetics, practice and laboratory materials, dental prevention products, IT/software, and business services to thousands of dental professionals over three days.
• Dental Expo Knowledge Program Curated lecture, workshop, and presentation program covering the latest developments in dentistry, delivered by industry experts as part of the Dental Expo trade show. Includes Dental Expo Theater sessions and is positioned as an indispensable component for professionals staying current with industry developments.
• Dental Startup Avenue Dedicated section of the Dental Expo trade show for innovative startups in the dental industry, providing visibility, networking opportunities, and a pathway to market for emerging oral health companies targeting Dutch dental professionals.

Quantifiable outcome

• Nearly 8,000 dental professionals attended the 2018 edition; 190 exhibitors presented their products and services

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• KNMT, ONT, and NVM-mondhygiënisten (Mondzorgalliantie)coreStrategic or Co-development Partner · 5 March 2026The three major Dutch dental professional associations (KNMT, ONT, and NVM-mondhygiënisten) have formed an alliance to jointly operate the Mondzorgalliantie Lounge at Dental Expo 2026. This partnership provides networking opportunities and current sessions for oral healthcare professionals.
• Easyfairs NederlandcoreOthersEasyfairs is the event organizer and parent company behind Dental Expo. They manage all aspects of event organization including venue relations, exhibitor services, marketing, and platform technology (Smart Badge, apps).
• Evenementenhal GorinchemcoreStrategic or Co-development PartnerThe venue partner hosting Dental Expo 2026 and subsequent editions. This represents a move from RAI Amsterdam after 20 years. The venue features 4,800 solar panels generating 2 megawatts of power, aligning with sustainability goals.
• Karma.DentistrymajorGTM or Marketing PartnerPremium partner offering online education and training courses. Collaborates on content and educational programming for dental professionals attending the expo.
• InfomedicsmajorGTM or Marketing PartnerPremium partner providing dental payment solutions and billing services in the Netherlands.
• ExcentmajorGTM or Marketing PartnerPremium partner collaborating on Dental Expo 2026 organization and promotion.
• OrangeHealth (HOME-PAIGE Project)minorStrategic or Co-development PartnerA collaboration of seven Dutch oral health education institutions focused on innovation in education and care. The HOME-PAIGE project combines oral microbiota analysis with AI to create personalized oral care recommendations.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Expodental Madrid: Spain's leading dental trade show organized by IFEMA. Comparable as a national dental exhibition with similar exhibitor-targeting model, biennial cadence elements, and educational programming.
• AEEDC Dubai: One of the largest annual dental exhibitions globally, held in Dubai. Comparable as a multi-stream dental trade show monetized through exhibitor booths, visitor registration, and premium sponsorship tiers.
• Greater New York Dental Meeting: One of the largest dental conventions in the United States, attracting tens of thousands of dental professionals. Comparable as a flagship national dental exhibition with exhibitor rentals, attendee fees, and educational programming.
• Yankee Dental Congress: One of the largest dental conventions in the U.S., held annually in Boston. Comparable as a multi-day dental conference and trade show monetized through attendee registration, exhibitor booths, and sponsorships.
• ADF (Association Dentaire Française) Congress: The leading dental congress and exhibition in France, combining professional education with a major industry exhibition. Comparable in offering a dual education-plus-exhibition model for dental professionals and suppliers.
• IDS (International Dental Show): The world's leading dental trade fair held biennially in Cologne, Germany. Directly comparable as a major B2B dental exhibition serving manufacturers, distributors, and dental professionals with similar booth-rental and partnership revenue streams.
• Chicago Dental Society Midwinter Meeting: A major annual U.S. dental meeting combining continuing education with a large industry exhibition. Comparable in serving both dental professionals (via education) and dental manufacturers/suppliers (via exhibition space).
• British Dental Conference & Exhibition: The UK's principal dental conference and trade exhibition organized by the British Dental Association. Comparable as a combined education and industry exhibition serving dental practitioners and equipment/material suppliers.

Broad incumbents

• Easyfairs: Parent company and international B2B event organizer operating hundreds of trade shows across multiple industries. Comparable as the broader operating platform that owns Dental Expo and provides shared technology, sales, and venue infrastructure.

Others

• Dental Tribune International: Global dental media company producing dental news, magazines, and event-related content. Comparable as a dental-industry ecosystem participant that complements and supports dental trade shows through media coverage and editorial content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dental_expo
• Facebookfacebook.com/dentalexponl
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/dental_expo_nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Expo