WASD

What WASD does

WASD is a Buenos Aires-based digital marketing agency founded in 2015, operating with a team of approximately 11 employees across creative, content, design, and production functions. The agency positions itself as a specialist in serving startups and technology/gaming companies as well as enterprises seeking expansion through content marketing and online advertising, with documented engagements spanning fintech (Ualá, Banco del Sol), consumer goods (Grupo Ayudín, Burger King), IT services (Softtek), electronics (BGH), automotive (Frasle Mobility), and other verticals. Service delivery is structured around direct client engagement rather than channel partners or marketplaces, and the business maintains two sub-brands — W Azul Creativo and WASD WORK — alongside the core WASD offering.

The agency's core products are nine service lines grouped under digital marketing and communications: Marketing Digital (strategy), Redes Sociales (social media management with content marketing), Producción Audiovisual (in-house video production self-positioned as Top 1 in Google Argentina), Generación de Leads (lead generation), Desarrollo Web (WordPress and Shopify web development), E-mail Marketing, Estrategia 360 (integrated multi-channel strategy), Fotografía Profesional (product, institutional, and event photography), and Publicidad Digital (online advertising). The technology stack is non-proprietary, relying on standard industry tools (WordPress, Shopify, Figma) plus in-house creative production capabilities, and there are no disclosed APIs, SDKs, or platform products. Distribution runs primarily through content marketing (educational blog, SEO for Argentina-specific digital marketing keywords), portfolio/case-study showcase, LinkedIn presence, and startup ecosystem events through accelerator and incubator partnerships (Algorand Miami Accelerator, Moonbeam Accelerator, Rokk3r, Ripio Ventures).

The business model is professional services revenue — project-based fees and retainer contracts with enterprise and mid-market clients, with no public pricing and quote-based engagement scoping. The agency reports no external funding, no parent company, and no disclosed financial metrics, operating as a founder-owned independent. Customer acquisition combines inbound (SEO, blog, referrals) with outbound direct sales, supplemented by accelerator-driven introductions to startup clients. The company does not disclose revenue, headcount growth, or profitability, limiting financial visibility, but the operational signals (recent enterprise projects through 2026, active careers page, sub-brand launch) indicate ongoing activity at boutique scale.

Name

WASD

Legal name

WASD

Website

https://wasd.com.ar

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

WASD is a Buenos Aires-based digital marketing and audiovisual production agency founded in 2015, serving startups, technology/gaming companies, and enterprises in Argentina and Latin America with content marketing, social media, web development, lead generation, and in-house video production services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Online Reputation Management (ORM) (MPAAAOAB)

Keywords

• Digital marketing services
• Audiovisual production
• Social media management
• Web development
• Lead generation

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Marketing Services: Agency provides comprehensive digital marketing services including digital marketing strategy, social media management, audiovisual production, lead generation, and web development. Revenue is generated through project-based fees, retainer contracts, and service agreements with enterprise and mid-market clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

WASD is a digital marketing agency based in Buenos Aires, Argentina that provides comprehensive digital marketing services for startups and technology/gaming companies, as well as companies seeking expansion. Core offerings include digital marketing strategy, social media management with content marketing, in-house audiovisual production, lead generation, web development using WordPress and Shopify, email marketing, 360-degree marketing strategy, professional photography, and digital advertising. The agency delivers these services through direct client engagements with project-based fees and retainer contracts.

Product overview

WASD is a digital marketing agency that provides a comprehensive suite of marketing services primarily serving startups and technology companies, as well as companies seeking expansion through content marketing and online advertising. The agency's core offerings include Marketing Digital (digital marketing strategy), Redes Sociales (social media management with content marketing), Producción Audiovisual (in-house video production), Generación de Leads (lead generation solutions), Desarrollo Web (web development using WordPress and Shopify), E-mail Marketing, Estrategia 360 (comprehensive marketing strategy), Fotografía Profesional (professional photography), and Publicidad Digital (digital advertising). The agency positions itself as specialists in content marketing that informs, educates, and entertains audiences, with an in-house audiovisual production team ranked in the Top 1 of Google Argentina.

Differentiator

Problem solved

Functional benefit

Brands

• W Azul Creativo: Creative sub-brand mentioned in client logo display on website.
• WASD WORK

Products and services

• Digital Marketing Strategy (Marketing Digital) Strategy development, content marketing, and online advertising services for startups and technology companies seeking to position their brands as industry leaders through digital channels.
• Social Media Management (Redes Sociales) Social media management with content marketing strategy focused on educating and entertaining audiences through valuable content pieces for businesses and startups.
• Audiovisual Production (Producción Audiovisual) In-house audiovisual production team ranked in the Top 1 of Google Argentina, creating high-quality video content including explainer videos, tutorials, social media content, and event coverage.
• Lead Generation (Generación de Leads) Lead generation solutions designed for businesses needing a continuous and automated flow of new prospects.
• Web Development (Desarrollo Web) Web development services using WordPress and Shopify platforms, including information architecture, wireframing, design, programming, SEO optimization, and landing page creation.
• Email Marketing (E-mail Marketing)
• 360 Strategy (Estrategia 360) Comprehensive 360-degree marketing strategy encompassing multiple channels and touchpoints for integrated brand communication.
• Professional Photography (Fotografía Profesional) Professional photography services including product photography, institutional photography, and event coverage.
• Digital Advertising (Publicidad Digital) Digital advertising services including online ad creation, campaign management, and performance optimization.

Quantifiable outcome

• +52,000 registrations achieved for Lasfor SRL through B2B2C model

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Algorand Miami AcceleratorcoreGTM or Marketing PartnerWASD is part of Algorand Miami Accelerator, positioning the agency within the blockchain/crypto startup ecosystem. This partnership provides access to emerging technology companies seeking marketing support.
• Moonbeam AcceleratorcoreGTM or Marketing PartnerWASD participates in Moonbeam Accelerator ecosystem, connecting with Polkadot-based blockchain startups and technology ventures seeking digital marketing expertise.
• Moonbeam FoundationminorGTM or Marketing PartnerFoundation partnership supporting blockchain ecosystem development and startup growth initiatives.
• Algorand FoundationminorGTM or Marketing PartnerFoundation partnership within the Algorand blockchain ecosystem supporting ecosystem growth.
• Borderless CapitalminorGTM or Marketing PartnerVenture capital firm focused on blockchain and Web3 investments with ecosystem connections.
• Arrington CapitalminorGTM or Marketing PartnerCrypto-native venture firm with portfolio companies that may require marketing services.
• Rokk3rcoreGTM or Marketing PartnerRokk3r is a startup ecosystem player and client of WASD, representing a bidirectional relationship within the innovation community.
• Ripio VenturesminorGTM or Marketing PartnerCryptocurrency exchange and venture arm connecting WASD with blockchain ecosystem startups.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• R/GA: Global digital agency with deep experience serving technology and innovation-driven clients. Comparable to WASD in serving tech-forward brands and in producing integrated digital and AV work, but operating at network scale.
• Accenture Song: Global marketing services arm of Accenture covering strategy, creative, content, and commerce. Comparable to WASD in the breadth of its integrated marketing offering, while vastly larger and able to serve enterprise clients end-to-end.
• Digitas: Global connected marketing agency spanning strategy, creative, media, and analytics. Comparable to WASD in integrated digital marketing services for enterprise clients, including social, content, and AV production.
• VML: Global marketing agency formed from the Wunderman Thompson and VMLY&R merger, providing creative, commerce, and experience services. Comparable to WASD in full-service digital and brand-building capabilities, with global enterprise reach.
• AKQA: Global design and innovation agency with strong motion, AV, and digital production practices. Comparable to WASD in creative, design, and AV-production-led delivery for enterprise and consumer brands.
• Globant: Argentine-founded global digital and IT services giant with significant marketing, content, and digital media offerings. Comparable to WASD as a Buenos Aires-rooted digital services firm, though at vastly greater scale and breadth.

Direct peers

• Ponce: Long-standing Argentine advertising agency with a similar full-service profile spanning creative, content, and production. Comparable to WASD in geography, agency model, and B2B brand-building work.
• Huge: Global digital agency combining strategy, design, technology, and content for enterprise clients. Comparable to WASD in integrated digital offering and AV/content production capabilities, though at significantly larger scale.
• David (Buenos Aires): Buenos Aires-based independent creative and digital agency serving global and regional brands. Directly comparable to WASD as an Argentine creative/digital agency with integrated campaign and content capabilities for enterprise clients.
• Niña: Argentine creative and digital agency operating across LATAM with integrated content, social, and production offerings. Directly comparable to WASD's mid-size, multi-service, regionally focused agency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wasd-agencia-marketing-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WASD