Tree Picks

What Tree Picks does

Tree Picks is a Calgary, Canada-based, privately held manufacturer founded in 2017 by Adam Chiasson that handcrafts wooden guitar, bass, ukulele, and jazz picks from sustainably sourced hardwoods including Maple, Cherry, Walnut, Purple Heart, Zebra Wood, and Ebony. Each pick is hand-finished at the company's Calgary facility in thicknesses calibrated to instrument type (1.3mm for nylon and ukulele, 1.4-1.6mm for steel-string guitar and jazz, 1.9mm for bass), with multiple wood species marketed as offering distinct tonal profiles. The product portfolio spans individual wood-type 5-packs ($13-$15), the Guitar Sample Pack ($14), a Variety Pack containing every pick made ($25), specialty seasonal and themed SKUs (Father's Day, Valentine's Day, Teacher, Canada, novelty gags), and artist signature collaborations with musicians such as Daisy Pepper.

The company operates a direct-to-consumer e-commerce model powered by Shopify, with free worldwide shipping (explicitly excluding the United States) reaching 30+ countries and a local pickup arrangement at A Pratte Guitars & Strings in Calgary. Marketing relies on multi-platform organic social presence (Facebook, Instagram, TikTok, Threads, YouTube), an educational blog, and endorsement relationships with professional touring musicians. A sustainability initiative plants one tree per pack sold through a partnership with The Good API, a Canadian reforestation organization. The operation runs with 1-10 employees, has no disclosed external funding, and is governed as a founder-owned Alberta-based business.

Name

Tree Picks

Legal name

Tree Picks

Website

https://treepicks.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Tree Picks is a Calgary-based, founder-owned artisan manufacturer founded in 2017 that handcrafts wooden guitar, bass, ukulele, and jazz picks from sustainably sourced hardwoods and sells them direct-to-consumer through a Shopify storefront shipping to 30+ countries.

Ownership category

akta.pro rank

Product category

Musical Accessories

NAICS

Musical Instrument and Supplies Retailers (459140)

akta.pro primary industry

Instrument Accessories & Consumables Retail (Strings, Reeds, Sticks, Cables) (CRALAEAE)

Keywords

• Wooden guitar picks
• Handcrafted music accessories
• Bass ukulele picks
• Eco-friendly picks
• Artist signature picks

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales: One-time product sales of handcrafted wooden picks. Products include individual picks, sample packs, variety packs, and specialty themed packs (Father's Day, Valentine's Day, Teacher picks). Free shipping included on all picks.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Tree Picks handcrafts wooden guitar, bass, ukulele, and jazz picks from sustainably sourced hardwoods (Maple, Cherry, Walnut, Purple Heart, Zebra Wood, Ebony) at their Calgary, Canada facility. The company also produces themed gift sets (Father's Day, Valentine's Day, Teacher, Canada-themed), artist signature picks, branded weatherproof stickers, and apparel/accessories, selling primarily through a Shopify-powered direct-to-consumer e-commerce storefront. Each product category is engineered with specific wood types and thicknesses matched to the target instrument's tonal and playing characteristics.

Product overview

Tree Picks is a Canadian company (Calgary, Alberta) founded in 2017 that handcrafts wooden guitar, bass, and ukulele picks from sustainably sourced hardwoods. The core product line consists of picks made from five wood types: Maple, Cherry, Walnut, Purple Heart, and Zebra Wood, offered across three categories (Guitar, Bass, and Ukulele). Specialty and limited-edition picks are released for occasions like Father's Day, Valentine's Day, and Teacher appreciation, while artist signature picks (like Daisy Pepper bass picks) extend the brand to professional musicians. The product portfolio includes individual wood-type packs (5 picks each), sample packs for comparing tonal qualities, jazz-specific picks, and a comprehensive Variety Pack containing one of every pick made. All products are 100% made in Canada, and the company plants a tree for every pack sold through partnership with The Good API.

Differentiator

Problem solved

Functional benefit

Products and services

• Guitar Sample Pack A 5-pick sample pack containing one pick each of Maple, Cherry, Zebra Wood, Walnut, and Purple Heart hardwoods in varying thicknesses, designed to let guitar players compare tonal differences between wood species. Priced at $14.00 USD with free shipping worldwide (excluding the US).
• Cherry (5 picks) A 5-pack of 1.3mm Cherry wood guitar picks offering a warm tone, best suited for nylon string instruments such as classical guitars and ukuleles. Priced at $13.00 USD.
• Walnut (5 picks) A 5-pack of 1.4mm Walnut wood guitar picks branded with the Tree Picks logo, providing a warm tonal quality suitable for acoustic and electric guitar.
• Purple Heart (5 picks) A 5-pack of Purple Heart wood picks (a very hard wood native to South and Central America) noted for a brighter tone and among the most popular picks in the line.
• Zebra (5 picks) A 5-pack of 1.6mm Zebra Wood picks (Zebrano from Mozambique, native to central Africa) providing a warm tone for guitar players. Priced at $15.00 USD.
• Tree Picks Bass An Ebony wood bass pick at 1.9mm thickness in a large triangle shape with three playable edges, designed specifically for bass players seeking a thick, punchy attack while maintaining definition and warmth. Priced at $18.00 USD.
• Ukulele Sample Pack A ukulele pick sample pack of two Cherry and two Maple wood picks at 1.3mm each, designed to give ukulele players more volume and warmer sound than plastic picks. Priced at $12.00 USD.
• Jazz Sample Pack A 6-pack of smaller, sharper jazz-style picks including 2 Zebrawood (1.6mm), 2 Purple Heart (1.4mm), and 2 Maple (1.3mm) for jazz guitarists seeking control and warm tone.
• Variety Pack A complete collection containing one of every pick made — 5 guitar picks (Maple, Cherry, Walnut, Purpleheart, Zebrawood), 3 jazz picks (Maple, Purpleheart, Zebrawood), 2 ukulele picks (Maple and Cherry), and 1 bass pick (Ebony) for a total of 11 picks. Priced at $25.00 USD.
• Father's Day Picks A 5-pack of Maple wood guitar picks engraved with Father's Day messages (Play Me a Song Dad, Dad Rocks, Couldn't Pick a Better Dad, World's Best Dad, Rockstar Dad). Sold out status indicates high seasonal demand as a gift for guitar-playing fathers.
• Teacher Guitar Picks A 5-pack of Maple wood guitar picks engraved with teacher-themed messages (A+ Teacher, World's Best Teacher, Couldn't Pick a Better Teacher, Best Teacher Ever, My Teacher Rocks), positioned as a thank-you gift for music educators.
• Valentine's Day Picks A 5-pack of wooden guitar picks with romantic engraving designs (I Pick You, Be Mine, You Rock, I Heart You, XOXO), marketed as a Valentine's gift for guitar players.
• Dick Picks (5 picks) A humorous novelty gift set of 5 Maple wooden picks with playful gag-gift branding, marketed as a funny guitar accessory that gets used rather than just shelved.
• Daisy Pepper Custom Bass Picks An artist signature bass pick for Daisy Pepper, a UK-based session bassist specializing in Rock and Metal. Triangle-shaped Purple Heart wood picks with her name on one side and custom logo on the other, designed for both gigging and studio use. Priced at $20.00 USD.
• Canada Guitar Picks (5 picks) A themed 5-pack of guitar picks including 3 Maple wood and 2 Cherry wood picks, celebrating Canadian musicians and the brand's Canadian heritage.
• Guitar Case Sticker A weatherproof 5 x 4 inch Tree Picks branded sticker designed for musicians to display on guitar cases or other gear. Priced at $4.00 USD.

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• The Good APIcoreStrategic or Co-development Partner · 1 January 2026Tree Picks partners with The Good API, a Canadian company, to plant trees for every pack of picks sold. The Good API plants trees around the world and removes plastic from oceans. This partnership enables Tree Picks' sustainability commitment where one tree is planted per purchase.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rotosound: UK-based guitar strings and accessories maker with global distribution. Comparable as an established music accessories brand operating internationally with similar end-buyers.
• D'Addario: Leading strings and accessories maker with broad pick lines, artist partnerships, and global wholesale distribution. Comparable on category scope, professional endorsements, and scale.
• Dunlop Manufacturing: Dominant global pick and guitar accessories manufacturer with extensive artist endorsements and mass retail distribution. Sets the category baseline Tree Picks competes against on price and availability.
• Fender: Iconic guitar brand with extensive accessories catalog including picks. Comparable as a premium-positioned music brand selling picks and accessories direct and through global retail.
• Ernie Ball: Major guitar strings and accessories brand offering a full line of picks at retail and wholesale. Comparable on accessory breadth, artist endorsement model, and global distribution.

Direct peers

• Wegen Picks: Handcrafted wooden and composite guitar picks, including instrument-specific designs and boutique pricing. Direct peer in the premium/wooden pick niche with similar artist-endorsement positioning.
• Timber Tones: UK-based maker of wooden guitar picks sourced from multiple wood species with tone-by-wood marketing. Closest direct competitor to Tree Picks in product, materials story, and target musician buyer.
• Pick Boy: Japanese specialty pick manufacturer offering diverse materials (including celluloid, acrylic, exotic). Comparable on breadth of pick SKUs and artist/professional channel focus.
• Clayton: Specialty guitar pick maker offering a wide range of materials, shapes, and thicknesses. Comparable as a specialist pick brand targeting tone-conscious players via DTC and music retail.
• Blue Chip Picks: Premium USA-made specialty guitar picks (including nylon and exotic materials) sold direct-to-consumer at premium prices. Closely comparable on positioning, ASP, and DTC go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@treepicks6985
• Instagraminstagram.com/treepicks
• TikToktiktok.com/@treepicks
• Xx.com/TreePicks
• Facebookfacebook.com/treepicks
• LinkedInlinkedin.com/company/treepicks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tree Picks