Goodapi Inc.
GoodAPI provides APIs and ecommerce integrations that let businesses fund verified tree planting, ocean-bound plastic removal, and CCV-compliant charitable donations per customer action. It serves primarily Shopify merchants and developers, with 2,000+ merchants and 4M+ trees planted cumulatively.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Goodapi Inc. does
Goodapi Inc. (GoodAPI) is a US-incorporated private company that provides API-driven environmental and charitable impact infrastructure for ecommerce merchants and developers. The platform consolidates three pillars behind a single integration: verified tree planting at $0.43/tree through the Veritree partner network with GPS tracking, satellite imagery, and blockchain-anchored verification; ocean-bound plastic removal at $0.05/bottle through Plastic Bank with full chain-of-custody records; and, as of 2026, charitable donations to 1.3 million verified 501(c)(3) nonprofits with full Commercial Co-Venture (CCV) compliance across all 50 US states. The core product is the Sprout Shopify App — a Built-for-Shopify certified no-code install completed in under two minutes — supplemented by a REST API for any platform or language, plus native or embedded integrations for Squarespace, PageFly, and GemPages. The company is co-led by Mirvise Najafe (Co-founder & CEO) and Saif Abid (Co-founder & CTO), operates with 1-10 employees, and reports cumulative impact of 4,074,326+ trees planted, 90,000+ kg of plastic removed, and 2,000+ merchants served with a 4.9-star Shopify App Store rating.
GoodAPI's business model combines usage-based pay-per-impact revenue ($0.43/tree, $0.05/kg plastic) with a freemium tier (first 50 trees and 100 bottles free) and two monthly subscription tiers for the donations module: the $15/month Give plan and the $49/month Lead plan with API access and advanced customizations. There are no disclosed funding rounds; the company appears to be bootstrapped or self-funded. Go-to-market is product-led via the Shopify App Store and self-serve API signup, with a content/SEO marketing engine targeting ecommerce sustainability keywords and a developer-relations motion through public API documentation. Customer mix is heavily skewed toward SMB ecommerce brands in fashion, eyewear, coffee, beauty, and home goods, with isolated enterprise wins such as Atari (30,000+ trees planted, 2,677 tonnes CO2 sequestered).
The technical architecture is a REST API with JSON endpoints, dual production/test API keys, idempotency support, and webhook hooks, sitting atop partner-led verification infrastructure (Veritree for trees, Plastic Bank for plastic, Arbor Day Foundation, Eden Reforestation, plus mangrove restoration projects in Kenya and Brazil). Impact data is anchored to a public blockchain, exposed through a shareable public dashboard endpoint, and packaged into certificates suitable for ESG reporting. The donations module handles the state-by-state CCV regulatory burden (registrations, contracts, disclosures, surety bonds), which is the principal regulatory complexity the company absorbs on behalf of merchants.
Goodapi Inc. firmographics
Firmographics- Name
- Goodapi Inc.
- Legal name
- GoodAPI Inc.
- Website
- https://thegoodapi.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GoodAPI provides APIs and ecommerce integrations that let businesses fund verified tree planting, ocean-bound plastic removal, and CCV-compliant charitable donations per customer action. It serves primarily Shopify merchants and developers, with 2,000+ merchants and 4M+ trees planted cumulatively.
- Ownership category
- akta.pro rank
Goodapi Inc. industry classification
Industry- Product category
- Sustainability API Platform
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Forest Nurseries and Gathering of Forest Products (113210)
- SIC
- Forestry (800)
- akta.pro primary industry
- Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)
- akta.pro secondary industries
- Sustainability/Ethical Sourcing Claim Verification (RSPO, Rainforest, Fairtrade) (AFALAGAJ), Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)
Keywords
Goodapi Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Tree Planting Sales: Per-tree pricing at $0.43 per verified tree planted through Veritree partner network. Trees geotagged, photographed, and monitored. First 50 trees free on free plan.
- Plastic Removal Sales: Per-bottle pricing at $0.05 per ocean-bound plastic kilogram removed via Plastic Bank. Verified per-kilogram with full traceability. First 100 bottles free on free plan.
- Give Plan Subscription: $15/month subscription unlocks charitable donations feature with access to 1.3M verified 501(c)(3) nonprofits, cart round-ups, percentage or fixed donations with 0% donation fees.
- Lead Plan Subscription: $49/month subscription adds checkout round-ups, bespoke customization, and API access to donations feature on top of Give plan capabilities.
- Monthly Invoicing: Monthly invoicing for all impact actions (trees, plastic). Autopay available. Invoices emailed monthly. No monthly fee for base usage (pay-per-impact model).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free plan - Pay-as-you-go for trees and plastic with free tier |
| Subscription | Monthly | Give Plan - $15/month for charitable donations |
| Subscription | Monthly | Lead Plan - $49/month with advanced donations and API access |
| Unit Pricing | Pay-as-you-go | Per-tree impact pricing |
| Unit Pricing | Pay-as-you-go | Per-bottle plastic removal pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Goodapi Inc. product offering
Product offeringCore offering
Goodapi Inc. (operating as GoodAPI / TheGoodAPI) builds APIs and ecommerce integrations that enable businesses to fund verified tree planting and ocean-bound plastic removal through their digital commerce flows. Its stack includes a Shopify app (Sprout) and developer-facing REST APIs for tree planting, plastic removal, and charitable donations, plug-and-play for online stores.
Product overview
GoodAPI is a unified impact platform that consolidates verified environmental actions behind one integration. The core product is the Sprout Shopify App (no-code install in 2 minutes) which enables tree planting ($0.43/tree via Veritree) and plastic removal ($0.05/bottle via Plastic Bank). The Tree Planting API provides REST endpoints for custom integrations. The Charitable Donations module (new in 2026) adds round-ups or percentage-of-sales giving to 1.3M verified nonprofits with full CCV compliance. All three pillars share a single API key, dashboard, and billing relationship.
Differentiator
Problem solved
Functional benefit
Brands
- Sprout: Shopify application for tree planting and environmental impact tracking integrated within the Shopify ecosystem.
Products and services
- Sprout Shopify App A Shopify application that enables ecommerce merchants to add verified tree planting and ocean-bound plastic removal to their store, with automation tied to orders, customers, or sales milestones. Built for Shopify merchants seeking sustainability features without managing vendors directly.
- Tree Planting API A developer-facing REST API that programmatically funds verified tree planting through GoodAPI's reforestation partners. Designed for developers, SaaS platforms, and ecommerce businesses wanting to integrate tree planting into their workflows at a per-tree unit price.
- Plastic Removal API A developer-facing REST API that funds the removal of ocean-bound plastic bottles through GoodAPI's plastic-recovery partners, billed per bottle. Built for developers and platforms adding plastic-offset functionality to their products.
- Charitable Donations API An API that lets businesses programmatically donate a portion of each transaction to vetted charitable organizations, enabling cause-driven commerce features inside third-party platforms and websites.
- Give Subscription Plan A $15/month subscription tier for low-volume users of GoodAPI's sustainability APIs, providing a self-serve entry point for individuals or very small businesses.
- Lead Subscription Plan A $49/month subscription tier offering higher volume allowances and additional features for businesses regularly integrating GoodAPI's tree planting and plastic removal APIs.
Quantifiable outcome
- 4,074,326+ trees planted and counting
- +4 more outcomes
Companies that use Goodapi Inc.
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Goodapi Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature4 records
Goodapi Inc. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- VeritreecorePrimary verification partner for tree planting. Provides GPS tracking, satellite monitoring, and blockchain-recorded impact data. Conducts independent validation to prevent double-counting. Tracks survival rates over 3+ years.
- Plastic BankcoreOcean-bound plastic collection partner operating in Indonesia, Philippines, Brazil, Egypt. Blockchain-secured platform tracks every transaction from collection to processing. Collectors exchange plastic for premium cash, digital tokens, or benefits.
- Arbor Day FoundationcoreLargest nonprofit membership organization dedicated to tree planting. Funds reforestation projects across North America including Michigan state forests.
- Eden Reforestation ProjectscoreCommunity-driven reforestation in Madagascar. Employs local villagers to plant and protect native species while lifting families out of poverty.
- Kenya Mangrove RestorationcoreCoastal mangrove restoration along Kenyan shoreline. Protecting communities from erosion while sequestering carbon at five times the rate of terrestrial forests.
- Brazil Mangrove ConservationcoreMangrove conservation and restoration along Brazilian coast. Supporting biodiversity and providing sustainable livelihoods for local communities.
- BC Kelp Forest RestorationcoreKelp forest restoration in British Columbia via partnership with Veritree, Coastal Kelp, and Sechelt First Nations. Restores bull kelp and sugar kelp using innovative seeding techniques.
- SeekHer FoundationflagshipNonprofit partner for charitable donations. Part of WellSeek. Bridges gender gap in mental health by empowering leaders supporting women through vulnerable life transitions. Official partner in GoodAPI donations network.
- ShopifyflagshipOfficial Shopify app partner. GoodAPI Sprout app available in Shopify App Store with Built for Shopify certification. Deep integration with checkout, Flow, POS, and customer accounts.
- SquarespacecoreNative Squarespace extension for adding impact to any Squarespace site. Enables tree planting and plastic removal integration.
- Shopify FlowcoreAutomate impact triggers with Shopify Flow. Plant trees on reviews, referrals, and other events without custom code.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Goodapi Inc. competitors and assessment
Company assessmentBroad incumbents
- Terrapass: Terrapass is an established carbon offset provider offering subscriptions and business sustainability programs. It is comparable to GoodAPI in offering verified forestry and plastic/waste-related offset projects to businesses.
- Stripe Climate: Stripe Climate is a native feature within the Stripe payments platform letting businesses allocate a portion of revenue to carbon removal. As a payments giant, it poses a broad-platform threat to GoodAPI's API-first sustainability model.
- Shopify (Shop Pay Climate Contributions): Shopify's native Shop Pay Climate Contributions feature lets merchants add carbon removal at checkout directly through Shopify. As GoodAPI's flagship distribution partner, Shopify itself is the most significant incumbent threat to GoodAPI's core checkout integration.
Direct peers
- Wren: Wren enables consumers and businesses to fund monthly subscriptions for verified carbon removal through forestry and other projects. It overlaps with GoodAPI's tree-planting subscription and per-unit impact model.
- Patch: Patch offers an API for embedding carbon credit purchasing into apps and checkout flows. Its developer-first, per-action pricing model directly parallels GoodAPI's per-tree and per-bottle API pricing structure.
- Cloverly: Cloverly provides a carbon offsetting API for developers and businesses, similar to GoodAPI's REST API approach. Both target platforms seeking to programmatically fund verified carbon and environmental projects via integration rather than point solutions.
- Pachama: Pachama is a carbon credit marketplace using satellite monitoring and AI verification of forestry projects. Its verification technology stack for reforestation projects overlaps with what GoodAPI accesses via Veritree.
- EcoCart: EcoCart offers a Shopify and e-commerce checkout integration that lets merchants fund carbon offsetting and tree planting per order. It is the most direct competitive comparison to GoodAPI's Sprout app, both targeting the same 'verified impact at checkout' use case.
Emerging players
- Carbo: Carbo offers APIs for carbon footprint calculation and offsetting, often integrated into e-commerce and SaaS platforms. It competes with GoodAPI in the developer-facing sustainability API category.
- Treeapp: Treeapp is an app and B2B tool that enables businesses to plant trees via consumer actions. It overlaps with GoodAPI's mission of funding verified reforestation through everyday commercial activity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Goodapi Inc. social profiles
Digital presenceGoodapi Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodapi Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Goodapi Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodapi Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodapi Inc.
What does Goodapi Inc. do?
Goodapi Inc. (operating as GoodAPI / TheGoodAPI) builds APIs and ecommerce integrations that enable businesses to fund verified tree planting and ocean-bound plastic removal through their digital commerce flows. Its stack includes a Shopify app (Sprout) and developer-facing REST APIs for tree planting, plastic removal, and charitable donations, plug-and-play for online stores.
Is Goodapi Inc. a public or private company?
Goodapi Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goodapi Inc. founded?
Goodapi Inc. was founded in -1. It employs 1 to 10 people.
How does Goodapi Inc. make money?
Five revenue lines are on record. Tree Planting Sales are the primary driver. The others are plastic Removal Sales, give Plan Subscription, lead Plan Subscription and monthly Invoicing.
Who are Goodapi Inc.'s main competitors?
Broad incumbents on record are Terrapass, Stripe Climate and Shopify (Shop Pay Climate Contributions). Direct peers are Wren, Patch, Cloverly, Pachama and EcoCart. Emerging players are Carbo and Treeapp.
Does Goodapi Inc. have an API?
Yes. RESTful API for planting trees, removing ocean-bound plastic, and recording charitable donations. Two API keys provided: production key (api_key_prod) for real impact with end-of-month invoicing, and test key (api_key_test) for staging/development without charges. API endpoint base: https://app.thegoodapi.com. Supports idempotency keys for safe retries. Authentication via Authorization header. Developer documentation is at www.thegoodapi.com/docs/api.
What industry is Goodapi Inc. in?
Goodapi Inc.'s product category is Sustainability API Platform. Its primary akta.pro industry code is BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative), with a secondary code of AFALAGAJ, Sustainability/Ethical Sourcing Claim Verification (RSPO, Rainforest, Fairtrade). Its NAICS code is 813312 and its SIC code is 800.